GIAO DPC Y TE DO LiCH Nang cao hieu qua lien kd''''t dao tao quoc te tai cac trtfcfng dai hoc Vidt Nam TS NGOYEN HOANG TrUdng D^i hgc ThUdng mai Tff nhiTn^ nfnii d;ni (hap nien 90 (he ky XX, xu hffdng hp[.]
GIAO DPC - Y TE DO LiCH Nang cao hieu qua lien kd't dao tao quoc te tai cac trtfcfng dai hoc Vidt Nam TS NGOYEN HOANG TrUdng D^i hgc ThUdng mai Tff nhiTn^ nfnii d;ni (hap nien 90 (he ky XX, xu hffdng hpi nhap qud'c (e' ve giao due dai hpc va sau dai hpc xudt hipii va phii! (ridn manh me tai \ iet Nam Den da dat difdc nhffng ket (pia khii (|uan nhdt dinh, nhieu khd khan thach thufc da xuat hien va ton tai ddi vdi cac chiA/ng Irinh lien ket dao tao qudc te, dac biet ma thi triTo'iig cang cd nhieu sff tham gia ciia cac trffdng dai hpc Viet Nam, cung nhff dffdc sff quan tam ciia nhieu trffdng dai hpc qudc te \ dn de canh tranh giao due tai Viet Nam, giffa cac chffofng trinh dao tao qudc tc, giffa cac trffdng dai hpc va ngoai nffdc hien trclf iicn gay gat hdn liic nao het, bai viet tap trung nghien cffu mo hinh marketing 4Ps, kha nang va thffc trang ap dung ciia nd ddi vdi cac chffdng trinh lien ket dao tao quoc te bac giao due dai hoc va sau dai hpc tai Viet Nam Tren cd sd dd, de xudt mpt so giai phap nham cai thien va nang cao hieu qua ciia md hinh 4Ps viec marketing cac chffdng trinh lien ket dao tao quoc te so 04 (2011) Thffc trang cua viOc lidn kdt dao t^o qudc td nffdc ngodi d l tiieo hpc Sdn nghd tiidng tin, khoa hoc mdy pham vd dich vu cffa cdc tinh; qudn tti kinh doanh, kuih chffdng tiinb ndy cbinb Id kid'n doanh qudc te Trffdng dai hpc Hidn nay, md hmh market- tiiffc, cd till thi hiOn qua gido Giao tiidng Van tdi md cdc Idp mg 4Ps la md Mnh cd bdn, trinh, nbffng dich vu bd ttd bpc clu dffdng tieng Phdp theo dtf^c dp dung rdng rdi vd gdp tdp Sau sac hdn, sdn phIm cua chffPng tnnh hpp tdc vdi to chffc phan quan ttpng ttong thdnh nhffng chffPng tnnh ddo tao cdcttffdngDH Phdp ngff (AUF), cdng cua nMlu doanh nghiOp cbinh la ttinh dp vd khd ndng Idp xay dffhg cdng trinh giao ti-dntiiffdngtiirdng.Tuy nhidn, tff vd ldm viOc cua cdc bpc tiidng tiieo chffPng hinhtidntid'n de dp dung md Mnh mot vidn, dd la minh chffng rd rdng Udn kd't vdi Dai hpc LEEDS each MOu qua, nhffng ngffdi nhd't vl chat Iffdng sdn pbIm (Anh), Idp vat Udu vd cdng nghe lam marketing (hay marketers) gido due HiOn nay, mpt sd Viet Phdp tiieo cbffPng trinh can dp dung nd mdt cdch linb cbffPng trinh lidn kd't qudc te Udn kd't nhdm cdc trffdng dai hoat, phu hdp vdi hodn cdnh, tai cdc trffdng dai bpc ViOt hpc md cua cdng hod Phdp Hnh vffc cua t l chffc minh Nam cung cap cho hpc vidn (GEM), Idp xdy dffng cdng tnnh Diln hinh la linb vffc gido due, nhihig khung chffdng trinb ddo giao tiidng Viet - Nhdt theo khai mOm marketing vdn rat tao vdi gido ttinh tidn tid'n, cbffPng trinh hpp tdc ddo tao vdi xa la vdi cdc trffdng Dai bpc, giup bpc vidn cd tbi tid'p can mdt so trffdng dai bpc vd cdc dac biOt Id cdc trffdng cdng lap, vdi nhihig tri thffc mdi Men doanh ngMOp cua Nhat Ban tai ViOt Nam Tuy nhidn, ttong dai cua the gidi Dpi ngu giang Trffdng dai bpc Khoa bpc tff nen kinh td' thi trffdng MOn vidn, cung phffdng phdp hpc nhidn (dai bpc Qudc gia nay, linb vffc bat diu bi tap va gidng day mdi cung Id TPHCM) cung dffa cdc dieu chinh vd tuan thu cac quy mdt dilm thi MOn chat Iffdng chffdng trinh Udn ke't vdi dai hpc luat thi trffdng nhff la mdt tat cua nhffng chffdng trinh Auckland UT (New Zealand), ylu khdch quan cua phat triln Cdc chuydn nganh dao tao dai hpc AUT cap bang, xa hdi Vi vl ban chat, gido ma cdc trffdng dffa cbo hpc Ngoai mpt sd trffdng uy tin kl due cung la mdt loai bdng hda vidn cung hd't sffc da dang, vdi ttdn, mdt sd trffdng khdc cung cd - dich vu, mdt loai dich vu ddc sff tham gia cua cdc trffdng danh cdc chffdng trinh Udn kd't dao tao biet, vd dd la hdng hda - dich tieng Cu till, di diu la trffdng qudc td nhff tiirdng dai hpc vutillnd se khdng thi tach rdi Dai hpc Thffdng Mai cd vl quy Nguydn Trai, trffdng dai hpc cac boat ddng marketing, md lln chat Iffdng Udn kd't vdi Qud'c te Bac Ha, Dai hpc Kinh ti^ong cd md Mnh marketing nMlu trffdng dai hpc bang diu doanh va Cdng nghO Ha Npi nux 4Ps cua Phap vd Ao nhff dai hpc Dia vdi rat nMlu chuydn ngdnh dao Trdn cd sd thffc MOn ngMdn Tmng Hdi AixMarseiUe, dai tao khdc Theo thd'ng kd tiii tiaih dd'n cffu vd phan tich cdc nguIn dff hpc Toulon VAR, dai hpc Nice lieu sd cap va thff cap thu tiidp vdi nMlu chuydn ngdnh ddo tao tiidng 05/2011, Cue Ddo tao dtfPc, bffc ttanh vl boat ddng vl kmh td vd qudn tii Trffdng vdi nffdc ngodi, Bd Gido due vd marketing cac chffdng trinb dai hpc Bach khoa Hd Ndi Udn Ddo tao da phd duyOt 142 lidn kit nffdc ngodi tai cac kd't vdi cdc mrdng dai hpc Troy chffdng tiinb Udn kd't ddo tao tnrdng dai hpc ViOt Nam, cu (TROY) My, ViOn DHQG cffa 52tiiTdng,chffa k l dd'n cdc thi tiieo md hinh 4Ps dffdc cu Bdch khoa Grenoble (ESfPG) - chffdng tiinb Dai hpc Qud'c the hda nhff sau: Phdp, dai hpc Leibniz Hannover gia vd dai bpc vung cap phep Ve san p/iflm (Product), ddy (LUH) - Dffc, dai hpc Cdng cho cdc tiirdng tiidnh vidn Nhff la van dl diu tidn va quan nghO Nagaoka (NUT) - Nhdt, vay, cd till tiia'y rang nhu clu nhdt ma cac hpc vidn dai hpc Victoria Wellington cua hpc vidn dd'i vdi cdc cung nhff cac bac phu huynh (VUW) - New Zealand vdi chffdng tiinh Udn kd't qudc td quan tdm kM Iffa chpn mot cac chuydn ngdnh: DiOn tff vien ngdy cang tdng Idn Tuy nMdn, chffPng trinb Udn kd't dao tao tiidng, ky tiiuat cd diOn tff, cdng theo Cue Ddo tao vdi nffdc Tong qnan 131 Kinh te-Xa hoi Viet Nam GIAO Dye - V TE - DO LjCH ngoai thi nhffng trffdng dai hpc hdng diu tiid gidi, ddc biOt Id cdc tiirdng thudc top 100-200, thffdng kbdng tham gia cac chffdng ttinh lidn kd't ddo tao qudc td, khdng dffa chffdng trinb ddo tao nffdc ngodi nbim bdo vO thffdng bipu vd chat Iffdng gido due ciia bp Trdn thffc te tai Viet Nam, da cd mpt sd cd sd ddo tao to chffc lidn kd't ddo tao "chui" vdi chd't Iffdng rat kdm, dan dd'n viOc ngffdi hpc phdi bd mpt khodn hpc phi Idn md gid tri nhdn lai dffdc lai kbdng nhff ky vpng, kbdng tffdng xffng vdi nbffng chi phi dd Ve dia diem (Place), ttong md Mnh marketing 4Ps ttong gido due, yd'u td ndy dffdc bilu Id mdi trffdng ddo tao, ndi cdc chffdng trinb ddo tao qud'c td dffdc triln khai, vi vdy bao bdm cd vi tri vd khdng gian giang day, Idp bpc tai trffdng dai hpc ViOt Nam Cu thi, phdng hpc Id yd'u td quan ttpng nhdt dd'i vdi moi chffdng trinh dao tao, vi day la ndi cdc hpc vidn vd giang vidn tffdng tdc, ttao dii, vd qud trinb ddo tao cung dien tai ddy, sd Iffdng hpc vidn khdng ndn vffdt qud 30 se tao dilu kiOn thuan Idi vl thdi gian ttao doi vd thdo Man giffa hpc vidn vd gidng vidn; ttang thidt bi ky thuat ho ttd gidng day nhff bdn ghe, may chidu, tin bpc, cdc cdng cu phdn tich vd xff 1^ thdng tin vd sd UOu phdi dffdc ttang bi dly du; ddc biOt van dl v l vO sinh phdng hpc phai dffdc ddm bao tuyOt ddi Ve xdc tien gido due vd qudng bd (Promotion), theo danh gia chung tff kd't qua phdng vdn, cdc trffdng dai hpc cd cdc chffdng trinh lidn kd't qudc td'da vd dang tan dung tdt cd cdc Mnh thffc vd phffdng tiOn d l qudng bd vd tuyIn sinh: thdng qua cdc phffdng tiOn thdng tin dai chung nhff tmyIn hinh, ddi, bdo, trdn Website cua trffdng, ttdn cdc fomm vd cdng dong mang, trdn bdng rdn vd dp phich qudng cdo cua cdc trffdng, tham chi nbCTng thdng tin d'y cdn dffdc qudng cdo ttdn cdc tuydn dffdng, phd tai cdc thdnh phd Idn nhff Hd Npi MOt sd trffdng sff dung chid'n Iffdc qudng bd tmyen thd'ng nhffhg hd't sffc hiOu qua Id bing phffdng phdp tmyIn miOng hay quan hO (relationship marketing) Thffc chat day Id mdt khdi niOm marketing mdi, dffdc d l cao tff nhffng ndm 90, va gin day mdi dffdc dp dung bid'n ttong cdc to chffc dao tao vd dffdc danh gid la phil hdp vdi bdn chat ciia gido due dai bpc va sau dai hpc, bdi nd thuc Tong qnan Kinh te-Xa hoi Viet Nam 132 dly sff tham gia cua hpc vidn vdo viOc xay dffng vd marketing hinh dnh cho cdc cdc cd sd gido due Theo nhan dinh cua cdc chuydn gia, vd cac cdn bd qudn ly cdc chffdng trinh ddo tao lidn ket qudc td tM day la phffdng phdp MOu qua nhat va it tdn kdm nhdt Ve hpc phi (Price), day la ydu td rat nhay cam vd khdng thi xdc dinh chinh xdc dffdc, ddc biOt v l phia cac hpc vidn Vi ban chat cdc sdn pham gido due la vd Mnh, tinh hihi hlnh ciia nd chi thi MOn qua cdc mdt tiOn ngM va cd sd vat chd't dffdc ttang bi cho cac chffdng trinh dao tao qudc td Tuy nhidn, ydu td biJu hinh ndy lai phdn dnh rat it gid tii thffc ciia cdc chffdng trinh, nhff chung tdi da phan tich ttong pbln sdn phIm, quan ttpng nhat la trinh dp cffa cac giang vidn ttong vd ngoai nffdc tham gia chffdng ttinh Thffc ttang biOn la cac tiirdng dai hpc tai ViOt Nam _ _ _ _ so 04 (2011) lu6n cam kd't mang laj nhffng marketing gido due vin chffa muc tidu vd chid'n IffPc phdt tiSn ngM cung nhff cd sd vdt dffdc tiiffc sff ehd'p nhdn tai triln cffa tiirdng cd vl chd chdt chdt lffdng nhat dd ddm nffdc ta, khdi niem gido due Id IffPng vd sd IffPng bao cho cac hpc vidn cffa cdc mpt loai sdn pham dicli vu " chffdng tiiMi Qua ViOc dffPc ra't it ngffdi, cd cdc T/.^ Aa/, ndng cao ndng lffc quan sdt cdc Idiu gidng dffdng chuydn gia, cdn bd gidng vidn gidng day cua ddi ngu gidng tai cac ttffdng dai hpc cung nhff vd phu huynh cha'p nhan Mdt vidn dl' ddm bdo chd't IffPng phong vdn mdt sd hpc vidn, khdc, marketing gido due cung cffa dich vu ddo tao (Product) ket qua tiiu dffdc nhff sau: cdc Id mpt khuynb hffdng mdi ttdn Cdc ttffdng cIn thffc Men td't hoc vien tiieo hpc cdc chffdng tiid gidi vd tai ViOt Nam, cdc cdc cdng tdc tiiyln dung bd tti trinh Udn kdt ddo tao qudc td phffPng phdp, quy tiinb cu thi sff dung, ddi ngd dl cd thi thii rat hai Idng vd cd sd vat chat chffa dffpc chffng minh vd hut vd tii dffPc dpi ngu phuc vu cho qud tiinb hpc tap bien ddi vdi cdc tiirdng dai hpc qudn 1^^ cung nhff' giang day va nghidn cffu cua hp, bao gom ttong vd ngodi nffdc phu hPp vdi ydu cau cua cac cdc khu gidng dffdng MOn dai, cbffPng trinh lien ke't qudc td cac phong hpp, phdng hdi tiido D l xuS't giai phap Cdc tnfdng cIn tap tinng xay cung nhff phdng ngMdn cffu dffng cdc cMnh sdch thu hut Vi phia cdc cdsdgido due, nhan tdi dl phdt tiiln dpi ngu dam bdo tidu chuIn qudc te Cac hpc vidn cung dffdc cung cdc trUdng d^i hpc nhdn vidn, gido sff, gidng vidn cap mang Iffdi cdng nghO tiiam gia cdc chffPng trinb Udn thong tin MOu qud d l phuc vu r/iw-n/iaf, ndng cao cdng tdc kdt qud'c td Ddc biet cdc cho qua tiinh hpc tap cua minh bdp tdc qudc td ddc biOt vdi tiirdng ndn mdi cdc doanh nhan nhtf cdc phdng may tinh MOn cdc trffdng qud'c td danh tieng gidi, cd tiinh dp chuydn mdn vd dai cd hO thd'ng Intemet va vl cha't Iffdng ddo tao Trong ngMOp vu cao, cung nhff cdc Wifi ttong cac khu giang dilu kiOn ViOt Nam MOn nay, chuyen gia nffdc ngodi dl tiiam dtfdng Nhin chung cdc hpc mudn ndng cao chat Iffdng dai gia vao qua tiinh gidng day va vien cung nhff cdc phu huynh hpc till hdp tac qudc te Id mdt qudn ly cdc chffdng tiinh CO tiieo hpc cdc chffdng nhffng giai phap cIn Bdn canh dd cIn chu ttpng tnnh diu dong tiiuan cho tMd't Cdc chffdng tiinh hpp tdc ddnh gia dinh ky nguIn nhdn rang: cd sd vat chdt md cdc qudc td da, dang vd se gdp lffc tiieo chdt Iffdng vd MOu tnrdng hpc cung cap cho cdc pbln nang cao chat Iffdng gido qua bang cdc bd tidu cM tiieo chtfdng trinh la phu hdp due, ddo tao dpi ngu gido tffng vi tri cdng viOc cu till, vdi mffc cMpM vidn cd chd't Iffdng cao nhff chu ldm can cff cho viOc dl Tuy nMdn, MOn cd rdt trffdng cua Dang vd Nha nffdc cMnh sdch, chd dp dai ngd mdt nhieu chffPng trinh nffdc ngodi da d l Cdc tiffdng cIn md cdch cdng bang vd hpp ly Dpi thtfc Men quang cao rim rd vdi rdng quan bO hdp tdc ddo tao ngu cdn bd cung nhff gidng chi phi cao nhffhg khdng MOu ttdn nMlu ITnh vffc ttao dii vidn cIn tham gia cdc khda qua, hoac cd nhffng chffdng khoa hpc, ttao doi sinh vidn vd ddo tao nang cao trinh dp, ddc ttinh lai bd qua vai ttd cua nghidn cffu sinh, bdp tdc biOt Id cdc khda ddo tao, marketing din dd'n vdn khdng ngMdn cffu, t l chffc hdi tiido, ngMdn cffu vd hpc hdi d nffdc the thu hut dffdc hpc vidn hpi nghi qudc td', tid'p nhdn tdi ngodi nham ndng cao ca kha Thtfc ttang dffdc gidi tMch ttd vd hpc bong Cung vdi xu nang chuydn mdn cung nhff bdi tinh canh ttanh tang manh hffdng chung dd, cdc trffdng trinh dp ngoai ngff cua hp thdi gian gin day tai ViOt dai hpc cIn nd lffc tim kid'm vd Nam, vdi stf xua't MOn cua mdt huy ddng mpi nguIn lffc, Thi^ ba, nang cao vd cai s6 Iffpng Idn cac chffdng trinh phffdng tiOn d l xay dffng cho thien v l dia diem vd mdi li^n kit dao tao qudc td Mdt minh mdt phffdng thffc hdp tdc tiirdng giang day (Place), ttong ^ khdc la quan mOm vl qud'c td' dac tiimg, phu hdp vdi dd: tiiffc MOn diu tir MOn dai Tong quan 133 Kinh te-Xa hoi Viet Nam Thuygt trinh ciia cic chuyfin gia quCfc t f tgi truOng O?! hpc Ngogi ngO hda cdc khu gidng dffdng di phuc vu cho cdc chffdng trinh ddo tao ndi chung, ddc biOt Id cdc chffdng ttinh lidn kd't qudc td' ndi ridng, bao gom xdy dffng cdc phdng bpc, phdng hpp cung nhff cdc phdng nghidn cffu dat tidu chuIn qudc td' Ung dung tin hpc qudn ly cua nhd trffdng nham thffc MOn cdng tdc qudn ly sinh vidn va cdc cdng tdc khac mdt cdch MOu qud hdn Xdy dffng hO thdng cdng nghO thdng tin MOn dai dl phuc vu cho gidng vidn va hpc vidn Tid'n hdnh mua vd thud bao cdc cd sd dff UOu nghidn cffu khoa hpc cd uy tin d l ldm tdi UOu nghidn cffu cho cdc nhd nghidn cffu, gidng vidn vd ngMdn cihi sinh Thuc dly xa hpi hda gido due nham phdt triln cd sd vdt chat va ttang tMdt bi cua nhd tiirdng Cdc trffdng cIn chuttpngdd'n mdt sd kdnh huy ddng MOu qud nhff cdc doanh ngMOp, cffu sinh vidn, cac qui, cac dai hpc, viOn ngMdn cffu ttong vd ngodi nffdc dl kdt ndi, MOn dai hda cd sd hpc UOu, tMd't bi gidng day vd ngMdn cffu Thit tu, nang cao cdng tac qudn 1^ sinh vidn (Place) Cung cap dly dii cdc thdng tin lidn quan ddn chffdng trinb bpc, nbffng quy dinh cua trffdng dai bpc, quyln Idi vd nghTa vu cua sinh vidn mdi nhdp hpc tdi sinh vidn vd cdc bac phu huynh Lffu giff nhffng thdng tin cd nhdn vl gia dinh, dia cM, so' diOn thoai lidn lac cua sinh vidn ttong ho sd sinh vidn tai vdn phdng Khoa, tiOn cho viOc theo ddi vd qudn ly Cdc gidng vidn phu ttdch cIn xay dffng bdng ddnh gid, nhan xdt vl ^ tiiffc, tiidi dO vd kd't qud hpc tdp cua moi hpc vidn Theo ddi, ddnh gid ^ thffc hpc tap, rdn luyOn cua sinh vidn ddo tao qudc td'; xdp hang, xdp loai sinh vidn ddo tao qudc td cudi moi hpc ky hodc ndm hpc, khda bpc; t l chffc tiii dua, khen tiiffdng cho tap till vd cd nhdn dattiidnhtichcaottonghpc tap vd rdn luyOn; xff ly ky lu|it ddi vdi sinh vidn vi pham quy chd, nOi quy Thit ndm, dly manh cdc boat dpng marketing vd tuyIn sinh (Promotion) Cdng khai thdng tin vl cdc chffdng trinh, cac khda hpc, bao glm hpc pM, khung chffdng tiinh, gido tiinh Ti^ng qnan Kinh te-Xa hoi Viet Nam 134 dOi ngu gidng vidn, cd sd vdt chdt, cdc boat dOng hottd,cdc boat dOng ngoai khda dl cdc hpc vidn tilm ndng cd mOt cdi nMn ting quan vl khda hpc Cdc tiirdng cIn thffc MOn chuydn ngMOp hda cdc boat ddng qudng cdo, marketing cua minh bing viOc tuyIn dung cac nhan vidn marketing chuydn ngMOp, hay thud cac cdng ty chuyen ngMOp nham gidi tMdu tiem ndng, thd manh, cac san pham ddo tao vd ngMdn cffU ciia trffdng vdi cdc to chffc, cd nhan dl thu hut diu tff cho cdc chffdng tiinh ciing nhff thu hut hpc vien dd'n hpc tap vd ngMdn cffu Xay dffng mang Iffdi tiiyln sinh tap tnmg vao cdc nhdm dd'i tffdng khach hdng tiem ndng Thffdng xuydn tl chffc cdc hdi nghi chuydn dl hay cdc hdi thdo d l cap nhat cung nhtf siira doi cdc thdngtinvl chffdng trinh ddo tao cho tMch hdp nhdt vdi nhu clu hpc tap ciia hpc vidn Md rdng va thuc day quan hO hdp tdc vdi cac dai hoc nffdc ngoai va chinh phu cac nffdc va k5^ ket dffdc cac chffdng tiinh Udn ket cd chat Iffdng cd uy tin nham thu hiit sinh vidn theo hoc so 04 (2011) Viphia cd quan chute ndng qudc td tai cdc tiffdng dai hpc ngoai td cM ttd cho gido vidn ViOt Nam pbln Idn dffpc tiiu Mot Id, xay dffng vd hodn bing ngoai tO (USD, EUROS, Ba la, tdng effdng hpp tdc thign cd chd chinh sdch tiieo NDT ), ddng theo cd ndm hodc qudc td giffa Bd Gido due vd htfdng phdt huy npi lffc, tiieo hpc ky Trffdc ddy, pliu Ddo tao vdi cdc cd quan hffu khuyin kMch tir chii ttong cdc huynh vd sinh vidn cd till dd'n quan nffdc ngodi nham hi ttd boat dpng gidng day, tdi cMnh, cdc dai 1^ giao dich ngoai tO tiT cbo boat ddng ddm phdn qudc quan ly cua cdc tiirdng Cin ttdn tiii tiirdng dl dii tiln te Ngodi cdc cP chd cMnb sdch xSy dtfng vd hodntiiiOnmdt sd ngoai tO Nhffng vdi viOc sid't h i ttp cua Nhd nffdc, Bd Gido cd che tdi chinh mdi cho gido chdt qudn ly thi tiirdng ngoai due vd Ddo tao cung cd mot vai due va ddo tao, nham huy hdi cua Ngan hdng Nhd nffdc ttd quan ttpng ttong vide h i ttp dong ngdy cdng nhilu vd sff ViOt Nam tiidi gian qua, phu cdc dPn vi gido due ttong boat dung cd MOu qud nguon lffc huynh vd sinh vidn gap nMlu ddng hpp tdc qudc td Bp gido cua nhd nffdc vd xa hpi dd khd khdn ttong viOc mua ngoai due vd Ddo tao cIn dly manh ndng cao chat Iffdng, md rdng tO d l ddng bpc pM Mdt van dl bdn nffa cdc boat ddng giao IffU quy md va bdo ddm cdng bang nffa cdc trffdng dai bpc triln qudc td, k5^ kd't cac van ban bdp gido due va dao tao, ddp khai cdc dff dn ddo tao qud'c td tdc nham tao tiln dl cbo cdc fing ydu clu cua sff ngMOp cung hay gap phdi, dd la van dl trffdng cd tbi nang cao ndng cong ngMOp hda, MOn dai hda chi ttd tiln IffPng cbo gido vidn lffc dam phdn cua minh ttong dat nffdc; gdp pbln xay dffng nffdc ngodi sang gidng day tai viOc Udn kd't vdi cdc trffdng he thd'ng cdc chinb sdch d l ViOt Nam bang ngoai tO, khdng qudc td cd danh tid'ng va uy tin tien tdi mpi ngtfdi cung dtfdc phdi luc ndo nguon ngoai tO dff Nd'u cd dffdc stf ho ttp tff pMa hpc hanh vdi nin giao due cd trff cua trffdng cung du dl cM Bd Gido due vd Dao tao, cdc chat Itfdng cdng cao ttd, cdn viOc mua ngoai tO cua trffdng cd tbi se xdy dffng dffpc ngdn hang dl ttd cbo gido vidn nhihig chffdng tiinh Udn kd't Hai Id, MOn nay, mffc hpc tiii phdi qua nMlu tiiu tuc phffc dao tao cd chat Iffdng hdn vd phi dffdc dp dung cho cdc tap, nMlu kM gido vidn sap vl phu hpp vdi nhu clu cua hpc chtfdng trinh Udn kd't dao tao nffdc roi md vdn chffa cd du tiln vidn ViOt Nam bdn.a TAI LIgU THAM KHAO ATTWOOD, R 2007 ''Big rise in students seeking redress"" The Tunes Higher Education, Supplement 17, August: BARRETT, L.R 1996 "On students as customers - some warnings from America" HigherEducationReview, 28, no 3: 70-1 BISHOP JH., WOESSMANN L 2002 "Institutional effects in a simple model of educationalproduction" IZA, Discussion paper, 484, 1-38 BORDEN, N.H 1965 "The concept of the marketing mix" In Science m marketing, ed G Schwartz, 386-397 New York: J Wiley and Son 5.BRUNER, G.C 1988 "The marketing mix: Time for a re-conceptualisation" Journal of Marketing Education, Summer: 72-7 CANTERBURY, R.M 1999 "Higher education marketing: A challenge Journal of College Admission ", FaU http://findarticles.coni/p/articles/mi qa3955/is 199910/ai n8864091/print COHEN WM, LEVINTHAL DA 1990 ''Absorptive capacity: a new perspective on learning and innovation" Administrative Science Quarterly, 35, p 128-152 DOWNER JT., RIMM-KAUFMAN SE, PIANTA RC 2007 "How Do Classroom Conditions and Children's Risk for School Problems Contribute to Children's Behavioral Engagement in Learning?", School Psychology Review, Volume 36, No 3, pp 413-432 VU QUANG VIET 2005 "Gido due tU hay cdng nhin tit gdc dp ly thuyet kinh te", Hpi tiiao v l cdi cdch gido due Tting qnan 135 Kinh te-Xa hoi Viet Nam ... 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