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MOT so GIAI PHAP QUAN Li NANG CAO HIEU QUA TRUYEN THUNG GIAU UHG GIA TRI S O N G CHU THf HE THE ThS NGUYIN DIEU NGQC* Abstract Good managemeni in the area of communication of life values education for[.]

MOT so GIAI PHAP QUAN Li NANG CAO HIEU QUA TRUYEN THUNG GIAU UHG GIA TRI SONG CHU THf HE THE ThS N G U Y I N DIEU N G Q C * Abstract: Good managemeni in the area of communication of life values education for students in uniuersities and schools would bring actual effects that contribute in solving challengers of life ualue education and satisfy the need of developing global personals with Vietnamese traditional culture in the context of international integration This article is concerned with the real situation of management in the area of communication of life values education From that point, it brings out some resolutions and the approach to implement these resolutions in order to improue effects of the communication of life values education in current context Keywords: Solution, management in the area of communication of life values education, life values, young generation T heo cac nha xa hpi hpe, giatrj song (hay gia tn cupc song) la nhuhg dieu chung ta cho la quy gia, la quan trpng, la cd y nghTa dd'i vdi cupc sd'ng eua mdi ngudi Truyen thdng giao due gia tri sdng (GDGTS) giup cho mpi ngudi cd kien thUc tdi thieu va CP ban nha't ve gia tri sd'ng eua ngudi, qud'c gia, dan tdc thong qua ba ITnh vuc ehu ye'u la giao due kien thuc, giao due thai va hanh dgng cua moingudiXxon^ thuc hien he gia tri Trong bdi canh truyen tiidng trd "lang toan cat/' va su phattrien eua mdi trudng truyen thong so hien nay, bao chi va cae phuong tien truyen thdng dai ehiing dang trdthanh cdng cy quan trpng vdi phuang thue dac thu giao due gia trj song, dac biet la vdi cdng chting tre Viet Nam Quan li tmyen thong GDGTS dupc hieu la mdt qua trinh cd ke hoach, to ehiie, chi dao, kiem tra nh&m tao rasuthd'ngnhatgiUa cac CO quan quanii bao chi, xuat ban; cac sd GD-DT va cac cP sd giao dye vdieae khach thequan li, bao gom cac luc Iupng tham gia GDGTS nhu the he tre ndi chung, hpc sinh, sinh vien ndi rieng; giao vien va lue Iupng xa hpi ngoai nha tarcffig, doan thexa hpi (trong dd cd taiyen thong dai chiing} de dat tdi viec thuc hien cd hieu qua giao dye gia tri sd'ng I T h u c trang truyen thong GDGTS 1.1 Wu diem Nhin chung, bao ehi datham pia tich cue, chu dpng vao giao due dao ddc, Id'i song gia dinh Viet Nam nh&m bao ve thuan phong mTtyc, tutudng tinh cam td't dep va da'u tranh chdng cac bieu hien tieu cue gia dinh Bao chi tham gia cupc dau tranh chd'ng bao luc gia dinh; giao due sue (kil-4/2016) khoe sinh san, siic khoe tinh due; hudng d i n eham sde gia dinh, nudi day cai; tu van tinh yeu - gidi tinh, ling xu, giao tiep gia dinh; da pha nhiJng tu tudng, quan niem lac hau hdn nhan gia dinh; da'u tranh vi sutien bd cua phu nQ; bao ve quyen tre em; eham sdc, kinh trpng ngudi cao.tuoi Tatca nhung hinh thiic giao due tren bao chi nhu vay khdng nang ne, khdng giao dieu, len Idp; manhe nhang, ttiam dan, lam thay doi nhan thuc, hanh VI ngudi, de tien tdimptcach cuxuday Idng nhan ai, yeu thuong; tuu tamg, dd la suphattnen va hda nhap vao nen van mmh ehung cua nhan loai 1.2 Han cheva nguyen nhan Tuy nhien, ben eanh vai trd to Idn cua bao chi giaodgc dao ddc, ldi song cho gidi tre, mpt so tdbao, mpt so vu viec nhat dinh, thdng tin, tuyen tnjyen cac ITnh vuc lien quan da thdng tiri qua da, sa vao cac tinh tiet cau khicli, vd tinh "thdi" len ye'u to bao lue, dam d; tti mpt su kien mang tinh ea biet, lai nhin nhan.quychyptrdthanhmdthien tupng bien xa hpi; gay hoai nghi, hpc ddi; Ben canh dd, cdqua nhieu bai dua tin ve Id'i song hudng thu vat chat cua mdt so kecd tien nhucac dai gia (lau dai, xe hoi khung, may bay rieng, tiec tiing xa hoa, dot tien cho dupe tieng du hpe d nhung dai hpc d l t tien }; hoac vai dien vien (trang phuc, trang sdc, shopping, du lich nude n^oai }; tham chi khdng lam ma dupc hudng nhu may cd gai bao cua cac dai gia NhUng bai mang danh nghTa phe binh nhung thuc chat lai ed tae dung khen ngpi, bpe Id su * Bao Giao due va Thdi dai Tap chi Giao dye so 379 them muon hay ghen ti Nhiing dieu So tac Song rat tieu cue (Jen iJoo gia, nhat la the he tre _HI§n mptsotoa so?n (Jang buong long phan quan li no! (Jung bao chi, cotinh khai thac, cong botin tiJc theo kieu chup giat, duatranh dua tin va binh luan ve siJkien-hienti;(jng batthi;dng.Vlecmott(3bao lijng sue khai thac thong tin d(M tu nan nhan cua vij an roi dua len matbaompteach chitiSneu khong nbi laxijc pham ngu6i cugc thicunghetsijc phan cam, rat can phe phan Co nhieu nguyen nhan d i n den thitc trang Do la vi muc dich kinh doanh, thu hiJt nhieu IU(Jt dpc detang quang cao, siidung cac chieu tro de tarig IU(jng phat hanh bat ke quy djnh, dua tin gay soc Trong do, bao chi VietNam CO truyen thongia bao chi each mang, bao chi chinh tri ThiAJte doi hoi phai CO sudieu chinh ve quan li bao chive npi dung, CO S I ; kiem seat chat che tir co quan chu quan trudc khixuatbanmptnoidung truyen thong trinh tong hop ve GDGTS nham tao hieu Ung rpng iSi; • Xay di/ng ke hoach phat hanh bao, khlc phuc tinh trang 'Vijng trang" ve tmyen thong GDGTS'o eac vung kho khan, vijng sau, vung xa, tien tdi "phu sdng'tren toan quoc; - Npi dung boat dpng eua ke hoach can phong phuvadadang,c6khanang mang laihieuquatnjyai thong cao; ii/uy.'tinh yOng mien, tinh thdi diem detranh tinh trang phan bo thong tin co cum, khong dong deu, h()ae nguac lai, thong tin dan trai khong co dinh hudng; kS'hoaeh truyen thong GDGTS phai bam sat cae chu truang, nghi quyet eua Bang, Nha nuric va nganli Giao diJc, gop phan nang cao chat IU(3ng GDGTS eac nha tru[?ng cho hpc sinh, sinh vien tren ea nude 2.3 Chldao trien lihai truyen thong GDGTS cho the he tre: - To chUc cac Hoi thao ve G DGTS Thong qua Mpt sogiai phap nang cao hieu qua truyen cong tac tuyen tmyen eua bao, eac nhaquanii, chuyen thonq GDGTS gia dau nganh vatoan xa hpi se cap nhatdupc nhung De nhiing npi dung GDGTS cho gi(a tre iiiqc thong tin quanjrpng ve GDGTS nhu thirc trang, xu tuyen truyen mpt each CO hieu qua, chLingtoi dexuat hudng phat tnen, chat luang giao due, giai phap, mo mptso giaiphap sau: hinh hay can nhan rpng 2.1.TdchucquantrietnhanthucveGDGTS, - Tang cudng si/ phoi hap, thong lln giira cac eo vaitrd ciia truyen thong GDGTS cho thehe tre: quan truyen thong va caeca sdgiao due; • Dua npi dung tang cu(3ng nhan thUc cho lanh - Tang cudng vai trd lanh dao, ehi dao ciia lanh dao, can bp, giao vien veGDGTSva vai tro cua cong dao cae cd quan tmyen thong: Lam tdt khau quan li tac truyen thong GDGTS cong van hU(3ng d i n can bp, phong vien toa soan de thu hiJt nhan trien khai nhiem vu nam hpc hang nam \di cac cosd tam, thu phuc nhan tai, tim ntiUng ngudi cd kha giao due,cac nhatrU(^g: nang cho truyen thong GDGTS;thu hutnhiing cpng - To chUc cac hpi thao "npi bp" ve GDGTS va tac vien cd nang luc d dja phudng, tao mpt truyen thong GDGTS cho can bp, phong vien, bien mang ludi cpng tac vien nong cot; dpng vien, khich !e tap vien Lien tuc cung cap thong tin m(irivekien thuc, phdng vien,bien tap vien eung nhunhung ngudi tham kTnang, hinh tti ijc GDGTS cho cac phong vien, bien g|a tmyen thdng GDGTS; khican cdlhekhen thuong tap vien; coi GDGTS la mpt chij de trpng lam, mpt bangvatchat nliiem vu quan trpng cua bao; -Ba dang hoa cac hinh thuc tmyen thong GDGTS: - Ket hpp chat che v(^ lanh dao^cac Sa, trU(^g Thay doiliinh thUcthehien bao gom caviec khaithac, trung hpc phothong, dai hpc, cao d i n g thiet lap moi siidung am thanh, t§'ng dong hien trudng trong^ciip quan he va tuyen truyen, van dpng de cac can bp tren bao dien tisudungtheloai, each thUe ehuyen tai quan li giao due, giao vien hieu ro hon ve tmyen thong tin va viee trinh bay tren bao in.Tang tinh phan bien xa hpi cua npi dung truyen thong GDGTS; dau thong GDGTS 2J Lap kehoach, xay dung cac chuong trinh, tranh viiii cac quan diem lech lac, hien tuisig khdng tot chuyen m uc tmyen thdng GDGTS cho thehe tre: cac nha tmdng, gia dinh, xa hpL - Lap ke hoach hoat dpng Iheo thang, quy, nam; Lua ehpn eac van de can uu tien tmyen thong GDGTS; Xay dung cac chuong trinh, chuyen muc vo GDGTS; •Xay dung ke hoach ket hpp glija eac co quan tmyen thong vaco sdgiao due thuc hien cac chuong 41 Tap chi Giae due so 379 2.4 Giam sat, kiem tra, danh gia ch^ lugng, hieu qua truyen thong GDG TS cho thehf tre: -Xay dung kehoach kiem tra, danh gia: Kehoach kiem tra, danh gia duoc cu t h i hda ve mue Jeu, n6i dung, bien phap, thdi gian, khong gian Ngoai ke hoaeh kiem tra, danh giathudng xuyen,danh gia djnli (kil-4/2016) ki, can xay dung kehoach kiem tra, danh gia dot xuat de thu hoach duac nhQng thdng tin sat thuc -Xay dung vacythehdaeactieu chidanh gia chat Iupng npi dung truyen ttidng GDGJS: Tin, bai xuat ban kjp ttidi, thong tin dpcquyen.sd'lupng phat hanh bao nhd ndi dung tajyen ttidng GDGTS, phat hien eaimd^,manghoittidcupcsd'ng,cdtam anh huong de'n cpng dong -Mdrdngddi ngucdng tae vien: Xay dungddingu cdng tae vien, ehuyen gia, nha khoa hpc, nha quan li., can dupe quan tam thudng xuyen, cd ke hoach hoat ddngtardcmatcungnhulaudai.Dam bao cho edng tac vien cddieu kien djnh hudng vacap nhat thdng tin, tu lieu Kjp thdi bleu duang, khen ttiudng nhung ca nhan ed nhung phat hien, tin, bai hay, cd gia tri viec tuyen taiyen GDGTS cho the he tre, - Kiem tra, danh giathudng xuyen, djnh ki doi vdi phdng vien, bien tap vien:Thue hien chinh sach tang cudng phan cap quan II, giaoeactardng ban, bpphan phu trach chuyen muc kiem tra, danh gia phdng vien, bien tap vien thdng qua cac hoatdpng ctiuyen mdn, nghiep vu theo dinh ki tuan, thang, tii dd tong hpp, phan tich ketqua danh giavadexuatvcri Ban bien t i p cac phuong an dieu chinh kip thdi 2.6 Hoan thien che chinh sach, cung ting dieu kien tailt/c dam bao truyen thong GDGTS cho thehe tre: -Day manh nghien euu tong ke't thue tien, xay dung va hoan thien eac ca sd khoa hpc cho tnjyen thdng GDGTS: nhSm chira nhung ketqua dat dupe va van de cdn ton tai, han che va nhUng van de mdi cuatajyenthdngGDGTS,tOrddhinhthanh eac luan cu khoa hpc va nang cao chat lucsig truyen thdng ITnh vuc -Tochiic cho phdng vien, bien tap vien tudanh gia, binh chon ndi dung taiyen thdng GDGTS hay, hieu qua, cd tac ddng tich cue de cd che dp khenthudrig; -Xuliketquadanh gia: Ketqua danh giaduocluu tru ho so quan li can bd, phdng vien, bien tap vien cua Bao va lam co sPcho viec quyetdjnh IJo nhiem,sa thai -Oanh giangoaiviectnjyen thong GDGTS: Cdng tac tmyen ttidng GDGTS cdn can dupc danh gia tu ben ngoai nhu caquan chu quan,jLrcac dd'i tac {cac sdgiao dye, tardng dai hpc, cao d i n g , tamg hpc thdng}vatu'ban dpc (can bpquan ligiao dye cac cap, giao vien, hpc sinh, sinh vien, phu huynh hpc sinh} thdng qua hdttid'ngphieu hdi, phieu danh gia (thudng xuyen hoac (36t xuat} 2.5 Phat irien nguon nhan fiic dam bao thuc hien truyen thonq GDGTS cho thehe tre: • Nang cao pham chatva nang luc dpi ngu lanh dao, quan li: Cd chinh sach dao tao va dao tao lai cd ehpn Ipc nhung ngudi lanh dao, quan li bao chidedap ling yeu cau mdi ciia bao chi la thuc hien chdc nang phan bien xa hpi, dinh hudng xay dung gia tri eho Idp tre Day la yeu cau ddi hdi ciia suphattrien chung cua xa hdi lam cho bao chitiiuc hien td't chdc nang tuyen truyen.phan bien cuaminh - Nang cao nang luc dpi ngu phdng vien, bien tap vien: Khuyen khich vatao t^eu kien cho dpi ngu can bp, phdng vien, bien tap vien hpe tap nang cao trinh dp chinh trj, chuyen mdn, cung n h u m d rdng tam hieu biet eua hp qua cac khda hpc ngan han va cac khda hpc dai han; dong thdi khuyen khich ngucri lam bao tuboi dudng, ttj hpc, ty dao tao de khdng ngung hoan thien ehuyen mdn cua minh (kil-4/2016) -Hoan thien chinh saeh quan li;Tang cudng su phan capti'ongquan liva tochuc cac hoatdpng tmyen thdng GDGTS, dap iing nhu cau thdng tin ciia dpc giandichung,the'hetrendi rieng Cling dd.xay dung ehinh sach quy hoaeh,dao tao, boidudng phdng vien, bien tap vien, cdng tac vien tham gia cac hoat dpng tmyen thong GDGTS Khuyen khieh phdng vien, bien tap vien, edng tac vien bang cachenhuan biit: Xem xet, dieu chinh va quyetdjnh chedpthichhc^nhateungnhueung cap eac CO sdvat chat can thiet cho cdng tac nay, -Tang cudng huy ddng nguon luc xa hpi: Van dpng cac trung tam tu van tam li hpc dudng, cae to' ctiiic hoat dpng giao due, ca c^uan, doanh nghiep ung hp kinh phi, phd'i/ket hpp de ttiuc hien cac ehuyen deGDGTS Ben eanh dd can huy ddng suddng gdp tu nguyen eiia ngudi dan, cua cac to chiic chinh tri xahditham gia hoatddngtmyenthdng GDGTS cho the he tre, tao mpi dieu kien thuan lai de mdi to chiic, mdi ea nhan, mdi gia dinh va mpi ngudi dan dd cd hpc sinh, sinh vien tich cue tham gia vao cae qua trinh tmyen thdng GDGTS cho the he tre Cac bien phap tren deu the hien cac chiic nang ccf ban cua quan li- quan ligiao due, dac biet la the hien vai tro cua thong tin Irong quan ir, mat khae eung the hien md'i quan he gSn bd chat che qua lai giua caquan truyen thong va cac to chu'c giao due Mdi bien phap deu cd nhung the manh dmpt phuang dien nao dd nham khdng ngung hoan thien nang (Xem tiep trang 9) Tap chi Giao due so 379 lam 2baitotnghi6p ngaytiidau nam hpc{sd'lieu khao sat cho thay 95,7% SV mud'n trien khai tiidau narnhpctiiiitiJ") Doi vdi bai Khoa /t/an.-Thdi gian tiien khai thuc Ihien cac budc lam khda luan can tien hanh tii 'dau nam hpc vdi cac ndi dung nhu: hud^g dan SV lua ehpn dang ky detai, phan edng GV hudng din 'Can cd thdi gian cho SV chuan bj tu lieu, y tudng 'eung nhu su trao doi, hudng d i n vdi GV thi mdi ed |hieu qua; nen danh cho SV quy thdi gian khoang 'thang de SV thuc hien va hoan khda luan va Hranh de SV sau di thuc tap su pham ve G V mdi bk tay vao viee hudng d i n cho cac em, hau qua la SV se khdng kjp tiidi gian de nghien ciiu va viet bai, d i n tdi viec SV viet au ca ve ndi dung lln hinh thue trinh bay,chat Iupng bai kem Decdthethu dupc ket qua veviec viet khda luan cua SV,can trien khaicutiienhusau:77)a'npP: Phan cdng GV hudng dan, SV cung vdi GV hudng d i n ttrao ddi tim hudng de tai, xay dung de eUdng, chuan bj tim kiem tai lieu ; Thang /0,'Duyet vathdng qua :de cuang (de cuang da c d s u hudng dan, gdp y cua GV); Thang 11: Hoi dong xet duyet de cuang cho phep SV chinh sua, tiiay dd'i de tai Thang 12:SM b i t dau trien khai viet khda luan ) Kiem ti'a, danh gia la mdt phep ve chat Iupng [Cua viec day va hpc dcac tardng dai hpc Chat luong jDT quyetdjnh tti uong hieu eua trudng dai hpc dd'i vdi d

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