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MOT SO GIAI PHAP NANG CAO TU* DUY SANG TAO CHO SINH VIEN KHOA QUAN TRI KINH DOANH TAI TRUONG DAI HOC KINH TE CONG NGHIEP LONG AN • T h S L A M T H I H O N G (*) T O M TAT Trong qud trinh hpi nhap, bdi[.]
MOT SO G I A I PHAP NANG CAO TU* DUY SANG TAO CHO SINH VIEN KHOA QUAN T R I KINH DOANH T A I TRUONG D A I HOC KINH TE CONG NGHIEP LONG AN • T h S L A M T H I H O N G (*) TOM TAT Trong qud trinh hpi nhap, bdi cdnh nin kinh te the giai vd nuac khung hoang khd khdn, nhdt Id diiu kien thi truang cgnh tranh gat gao nhu hien Sinh viin khoa Qudn tri Kinh doanh phdi nd luc hpc tap vd phdn ddu ren luyen nhiiu han nira di dap ung dugc yeu cdu hien Vi vay, qua thuc tiin, chung tdi xin trao ddi 05 gidi phdp ndng cao tu sdng tgo sinh viin khoa Qudn tri Kinh doanh cua Truang DLA Id Tw hoc, tir dpng nao, gidi quyet van de; Hu&ng dan sinh vien viet de tdi nghien ciru khoa hpc nang cao ky ndng tuffng tdc giira cdc sinh vien v&i nhau; Thong qua Chircfng trinh mo phong kinh doanh tw bdn sdn pham thuc te cdc em chu ddng tim cdch di bdn dugc hdng nhiiu nhdt; To chuc hinh thirc Cau Igc bg Cuu sinh vien Khoa Qudn tri Kinh doanh vd cdc Nhd qudn tri giiip cdc em ndng cao ky nang giao tiep giira cdc em vd cuu sinh vien; giira cdc em vd nhd doanh nghiep; Tham quan ho^t dgng ngoai khoa tgi cdc doanh nghiep gidp cdc em ndng cao nhdn thirc ly thuyet vd thuc tiin tim su khdc biet vd cd nhieu cdu hdi ddi vdi nhd qudn tri de bd sung kien thuc Tir khoa: Khoa Qudn tri Kinh doanh, sdng tao, gidi phdp, tu SUMMARY During the integration process, the context of the world and domestic economic crisis, particularly market conditions with such fierce competition today, students at the Faculty of Business Administration must have efforts to learn and to train more to meet the current requirements So, through practice, we would like to exchange 05 solutions to enhance creative thinking for students of Business Administration Faculty of DLA, which are: self-study, self brain storming, problem solving; Guiding students to write scientific research to improve interacting skills among students; Through the free business simulation program selling actual products, they actively seek out ways to sell most goods; Organizing Club forms for Ex-Students of Business Administration Faculty and administrators to help them improve communication skills between students and Ex-Students; between them and the businessmen; Participating in extracurricular activities in enterprises to help them raise their awareness, theory and practice to find out the difference and have a lot of questions for managers to supplement their knowledge Key words: Faculty of Business Administration, creative, solutions, thinking TAP CHI KINH T E - CONG NGHIEP KHOA HOC-UNG DUNG Dat van de Thuc hien Nghi quylt Dai hdi Dang toan qudc idn thu XI va quyet dinh eiia Thu tudng Chinh phu phe duyet Quy hoach tdng t h i phat trien kinh te - xa hpi tinh Long An d i n nam 2020 tdm nhin d i n nam 2030 vdi muc tieu phdn dau d i n nam 2020, Long An ca ban trd tinh cong nghiep, Long An dat mue tieu phan ddu tdc dp tang trudng kinh te binh quan thdi ky 2012-2030 dat 12,5%/nam dd giai doan 2012-2020 tang 13%/nam Tinh thuc hien chuyin dich ty trpng cac nganh ndng nghiep, cong nghiep, dich vu CO cdu GDP d i n nam 2015 tuang irng chilm 28%, % , % , nam 2020 15%, 45%, 40%, nam 2030 7%, 48%, 45%.(1) De thuc hien muc tieu da neu tren, ngudn nhan luc la yeu td cau quan trpng nhat cua luc lugng san xuat xa hdi quyet dinh siic manh cua mpt tinh Trong cac ngudn luc, ngudn nhan luc dugc coi la ngudn luc "ndi sinh" chi phdi qua trinh phat trien kinh te xa hdi va no cd uu the ndi bat la khdng co "gidi ban" hay "vd tan" neu biet dao tao, bdi dudng, khai thac hgp ly Trudng DLA chinh thiic dupe lap vao 04/5/2007 Ciing vdi su ddi va phat trien cua DLA, khoa Quan tri Kinh doanh la mdt khoa Idn cua trudng Nam 2007 Khoa cd 500 sinh vien thi d i n da cd gan 2.000 sinh vien Sinh vien cua Khoa ludn tu tin, nang ddng, nhiet huyet va sdi ndi Hau bet sinh vien khoa Quan tri Kinh doanh tdt nghiep d i u co viec lam tai cac ca quan Nha nude tinh va ngoai tinh Cu the tai ca quan Nha nude tinh Long An: Vien kiem sat nhan dan tinh, Cue Thul tinh Ban Quan ly khu kinh t l tinh, Dai Phat Truyin hinh Long An, Dang iiy khdi cac co quan tinh UBND huyen Tan Thanh, V i l n thong 02 huyen Diic Hoa va Diic Hue, Trung tam boat dpng thieu nien Cac doanh nghiep tinh: Cdng ty Xd sd k i l n thilt, Cdng ty cd phdn che b i l n hang xudt khdu Long An, Cdng ty cd phan thep T V ? Tai TPHCM: Cdng ty cd phdn dia dc T h i n g Lgi, Cdng ty FPT Trading group, Cdng ty TNHH mdt vien tai chinh PPF Viet Nam, Cdng ty c6 phdn van phdng tien ich Viet Nam Tai Binh Duong: Cdng ty TNHH YOY Viet Nam Tai Ddng Nai: Cdng ty Funisju Thuc tiln ciia cdng cude edng nghiep hda, hien dai hda dat n u d e cho thay, khdng chi nhan luc la yen td quyet dinh ddi vdi su phat triin cua mdi qudc gia ma sir phat trien ciia mdi qudc gia cdn dugc bdng chinh ban than miic dp phat trien cua ngudn nhan luc Trong bdi canh nen kinh te the gidi va nude khung hoang khd khan, nhat la dieu kien thi trudng canh tranh gat gao nhu hien nay, sinh vien khoa Quan tri Kinh doanh phai nd lire hge tap va phan dau ren luyen nhilu ban niia d l dap ling dugc yeu cau Vi vay, tu thuc te chung tdi da lam dugc, ehiing tdi xin trao ddi Mgt so gidi phdp nang cao tu sdng tgo cua sinh vien Khoa Qudn tri Kinh doanh H u d n g dSn cho sinh vien hgc t a p theo tvc d u y sang tao Tu sang tao la mdt ky nang cue ky quan trgng vdi moi ngudi chiing ta cudc sdng Tu sang tao la cdng cu de moi ngudi dii d vi tri nao, d i n g cdp nao ciing cd the vugt qua Idi mdn suy nghi hanh dpng d l hudng d i n nhiing giai phap mdi me D I cdng hdi nhap, moi sinh vien phai hpc tap theo tu sang tao Do do, sinh vien mudn c6 tu sang t^o phai dung phuang phap TAP CHI KINH TE - KHOA HOC - UNG DUNG cdng nao, quy nap va diln dich • C o n g n a o la thii thuat kich thich ngudi khai thac tdi da nhirng y tudng nao hi tap kich lien tyc bdng each: • Tung vdn dk Lay y kiln, y tudng Xay dung mang Phan tich lua chpn Quyet dinh lua chpn • Quy n a p la di tu su viec rieng le d l di d i n mdt cai chung, mot k i t luan khai quat Phuang phap tu quy nap la phuang phap di tii cai ca biet d i n cai chung nhat, tir nhieu bieu hien lap lai de khai quat mdt k i t luan • Dien dich la su van ddng ciia nhan thuc tu cai chung den cai rieng, tir tdng the den bd phan Phep dien dich la phep suy luan, lay viec Idn de suy viec nhd, lay cai chung de suy cai rieng, idy cai ban chat, cdn quy luat de gan cho cai bieu hien, cai chi tilt Phuang phap d i l n dich la phucmg phap tu di tir tiln d l tri thiic chung suy ket luan tri thirc dac thu Dd la nhimg phuang phap de sinh vien tap hpe tap theo tu sang tao, dua giai phap ddc dao va hieu qua, cd nghia la hgc each tu minh giai quyet van de Va nhat thiet sinh vien ludn trang bi ben minh mgt cay viet va mdt manh giay d l ghi lai tdt ca cac y tudng chgt xuat hien dau minh H v d u g d a n cho sinh vien viet d l tai nghien cuu khoa hoc Trudng DLA k h u y i n khich neu sinh vien cd d l tai nghien ciiu khoa hpc dupe Hdi ddng khoa hgc cua Khoa cdng nhan se d u g c cdng them 0,4 diem cho toan khda (Vi dy n l u sinh vien co diem trung binh toan khda la 7,6 d i l m dat loai kha, sinh vien ed mdt de tai nghien eiiu khoa hpc dugc Hdi dong khoa hgc ciia Khoa xet duyet va cdng nhan thi sinh vien dugc cdng 0,4 diem Do dd, sinh vien dat diem 8, trd loai gidi), neu mot nhdm sinh vien lam thi se cong them cho cdc thdnh vien cua nhdm dd Id 0,2 diem Van de d day la giiip sinh vien nang eao ky nang tuang tdc giira cdc thdnh vien mgt nhdm, nhdm thiic ddy hieu qua edng viec, phat trien tiem nang ciia tat ca cac vien Khi khoa hgc ky thuat cang phat trien thi yeu cau lam viee theo nhdm la can thiet ban bao gid het Vl khdng la hoan hao, lam viec theo nhdm se tap trung mat manh cua tiing ngudi de bd sung cho va ciing khdng cd the cang dang het mpi viec Ky nang lam viec nhdm ciing giiip eho sinh vien thue hien tdt nhiing ky nang nhd nhu xay dung vai trd chinh nhdm, ky nang quan ly hdi hpp, phat trien qua trinh lam viec nhdm, sang tao va kich thich tiem nang Thanh lap phdng Mo phdng Kinh doanh Nam 2013, Khoa Quan tri Kinh doanh da lap phong Md phong kinh doanh vdi boat ddng dau tien la cho Idp Khoa thuc hien cdng viec phan phdi 5.000 quyen tap viet cd logo cua Trudng DLA va logo ciia Khoa Hoat dpng giup sinh vien tu tin, ndng dpng, hieu thuc te ban mpt san pham nhu the nao, lam d l ban dugc nhilu hang nhdt qua eac ly thuylt da dugc hgc ve marketing Qua chuang trinh, phdng Md phdng kinh doanh da tdng ket Ian tim dugc Vua bdn hdng vd vua chien luge d l khen thudng ddng vien eho cae em Nhu vay, cd t h i thdy qua chuang trinh sinh vien p h a i chu dong, phai nghi r a nhieu p h u u n g p h a p , nhieu each d i ban dirge h a n g n h i l u AP CHI KINH Te - CONG NGHIEP KHOA HOC-UNG DUNG nhdt Phat huy nhung d i l m manh tir chuang trinh idn 1, sinh vien cua Khoa tilp tue phan phdi eac san pham mdi, dap ling nhu cdu ngudi tieu diing nhu: Cdm g^o liit, nude ep trai cay tir trai long nipt dd K I hoach tiep theo Chuang trinh md phdng kinh doanh se phat dgng cho tdt ca sinh vien Khoa tu lam mpt doan Youtube gidi thieu ve doanh nghiep ciia minh se thuc hien tuong lai va se cd giai thudng cho sinh vien sang tao nhat Nang cao ky nang giao tilp cho sinh vien Ddu thang 03 nam 2014, Khoa Quan tri Kinh doanh mat va sinh boat lan Cau lac bd Cuu sinh vien Khoa Quan tri Kinh doanh va cac Nha quan tri, cac em da gap g& giao luu v&i cdc anh chi khoa tru&c, hgc hdi nhiing dieu mdi me, bd ngo di phdng van, lam the nao de viet bao cao thuc tap tdt sinh vien da trao doi trifc tiep nhirng cdu hoi v&i cdc nhd doanh nghiep nhu: em tdt nghiep lam the nao de em dugc tuyen dung, cac em cd the phai trau ddi ky nang gi them , cac em cdn dugc gap nhung giam ddc dieu hanh tai nang va dat Tu budi mat nay, cho thay ky nang giao tiep cue ky quan trgng vi nd nh&n td the hi?n ro nhat su nang ddng ciia sinh vien Muc dich ciia giao tiep la truyen dat thdng tin, suy nghi cung nhu y tudng ciia minh mpt each hieu qua Ky nang giao tilp dugc thi hien qua cac boat dpng nhu ky nang thuylt trinh trudc dam ddng, ky nang truyin dat thdng tin, ky nang idng nghe va thu thap thdng tin Ky nang giao tilp bao gdm ca viec trinh bay noi va viet ciing nhu kha nang lam viec vdi ngudi khac la nhiing ylu td chinh tao nen cdng nghi nghiep Vi vgy, ky ndng giao tiip Id yiu td mang tinh quyit dinh vifc tuyin chpn mpt ngucri qudn ly Vdi dpi ngii tri thiic ma tinh thu hiit duge, Khoa Quan tri Kinh doanh cua Trudng DLA da tran trpng mdi nhung giam ddc d i l u hanh tai nang den vdi Cau lac bp Ah td chiic hgi thao cac chuyen de kinh t l - xa hdi, ciing cac em sinh vien trao ddi, giiip cdc em co tu sdng tgo, nang dpng, chiu kho suy nghi vd tim toi hgc hoi, Khoa Quan tri Kinh doanh se ca cdu thdi khda b i l u cua Khoa cho moi Idp mdi hpc ky dugc mdt budi hgc cac giam ddc d i l u hanh tai nang truyen dat cho cac em, trang bi cho cdc em nhirng ky ndng mim can thiet de tot nghiep hgi nhgp du^c v&i thi trw&ng lao dpng Cu t h i , vao eudi thang va dau thang 6/2014 Khoa Quan tri Kinh doanh da mdi giam ddc Tran Doan M u d i truyen dat ky nang quan ly thdi gian cho sinh vien nam thii nhat Khoa Quan tri Kinh doanh Tham gia cac ho^t ddng ngo^i khoa Tu tudng giao due "hpc di ddi voi hanh" cua Chu tich H6 Chi Minh la mpt bd phan rat quan trpng kho tang ly luan ve giao due; "hgc di ddi vdi hanh" la muc tieu, nguyen ly, p h u a n g phap, phuang cham day va hpc ciia n i n giao due nude nha Trong di san tu tudng Hd Chi Minh, ed 592 lan Ngudi nhdc d i n "giao due", 159 idn nhdc d i n "ddo tao", tren 190 idn nhdc d i n "trudng hpc", gdn 100 idn nhac den "dai hpc", 92 idn nhdc d i n "trudng hpc, giao su", 81 idn nhdc d i n "giao vien", 80 idn nhdc d i n "thdy giao", khoang 145 idn nhdc d i n "sinh vien" va den 225 idn nhac d i n "hgc sinh"(3) Theo quan diem ciia Ngudi, " H g c " la mdt nhan thiic, la qua trinh t i l p thu tri thiic, kinh nghiem, ky nang, cac phdm chat van hda, dao diic mdt each tich AP CHI KINH T£ - CONG NGHIEP KHOA HOC - UNG DUNG cue, toan dien vd thudng xuySn cua moi ngudi "Hanh" tiic la thuc hanh, la lam viee, "Hanh" la dudng nhat, hieu qua nhdt hpc tap Ndi dung "hanh" tu tudng ciia Ngudi cdn la su van dung nhiing dieu da hpc nham giai quyet nhung van de thue tiln dat Ngay ngi dung "hoc" eung ham chiia y nghia "hanh", day la mpt bilu hi6n ve tinh toan diSn ciia viec hpc tdp Neu coi "hpc" la vi|c bieu hien vl tinh toan dien ciia viee hpe va tilp thu tri thiic ly luan, kinh nghiem thuc tiln, thi "hanh" la su van dyng nhiing tri thiic ly luan, kinh nghiem thuc tiln dl giai quyet, xir ly tinh hudng, th\re hien cd hieu qua chiic trach, nhiem vu dugc giao, van dung vao boat ddng lao ddng san xuat, cai tao tu nhien, cai tao xa hdi va cai tao chinh ban thSn ngudi Vdi tu tudng neu tren, Bac da chi eho chung ta thay rang viec "hanh" la muc tieu, ddng luc eua viec "hpc", "hanh" viia la mdi trudng trai nghiem de hpc tap hieu qua nhdt, vira la kit tinh, la bieu hien ben ngoai cua viec hpc Ciing vdi tu tudng nhu vay, Albert Einstein da timg ndi: "Chi cd trai nghiem mdi la hieu biet, cdn tat ca cac thii khac chi la thdng tin", cac nha khoa hpc giao due thi khang dinh ngudi hpc cd thi nhd din 60% tri thiic vdi nhiing gi ma hp trai nghiem thdng qua phat bilu y kiln, ddng kich, sam vai, thuc tap phdng thi nghiem hay hien trudng dl ap dung cac dieu da hpc D I nang cao tu sang tao ciia sinh vien, ddo tgo ly thuyit gdn lien v&i trdi nghiem thuc ti, "Hpc" di ddi vdi "Hanh" theo tu tudng cua Chu tich Hd Chi Minh, ddng thdi tao ca hdi dl sinh vien tilp can thuc tl mdi trudng lam viec cua doanh nghiep tren dia ban tinh Long An, vua giiip cho doanh nghiep ed ca hdi tim kilm dugc nhung iing vien tiem nang cho cac vi tri phii hgp tuang lai, giiip sinh vien trang bi nhiing ky nang can thiet de hdi nhap vdi thi trudng lao ddng Chuang trinh sinh boat idn Cau lac bd Cuu sinh vien Khoa Quan tri Kinh doanh va cac Nha quan tri 17/4/2014 Khoa Quan tri Kinh doanh dua cae em sinh vien nam cudi Idp lOQT di tham quan boat dpng ngoai khda tai Cdng ty san xuat nhiing ddi dep mang nhan hieu Adidas, Puma, Fila - Cdng ty TNHH Jia -Hsin Khu cdng nghiep Cau Tram, huyen Can Dude, tinh Long An Day la mdt nhirng doanh nghiep Idn cd vdn dau tu nude ngoai dau tu vao Long An, la doanh nghiep Dai Loan cd dien tich gdn 57.000 m2, khoang 2.000 cdng nhan san xuat dep xdp xuat khau sang cae nude Chau Au, vdi quy trinh khep kin, cdng nghe ky thuat tien tien va mong mudn nam 2015 se dat san lugng 10 trieu ddi/nam Sinh vien tham gia boat dpng rat tam ddc vi dugc tiep xiic vdi mdi trudng lam viec thuc te, dong thdi md mang dugc kien thiic nhat la hpc ly thuyet tren giang dudng vdi viec di thuc te quy trinh quan ly san xuat khac nhau, nhung limg dung cong nghe san xuat, van hanh cua nhiing day chuyen san xuat tu ddng boa, dieu kien lao ddng ciia cdng nhan tdt, md hinh quan tri ciing nhu phuang phap quan ly td chirc cua Cdng ty rat khoa hpc, phong each lam viec hien dai Dieu ma cac em cdn ngd ngang ban nua la Cdng ty khdng cd bd phan KCS ma lai la QIP (kilm soat chit lugng), R&D (nghien cuu va phat triin san pham) va M.E san xudt tdi uu Cong ty cung triin khai thuc hien LEAN (san xudt tinh ggn) Qua tim hilu, cac em cam thay khac han so vdi hpc ly thuylt, tren thuc tl khdng gidng nhu vay ma cd nhiing bd phan can ghep lai hoac lam TAP CHI KINH TE - CONG NGHIEP KHOA HOC-UNG DUNG de quan ly tot nhdt Do do, cac em da dat nhilu cau hdi ddi vdi doanh nghiep Trong thdi gian tdi, Khoa Quan tri Kinh doanh se lien he vdi cac doanh nghiep, bd tri cho cac em sinh vien di tham quan boat ddng ngoai khda, tim hiSu thuc tl ThI ndo la mdt khu cdng nghi§p k i l u m l u nhu KCN Tan Diic, KCN Long Hau, tim hieu boat ddng san xuat kinh doanh eac doanh nghiep cd vdn dau tu nude ngoai nhu Nhat Ban, Han Qudc, Thai Lan va ca cac doanh nghiep nude, d l cac em trai nghiem vi6c k i t hgp giua ly thuyet va thuc tiln minh chiing rdt nhilu dieu ma cac em cdn phai hgc bd sung kien thiic va ky nang cho mdi ca nhan sinh vien Sau budi tham quan boat dpng ngoai khda, Khoa se cho cac em sinh vien viet bang thu hoach va xem d^y la didm ciia mdt mon hge Khoa se danh gia diem sd eua sinh viSn thdng qua chinh cac kha nang tiep thu kien thiic tren thuc te K i t luSn Nhan loai da budc vao the ky XXI,'lich sii phat trien nhan loai da chiing minh nhirng qudc gia cd nen kinh te phat trien la nhiing qudc gia cd nen giao dye tien tien Jacque Delors Chu tich Uy ban qudc t l v l giao due cho t h i ky XXI eiia UNESCO da neu Ign 04 muc tieu giao due cua t h i ky XXI dd la: Hpc d l b i l t (Learning to know), Hgc de lam (Learning to do), Hpc de eung chung sdng (Learning together), Hgc de tdn tai (Leming to be) Cdng cudc ddi mdi toan dien, ddy manh cdng nghiep hda, hien dai hda ddt nude, xay dung Chu nghTa xa hpi, thuc hien thang lgi mye tieu "dan giau, nude manh, xa hdi cdng bang, dan chu, van minh" dang ddi hdi mdt ngudn lire sang tao mdi NSng cao dan tri, xay dung xa hdi hpc tap, dao tao cdng dan tri thiic, t^o lap xa hdi van minh, van hda la nhung tieu d l true tilp cho "phong trao sang tao" Tren ea sd nay, nha trudng, giao due hpc dudng, dang trd trung tam va hat nhan eua viec dao tao mdt the he sang tao nham dap iing yeu cau tang trudng v l mpi mat cua dan tdc ta bdi canh hdi nhap qudc t l va toan cdu hda hien Vi t h i , xa hdi, nganh giao due, cac ca sd nghien ciru khoa hpc cdn "Dao tao, bdi duang va phat huy mpi tilm nang cua ddi ngu tri thirc d l tao ngudn luc tri tue va nhan tai cho ddt n u d e " (4) Tdi lieu tham khdo [1] Dai tiing ndi ViSt Nam VOV, Thvc hien cdng nghiep hda hien dai hda tinh Long An ndm 2020 [2] Dang Cong San Viet Nam (1991), Cuang linh xdy dung ddt nuac thai ky qua dp len Chu nghia xa hdi, trang [3] Hoang Anh Tudn, Tic quan diim Hd Chi Minh vi nguai todn di^n din phdt trien giao due nuac ta, Bao Giao due va Thdi dai, 20/11/2012 , ^ " ^ t J ^ ; " " " ' f ™ ' ' ^ " •" " » ' ' Long An, Bdo cao thue hien nhiem vu kinh ti xa hoi nam 2013 va phuang hudng ndm 2014 cua tinh Long An Ngay n h a n : 01/7/2014 Ngay duySt Bang: 10/8/2014 ... thudng cho sinh vien sang tao nhat Nang cao ky nang giao tilp cho sinh vien Ddu thang 03 nam 2014, Khoa Quan tri Kinh doanh mat va sinh boat lan Cau lac bd Cuu sinh vien Khoa Quan tri Kinh doanh. .. Thanh lap phdng Mo phdng Kinh doanh Nam 2013, Khoa Quan tri Kinh doanh da lap phong Md phong kinh doanh vdi boat ddng dau tien la cho Idp Khoa thuc hien cdng viec phan phdi 5.000 quyen tap viet... giam ddc Tran Doan M u d i truyen dat ky nang quan ly thdi gian cho sinh vien nam thii nhat Khoa Quan tri Kinh doanh Tham gia cac ho^t ddng ngo^i khoa Tu tudng giao due "hpc di ddi voi hanh" cua