Hoat dong truyki thong phat trien d ^ tiKHig ttiam gia bao hiem xa hw tir nguyen aViet Nam hien BtaOuynhAnh Khoa Bao h i ^ Truong D$ hoc Kmh t^ 0u6c d Ko hi^m xa hOi la ehinh saeh an sinh xa hOi uu vi$i, nhan van nham dAm bAo cudc sdng cua eae lAng Idp dAn cu COng lAettuy^nttiOngve chinh sAch bAo higm xa hOi (BHXH)eAn dut^c tang e u ^ g , thge hiin bAi ban d6 ngueri dAn hl^u vA ttaeh nhi$m va quy^n iqi cua minh lir dd tg nguydn ig giac Iham gia D$c bi$l la ttidi di^m hi^n 1^ Vi$l Nam dang n6 Igc d^ phat tti^n doi iugng tham gia BHXH ndi ehung, BHXH ig nguy$n nOi riAng I.JHarketing hon hirp va cai each quan ly bao ttong dO c6 Y\it Nam hiOn dl theo mO hinh quAn If eOng mdl Theo dd, hogl dOng quAn ly eOng cAn phAi hiem xa tioi l.I Marketing hdn hqp cho dich vu cOng D|ch vg eOng - public service - eO quan h$ chat ehe vdi ph^m IrO hang hda edng eOng TCr gdc dO ehii th^ quAn \f nhA nude, eAe nha nghien euu hAnh ehinh cho ring d|ch vg cdng IA nhttng hogt dOng eua co quan nha nude viic thgc thi ehue nang quAn ly hanh chinh nha nude va dam bao cung ung cac hang hda cAng cOng phgc vg nhu cAu chung, thiet y^u eua xa hOi Gdc nghlAn euu nhAn mgnh vai IrO va IrAch nhi$m eua nhA nude dO'i vdi nhung hoal dOng cung cAp hang hda eOng cong Tren thgc te', khai ni^m va phgm vi dteh vg eOng se bi^n dOi luy thudc vAo bdi cAnh cua m6i qud'c gia Theo nghra rOng, djeh vg c6ng la nhung hang hoa, djeh vg ma Chinh phu ean Ihi^p vAo vi0e eung cAp nhAm mgcttAuhieu qua va cong bAng Theo dd, djeh vg c6ng IA lAl cA nhung hogl dOng nham thgc hi^n ckc chiic nang vdn cd eua Chinh phu, bao gOm Hi cac hogl dOng ban hanh chinh sach, phAp luat, toa An cho de'n nhCmg hogl dOng y IA', giAo dge, giao IhOng cfing eOng, BHXH Theo nghla h?p, d|eh vg cOng duge hieu IA nhung liAng hoA, dich vg phgc vg tn/c tie'p nhu cAu eiia cae 16 chuc vA cOng dan ma Chfnh phii ean ttiiep vao vi^c cung cAp nhAm mge ttAu hiOu qua va eong bang, l^Ong hogt dOng vi mgc ttOu Igi nhuan CAc logi hogt dOng ttiuong duge coi la djeh vg eOng nhu qudc phOng, an ninh, phAp che, d^n cac chinh sAch kinh t^ — xa hOi Cao \i^e lAm, quy hogch bao vf mfli ttudng, va eAe hogl ddng y 10', giAo dge, van hoa, BHXH, ) Dich vg eOng ed dAc di^m eo ban nhu Unh ^0 hlnh, khOng th^ phan ehia, khong dOng nhAt va •'hOng thi cAt ttu CAe dae di^m nAy IA cho vi^e quAn ly cung e ^ dich vg eOng eo nhimg khd khan nhAt d|nh Hogl dOng quAn ly khu vuc djeh vg cOng a nhi^u nude, dAm bAo chAt lugng, thi hiin qua hi^u quA dgt duge eua hogl dOng.Tu quan di^m nhu vAy, cAe nguyOn \f marketing vdn dl Irudfc day la cdng cg quAn \f eua cAc doanh nghiOp d khu vge lu nhAn da duge van dgng linh hogt vao hogl dOng cua eAe lO ehue eOng Markettng la mOl hO thOng ldng th^ cAc hogl dOng cua td ehue duge IhiOl kO nhAm hogeh djnh, dgt giA, xuc tiOn va phAn phO'i cAc san phAm, djeh vg, f tudng dO dAp ling nhu cAu eua thj IruOng mge lieu vA dgi duge eae mge liOu eua lO chuc (Iheo Hi^p hOi MarkeUng M\ - AMA) Nhung thap ky euOi eua thO k^ XX, ly IhuyOt Marketing eO nhung thay ddi, dgc biOl phil hgp vdi eae mge tiOu vA dAc trung cua quAn ly cOng Quan diOm quAn ly mdi Irong khu vge djeh vg cOng hOi Ig vdi cAc 1^ IhuyOl Marketing r> chO dOu hudng loi khaeh hang, eoi kh^ch hang la tam diOm Irong cac hogl dOng eiia l6 chuc; coi khach hang IA Imng tam ciia mpi sg quan lAm NhiOu td chuc eOng, Irong cd l6 ehue BHXH dimg marketing dO gay anh hudng, tri sg thay dOi hAnh vi lanh mgnh va cd lgi cho xa hpi; tang viOc su dgng djeh vg hoac xay dgng sg thoa man cua khach hang vdi djeh vg dang eung cAp Vi \a>', eae l6 chdc ehii yOu van dgng cAc eOng eg marketing h6n hgp, lAp trung nhiOu nhAt vAo eAe hogl dOng xue tiOn — hogt dOng im>^n thOng 1.2 Cai cAch quan If bao hiOm xA h^i theo hudng dich vu khAch hAng Xei lir bAn ehAl vA dac diem eua bAo hiOm ndi ehung, BRXH vira c6 Iinh kinh ti, vira cd ttnh xa hOi va CO ttnh djeh vg Cf hAu hOl eac quOe gia ttOn thO gidi, dich vu BHXH thudc khu vuc djeh vg cOng, chu yOu Nha nude hue li^p cung ung ihOng qua viOc lAp va di^u hanh cae t6 chiic BHXH Luat BHXH ciia Viet Nam khang d|nh "Bao hiOm xa hOi \ ici Nam la ca quan nha nude IhuOc Chinh phu, eo chuc nang lO 111 NGHI^CUU ehue thgc hiOn cac chO d, ehinh saeh I M O h i ^ m xa ^ttigc ttii chinh Sich cd h i i u ^ ^ ^ " Z % t l S ^ hOi, bAo hiOm y lO; td chuc thu chi chO dO bAo h i ^ m phil hpp vxSi h i ttidng an sinh sa h i i quor S " thAt nghiOp; quAn ly vA sir dung cae qu^: Bao \aim xA ktp U i n b d cua c i c nude k h i c hOi, bAo hiOm thAt nghiOp bao hiOm y tO; ttianh tra chuyOn ngAnh viOe ddng bAo hiOm xa hOi, bao hiOm Phat Wen M l Iirong tliara gia bao lilem xa hgi IhAl nghiOp, bao hiOm y lO theo qu>- djnh cvia phap hr ngiiyei i Viet Nam luat" • S P vdi c i e nude ttin U i i gidi IW s i lupng O i l lupng Hogt dOng quAn K* BHXH nhiOu nude lien thO gidi ttiam gia b i o h i i m xa h i i d nude la v i n e i n ttiip d o dang ed nhung tha> ddi k i n bdi ap Igc gAn vdi hogt d d dsT r i i n h i i u c i c v i n d i nan g i i ttong e h i r * dOng quAn ly ddi hdi ptiai tang hiOu qua hogt dOng ^"a s i e h an sinh xa h i i D i e b i i l , d m i n g BHXH ttiin khai thoA man nhu eAu ciia nhdng nguoi sir dgng dleh vq ttieo Mnh ttiuc Ig nguyin, s i lupng d i i >wng Uiam gia BHXH CAi cAch quAn iy hogl dOng BHXH eua eo quan BHXH cdn r i i h*n c h i Theo ttiing k i cua BHXH V i i t BHXH eac qudc gia l>At dAu vdi quan diOm dua mgc Nam, cudi nam 2018 l o i n q u i e cd ttin 360.000 ngudi tteu quAn ly chuong trinh BHXH \ ^ eAc ttg eAp BHXH dang ttiam gia BRXH IV nguyin Sang nam 2019, vol s u hudng vAo khAch hAng Chinh vi vay, eo quan BHXH n6 luc kin ciia n g i n h BHXH ttong ttiin khai ttigc h i i n xAc djnh cAc nhu cAu \a mong muO'n cua khAch hang Nghi q u y i l sd 28-N(yrW v i c i i c i c h chinh s i c h BHXH IA djnh hudng cAi each xAy dgng su mOnh va lAm cOng n h u su v i o cudc eiia c i h i Uiing chinh Ul - x i nhin cua cAi eAeh quAn \f Trong quA trinh eAi cAch, h i l , v i i c p h i l ttiin ngudi Uiam gia BHXH Ig n g u y i n d i eAe eo quan BHXH coi viOc truyOn thOng tiOn tge cho d ^ l dupe k i l q u i dang ghi n h j n S i ngudi Iham gia khAch hAng la yOu td quan trgng dO c d duge sg ung lang mdi ttong n i m 2019 d i b i n g l i n g s i ngudi v i n hO, dOng thuAn lir khach hang Khach hang eiia co d i n g dupc ctia 10 nam Uude d i • hon 551.000 ngudi, quan BHXH ed dae diOm IA khdng dOng nhAl, hAnh vi l i n g 281.000 ngudi so vdi nam 2018 Tuy n h i i n , d i y liOn quan dOn nhiOu nhan Id khae nhu van hoA, v i n l i sd k h i i m l i n so vdi 30 ttiiu ngudi Ihg^c doi xa hOi, tam 1^, dAc diOm ca nhan Do dd, marketing lupng Iham gia BHXH Ig nguyin Oim nang V i i l N a m duge vAn dgng vao qua trinh quan \f hogl d < ^ eua c i n lang d i bap phu eua BHXH, d i N h i nude c d t h i cac i d chuc BHXH, dac biOl la eae mdl quan hO l i p tmng vap nhdng d i i tupng chua dupe h i o v i , vdi giao djeh vdi nguoi ttiam gia BHXH va ngudi thg mgc dich d i m b i o r i n g mgi ngudi d i u n h ^ dupc h i hudng quyOn Igi BHXH Hogl ddng iruyOn thOng duge Ifp kill c i n Bi m d r i n g d i i n bao phu BHXH, d i i vdi eoi la biOn phap ttch cgc lam Ihay ddi suy nghi va IhAi Igc lupng lao d i n g ttiuic d i i n d i n g bao i i i i m b i i cua ngudi dan ndi ehung, eua nguoi lao dOrig vA bude ma chua ddng, eae eo quan chire nang p h i i c d ngudi su dgng lao dOng ndi rieng ddi vdi BHXH Vai tid g l i l p h i p l o i n d i i n di bao vi q u y i n Ipi chp ngudi lao eua hogl dOng truyOn thdng quAn \f BHXH thO ddng; m d rpng, d i i mdi bao h i i m l u n g u y i n ttin c o sd CO quan b i o h i i m coi ngudi ddng b i o h i i m n h u hiOn eg thO nhu sau: k h i c h h i n g v i ed sg k i l n i i giua b i o h i i m b i t b u d c - Cung cAp thOr^ tint, phd biOn kiOn thiic, giup ddi va bao h i i m l u nguyin; chi d^o, glao ehi U i u ttich hjgng duge truydn thOng hiOu biit vA nhAn thuc rO hon n h i i m m d r i n g BHXH cho limg dja phuong.Theo d d , vO BHXH, nAm rO duge hinh thiic vA eae txjdc thgc hiOn nganh BHXH xae dinh rd mgc Uiu nam 2020 h o i l i eua mOt qua tiinh liOn quan dOn BHXH Cae hAnh vi vi ttianh c i c chi Ueu d g l o i n dgpe Thii ludng Chfnh p h i i phgm p h ^ luAl vO BHXH nhu tidn nq hay gian lAn, ttge glao P h i n d i u sd ngudi Uiam gla BHXH c h i i m ty 1$ Igi BHXH eung sO giAm bdl TrOn phgm vi rOng hon, 35% so vdi luc lupng lao dpng; ttong dd ndng dan v i eOng chung duge tniyOnn ttiOr^ vO BHXH nhAn ttiiic lao dpng khu vgc phi chinh Uiue Uiam gia BHXH til duge tAm quan ttpng ciia chinh sAch BHXH mdi nguyen c h i i m k h o i n g 1% lge luong lao d i n g ttons d d quan hO vdi cAe ehinh sach kinh tO - xa hOi khae m i l D i n nam 2025, khoing 45% lue lupng lao ddng - Gdp [rfiAn dua ehinh sAch BHXH vAo cuoc sdng ^ u p ttong dp l u i l ttam gia BHXH, ttong d i ndng dan va lao chinh sAeh BHXH eo tinh hiOu Igc eao hon triOn khai d i n g khu vvc phi chinh ttiiic ttiam gla BHXH ttr ttiuan Igi hon D i n g ttidi ^ l i p eae nhA h o ^ dinh ehinh n g u y i n e W i m k h o i n g 2,5% Igc lupng lao dong ttong saeh ed thO sua ddi, bd sung, hoan IhiOn chinh sadi d d l u i l D i n nam 2030, k h o i n g 60% Igc l u < L lap - Giup l6 chuc BHXH hiOu rd, hiOu diing vO nOl ddng ttong d d h i i l ttiam gia BHXH, ttong d d S d S dung ehinh saeh BHXH trxKTC chinh saeh duge v i lao ddng khu w e phi chinh Uiiie ttia^ gia B m H m thuc ttu ttong ttige t^ Dong ttidi, eac phAn h6i qua qua n g u y i n c h i i m khoang 5% lge Igpng lap d i n g tt^dd trinh truydn thOng giup cac bO cac eAp cua td ehiic BHXH c d thi dua cae quyOt sach mOt eAch hgp ly QuyOl dinh ttiam sia BHXH hr nn,„ • TruyOn tAi \ a trao ddi kinh nghiOm tttjng iiOc cung eAp djeh vg BHXH giua t6 ehiic BHXH eac cAp ttong d i n ehiu sg lac dpng L a r i T u y i u , r t t p " n ' d d " T loan bO hO ttidng va giiia cAe td ehtie BHXH trOn thO gioi \ a i lAm qudc gia, cAe ttiOng diOp ttnyOn ttiOng vO BHXH liOn quan dOn hogeh djnh vA td chiie 1 c, - - C « ^ A - T M * , B « - D ^ » rT„„,6nr71„ lupng ttiam g i a B i ^ c S v r d g ^ ^ h ^ ^ h t r m ' - t thu hul sv chu y cua mpi ting Idp niiin din ddi vdi chinh sich BHXH Tang eudng cach Uip cin tuyin ttuyin BHXH dga tiin nin ling cing nghi song song \'di hinh Ihuc Hoal dong buyen Qiong phat hien dot luyin iniyen miing, Inic Uip Phii hpp ddng bd cic Ufng diaiii gia bao hiem xa hoi hr nguy|n i Viet hinh ttiuc luyin Imyin hiin dgi dga ttin nin ting cdng nghe vdi cae sin phim ttuyin thdng cd chit Nam hien Trong ttidi gian qua, IPin he Ihdng BHXH da ttigc lupng \e ndi dung, hinh thiic nhu videp cUp mega hiin rii nhlig ho^l ddng trgyin thdng tdi cae dii story infographics; Uip lge phil Iriin, ddl mdl v i ning lupng c i liin quan v i y nghla Ipi ich cua ehinh saeh eao ehii lupng, hiin qua hinh ttiuc tuyin Imyin BHXH; diy m^inh Imyin ttiing d i ngudi lao ddng miing, ttge Uip Cin cin nhic lira chpn hinh Ihiic khing Iva chpn nhin BHXH I lin; va dac biil dpi mdl luyen ttuyin phu hpp limg nhdm ddi lupng \a phi nil dung tmyin thing v i BHXH d i phai ttiin m^nh hpp diiu kiin ep sd v$I ehit cua lung d(a phupng Tip dil lupng Iham gla BHXH.BHXH Viil Nam da phai huy ttung nang cao chit lupng, md ring dpi ngQ luyin vai tri chii ddng sing tgp ttong chi dgo co quan ttuyin vien \ i BHXH: ehu trpng lip huin, bdi dudng BHXH cie cip ling cudng cdng tic ttuyin Ihing vdi eho dpi ngO giing vien nguin v i tuyin tmyin BH.\H nhim dil lupng tham gia BHXH nguyin.Chinh sich tgyin Imyin vien v i BHXH i i can bd cing chiic win BHXH hudng tdi bip dim an sinh xa hdittpngdai hgn chiic va ngudi co uy tin kiin Ihiic am hiiu v i chinh cie chi d i dupe Ihge hiin theo nguyin tie ddng - sich BHXH Tip ttung d i i mdl v i phupng phip luyin tmyin hudng timg Inrdng hpp eg Ihi lgi cd nhtmg quyin Ipl, miie hudng riing, phuc Igp, vi viy cing tic BHXH Xay dgng k i hogch luyin luyin BHXH hing trayin thing ehlnh sieh, phip luit BHXH luin cd nam va limg glal dogn ein eg Ihi k i hogeh tuyin nhing khd khin thich Ihiie die Ihu.Nam 2020, dgi ttuyin BHXH Ihudng xuyen v i k i hpgeh luyin Imyin djeh Covld-19 cd nhiing inh hudng mgnh me din ddl BHXH Uien chiin d|eh Uu liin luyin Imyin thep sing xa hil ciia nude la, ding Ihdi din Idi nhung chiin d|ch ttong giai dogn thi chi hda eic nil dung Uiich Ihirc v i ddi hdi khdng nhd Irong viic bio dim eii cich chinh sach BHXH cic mge Uiu v i phit Iriin d i i tupng tham gia BHXH Thgc hiin giim sai dinh gii k i l qui luyin Imyin nil Chung v i BHXH Ig nguyin ndi riing.Nam 2020 BHXH: qua dd xiy dgng bd chi sd giim sil dinh gii cQng l i Ihdi diim diu tiin Iriin khai Quyit d|nh s i k i l qui hiyin tmyin BHXH theo lung giai dogn; kiim 1676/QD-TTg ngiy 21-11-2019 phi duyil Bi i n d i i tra giim sat danh gii so kil ling k i l vlec Uipe hiin mdi loin diin nil dung, hlnh Ihiic va phuong phip luyen ttuyin BHXH Iheo limg giai dogn; ed hlnh Ihdc tuyin tniyin BHXH nhim chuyin biin mgnh me ttong ddng vien khen Uiudng hpp ly dii vdi cac Id chuc, ca nh?n Ihlic id dd tgo sg ding thuin Irong qua Irinh xay nhan Uch cue ttiam gla Ihdng Un luyin Imyin Ddng dgng va thge hiin ehinh sieh BHXH Uidi lang eudng eic biin phip phdng, tt^nh v i xir ly Bi i n dua 04 n i l dung d i i mdi (I) Phin dinh rd nhung khting hoing Imyin thdng v i BHXH nhim Uieh nhlim Irong Igyin tmyin BHXH; 00 Ddi mdi v i eung ed viing chic niim Un eua ngudi din vao h i nil dung tuyin tmyin; (Ui) Oil mdi v i hinh Uiue tuyin Uidng BHXH Nhu vgy ddi mdi cdng tie luyin ttuyin phi biin Imyin v i (Iv) Ddi mdi v i phuong phip tuyen ttuyen Cac nil dung d i i mdi dupc dira nhim khic phge v i BHXH ttr nguyin da dgng hdg cic hinh thuc md nhung hgn ehi cua cdng lie tuyin ttgyin v i BHXH rpng \e pham vi ddi lupng v i phii hpp vdi llnh chit dgc ttiu eua limg nhdm ddi tupng vung miin, lip tmde diy Phin djnh rd ttich nhi$m tuyin ttuyin ttung tuven ttuyin vap cie ddl lupng cd diiu kiin va BHXH Co quan quin ly nhi nude v i BHXH chiu ttaeh kha nang Uiam gia, cic d i i lupng thudc diin ehlnh nhiim chi dgo djnh hudng, kiim Ira, danh gii cdng sieh uu tiin ho ttg tiin ddng tu ngin sieh nhi nuric' lie luyin Imyin BHXH, ehii Irpng Ihge Win luyen Uuyin Iheo chiin d|ch gin vdi viic sua doi hoin Uliin ehlnh sieh BHXH.Co quan td chuc ttige hiin ehlnh sich BHXH chju ttich nhlim xiy dgng k i Tai lieu tham lihao hogch luyin tmyin BHXH v i chu ttong ttigc hiin Nghi quyet sd 28-N(yrW ngiy 23 ttiing nam 2018 tuyin ttuyin thudng xuyin nhim Uep cin ttiuyil cua Hdi nghi lin ttiu biy Ban Chip hinh Tmng upng phge ngudi din ehii ddng Iham gia BHXH Khda XU ve cii each ehinh sich BHXH Quyel dinh sd 1676/QO-TTg 21-11-2019 phi Bii mdi ndi dung luyin Uiiyin lu chii Irpng luyin Imyin phi biin ndi dung chinh sach phip lual sang dmel D i an ddi mdi loan diin nil dung, hinh Ihiic v i Uiyen ttuyin v i Ipi ieh vai ttd, y nghia va nhung nij phuong phap tuyin tmyin BHXH dung cii eieh cua chinh sich BHXH Hing nim IP \\-\\'vv.baohienixahoi.gov.vn chuc Uiing vgn ddng triin khai BHXH loan dan nham ing mix, v i die biil col ttpng hoal dpng ttuyin Uidng ciia CO quan nhi nude ndi chung v i cua BHXH \"i^t Nam ndi riing v i BHXH ( I N H Tt CHAU * ... >wng Uiam gia BHXH CAi cAch quAn iy hogl dOng BHXH eua eo quan BHXH cdn r i i h*n c h i Theo ttiing k i cua BHXH V i i t BHXH eac qudc gia l>At dAu vdi quan diOm dua mgc Nam, cudi nam 2018 l... bd cic Ufng diaiii gia bao hiem xa hoi hr nguy|n i Viet hinh ttiuc luyin Imyin hiin dgi dga ttin nin ting cdng nghe vdi cae sin phim ttuyin thdng cd chit Nam hien Trong ttidi gian qua, IPin he... chiin d|ch ttong giai dogn thi chi hda eic nil dung Uiich Ihirc v i ddi hdi khdng nhd Irong viic bio dim eii cich chinh sach BHXH cic mge Uiu v i phit Iriin d i i tupng tham gia BHXH Thgc hiin