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TẠr cui CỀM6 THÍÍMC FACTORS AFFECTING THE PARTICIPATION OF PEOPLE INTO SOCIAL ORGANIZATIONS: A CASE STUDY IN LONG XUYEN CITY, AN GIANG PROVINCE • PHAM TRUNG TUAN ABSTRACT: This qualitative study is to provide a better understanding of the factors affecting the decision of people to participate in a social organization The study’s results show that the enthusiasm for community, the physically and mentally that members gain and the member’s trust in the organization’s management are the core factors motivating people to join a social organization The study also finds out that the factors of weak management skills, poor democracy and unreasonable membership fees hinder the organization participation of people The study’s findings support basic theories about what factors are likely to encourage people to participate in a social organization The study also provides valuable insights which help managers better manage their organizations Keywords: participation, social organizations, groups, social value, member commitment, loyalty Introduction One of the major problems confronting all social organizations that involve membership is the apathy of members toward their organizations and organizational activities Researchers have found that members’ attitudes and perceptions play a significant role in members’ behaviour toward their organization and also impact the performance of such organizations (Chacko, 1985; Simmons and Birchall, 2004) Moreover, Hakelius (1996) noted that members are a vital part of any cooperative organization and their active participation in and loyalty to a cooperative’s business is integral for the success of this mutual Moreover, Sexton and Iskow (1988) concluded that one of the reasons 252 So 12-Tháng 5/2021 for cooperative failure is the lack of sufficient membership and volume; therefore, without active members’ participation and members’ commitment, cooperatives cannot survive in the long run According to Dayanandan (2013), participation is a key determinant for growth, development and the effectiveness of community organizations Effective participation of members in their organizations ensures the vigilance, which is essential to create sense of responsibility among members The participation of members is decisive factor in the success of the cooperative effort so that the participation ofmembers low will affect the development and accomplishment of an objective cooperative The low participation member is complex problem for involving many factors and dimensions, the interplay each other, QUẢN TRỊ QUẢN LÝ as dimensions inside of human beings themselves, from the environment, or dimensions of an offender organization other (Emita and Al Rozi, 2014) The importance of improving the participation of members as a solution in improving the performance of a community organization, which is still low so far is need to be explored However, recreating member’s participation has its own challenges The aim of this study is to investigate which factors play key role in influencing member’s participation in a social club The key research question guiding this study is “Which factors are likely to drive member in participating in a social club?” Literature Review Several theoretical frameworks have been ieveloped to explain the factors affecting on member articipation in mutual organisations and enterprises, [owever, their relevance to member participation in social clubs has not been well discovered For this reason, it is essential to employ these social theories t J research into member participation in social clubs Il this paper, I would like to present two theories which are relevant to my proposed study area They are Mutual Incentive Theory (Birchall and Simmons, 2004), and Agency Theory (Bergeron and Lalancette, 1993; Hansmann, 1996) 2.1 Mutual Incentive Theory Mutual incentives theory (MIT) was postulated by Birchall and Simmons (2004) and seeks to explain the reasons people take part in social organisations According to Birchall and Simmons 004), MIT was developed from the combination of tw