(phAplu4tod.3UMha ,« ^^ «' ' ' 8610 (331)-2019 « HI * - 3, -j^ MOT SO VAN DE LY LUAN VE BAO HO QUYEN SO HOU CONG NGHIEP DOI Vti NHAN HIEU TRONG THIAING MAI DIEN TUf • • • I ThS T R A N T H | THANH HUYfeN • Tdm tdt: Bdi viet phdn tich mgt so vdn de /)5 lugn ve bdo hg quyin sd hiru cdng nghiip doi vdi nhdn hilu tmng ihuang mgi diin tu Qua dd, giup edc nhd hogeh dinh chinh sdeh ed nhirng edn cir ly lugn thiil ki cde chinh sdeh ve nhan higu phii hgp, gin lien bdn chdt die thii eua thuang mgi diin tir Abstract; This article analyzes some theoretical issues on the protection of industrial property of brand in e-eommerce Thereby, helping policymakers have theoretical bases to design appr brand policies, associated with Ihe specific nature of e-commeree Bio h$ quyen sd hfiu cing nghifp dii vdi nhdn hifu Theo Ti ehde Sd hflu tti hig Thi gidi (WIPO), thi nhan higu la bit ky dau hifu ndo co khd ndng phdn bigt hdng hda hogc djch vy cua doanh nghiip vdi hang hia, djeh vy eua eac doi thu egnh tranh khde' Ci thi noi, nhin hifu chinh Id gidi phip gidp ngudi liiu dilng nhgn dign duge ehinh sdn phdm, hang hoa cda nha sdn xuat Cl Vift Nam, theo khodn 16 Diiu Lu^t Sd hflu tri tui ndm 2005 - sua dii, bi sung ndm 2009 (sau ddy ggi Id Ludt Sd hflu tti tui), dii nhdn hiiu Id ddu hiiu ddng di phdn biit hang hda, djch vy cua cac ti ehde, cd nhdn khac Nhdn hifu dugc bdo hp niu ddp dng ede diiu kifn nhu: (i) Ld dau hiiu nhin thiy duge dudi dgng ehfl cdi, til ngtt, hinh vi, hinh dnh, ki cd hinh ba chiiu hodc sy kit hgp cae yiu ti dd, dugc ttii hign bdng mgt ho^c nhiiu miu sdc; (ii) Cd khd ndng phdn bift hdng hod, djeh vy eiia chd sd hflu nhdn hifu vdi hdng hod, djch vy cua chu Ihi khde (Dieu 72 Lu|lt Sd hflu tri tuf) I in,nn I„ni Hnr vien Phu nit Vilt Nam 1.1, Khdi ni^m bdo h$ quyin sd hdu cdng nghifp dii vdi nhdn hi^u Cd ba eo sd triit hgc ve bdo hi quyin sd hthi tri tuf (SHTT) thudng dugc nhic den Id quan diim vi quyen ty nhiin (eua John Locke), quyin ty sdng tgo (cda Emmanual Kant vd George Hegel) vd quan diem vj lgi coi quyen SHTT Id phuong tifn (utilitarianism cda Jeremy Bentham) Quan diim vj lgi hay cin ggi Id chd nghta cing lgi, chd nghta niy cho ring hdnh ding tit nhit Id hdnh ding dgt dugc mit cdch cao nhat nhflng gi duge eho la hflu ieh Gin vdi quyin SHTT, quan diim vj lgi cho ring quyin SHTT Id phuong tifn giup can bing mit m$t Id nhu eiu sdng tgo d nhdn, mjt khdc la nhu ciu phi biintilingtinvd tiip efntilingtin.Quan diim ndy hifn dang dugc su dyng d nhiiu quic gia ttin tiie gidi vifc xdy dyng phip ludt vi sd hflu tti hif (MJf, Anh, Phdp ) vd d ed Vift Nam, xdy dyng chinh sdeh, phdp luft vi sd httu tti tuf nhdmttidcdiy sy tiin bi khoa hgc cing nghf, ddm bdo hdi hda Igi ich cua ehu ttii quyin sd hflutaihif vdi lgi ich cing cfng Cdch tiip cfn ndy dugc tdc Ddn ChCi & Phdp ludt I (phap U14I od Xinh il 8610 (331)-2019 gid cho Id hgp ly, xem xet vigc bdo h i quyen nhieu vao quyen nang sd dyng, cd thi su dyng nen SHTT ein nhin ttong ting the moi quan hg lgi ich c i the djnh dogt, sd dyng thi ndo thi vigc djnh doat cua chu the quyin sd hflu vdi lgi ich cua toan xa thudng sS tuong ung Diiu ndy cho thdy, phdn tich hgi Nhu vdy, dudi gdc d i triit hgc, vife bao h i quyin ndng sd dyng dii vdi quyin SHTT noi quyin SHTT ndi chung, quyin sd hflu cong nghifp chung, quyen SHCN doi vdi nhan hifu ndi riing (SHCN) doi vdi nhdn hifu ndi riing Id bdo hg cho phep hieu day du vd todn difn nhdt v i bdn chdt thdnh qud sy dau hi (tti tuf, cua cdi, cing sdc ) eiia sd hflu cua quyin SHTT^ Nhu vdy, ngi dung ciia ede chu tiii quyin sd hull dii vdi nhdn hifu d i tao quyin SHTT ndi chung, quyin SHCN doi vdi nhdn nen sy nhdn difn cho chinh sdn pham, djch vy eua hifu noi rieng bao gim quyin ndng su dyng (thing nhd sdn xudt qua cac dfc quyin su dyng) vd quyin djnh doat Dudi gdc dg kinh ti hgc, bdo h i quyin SHCN Thdr nhdt, ve quyen sd dyng nhan hifu: Day dugc dii vdi nhdn hifu gidi quyit vin d i mdt edn bdng xem Id mit ttong nhihig quyin ndng quan ttgng nhdt tiling tin giiia ngudi mua - ngudi bdn, bio vf lgi cda chu sd httu nhan higu Ben canh do, chu s i huu ich cda ehu thi sin xudt kinh doanh vd ddm bdo cho cin CO quyen chuyen quyen sd dyng doi vdi nhdn ngudi ban yen tam ddu tu vdo ehat lugng vd danh hifu Diiu ndy dugc hieu ring, thdi gian bio tieng sdn phdm hg, chu sd hfhi nhan hifu cd quyen chuyen quyen sii Hifn nay, nghiin cdu v i bdo hg nhdn hiiu cd dyng nhdn hifu cho ngudi khdc Chu sd hflu c i dfc thi dugc hiiu ttieo hai nghta Theo nghta ring, bdo quyin sd dyng nhdn hifu, dong nghta vdi vife hg co h i quyin SHCN dii vdi nhdn hiiu bao gim ba nii quyin cam ngudi khac su dyng nhdn hifu dung: (i) Trinh ty vd thu tye xic Igp quyen; (ii) Ngi Thii hai, v i quyin djnh dogt nhdn hifu: Chii si dung quyen cua chu sd hiiu; (iii) De cgp din vife hflu nhdn hifu cd quyin djnh dogt dii vdi nhdn xu ly cde hdnh vi xdm phgm quyin Tuy nhien, hifu Theo nii dung ndy, djnh dogt quyin SHCN phgm vi bai viet ndy, tdc gid de cgp den vifc doi vdi nhdn hifu dugc hiiu Id vifc djch chuyin bdo h i nhdn hiiu theo nghia hgp, ehi bao gim quyin SHCN td mil (hodc nhieu) chu tiie ndy sang nhflng van de lien quan din ttinh ty vd thd tyc xac mft (hodc nhiiu) chd the khdc hogc Idm mit di Igp quyin vd nii dung quyin cua chu sd hflu Vin quyin SHCN dii vdi nhdn hifu dang dugc bio hg de ve xd ly cac hdnh vi xdm phgm quyen, nam cua chu sd hihi nhan hifu Ben canh dd, chd sd hflu ngi dung cua bdo v i quyin SHCN dii vdi nhdn hifu ed quyin lhi chip, su dyng quyin SHCN nhdn hifu doi vdi nhdn hifu de gdp von Idnh doanh, tiidnh Ifp 1.2 Nfi dung quyin sd him cdng nghifp tii vdi nhdn hif u Quyen sd hiiu dem lgi cho chu sd hiiu ba quyen ndng: Chiim hihi, su dyng vd djnh dogt Quyin doanh nghifp Moi quan hf gifia bdo h$ quyen sd hihi cing nghifp dii vdi nhdn hifu vik thinmg mil difn td SHTT noi chung, quyin SHCN dii vdi nhdn hifu Hifn nay, sy phdt triin ciia thuong mgi difn td noi rieng Id quyen doi vdi doi tugng v i hlnh, nen (TMDT) s5 gdp phan diy nhanh vin de nhgn difn quyin ndng chiim hflu v i mdt vdt chat se khing ttie nhdn hifu cda edc doanh nghifp khdp mgi noi tten c i dugc Quyin ndng djnh dogt phy ttiuge khd ttii gidi Do vgy, d i tfn dyng toi uu cde gidi phdp I Ddn ChCi & Phdp ludt