UNIT 6 CULTURAL AWARENESS TRƯỜNG ĐẠI HỌC THƯƠNG MẠI

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8/4/2020 Start up a

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4l, RUN business discussion before your host SE 2 enema a vs ee busi use frst names

You both hands in China, overa giftusing business card you are given in JBBAN

Fa 5 tt Ee maintain eye contact 8/4/2020

1 Doyou understand other cultures? Work in pairs

Complete each rule with must or mustn't

mE § You MXTEETE smoke inthe you are sureitis permitted US unless

InThalland you TS shoxtnc

3olesofyourfeet

ceainginlSlAMIE counies

e9 Inlapan you |TVETTN front of the giver › in

You MUMEETI write notes inred in China

More Cultural facts

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8/4/2020 More Cultural facts Activity 2 Work in pairs Think about your own culture Preteen gC cinerea 3 Why having cultural knowledge is important in business? _

#2 Cultural awareness is a skill that can be developed at both professional and social levels, and can make an overseas assignment, an

international business meeting or cross-cultural negotiation a successfull one

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6 Grammar test 1 compte

Top travel tips E

1 Claims a kr lg me rst em eit ‘ws stilt } 3 hate hteg nace eal 15——- vsveraiekeble — hte ea pm eat ey on — a at un pea W 8/4/2020 | Coperteminag tecont nd Sonne dana — trac ei — + tag ee edt tricone ‘ — treme qn a tp ma hea De iene et ste oma ~ th — arate + highend 77 O be coetacbleby pote "HH ge 4 ops tase ri 2 fmt {re hia dar ne ate fp ác =e ete tte Keys to grammar test ⁄

Ý 2 mustamive 5 mustavoid 7 mustn'teat 3 mustn'tstare 6 mustbe 8 muststand 4 musttake off 3 2 donthaveto 6 mustn't 3 mustn't 7 doesn'thaveto 4 mustn't 8 mustn't 5 don't have to

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T1 (3 Lookatthe pictures Listen to three people talking

about cultural faux pas and number the pictures (1-3) ‘New words Look embarrassed Tips To be offended Back/ front seat of a car Chopstick Bowl Discussion

1 What cultural mistakes did the people make?

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Suggestions for discussion

= Respect and Hierarchy

rent cultures also have different contexts for displaying respect to superiors

receiving deference from subordinates

¢ American office manager took a similar position in an office in Seoul, South Korea The manager expressed discomfort at the deference that his subordinates paid him, so he told them to treat him as an equal

Rule-Centered ys Relationship-Centered

Many Western nations use rule-centered approaches to building business agreements and settling disputes

In Eastern countries, entrepreneurs rely more on establishing individual relationships with their business partners, rather than depending on lengthy

contracts and teams of attorneys

e Language spot Werte mest aes

Talking about obligation i MATCH THESE EXAMPLES WITH THE RULES

A I must send that email tomorrow —

B You don't have to come to the meeting \ C You mustn’t smoke in the meeting room D Ihave to do a lot of research in my job- E You must show your passport at the gatd

lortosay when things are necessary Wemust work harder

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Grammar reference p.118 6 must, have to/ don’t have to must ‘Weuse must /mustn'tand don't have toto talk about obligation Positive

Wemust find waysto increase revenue,

= subject + must + infinitive Negative

‘Staffmust not (mustn't) send personal emails subject + must+ not + infinitive

Š

Complete the sentences with must, mustn't, don't/ doesn't have to Use the verbs below

call wear finish miss go open buy be

2 Workin pars Talk about rules in your workplaee orsehool Youmustarriveon time, You mustn't smoke in the building 4 David ittomorrow 5 There'san excellent staf restaurant Staff 8/4/2020

‘Botsthecandidateforthejahave ta nave experience? don’t have to ‘wiedonot don't have to goifwe don’t want to

=—— abject do/doet nots have to intintive

thereport today Hecan deliver out for hunch

1 We useless, ‘anew DVD player This one’s 6 Students silentin the Mbrary 7 We the Managing Director's 2 You thatattachment.There's a virus presentatitl

3 My computers theIT department going really slowly.1 tisr'taformalevent You_afacket andtie Ow 1 must buy 2 mustn'topen 3 mustcall 4 doesn't havetofinish

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Pronunciation

must / mustn't

| oe h

1 Complete these office rules with must or mustn't 1 YouMMMEEH_ arrive inthe office before 10am

2 You send privateemails

3 YouMEESH answerthe phone promptly

4 YouBHNETE surf the Net 8/4/2020

Imagine you are the manager ofa small import-export business Choose three qualities you thinkare very ‘important and three qualities you don't think are

necessary, EXAMPLES

You must be punctual

You don'thavetohave experience febepunctual —gpeabletodrive Workhard si và espeka(oregnlESBE du shave experience Da Sa chiesssmartly Themostdficultiingto get accustomed towasnot the

diferent foods orthefactthat thestorescloseat.00 pm Youget use tothat Not’ thecutue

Amy, an American engineering student

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8/4/2020

= What can cultural knowledge help business?

‘Ip their employees work better with their international

‘Enable multicultural and virtual teams

™ On-board expatriates for global assignments

1 Canyou think of the stereotypes used about your culture? Use the words below to help

reserved warm efficient

polite stylish open

eccentric punctual intellectual

organized noisy lively

lazy undisciplined good sense

imaginative passionate of humour talkative rigid

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8/4/2020

Some ideas of foreigners

lệ Most prejudices and stereotypes that Hollywood makes against

Vietnamese people are that they are docile, meek, stupid,

ing, backstabbers, greedy, money-hungry, idol worshipers,

‘But the reality and truth is that the Vietnamese people are

lways more independent, free-thinking, truth seekers and liberty and freedom lovers than what Hollywood propaganda

portraying what Vietnamese people are

(Gary Winn, studied at School of Hard Knocks (1990)

Read the article and decide if the statements are true (T) or false (F)

#2 I You can stand close to an American when you speak to him or her = 2 It is normal to shake hands briefly when you meet for the first time, = 3 Most Americans smile and look at each other when they greet ® 4 It is offensive to wink in America

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8/4/2020

lx+*+*+***++*****- The SmartTraveller guiCâ tO x++ô ôve wô*xôx*

America

ore personal space than other cultures If youtry to got too ne: mn American cing a ‘conversation they will | auccBem banasbaue la | | | | matco eye contact Winking ie relatively an American stops Back, then you are

‘standing too close 10 common and means fiendliness, or tm them, ‘Men tend to avoid meet for the first time ‘When Americans

>hugging and even they often ask What do

‘Sod lose a much ae many Europeans Formal greetings in W | Rormaa queetion anc ie | farastve oF parson

1 You can stand close to an American when you speak to him or her 2 It is normal to shake hands briefly when you meet for the first time 3 Most Americans smile and look at each other when they greet 4, It is offensive to wink in America

5 It is not unusual for an American to ask stranger about their job (Samm

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8/4/2020 Discussion

®Vietnamese culture also more open to the concept of ‘friendly skin ship” => the closer you are to a person, the

more you'll touch them and touch

reinforces the relationship

® This skinship doesn’t cross genders

Project

Read about Dermot Kincaid and answer the following questions

‘agez: Job Secretary Nationality: sh

‘canyou talk about your responsbilties? amin charge of the day to-day running of the office {am responsibefor keeping my boss appointment ‘lary uptodate lanswerthe fenquiries rom our customers, phone and deal with

Whatisa normal day ike?

Inthe morning lopen sor and distribute the ma ‘During the day type letters and answer the phone Taltoaend and receive emails and faces do lot of administrative work Itake care ofthe fling and Keep records of expenditure such as travel or purchases At ‘theend ofthe day! prepare the outgoing mall

‘your work the same everyday?

[Notrealy We get alot of vistors and Lenjoy meeting ‘new people.Igoand bout the company and lokafter them meet them a reception te them ‘what'syout favourite task? ‘really lke aranging business

trips tory colleagues Lenjoy ‘finding the gts, booking the

Secretary’s

responsibili

tathere anything you don't tke?

Thatedong tne Potoeyn! »

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8/4/2020 Read about Dermot Kincaid and answer the following questions

1, What are his main responsibilities?

2, What is a typical day for him?

= Morning —open, sort, and distribute mail,

= Day~ type letters, answer the phone, send and receive emails and faxes, do administration works, do filing and keep records

CALL CENTRE 1 QUENBSNNA

⁄

2 G) Listento the recorded messages What options

should the following people choose?

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How do you feel when you:

- Get a recorded message? Get music while you wait? Have to listen and follow

instructions?

‘Don’t get to speak to real person?

Have to leave a message? Work in pairs Discuss these questions Expressions Welcometo, /Thank youfor calling Praseselectonecfthefolovingoptons, Please press one now./ Please pressoption on,

Forcustomers with For general information For llotherenquiies

Totellus /Tochange /Torenew please pe

Atthe end you will etum to the main mena

Please hold tospeaktoanadvison

How do celebrities or cartoon characters help to sell a product in your country?

its image?

local level?

2 Read the article and answer the questions

1 What did McDonald's do in France to improve

2 How do McDonald's products in Hindu and Muslim countries differ from their global products?

3 What does Coca-Cola do to its product at a 4 What does Yahoo do locally?

S Why did Revion lose sales to L'Oreal in Asia?

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{localization oco! Satoboliaation) 3 Dew word edeseribes the eategy of being global Snabbeing responsive to iocatconditions atthe Sametime occurs for Cramp when global their global products While globalization has been ertiezed foreausing problems giocatsstion

Seeks tolmprove relations Berwcenthe big ‘nd their local eustomers

fastfood cain ‘MeDonaid soften the target of the ant lebalssuon movement Fowevertitryingtobe ‘needs The Feeneh Stacked Mebonaias for French culture so ‘McDonalds got ndof Reamerican mascot, Answer coffee Coca-

Glocalization thinking globally, acting locally

Ronald McDonald, and Adopted Asterina French artoon hero, asitsocal companymascot.itaiso Serves French-syie coffee in restaurants To avo

fenceln HinduorAuslm ‘Dumntres, McDonalds does not serve beef orpork= the

Big Mtachas become the vegetarian Mahar Mac,

products sulted to local markets by producingoca! ‘ersions Yahoo the Web porta uses of tne drink Even localeeams of peopieto ‘natyse the content in

Cola makes local versions of the drink

Yahoo used local teams to analyse its international sites, Revlon used Cindy Crawford instead of a local star, 8/4/2020 Stes Dp 022700 ines Is productsin different wenatoreach court companyrused Cindy Crawford to sdvertne ts productsin Asiawhile Perea! used local Chinese Insrwvalsthemadern lobaliaed wor soften đc personalsed,sndx Increase ts marketshare {rge charities ‘Oxfam, slzocreate such 35 Individual countries Instead ot simply handing ‘out money so glocalization Isnotjust about big business itizaconcept that can help the ght against povertyana inequallty around the

McDonald's adopted a French mascot, Asterix, and serves French style

They do not serve beef or pork; they serve a vegetarian burger

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1 Try to do something (para A) 2 Somethings that people attack

(para B)

3 Throw away something because

you don’t want it (Para B)

4 AN ANIMAL OR A TOY THAT

Answer

REPRESENTS A COMPANY (Para Fn

8) 2 Target

+3 Get rid of

5 Acompetitor (Para D) 4 Mascot 6 Give something to people (Para E) Tee ae 8/4/2020 GeO St eset nue eC aure! Glocalization ?

3 Complete the paragraph with the following words

communication improve create advantages

increase sensitive market

#HẺ aiicc apse avout same

Severe international companies can EU ree HN hịch

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8/4/2020 GLOBALIZATION of GOOD R22 Ly Nerd Business know-how

| 7 D How to make a good impression

NEED FOR INTER CULTURAL ‘Get the person’snameright

AWARENESS IN BUSINESS © Speakcleatly

: © Smile with your eyes

@ Avoid crossing your arms

Ere =< me ‘© Don'tstand with your hands in your pockets

intima

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8/4/2020

WRITING

| Suggestions:

1 Deep Knowledge of a Company's Products or Services

2 Attention to Detail and Organization

'Write a job description for your job or for a job that you would like to do

‘408 DESCRIPTION

Call centre operator (ina booking office)

Acall centreoperator: —answers calls

—helps callers with problems —provides information —deals with customer complaints —makes bookings Acall centre operator must: —speak clearly

—havea good telephone manner —understand different accents —beable to work under pressure

Qualifications

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8/4/2020

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8/4/2020

Start up

+ Have you got any freebies at home or with you today?

+ Which five freebies would you like to receive? + Which one wouldn't you want to receive?

+ What are the advantages and disadvantages of freebies?

Listening 1

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Listening 2

Conference folder Practical

Stress balls Good price, fun, relaxing Pocket radio Nice gadget Mouse mat Biro Conference bag Carries the logo, practical Reading 1 1 Why are trade fairs useful for businesses? 8/4/2020 Not original Expensive Wouldn't be used

People already have them People would lose them

Not original

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8/4/2020

Reading 1

3 What tasks do staff do when they are on a stand?

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8/4/2020

Reading 3

What should/ shouldn't you or staff do at trade fairs?

* You should make a profile of the customers you want to

attract

+ You should look at a trade fair’s statistics

+ You should prepare well for the trade fair + Staff should ask appropriate questions + They should welcome visitors to the stand

+ Staff shouldn't forget to take a record of each visitor

Should/ shouldn't

[g0 tan must or have to

| should invite my boss to the party — but I’m not going to! + We use should to give an opinion or

You should look at a trade fair’s statistics

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8/4/2020

Exercise 1

* You get there early to set up the stand

* You wear your badge at all times

* You ieave your bags and coats around

* You wear smart clothes and be well-presented

* You _ be well-informed about your company

Exercise 1

* You eat or drink on the stand * You sarry a notebook with you

* You have plenty of promotional materials

» You gossip with your colleagues

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8/4/2020

Exercise 2

Im finding it very difficult to work because my

office mate is always talking on the phone to

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8/4/2020

Eating out

* How often do you eat out? Do you ever eat out for work?

* What are the problems of eating abroad? * Which foreign cuisines have you tried?

* What are your favourite national and foreign dishes?

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8/4/2020

Exercise 3

« Lisa

chicken noodle soup

o Riser miso & wakame soup

sashimi sampler tuna tataki

Exercise 4

1 Lisa hasn't eaten Japanese food before _ _

Richard like Japanese restaurants because the food is fresh and

the service is efficient _

Richard can’t explain the dishes on the menu Lisa is vegetarian and can’t eat meat or seafood _ _ Lisa and Richard order the same dishes

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Exercise 5

Ordering

Cl Are you ready to order?

Gl What would you like? — O Idlike

O Illhave

Speaking

8/4/2020

Talking about food

D Can you tell me what is? 0 That sounds nice

C0 I don't like the sound of that._ ( What's the soup like?

0 It’s delicious!

O It's quite nice

* Work in groups of three Two of you (customers) are

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8/4/2020

Company profile

1 Who is Simon Woodroffe?

2 What was his big idea?

3 When did he start his business?

Company profile

4 What does he believe makes a successful business?

5 What are his other companies? Do you think they will be successful?

6 Do you find anything about Simon and his business ideas

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