Vegetables are very necessary and irreplaceable foods in human daily life. Vegetables provide a lot of nutrients necessary for the development of the human body, such as vitamins, minerals,... As peoples living standards improve, the demand for food and proteinrich foods increases. To ensure the requirements for green vegetable products are not only sufficient in quantity but also in terms of quality. However, nowadays, the quality of vegetables is sometimes getting. Chemical and toxic substances are used more and more widely. Therefore, people gradually lose faith in vegetables. To overcome that fact, Dong Hoi commune has taken steps to cultivate and consume highquality vegetable products, gradually improving the vegetable consumption habits of people in the area. Safe vegetables are a kind of product that is grown on a safe basis. The level of chemicals and microorganisms is at the allowable threshold, ensuring the health of consumers. The consumption of safe vegetables in Dong Hoi commune, Dong Anh district, Hanoi city still faces many difficulties and the consumption is not much. Stemming from the above fact, I conducted research on the topic: Study on safe vegetable consumption behavior of households in Dong Hoi commune, Dong Anh district, Hanoi city. The objective of this study is to study the safe vegetable consumption behavior of households in Dong Hoi commune, Dong Anh district, Hanoi City. From there, propose some solutions to promote the safe vegetable consumption behavior of households in Dong Hoi commune, Dong Anh district, Hanoi City in the coming time. The study used methods of collecting secondary data and surveying 40 households in the form of direct and online surveys. Descriptive and comparative statistics were used for data analysis. The topic has contributed to systematizing the theoretical and practical basis of safe vegetable consumption behavior; being able to clarify the factors affecting the safe vegetable consumption behavior of households in Dong Hoi commune, Dong Anh district, Ha Noi city. On the basis of practice, mention the ability to consume safe vegetables in Vietnam. Assessing the current status of safe vegetable consumption behavior of households in Dong Hoi commune, Dong Anh district, Hanoi city; proposing some solutions to promote safe vegetable consumption behavior of households in Dong Hoi commune, Dong Anh district, Hanoi city in the coming time. In the section of research results and discussion, they study focuses on evaluating the current situation of using safe vegetables and promoting the consumption of safe vegetables in Dong Hoi commune, Dong Anh district, Hanoi city, assessing the consumers level of consumption of safe vegetables, the amount of use or the frequency of vegetable purchases. Analysis of influencing factors and criteria when choosing to buy safe vegetables for consumers. Evaluation of factors affecting the consumption behavior of safe vegetables in the locality was also made by the study. From there, give directions and some solutions to raise consumer awareness and promote safe vegetable consumption in the study area. The conclusion summarizes the entire content of the research paper and makes some recommendations for local authorities and producers to develop safe vegetable consumption in the area.
VIETNAM NATIONAL UNIVERSITY OF AGRICUTURE FACULTY OF ECONOMICS AND RURAL DEVELOPMENT - - RESEARCH ON SAFE VEGETABLE CONSUMPTION BEHAVIORS OF HOUSEHOLDS IN DONG HOI COMMUNE, DONG ANH DISTRICT, HA NOI CITY UNDERGRADUATE THESIS HANOI – 2022 VIETNAM NATIONAL UNIVERSITY OF AGRICUTURE FACULTY OF ECONOMICS AND RURAL DEVELOPMENT - - UNDERGRADUATE THESIS RESEARCH ON SAFE VEGETABLE CONSUMPTION BEHAVIORS OF HOUSEHOLDS IN DONG HOI COMMUNE, DONG ANH DISTRICT, HA NOI CITY HANOI – 2022 DECLARATION ACKNOWLEDGMENTS HaNoi, / / 2022 Author of thesis Nguyen Ha Vi ABSTRACT Vegetables are very necessary and irreplaceable foods in human daily life Vegetables provide a lot of nutrients necessary for the development of the human body, such as vitamins, minerals, As people's living standards improve, the demand for food and protein-rich foods increases To ensure the requirements for green vegetable products are not only sufficient in quantity but also in terms of quality However, nowadays, the quality of vegetables is sometimes getting Chemical and toxic substances are used more and more widely Therefore, people gradually lose faith in vegetables To overcome that fact, Dong Hoi commune has taken steps to cultivate and consume high-quality vegetable products, gradually improving the vegetable consumption habits of people in the area Safe vegetables are a kind of product that is grown on a safe basis The level of chemicals and microorganisms is at the allowable threshold, ensuring the health of consumers The consumption of safe vegetables in Dong Hoi commune, Dong Anh district, Hanoi city still faces many difficulties and the consumption is not much Stemming from the above fact, I conducted research on the topic: "Study on safe vegetable consumption behavior of households in Dong Hoi commune, Dong Anh district, Hanoi city." The objective of this study is to study the safe vegetable consumption behavior of households in Dong Hoi commune, Dong Anh district, Hanoi City From there, propose some solutions to promote the safe vegetable consumption behavior of households in Dong Hoi commune, Dong Anh district, Hanoi City in the coming time The study used methods of collecting secondary data and surveying 40 households in the form of direct and online surveys Descriptive and comparative statistics were used for data analysis The topic has contributed to systematizing the theoretical and practical basis of safe vegetable consumption behavior; being able to clarify the factors affecting the safe vegetable consumption behavior of households in Dong Hoi commune, Dong Anh district, Ha Noi city On the basis of practice, mention the ability to consume safe vegetables in Vietnam Assessing the current status of safe vegetable consumption behavior of households in Dong Hoi commune, Dong Anh district, Hanoi city; proposing some solutions to promote safe vegetable consumption behavior of households in Dong Hoi commune, Dong Anh district, Hanoi city in the coming time In the section of research results and discussion, they study focuses on evaluating the current situation of using safe vegetables and promoting the consumption of safe vegetables in Dong Hoi commune, Dong Anh district, Hanoi city, assessing the consumer's level of consumption of safe vegetables, the amount of use or the frequency of vegetable purchases Analysis of influencing factors and criteria when choosing to buy safe vegetables for consumers Evaluation of factors affecting the consumption behavior of safe vegetables in the locality was also made by the study From there, give directions and some solutions to raise consumer awareness and promote safe vegetable consumption in the study area The conclusion summarizes the entire content of the research paper and makes some recommendations for local authorities and producers to develop safe vegetable consumption in the area Table of Contents DECLARATION iii ACKNOWLEDGMENTS iv ABSTRACT v LIST OF TABLES .ix LIST OF FIGURE .xi PART I INTRODUCTION 12 1.1 Rationale of the study 12 1.2 Objectives of the study .13 1.2.1 General Objective 13 1.2.2 Specific Objectives 14 1.3 Object and scope of the study 14 1.3.1 Object of study 14 1.3.2 Scope of the study .14 PART II THEORETICAL AND PRACTICAL BASIS ON SPECIFICATION BEHAVIOR USE SAFE VEGETABLES 16 2.1 THEORICAL BASIC FOR SAFE VEGETABLE CONSUMPTIION BEHAVIORS 16 2.1.1 Some basic concepts 16 2.1.2 Characteristics and role of safe vegetables 19 2.1.3 The role of consumer behavior research .21 2.1.4 Research content on safe vegetable consumption behavior of households family 23 2.1.5 Factors affecting consumer behavior: 26 2.2 PRACTICAL BASIC FOR SAFE VEGETABLE CONSUMPTION BEHAVIOR .27 2.2.1 Situation of production and consumption of safe vegetables in some countries in the world 27 2.2.2 Situation of production and consumption of safe vegetables in Vietnam28 2.2.3 Lessons learned for the study area: .30 PART III: CHARACTERISTICS OF THE STUDY AREA AND RESEARCH METHODS 31 3.1 CHARACTERISTICS OF THE STUDY AREA 31 3.1.1 Characteristics of natural conditions 31 Table 3.1 : Situation of using land of Dong Hoi commune from 2019 to 2021 33 3.1.2 Characteristics of socio-economic 35 3.2 Research method .44 3.2.1 Selection of the study site .44 3.2.2 Data collection .44 3.2.3 Data and information processing methods 47 3.2.4.Data and information analysis methods 47 3.2.5 Research indicators 48 PART IV: RESEARCH RESULTS AND DISCUSSION 49 4.1.1 Situation of safe vegetable market 49 4.2 THE SITUATION OF THE SAFE VEGETABLE CONSUMPTION BEHAVIORS OF HOUSEHOLDS IN DONG HOI COMMUNE, DONG ANH DISTRICT, HA NOI CITY 53 4.2.1 Consumers' perception of safe vegetables 54 4.2.3 Preliminary processing and safe storage of vegetables in households 62 4.3 FACTORS AFFECTING THE CONSUMPTION BEHAVIORS OF SAFE VEGETABLE IN DONG HOI COMMUNE, DONG ANH DISTRICT, HA NOI CITY 65 4.3.1 Consumer factors 65 4.3.2 Market factors .69 4.3.3 Product factors 70 4.3.4 Food safety management .71 4.4 ORIENTATIONS AND SOLUTIONS TO PROMOTE SAFE VEGETABLE CONSUMPTION BEHAVIOR OF HOUSEHOLDS IN DONG HOI COMMUNE, DONG ANH DISTRICT, HA NOI CITY 73 4.4.1 Basis for proposed solution 73 4.4.2 Orientation 74 4.4.3 Motivational solution 75 PART V : CONCLUSIONS AND RECOMMENDATIONS 79 5.1 CONCLUSION 79 5.2 RECOMENDATIONS .80 5.2.1 For local government 80 5.2.2 For consumers: .80 5.2.3 For vegetable production and supply establishments: 81 REFERENCES 81 LIST OF TABLES Table 2.1: Standards of regulated substances in safe vegetables and their effects…………………………………………………………………………… 19 Table 3.1 : Situation of using land of Dong Hoi commune from 2019 to 2021……………………………………………………………………………….33 Table 3.2 : Population and labor structure of Dong Hoi commune over years (2019-2021) ………………………………………………………………………………35 Table 3.3: Production value of economic sectors of Dong Hoi commune over years ( 2019- 2021) ………………………………………………………………………………42 Table 3.4: Secondary data resources and collection methods……………………………………………………………………………44 Table 3.5: Survey object, number of samples…………………………………………………………………………….46 Table 4.1: The market system and safe vegetable selling points in Dong Hoi commune ………………………………………………………………………….49 Table 4.2: Comparison of conventional and safe vegetables………………………………………………………………………….51 Table 4.3: Household characteristics surveyed………………………………………………………………… Table 4.4 : Consumers’ perception of safe vegetables ………… ………………………………………………………………… 54 Table 4.5: Household vegetable purchases and safe vegetables households …………………………………………………………………………………… 57 Table 4.6: Supply of safe vegetables of surveyed households by ocupations………………………………………………………………………….61 Table 4.7: Safe vegetable processing methods of households ………… ………………………………………………………………………….63 Table 4.8: Age-based criteria for selecting safe vegetables……………………………………………………………………… 65 Table 4.9: Evaluation of safe vegetable choices by sex……………………………………………………………………………… 66 Table 4.10: Assessment of causes of food insecurity related to consumption of safe vegetables according to the cultural level of consumers………………………… 67 Table 4.11: Average income/month with payment for sale vegetables/week…………………………………………………………………… 68 Table 4.12: Assessment of causes of food insecurity related to vegetables according to consumer’s level………………………………………………………………71 LIST OF FIGURE Figure 4.1: Assessing the level of satisfaction of household with safe vegetables………………………………………………………………………….56 Figure 4.2: Daily consumption of safe vegetables by households…………………………………………………………………………58 Figure 4.3:Where households choose to buy vegetables ………… ………………………………………………………………………….59 Firgure 4.4: Households’ safe storage of vegetables………………………………………………………………………….62 Figure 4.5: Household behavior when buying poor quality vegetables………………………………………………………………………….64 10 supermarket has a hygiene certificate food safety Thus, convenience greatly affects people's behavior when choosing a place to buy safe vegetables 4.4.2 Orientation Improve the quality of safe vegetable products so that they are worth consuming Orientation for consumers who have the habit of using safe vegetables and products made from safe vegetables instead of using vegetables of unknown origin in their daily meals Propagating and disseminating the quality of safe vegetables for consumers to understand Safe vegetables and products processed from vegetables have the advantage of being easier to preserve and ensure than vegetables of unknown origin Encouraging more consumers to use this product will avoid the influence of seasonality on vegetable prices Moreover, the use of this product is also very suitable for modern life when the main housewife in the family is busy with work Developing a supermarket system means being more flexible in terms of sales time at stores selling safe vegetables The development of these systems will make it possible for households to buy vegetables in good quality, safe places This is also the current trend that needs to be followed Traders and retailers of safe vegetables always have flexible prices during the sale process and always learn about consumers' needs for safe vegetables in the market How to best meet the needs of consumers at the present time? 4.4.3 Motivational solution To promote safe vegetable consumption behavior in Dong Hoi commune, Dong Anh district, Hanoi city, it is necessary to have solutions suitable for the market Some possible solutions, such as: 1) Raising consumers’s awareness of the importance of clean food Through the process of researching, interviewing, and surveying consumers, the results show that the factors affecting the consumption behavior of safe vegetables, such as income level, age, gender, occupation, and education level, The higher the income, the higher the consumption rate of high-quality vegetables The consumption rate also increases with age and gender Families with children tend to buy more safe vegetables than those with children families without children or households with small numbers of people In the context that unsafe food is increasingly appearing on the rice tray of every Vietnamese family, especially vegetable products, the cultivation and consumption of safe vegetables needs to be given more attention and developed again Research results help form solutions to promote safe vegetable consumption behavior in the locality Information on safe vegetables has not been widely published, so consumers not really trust the quality of vegetables to make decisions about vegetable consumption Through studying the awareness of households about safe vegetable consumption, it can be seen that the number of households knowing about safe vegetables is large, but their understanding of safe vegetable products is still sketchy Therefore, it is necessary to improve the household's understanding of clean vegetables so that they have a correct perception of the value of the product before making a consumption decision Households need to know: - In the first step, it is necessary to help people know that normal vegetables and safe vegetables have regulations on which chemicals they contain In the - long run, they need to know about the limit of those chemicals Encourage households to consume safe vegetables Help consumers access the safe vegetable production process of reputable safe vegetable producers, thereby building trust and creating peace of mind when Use safe vegetable products Management of food hygiene issues of safe vegetable products 2) Improving enterprise’s need to improve their staff's capacity in market development and marketing It is necessary to organize training sessions for the company's employees in the area of expertise for each group of employees, to improve and enhance their capacity, qualifications, and experience, and to develop a marketing action plan for their market issues of safe vegetable consumption including: analysis of strengths, weaknesses, opportunities, and threats of the company to build production and consumption plans The company also organizes staff to participate in trade fairs and networking conferences to interact with buyers more and learn more about consumer demand for high quality products The company organizes for employees to visit vegetable selling points in supermarkets and shops to learn more about consumer demand and survey competitors' products 3) Strengthen communication Stemming from the need to find out information about safe vegetables, the percentage of people who have not bought safe vegetables because of a lack of information is quite high, which shows that consumers are not fully aware of the role and importance of vegetables of safe vegetables Moreover, in fact, the media only focuses on the negative aspects, conveying negative information, but has not propagated the effects and benefits of safe vegetables, causing panic and anxiety for consumers use Besides, the propagation and dissemination of information about vegetables, especially high-quality vegetables, is still limited, making products from clean agriculture unfamiliar to people's lives It is necessary to promote propaganda, advocacy, and provide necessary information to people so that they know and understand better about safe vegetables as well as other agricultural products It also comes from the difference in the consumption rate of high-quality vegetables by age, occupation, gender, and income level, so it is necessary to propagate and advocate for young people to change their awareness and choose safer vegetables more How to implement solutions to promote propaganda, such as: - Propagating and disseminating knowledge about safe vegetables to consumers by means of the media of wards and people's groups to improve - consumers' understanding of the role and effects of safe vegetables Information about safe vegetables should be provided fully on product packaging This is an effective information channel for consumers to have - more confidence in safe vegetable products Actively disseminating the bad effects of unsafe vegetables so that people are aware of the harm to their health so they voluntarily buy safe vegetables with a comfortable spirit and are willing to pay only a higher price than regular vegetables - Programs to propagate and disseminate clean food should be carried out on a regular, continuous, and periodic basis to create favorable conditions for the - safe vegetable consumption market to develop Carrying out marketing activities for safe vegetable products such as organizing communication channels, promoting products, and informing consumers about reputable and quality safe vegetable selling places determined It is possible to conduct promotions, consumer seminars, product fairs, etc to bring safe vegetables to more consumers 4) Other solutions: Income is one of the important factors that greatly affects the consumption needs of households In particular, safe vegetables are good food for the body, but not everyone can meet the demand for safe vegetables because they are dominated by income Although Dong Hoi society is an area with a good economy in Dong Anh district, the life of the people here is relatively stable, but there are still many households whose living standards are still low and precarious spending, so they still have not been able to meet the demand for safe vegetables Since then, the government needs to implement a number of economic development policies and increase income for people in the area as follows: - There should be preferential policies to support loans and low interest rates - for poor households to invest in production development Organize career orientation sessions for people of working age in the district - to help them get income for consumption – Transfer of science and technology brings advanced technical means in production, high quality seeds in cultivation as well as in animal husbandry, to farming households Therefore, they create conditions for people to increase their income and stabilize their lives PART V : CONCLUSIONS AND RECOMMENDATIONS 5.1 CONCLUSION Vegetables are an essential product for human life because this product directly affects the health of the user Through researching and researching the topic, we have drawn the following conclusions about the theory and practice of people's safe vegetable consumption behavior in Dong Hoi district,Ha Noi city The interior is as follows: In theory, consumer behavior is a process that enables an individual or a group of people to choose, purchase, use, or discard a product or service Classification of consumer behavior includes: complex consumption behavior, compromise consumption behavior, habitual consumption behavior and choice consumption behavior Consumer buying behavior is influenced by factors such as cultural, social, personal and psychological Most consumers buy safe vegetables because of the recommendations as well as convenience Consumer households pay attention to the type of vegetables according to the season and the origin of vegetables before making a decision to consume or not consume safe vegetable products Besides, some households not know about the standards for safe vegetables Consumers care about four factors before buying safe vegetables: the place of sale with high trust; the product clearly states the place of production; certified safe vegetables; shops near where you live and work; and where vegetables are sold for nearly 90 days The vegetable shop is cleanly decorated; the store offers a variety of vegetables; and finally, it pays attention to the selling price of safe vegetables The subjective factors affecting the consumption behavior of this product are: factors of awareness, household income, and the price of safe vegetables on the market In situations in which the income factor has a direct and strong influence on the consumption behavior of households, as the income increases, the level of consumption will be higher and vice versa Consumption of safe vegetables is increasing not only in quantity but also in quality In order to meet the increasing demand, it is most important to pay attention to the local supply of safe vegetables Local authorities need to strengthen inspection of the quality of safe vegetable products sold at stores to assure consumers of the current inadequate food safety issue Sellers of safe vegetables should take measures to ensure food safety when selling products 5.2 RECOMENDATIONS 5.2.1 For local government In order to get safe vegetables for consumption to the market, it is necessary to have good coordination between state agencies and safe vegetable production and business establishments There are plans to develop and implement programs and projects on food hygiene and safety management Authorities need to voice their support for safe vegetable production projects to all people by means of mass media Besides, it is necessary to raise people's awareness about food hygiene and safety to avoid unfortunate consequences 5.2.2 For consumers: Actively raise the level of understanding through media such as books, the internet, television Upon discovering that the vegetable production facility is unsafe or facing the risk of disadvantaged food, it is necessary to report it to the authorities or make a complaint to protect your interests and that of everyone On the market, there are many products with a variety of brands, models, and information about product quality Consumers must make the most informed decision, making them the product quality decision-makers The consumption of safe vegetables ensures the interests of consumers Therefore, consumers need to be proactive in consuming safe vegetables with quality assurance by clearly realizing that consuming safe vegetables protects their own health Actively learn to improve knowledge and awareness of safe and safe vegetables in many different ways, and stop using unsafe vegetables Create a habit of consuming food that is safe and hygienic 5.2.3 For vegetable production and supply establishments: In terms of product form, it is advisable to focus on food safety criteria and provide clear information on the origin of vegetable products to consumers when supplying products to the market In addition to the appearance of the product, attention should also be paid to the transport and preservation stages to help the product meet the tastes of customers in terms of form According to research, the price factor does not affect consumers' purchasing decisions much, but manufacturers Production and distribution should also be reasonably balanced in all stages to be able to sell products at the most reasonable prices To win the trust of consumers, the first thing to is for manufacturers to raise awareness and ethics in the use of hazardous chemicals and to apply standard production processes such as Gap, VietnamGAP, etc., and to comply with state regulations on the use of chemicals for safe vegetables Vendors who want to participate in the supply of vegetable products in the market need to understand clearly the needs of consumers in the area, especially the factors affecting their consumption behavior From there, there are appropriate sales policies that are both beneficial to the production facility itself and beneficial to customers Safe vegetables are still limited compared to normal vegetables Therefore, the requirement for producers is to increase the variety of safe vegetables and to enrich the safe vegetable products in order to provide a rich variety of choices for consumers REFERENCES Cục quản lý chất lượng, Bộ Y tế (2012), “Hàm lượng các chất rau an toàn” Đỗ Kim Chung (2015), “Sự lựa chọn của người mua rau tại chợ và siêu thị trên địa bàn thành phố Hà Nội” , Tạp chí Khoa học và phát triển Đỗ Thị Mỹ Hạnh, Đỗ Thị Tuyết Mai, Trần Trọng 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Các quan điểm khác về hành vi người tiêu dùng”, ngày 24/7/2018 Nguồn: https://vietnamfinance.vn/hanh-vi-la- gi-cacquan-diem-khac-nhau-ve-hanh-vi-nguoi-tieu-dung- 20180504224210289.htm 12 Thanh Trà (2011), “Rau an toàn: nhu cầu lớn, tiêu thụ vẫn kho” Nguồn http://agro.gov.vn/vn/tID21150_Rau-an-toan-Nhu-cau-lon-tieu-thu-van-kho.html 13 Thiện Phúc (2014), “Nhu cầu rau an toàn gia tăng” Nguồn: https://nhandan.com.vn/tin-chung1/nhu-cau-rau-an-toan-gia-tang-219733/ 14 Trần Minh Đạo (2006) , “Giáo trình Marketing căn bản”, Trường Đại học Kinh tế quốc dân, Hà Nội 15 Vinanet (2020), “Một số thông tin về thị trường rau củ, trái cây nước và thế giới” Nguồn http://www.chebien.gov.vn/Pages/mot-so-thong-tin-ve-thi- truong-rau-cu-trai-cay-trong-nuoc-va-the-gioi.aspx 16 Vũ Huy Thông (2010), “Hành vi người tiêu dùng” ,NXB Đại học Kinh tế Quốc PHIẾU ĐIỀU TRA HỘ TIÊU DÙNG RAU AN TỒN TẠI XÃ ĐƠNG HỘI, HUYỆN ĐƠNG ANH, HÀ NỘI Giới thiệu: Tôi thực hiện đề tài nghiên cứu về hành vi tiêu dùng rau an toàn của các hộ dân tại xã Đông Hội, huyện Đông Anh, thành phố Hà Nội Nghiên cứu này nằm chương trình Khoá luận tốt nghiệp của chương trình đào tạo ngành Kinh tế Nông nghiệp Ông, bà, anh/chị vui lòng cung cấp thông tin theo câu hỏi có sẵn phiếu điều tra Các thông tin mà ông, bà, anh/chị cung cấp được sử dụng vào mục đích điều tra nghiên cứu Người điều tra: ……………… Ngày điều tra: … /……/…… I THÔNG TIN CƠ BẢN VỀ HỘ ĐIỀU TRA Họ và tên chủ hộ : …………………………… Địa : ……………………………………… Tuổi : ……… Giới tính : Nam [ ] Trình độ học vấn: Nữ [ ] [ ] Tốt nghiệp THCS [ ] Tốt nghiệp THPT [ ] Cao đẳng, đại học [ ] Khác Nghề nghiệp chính : [ ] Làm nông [ ] Nội trợ [ ] Buôn bán [ ] Công chức [ ] Công nhân [ ] Khác Thu nhập bình quân/ tháng Dưới triệu đồng Từ triệu – 15 triệu Trên 15 triệu đồng Thu nhập Từ nông nghiệp Từ phi nông nghiệp II TIÊU DÙNG RAU HÀNG NGÀY Mức độ sử dùng rau hàng ngày của anh/chị [ ] Hàng ngày [ ] 1- ngày/ tuần [ ] 3- ngày/ tuần [ ] Thỉnh thoảng sử dụng Anh/chị mỗi tháng bình quân tiêu dùng bao nhiêu kg rau ? [ ] Dưới 2kg [ ] Từ 2-3kg [ ] Trên 3kg Anh/chị tìm hiểu thông tin rau an toàn đâu ? [ ] Mạng xã hội [ ] Kinh nghiệm có sẵn [ ] Báo đài, thời sự [ ] Khác Anh/ chị thường sử dụng loại rau an toàn nào ? ( Có thể chọn nhiều đáp án ) [ ] Rau qua chế biến [ ] Rau ăn lá [ ] Rau ăn củ [ ] Rau qua sơ chế [ ] Khác III KIẾN THỨC VỀ TIÊU DÙNG RAU AN TỒN ( chọn nhiều đáp án ) Định nghĩa về rau an toàn theo anh/chị là gì ? [ ] Rau đảm bảo chất lượng và không dùng chất độc hại [ ] Rau không bị bệnh không có vi sinh vật gây hại cho sức khoẻ [ ] Có nguồn gốc, bao bì nhãn mác và chứng nhận rõ ràng [ ] Không rõ thế nào là rau an toàn [ ] Khác Cách anh/chị nhận biết rau an toàn là gì ? [ ] Sản phẩm được đóng gói bao bì có nhãn mác và có các thông tin rõ ràng [ ] Rau giòn, tay [ ] Rau có màu sắc tươi xanh [ ] Mùi của rau [ ] Bề ngoài kích thước không quá to Anh/chị thường mua rau đâu ? [ ] Siêu thị [ ] Bán rong [ ] Chợ khu vực [ ] Tự trồng tự sản xuất [ ] Ruộng vườn [ ] Người quen Số lượng rau an toàn thường dùng mỗi ngày của gia đình anh/chị ? Dưới 500g Trên 500g Khác Tiêu chí chọn mua rau an toàn của anh/chị ? [ ] Sạch [ ] Chất lượng [ ] Giá cả [ ] Đa dạng các loại rau [ ] Địa điểm thuận tiện Mức sẵn sàng chi trả cho rau an toàn so với rau bình thường là bao nhiêu ? Cao 10%- 20% Cao 20% - 30% Cao 30% - 50% Cao 50% Chọn vào mức độ hài lòng của anh/chị về rau an toàn ? Rất không hài lòng Rất hài lòng Khi giá rau thay đổi, anh/chị tiêu dùng rau an toàn như thế nào ? Tiêu dùng mức cũ với chất lượng không đổi Tiêu dùng rau an toàn ít Chuyển sang tiêu dùng rau khác rẻ Khi thu nhập thay đổi, anh/chị tiêu dùng rau an toàn như thế nào ? Tiêu dùng mức cũ với chất lượng không đổi Tiêu dùng rau an toàn ít Chuyển sang tiêu dùng rau khác rẻ 10 Thái độ của anh/chị mua phải rau an toàn chất lượng? Mang trả lại chỗ mua Không làm gì Phản ánh lại với chỗ mua Khác 11 Anh/ chị thường chế biến rau an toàn thế nào? [ ] Ăn sống [ ] Luộc [ ] Xào [ ] Làm nộm [ ] Khác 12 Cách bảo quản rau an toàn của anh/chị thế nào ? Sơ chế qua Để nguyên Nhặt rửa rồi cất tủ lạnh Khác Trân trọng cảm ơn đóng góp quý ông/ bà , anh/chị ! Người vấn ( Ký và ghi rõ họ tên) Người trả lời vấn ( Ghi rõ họ tên và ký xác nhận ) ... who has needs and is able to purchase products and services on the market for daily life Consumers can be individuals or households Consumer behavior is a process that allows an individual or a... quality and safe products BigGreen is currently opening agents and kiosks in many inner districts of Hanoi such as Ba Dinh, Cau Giay, Dong Da, Thanh Xuan providing a large amount of clean food... certain brand without much consideration, and then evaluate it when consuming In later purchases, consumers can 16 buy another brand to feel a different feature of the newly purchased brand Changing