START UP MODEL START UP MODEL “Software system for learning history by animation” LECTURER NGUYEN DUC QUANG LIST OF MEMBER NAME ID CLASS Your Name Your ID Your Class Your Name Your ID Your Class OVERVIEW OF THE PROJECT INTRODUCE The history of the Vietnamese nation goes through 4000 years of civilization with many ups and downs and the revolutions, heroes However, nowadays many young people don’t know the history of their country, especially students According to survey data, the score in histor.
START-UP MODEL “Software system for learning history by animation” LECTURER: NGUYEN DUC QUANG LIST OF MEMBER NAME ID CLASS Your Name Your ID Your Class Your Name Your ID Your Class OVERVIEW OF THE PROJECT INTRODUCE The history of the Vietnamese nation goes through 4000 years of civilization with many ups and downs and the revolutions, heroes However, nowadays many young people don’t know the history of their country, especially students OVERVIEW OF THIS SYSTEM According to survey data, the score in history exam at the annual national high school exam in Viet Nam, history score is always the lowest of all subjects The reason for such a state is partly due to the way of teaching in schools It make students find it very difficult to as absorb knowledge Therefore, we decided to develop a website and application to learn history by video animation, making it easy for people can learn anytime, anywhere, the lesson content will be made into an animated video that makes people interested in learning history Lesson content is build closely to the content of history books OVERVIEW OF THE PROJECT OVERVIEW OF THIS SYSTEM The history learning software system will include the following functions: learning with animated videos, games to help practice knowledge, and groups to exchange information about history between users History lessons will be built into an animated video, users who want to see this video content will have to pay a fee from 2000 to 5000 VND or can buy a 3-month course with a discount of only 99000 VND The system is built on an application platform and a website that makes it easy for learners to use anywhere, as long as there is an Internet connection With a team of professional and dedicated staff, we hope to be able to bring a product to satisfy many users, especially to help users have more interest in the subject of history, to eliminate the problem of "historical blindness" of many young people today TYPE OF BUSINESS The business model is single share-holder limited company This type of business is owned by an organization or an individual The owner is responsible for the debts and property obligations of the enterprise within the scope of the charter capital of the enterprise MISSION VISION The system will give customers a good Strictly manage costs, ensure efficient use of experience when using it capital, improve financial capacity, ensure continuous, stable, and solid development We will become a leading enterprise in the VALUE Different but not eccentric Fair, Unbiased Creative confidence, always innovating application of science and technology in the future Inspiring history learning for Vietnamese people all over the country with the goal of Regularly update, research and apply the becoming the best history learning software advances of science and technology in the Always put the quality and trust of customers first world Constantly developing and innovating Promote marketing activities to promote the company's brand and technology Safe and security products in the market Implement the quality policy for customers to maintain and develop the brand and market share Honest and steadfast S W O T STRENGTHS WEAKNESSES OPPORTUNITIES THREATS - Young, enthusiastic human - Management ability is still weak - Few strong competitors in the field - Brand new, few people are aware of resources - Professional working environment - Average software quality - Technology is constantly changing - The demand for information technology applications is increasing - Advanced equipment and machines - Resources are limited day by day - Strong competitor - New software ideas, not yet on the market - High competitive rate - Easy access to customers KEY PARTNERS MOMO KEY ACTIVITIES Technological development, Build VALUE PROPOSITIONS Reach out to potential customers CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS Automation Internet Users Direct support Advertisers and marketers database system ZALOPAY NGANLUONG Expand software advertising Management of technological campaigns infrastructure App and Web developer MATBAO.NET Secure and safe payment KOLS TIKTOK KEY RESOURCES CHANNELS Eye-catching interface, easy to reach all objects Platforms Facebook, Youtube, Tiktok Website, mobile app Provide effective learning and Technology infrastructure COST STRUCTURE knowledge review software Face ads, Google Ads,Tiktok, Fanpage and group REVENUE STREAMS Hosting server day free trials and only 99.000VND/3months Rent space, Salary of staff, Electricity and water, Pay per lesson if you don't sign up for a monthly plan Marketing, ads,… CUSTOMER Age PROFILE ● Users are students, teachers or people working in many other From 10 to 60 years old professions ● Customers using smart devices connected to the internet such Gender as smartphones, laptops, ● ● People who love learning about history Students who want to improve their knowledge of history but Any gender can use the system are bored with the traditional way of teaching ● ● Teachers who want to use video to teach at school Location Those who want to experience a new way of learning history Customers living in Vietnam or other countries around the world Income People with average income and above in Vietnam • • • 50% off if you sign up for a 3-month student package Promotions are regularly launched Ex: Use the software for free within days The price of each lesson fluctuates between 2000 and 5000 VND • Use social media platforms like Facebook, Youtube, TikTok to capture the target market, increase brand awareness • We regularly upgrade the system, ensure fast access speed, and limit incidents to improve • customer experience • Sharp video Customers can easily use the product by downloading the application to their smartphones or accessing the website directly quality, vivid drawings, eye-catching interface to create interest in learning for customers • Vhistory: An application to learn Vietnamese history through lectures built with animation • Website Vhistory: History learning website with functions similar to Vhistory app • The software system has an easy-to-use interface, fast operation, and an easy and convenient payment process for customers • There are consultants operating 24/7 to support customers when • problems occur Inspire employees about company culture and reputation to build brand • Hire professionals to design and develop a company's product or service CAPITAL MONTHLY COST BANK CAPITAL SEFT-MADE CAPITAL FAMILY CAPITAL 500.000.000 VND 100.000.000 VND 500.000.000 VND TOTAL: 1.100.000.000 VND INVESTMENT COST Rental House Fee Employee salary Electricity, water and wifi 30.000.000 VND 93.000.000 VND 1.500.000 VND Office Equipment 350.000.000 VND Marketing, ads 100.000.000 VND Reverse capital 80.000.000 VND Hosting, domain, 35.000.000 VND Office deposit fee 30.000.000 VND TOTAL: 595.000.000 VND FIRST-MONTH EARNINGS: 150.000.000 VND TOTAL: 124.500.000 VND SECOND-MONTH EARNINGS: 350.000.000 VND COST AFTER MONTHS: 150.000.000 + 350.000.000 – (124.500.000*2) = 251.000.000 VND EXPECTED PAYBACK: 1.100.000.000 VND AFTER MONTHS —RISK MANAGEMENT RISK SOLUTION Technical Difficulties Build a highly specialized technical support department to quickly deal with technical issues A limited budget is not enough to maintain the system for a Use loan packages to support enterprises of the state certain period of time Renovate the internal management system, strengthen analysis, strategic planning, and strengthen financial management Financial transparency, Build a reserve fund Unprofessional human resource management skills Invite leading experts to train skills for management level staff Project risks such as unsecured personnel work, behind schedule Closely monitor the work progress of employees and build a reward system to encourage employee morale High risk of competition Develop and promote the brand on social platforms and press Create better products and improve service with lower prices than the market to hit the customer's psychology THANK YOU!!!!!