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TAP CHi CONG THlftfNG TRUYEN MIENG DIEN Tl/ KEM HINH ANH TAG DONG DEN HANH VI CHON DIEM DEN CUA DU KHACH NGHIEN Clfu THlTC NGHIEM TAI LY SCfN • NGO DINH TAM TOM TAT De tai nghidn ctfu "Truyen mieng dien tff (EWOM Electronic word of mouth) bang hinh anh tdc dpng dd'n hanh vi chpn didm dd'n eua du khach Nghien ctfu thtfc nghidm tai Ly Sdn" dtfdc thtfc hien trong khodng thdi gian ttf cud'i nam 2017 dd'n cud'i nam 2018, tai Dao Ly Sdn Cac ly thuye't vd truyen mieng dien tff, cae yd'u td' tdc ddng de[.]