Tài liệu bổ trợ môn Tiếng Anh chuyên ngành 1 TRƯỜNG ĐẠI HỌC NGÂN HÀNG TP.HCM KHOA NGOẠI NGỮ

TRƯỜNG ĐẠI HỌC NGÂN HÀNG TP.HCM KHOA NGOẠI NGỮ Tài liệu bổ trợ môn Tiếng Anh chuyên ngành Đinh Thị Thùy Trang TP HỒ CHÍ MINH, 11/ 2020 Preface This book is aimed at providing non-English major students opportunities to build their range of Business English vocabulary and to be able to apply their knowledge to a variety of in-class topic-related exercises The book is divided into two main sections: in-class practice and supplementary exercises The inclass practice consists of various activities which were compiled based on each unit that students learn in class The supplementary exercises help learners familiarize themselves with the final exam format Hopefully, upon course completion, students will gain sufficient knowledge of Business English and improve their reading and writing skills More importantly, they will be able to use Business English in different contexts more accurately and confidently Table of Contents CHAPTER – IN-CLASS PRACTICE UNIT – Gaining experience UNIT – Customer satisfaction UNIT – Product and process 15 UNIT – Job interviews and career 22 UNIT – Marketing and selling 30 UNIT – Entrepreneurship 38 UNIT 7– Business costs 45 CHAPTER - SUPPLEMENTARY EXERCISES 52 I TEXT COMPLETION 52 II READING COMPREHENSION 70 III SENTENCE TRANSLATION 94 IV SENTENCE BUILDING 101 ANSWER KEYS 111 A – IN-CLASS PRACTICE 111 B – SUPPLEMENTARY EXERCISES 132 REFERENCES 150 CHAPTER – IN-CLASS PRACTICE UNIT - GAINING EXPERIENCE I VOCABULARY 1.1 Read the definitions and choose the most suitable words [Note: This task should be done before students the activity on page 10.] a period of time that a student spends inside a company in order to get on-the-job work experience A training B internship C job placement a student or trainee who works, sometimes without pay, in order to gain work experience or satisfy requirements for a qualification A a manager B instructor C intern to have something happen to you, or to or feel something A gain B experience C affect to become familiar with a new situation A adapt B adjust C change related to work that needs a high level of education or special training A fist-hand B significant C professional 1.2 Match the words/phrases in the box with their definitions [Note: This task should be done before students the activity on page 10.] There are THREE extra words cross-cultural a reference internship diplomatic demonstrate competition apprentice intern a thing you say or write that mentions somebody/something else to show something, or show someone how to something, or how a system or product works having or showing skill in dealing with people in difficult situations involving two or more different countries or cultures the situation in which people or businesses are trying to be more successful than each other, for example by making more sales in a market 1.3 Find the words in paragraphs 4, and of the article on page 11 with the following meanings [Note: This task should be done before students the activity on page 10) the feeling of not being sure what will happen in the future an ability to understand what other people need, and be helpful to them a feeling or opinion about something, especially when this shows in your behavior arranged in an order from the most to the least important achieving good results 1.4 Use words from exercise 1.3 to complete these sentences What is your employer's to equal opportunities? Seven layers is more than enough for all but the largest corporations You can't have a discussion if people aren't listening to each other As a manager, she handles inter-personal issues with great _ At a time of economic , risk taking can seem particularly difficult II TEXT COMPLETION 2.1 Choose the best word to fill each gap ‘When you graduate from university, many of you may feel that your degree (1) hasn’t really prepared you to make the first step onto the career (2) _ A work (3) _ abroad can be a great solution, offering you the chance to combine hands-on work experience with the adventure of (4) _ travel A word of advice: once you’ve chosen where you want to look for work, it’s a good idea to find out about the application (5) For example, you need to know whether to send a (6) _ letter with your CV It’s also good to know how many interviews you will be invited to (7) _, if you are fortunate enough to be one of the candidates to be (8) _ Alternatively, you could use an international recruitment agency, who will help you with all these things as well as informing you what jobs are available internationally.’ A subject B level C quality D certificate A path B ladder C development D objective A environment B place C placement D force A internal B nationwide C business D foreign A progress B form C letter D form A business B cover C formal D informal A express B interview C attend D discuss A invited B attended C confirmed D shortlisted 2.2 Fill in the numbered blanks with the correct words/ phrases given in the box There are FOUR extra words number control balance responsibilities available choice where spend improve work fun flexible For many of us, work is still a place (1) we go each day However, the whole concept of work and leisure is changing, and for an increasing (2) of people around the world, work is no longer a place to go but something they A substantial number of companies have already introduced a (3) working policy This gives their staff a much greater degree of (4) _ about when and where they work It also enables them to achieve a (5) between their personal and business lives People with parental (6) , for example, value flexibility enormously Many companies now offer parents the option to become “homeworkers” who finish work early afternoon to (7) the rest of the day with their children, and the rest of their (8) when the children are asleep III READING COMPREHENSION 3.1 Read the passage and decide whether the statements are True or False Donald Eisner is the CEO of the Absalon chain of hotels in Australia In the programme, we see Donald Eisner working as a bellboy, cook and cleaner while supervisors monitor his performance, noting any mistakes He has some triumphs, it is true In the kitchen, he successfully cooks several pancakes, for example, and, as a housekeeper; he makes the beds correctly The rest of his housekeeping, however, is not a success, as he fails to clean any rooms to the company's required standards At the end of the programme, we see his supervisor taking him from room to room, pointing out his mistakes Alex Jennings runs a successful chain of steak bars called Wayside Inn He has a reputation for demanding quality from his staff both in terms of food and service When he changes places with some of his staff, we see him fail a number of tasks in the restaurant As a waiter, he continually forgets to ask customers how they want their steaks to be done and mixes up the orders completely when he has to serve five tables at the same time A few minutes later; disaster strikes when his lie becomes caught under the drinks on a troy!  True/False statements True False _ _ He makes some pancakes successfully _ _ At the end of the program, Donald Eisner can meet all the _ _ In the program, Donald Eisner works as a CEO company’s required standards 4 Alex Jennings is demanding Alex Jennings can serve five tables at the same time _ _ _ _ successfully 3.2 Read the text and answer the questions below COMMUNICATION SKILLS People are often offered a job because of their technical skills However, as they progress in a company they find that the ability to communicate with others becomes more and more significant Nevertheless, experts with good technical knowledge rarely succeed in explaining details of their wok to non-specialists Immediately after leaving college, Jane Burton became a food technician at Roston International Ten years later, after joining a competitor to take up the position of training manager, she found that her communication skills were limited ‘In my first week I had to make a presentation about food testing in front of 300 staff,” she recalls “They were bored for the whole time, mainly because I had no idea how to it This experience made me realize that I needed to enroll on a course in communication skills, and now I can happily speak to any group, on any subject, prepared or even unprepared The more speaking you do, the easier it gets.” In today’s fast-moving world of electronic communication, people also need to be able to express their thoughts clearly in writing In all companies, though, the importance of the spoken word remains unequalled for ensuring that things get done  Questions What skills often help people get a job? _ What skills are essential in working with others? _ What are experts with good technical knowledge not good at? _ Why did Jane Burton enroll on a course in communication skills? _ 5 In today’s fast-moving world of electronic communication, what other abilities people also need to have? _ IV TRANSLATION Translate the following sentences into Vietnamese 1.The fourth skill that impresses employers is the ability to build relationships between people from different cultures _ _ According to Confederation of British Industry, 80% of employers first look at the experience and skills you acquire on an internship _ _ Today's employers want graduates with work experience and intercultural skills, but most of them can’t meet these requirements _ _ Multicultural teams may take more time to make decisions, so you need to be patient and live with uncertainty for a while _ _ In China, team spirit is very important and people often go out together after work to get to know each other _ _ V SENTENCE COMPLETION Complete the following incomplete sentences between and 12 words USING YOUR OWN WORDS Working abroad can _ Working relationships can help workers _ _ It is common for interns to _ Some students prefer to have an internship abroad because _ If you have a good degree, you _ _ handicrafts  PASSAGE both staff and managers to makes them work better All sales conferences, company events and even management meetings customers Asda's spokeswoman  PASSAGE 5 Russia You should not stop someone while they are talking developing a personal relationship with the business partner (of) German managers US negotiators  PASSAGE An unemployed truck driver Those who are bilingual with English He was trained to drive in worst scenarios at his police academy the company applicants  PASSAGE through word-of-mouth television, word-of-mouth, billboards Spotify, Lovefilm, Glasses Direct, Wonga, Just-Eat small Internet start-ups Mat Braddy, marketing chief at Just-Eat 2.3 Reach each passage and complete each sentence below  PASSAGE 1 Taking public transport to the airport might not be the best solution Clare Evans is a time management coach Dopplr and Triplt are websites for planning trips 136 When planning business trips, you should get to the airport early and spend some time resting You shouldn’t take a lot of luggage  PASSAGE The writer arrived in the world of business in the 1980s 1,000 staff work at Facebook Every start-up company now uses social networking as one of its marketing tools In the past six years in the UK, the number of graduates describing themselves as self- employed has jumped by 46 per cent In 2009 more than 30 percent of start-ups founders were women  PASSAGE The National Basketball Association (NBA) has brought its product to London in order to expand its product The names of four types of sport mentioned in the article are basketball, American football, motor racing, and football The names of three sports organizations are mentioned in the article are National Basketball Association, National Football League, Formula One motor racing Football is the most popular of sports David Stern concedes "the growth is different market by market."  PASSAGE Nespresso is a coffee machine that the company makes Tpresso machines will be assembled in China Machines for Nestle's Special T system, launched firstly in France Nestle won the court case between Nestle and Denner Nestle took legal action against Denner because Denner was selling coffee capsules for Nestle Nespresso machine at half the Nestle price  PASSAGE 137 Punctuality means being where you should, when you should Successful people aren’t late, ask questions, and try to learn new things If you don’t want to be left behind, keep up with the changes MYOB stands for Mind Your Own Business Sticking your nose where it does not belong makes you fail  PASSAGE An organizational culture was established over years of interaction between the participants in the organization According to the article, changing your organizational culture is the most difficult task you will ever take on Changing an organization’s culture include three major steps Culture change requires understanding the current culture The hardest step in culture change is that every member in the organization must decide to change their behavior to create the desired organizational culture 138 III SENTENCE TRANSLATION Chúng tự hào sản phẩm chúng tơi Chỉ tăng giá 4% có nghĩa chúng tơi có khả trì tiêu chuẩn cao mà nhẹ bị giảm chất lương dịch vụ Đối với công ty, vấn đề thường doanh số giảm xuống, có lẽ sản phẩm cũ cạnh tranh gia tăng Phí cấp quyền đại lý thường bao gồm chi phí đào tạo, khơng bao gồm chi phí sở kinh doanh, trang thiết bị hay đồ đạc Đại lý cấp quyền phải tự đầu tư hạng mục Có họp thường xuyên, không giám đốc kinh doanh tiếp thị mà cịn có nhân viên cấp để chia sẻ ý tưởng kinh nghiệm Thực tập khoảng thời gian sinh viên trải qua công ty để học tập kinh nghiệm công việc Tôi làm việc cho cơng ty bảo hiểm Brussels tơi đọc thông tin hội chợ việc làm thực sự, trang mạng ứng viên việc làm gặp gỡ trực tuyến nhà tuyển dụng việc làm Người bán hàng để dành nhiều thời gian bên ngồi văn phịng làm việc để gặp gỡ khách hàng xem người tiếp thị có xa rời thực tế Người tiếp thị tạo nhu cầu thông qua quảng cáo bán hàng họ xem chức bán hàng giai đoạn cuối cần thiết Sự khác phận kinh doanh phận tiếp thị người phận kinh doanh tiếp xúc thường xuyên trực tiếp với khách hàng người phận tiếp thị nhìn chung lại khơng 10 Tuy vậy, thật thú vị xem xét khác phận kinh doanh phận tiếp thị xét mặt cơng việc tính cách hai phận 11 Bộ phận kinh doanh tiếp thị hợp tác chặt chẽ với phần lớn công ty, phận lâu tự thấy đồng nghiệp có mục tiêu chung 12 Ở Châu Âu, nhằm để làm cho kỹ lực người ta rõ ràng, Ủy ban Châu Âu triển khai dạng thức sơ yếu lý lịch (CV) chuẩn hóa gọi Europass 139 13 Những kỹ giao tiếp điện thoại phần quan trọng dịch vụ khách hàng, việc đào tạo lĩnh vực thường dành cho nhân viên tuyến đầu giao dịch trực tiếp với khách hàng 14 Theo quan điểm nhìn nhận cơng ty, nguồn trực tuyến có nghĩa tiết kiệm thời gian, tức nhân viên dịch vụ khách hàng trả lời lặp lặp lại câu hỏi 15 Thay vấn tin trực tiếp, khách hàng tương lai lướt qua mục FAQs (những câu hỏi thường gặp) khách hàng đọc cổng người sử dụng sản phẩm diễn đàn trực tuyến 16 Từ ' Thực tập' dùng cho nghề nghiệp văn phòng (chuyên nghiệp) 17 Từ ' Học việc' dùng cho nghề nghiệp lao động chân tay (thủ công / kỹ thuật) 18 Quan niệm đại cho thuyết phục không việc bán hàng người bán hàng với khách hàng mà kỹ quan trọng sử dụng suốt sống làm việc chuyên nghiệp 19 Người bán hàng thân họ tự hào kỹ quan hệ cá nhân: tương tác trực tiếp, họ thích ứng nhanh 20 Xét mặt kinh doanh, nhà doanh nghiệp mở cơng ty nhìn thấy tranh lớn tồn cảnh nhà quản lý phát triển công ty nhìn thấy chi tiết cụ thể 21 Nhà doanh nghiệp nhà quản lý có chung số đặc điểm nhau, có điểm khác biệt quan trọng 22 Nhà doanh nghiệp nhà quản lý có chung số đặc điểm nhau, có điểm khác biệt quan trọng 23 Mặt khác, nhà quản lý có xu hướng khơng thích rủi ro thích cơng việc điều hành phận ngày 24 Một lộ trình tiêu biểu dành cho nhà doanh nghiệp mở doanh nghiệp, phát triển doanh nghiệp doanh nghiệp thành đạt bán doanh nghiệp cho người khác, thường bán cho công ty lớn 25 Công ty trách nhiệm hữu hạn tư nhân doanh nghiệp nhỏ vừa có cổ phần tư nhân nắm giữ, có lẽ người sáng lập cơng ty vài nhà đầu tư ban đầu 140 26 Xét việc cấp quyền đại lý, công ty cấp quyền đại lý đầu nghĩ sản phẩm kế hoạch tiếp thị người khác nghĩ đến thử nghiệm 27 Khách hàng có sản phẩm phù hợp mà họ hiểu biết tin tưởng, đồng thời họ biết hoạt động nhỏ mà họ giao dịch phận tổ chức lón nhiều 28 Anh Shaun Duggan, sinh viên tốt ngành kinh doanh cho khó để kiếm công việc thực tập Anh Quốc, anh định Thượng Hải 29 Là kinh tế lớn thứ hai giới, Trung Quốc có nhiều hội dành cho thực tập sinh để có kinh nghiệm việc làm 30 Trung Quốc tạo hội để học ngôn ngữ minh chứng khả sinh sống làm việc văn hóa khác biệt hẵn 31 Trước tiên, bạn cần phải có độ nhạy cảm bất đồng văn hóa, khả nhìn nhận việc nhiều phương diện khác nhau, đồng thời hiểu giá trị văn hóa riêng bạn khác biệt với giá trị văn hóa dân tộc khác 32 Một kỹ quan trọng thứ hai việc làm việc vùng có văn hóa khác làm chủ tình trạng khơng chắn 33 Người Mỹ người Anh ln muốn có định nhanh chóng Nhưng người Châu Á thường cân nhắc nhiều thời gian đưa định sai 34 Kỹ thứ tư việc làm việc vùng có văn hóa khác tạo ấn tượng cho nhà sử dụng lao động khả xây dựng mối quan hệ người đến từ văn hóa khác 35 Các nhóm quy tụ nhiều văn hóa khác cần phải nhẫn nại sống chung với tính bấp bênh Các thực tập sinh thành cơng điều chỉnh giao phong cách địa 36 Các quan tổ chức Trung Quốc có tính tơn ti trật tự Mọi người kính trọng sếp Bạn cần cân nhắc kỹ trước phát ngôn, đồng thời phải khôn khéo 37 Chúng thật hiểu nhân bạn làm việc vất vả có nhu cầu thư giãn, kiểu hành xử chấp nhận 141 38 Chúng trân trọng công việc kinh doanh công ty bạn vấn đề tiếp diễn vào tuần sau Iowa Kansas, từ chối việc đặt chỗ cho chuyến lưu diễn nhạc Rốc sau 39 Ở Springfield Burlington, nhóm nhạc Rock người phụ trách thiết bị nhóm làm gãy đồ đạc, đèn chiếu sáng ly tách phòng ngủ nhà hàng khách sạn 40 Một nhà doanh nghiệp địa phương muốn mở đại lý kinh doanh quốc tế cần phải huy động vốn để đăng ký kinh doanh cho công ty chi trả phí cấp quyền đại lý 41 Khoản tiền chi trả bao gồm quyền sử dụng thương hiệu mơ hình kinh doanh số năm nêu rõ 42 Nếu khách hàng cần thơng tin mà bạn khơng có, bạn phải hứa với khách hàng bạn gọi lại cho họ sau 43 Đại lý cấp quyền phải mua hàng hóa từ kho cơng ty cấp quyền đại lý Trường hợp không mua, đại lý cấp quyền tự tìm kiếm nhà cung ứng hàng hóa 44 Sau dã mở doanh nghiệp, đại lý cấp quyền phải trả khoản phí quản lý hàng tháng 45 Một số công ty cấp quyền đại lý tính khoản phí cố định số công ty cấp quyền đại lý khác lại yêu cầu đại lý cấp quyền chi trả tỷ lệ phần trăm doanh số bán hàng, thường từ 2% đến 10% 46 Tôi Megan mở doanh nghiệp Doug's Mugs cách năm Megan phụ trách kinh doanh, cịn tơi làm phần việc cịn lại 47 Công việc kinh doanh phát triển nhanh năm đầu, chúng tơi có số cơng nhân tạm thời giúp cho công việc sản suất lúc bận việc 48 Tôi lập doanh nghiệp mua thiết bị tiền riêng không nợ 49 Khi tiếp thị kinh doanh hợp tác chặt chẽ với nhau, doanh thu tăng có hội kinh doanh 50 Cả hai phận cần thiết xây dựng mối quan hệ đối tác lâu dài với khách hàng, thay thỏa mãn nhu cầu trước mắt họ 142 IV SENTENCE BUILIDING 4.1 Order the given words to make complete sentences In reality, of course, marketing and sales have to work together closely Information from both departments is needed to make promotions much more effective Companies and families both know approximately how much money will come in and go out Due to the global economic situation, raw materials and energy costs are rising We have no choice but to increase prices to our customers for the first time in three years At the meeting, they exchange feedback and develop a common vocabulary In some companies, everybody works in the same office, with every marketing person sitting next to a sales person Sometimes the shared office also includes customer service and after-sales staff Instead of having separate conferences, sales and marketing departments now share an annual meeting 10 Internships can be done after obtaining a degree or part-way through a course of study 11 In terms of personality, marketers tend to be both creative, and analytical 12 They are often referred to as the 'creatives' inside a company 13 Curriculum vitae is a short document that gives an overview of a person's experience and qualifications 14 Customer loyalty and customer satisfaction increase when they are based on communication with real people 15 The SLA (service level agreement) forms part of the contract between supplier and client and often runs to several pages of detailed specifications 16 Customer support involves dealing with existing customers, answering detailed questions about the product or service in use, and handling complaints 17 In a large company, customer support is usually carried out by people with a different skill set 143 18 Contact with a customer before and during a purchase is the responsibility of sales staff, who are trained to deal with pre-sales enquiries 19 Customer service refers to the care a customer is given before, during and after making a purchase 20 Contact with a customer before and during a purchase is the responsibility of sales staff 21 An apprenticeship combines practical on-the-job training with relevant study 22 The experience gained on an internship is helpful for getting a job or for completing one's studies 23 Internships sometimes come with a small salary and can be part-time or full-time 24 Persuading is a skill that business people need to employ daily 25 Sales people tend to be driven, competitive, individualistic and intuitive 26 They like the challenge of trying to meet targets and the chance to earn a lot if they well 27 The entrepreneur keeps the money from the sale of the business and uses it to start another business 28 Most family businesses are like this, but there are some examples amongst larger companies 29 For the franchiser, they can grow the business by granting a license to others to sell their product or service 30 Good franchisers will offer comprehensive training programmes in selling and other business skills required for the franchise 31 These training programmes can help secure funding for the franchisee, and provide many other financial incentives 32 The most important thing that the franchiser offers is their brand name and their promotional activities at a national level 33 Marketers plan campaigns and promotions while sales people are out on the road doing 'the hard work' 34 Family income can also go down if bonuses or overtime decrease, or when people are unemployed or ill 144 35 Most of our customers pay in advance, which means that our cash flow situation is very good 36 Mike was unable to attend the meeting because he was on his business trip overseas 36 Mike was unable to attend the meeting because he was on his business trip overseas 37 The selling process starts with an inquiry from a customer and ends with a product delivered to that customer 38 Retained profits are kept to develop new products or to expand the company 39 We also employ a lot of young people who are able to work hard in order to improve the company’s performance 40 Sales minus costs equals gross profit which a company uses to pay for other expenses 41 COGS include raw materials, commissions paid to sales people, transport costs, and fees paid to external staff 42 We like to have flexible employees, so we recruit new young people who are able to easily adapt to any change 43 Distribution channel involves wholesalers, retailers, distributors, and even the Internet 44 Franchisers and franchisees can work together in order to provide quality products for customers 45 Local entreprenuers usually raise capital by asking for a loan from a bank or borrowing money from families or friends 46 We have sourced the supplier, but we have still faced financial difficulties 47 If you have the right qualifications and abilities, you will have more opportunities to find a good job with a high salary 48 Almost every interviewer will ask about your strengths and weaknesses, so you have to prepare to talk about them 49 Companies that invest in new equipment can increase productivity leading to improving companies’ performance 50 Even though our transport costs will increase, we can manage to reduce other costs 145 4.2 Complete the following incomplete sentences between and 12 words USING YOUR OWN WORDS Students benefit from internship such as gaining practical experience, useful knowledge and hands-on skills The Internet has brought significant changes to organisations in terms of communication, technology, and working environment Stock is usually manged carefully so that companies can never run out of materials Long-term customer partnerships allow companies to get repeat business and build customer loyalty A sole trader is person who owns and controls the business Training employees to develop their ability is one of a company’s development strategies in order to increase productivity Telephone skills are necessary for staff who work at a reception A buyer purchases raw materials from different suppliers in order to avoid material shortage At the beginning of your career, the most important thing is to find a job which gives you practical experience 10 When revenues are down, companies often face financial problems and try to cut cost 11 Franchises represent franchisers to sell their products in an area using the franchisers’ names 12 A socially concerned company may both business and care about the community 13 In the service sector, the customer pays to use a service which helps improve their life quality 14 The supply chain process is the process which involves moving goods from the manufacturer to the retailer and finally to the consumers 15 Some franchisees can’t raise enough capital, so they usually ask for a loan from a bank 146 16 Companies advertise because they want to introduce their new products to customers 17 A group of lawyers who work together to help the company deal with some lawrelated issues 18 She graduated with a Bachelor of Commerce degree, then found an interesting job offering her a high salary and promotion opportunities 19.More and more advertisers are developing new advertising methods which help attract more potential customers 20 An entrepreneur is a person who starts their own business which involves risks and opportunities 21 The manufacturing of the components is usually outsourced so that companies can cut costs 22 After one or two years of working abroad, she is now experienced enough to work for a big company 23 Working for a large electronics manufacturer, you will be able to gain significant experience and practical skils 24 Customer service refers to the care a customer is given before, during and after a purchase 25 The new facilities we’re building will improve working environment and boost staff morale 26 He found out about the company by doing some research and the job before the interview 27 If entrepreneurs need more freedom, they can get managers to run day-to-day business 28 Persuading is a skill which salespeople have to possess in order to sell products to customers 29 Everything went really well and, at the end of the internship, she was offered a full-tim job at the company where she had the internship 30 Customer support involves dealing with existing customers and answering detailed questions about the product 147 31 You have a good degree and significant work experience, so you can find a good job with a high salary 32 Customer loyalty and customer satisfaction increase when customers are satisfied with the products or services and their problems can be solved properly 33 The distribution centre has enough space to store finished products before they are delivered to retailers 34 Cutting the variable costs often means cutting the costs of labor or raw materials 35 When you figure out how much a startup CEO salary should be, you will consider not hiring a CEO and manage your business yourself 36 In terms of personality, marketers tend to be both creative and analytical 37 For senior positions, companies sometimes use a recruitment agency to help them find qualified candidates 38 For the seller, shipping in large volumes costs money and requires a lot of effort 39 We put so much time and money into customer support because we want to make customers satisfied and build customer loyalty 40 The franchisee may receive the protection and active support of a profitable business organization 41 Sales and marketing have to work together to provide products which meet customers’ demand 42 A company that has temporary financial difficulties can raise capital by issuing shares or bonds 43 A takeover is when a company acquires another company 44 Turnover and COGS are a company’s main income and expenses 45 A well-written and original motivation letter will help motivate staff to work harder and improve their performance 46 To make the customer’s priority our priority is one of the company’s goals 47 As the second biggest economy in the world, China attracts a lot of interns who want to have an internship overseas 48 Listen carefully to what your customers tell you will help you build a strong relationship with them 148 49 Local legislation and the social, political and business environment can have a positive or negative impact on a company’s business 50 Marketers create demand through advertising and promotion and they also market research 149 REFERENCES Allison, J & Emmerson, P (2014) The Business 2.0: B1- Pre-intermediate UK: Macmillan BEC Preliminary (2013) UK: Cambridge University Press Business Preliminary (2015) UK: Cambridge University Press Business Vantage (2011) UK: Cambridge University Press Business Vantage (2018) UK: Cambridge University Press Cambridge Advanced Learner’s Dictionary (4th ed.) UK: Cambridge University Press Emmerson, P (2010) Essential Business Vocabulary Builder: Pre-intermediate to Intermediate Macmillan Grant, D & Mclarty, R (2004) Business Focus Pre-Intermediate: Student’s Book NY: OUP Hat, G (2013) Business Benchmark: Upper-Intermediate – Student’s Book (2nd ed.) UK: Cambridge University Press Rogers, J (2012) Market Leader Pre-Intermediate: Business English Practice File (3th ed.) England: Pearson Education Whitby, N (2006) Business Benchmark: Pre-intermediate to Intermediate – Personal Study Book (1st ed.) UK: Cambridge University Press Whitby, N (2013) Business Benchmark: Pre-intermediate to Intermediate – Personal Study Book (2nd ed.) UK: Cambridge University Press 150 ... BUILDING 10 1 ANSWER KEYS 11 1 A – IN-CLASS PRACTICE 11 1 B – SUPPLEMENTARY EXERCISES 13 2 REFERENCES 15 0 CHAPTER – IN-CLASS... market 1. 3 Find the words in paragraphs 4, and of the article on page 11 with the following meanings [Note: This task should be done before students the activity on page 10 ) the feeling... to the sales department with the marketing department 16 II TEXT COMPLETION 2 .1 Choose the best word to fill each gap In 19 91 the Council of Logistics Management (CLM), a prestigious professional