- Vdi 12 chi nhanh ,3 trung tam thuong mai va hon 4.500 cua hang, dai ly cd mat khip 64 tinh, thanh pho trai dai tir Lao Cai den miii Ca Mau, Biti's da trd thanh doanh nghiep
Tic dp phat triln ciia Viet Nam nam qua phat triln rit nhanh Chit lupng va sd lugng, nganh xay dung phat triln manh nhu ciu di lai mua ban xe d td rit cao Viet Nam da hd
3.1.9 Ke hoach thue hien xay dung thuong hieu.
Ke hoach la kim chi nam cho banh ddng, de thuc hien cd hieu qua chiln luge xay dung
thuang bieu cho minh can cd ban ke hoach hanh ddng tdng the nhu sau:
Noi dung cong viec
Xay dung ban de cuong xay dung thuang hieu
Phe duyet de cuong Trien khai thuc bien du an
In Catalog, phong bi, thue thiet ke mlu trang phuc cho can bd ciia cdng ty, phat td rai
Quang cao tren cac loai bao, thdng tin dai chiing, tham gia hdi thao chuyen nganh, de quang cao
Hoat ddng cdng ddng Nhan sir 1 5 1 Thdi gian TH 1-3/2008 3/2008 3/2008-12/1012 Kinh phi 10 trieu 01 trieu 50 trieu 500 trieu 300 trieu
3.2 Nhihig han che cua luan van va hudng nghien ciru tiep theo.
Qua nghien cijru va trien khai thuc hien viet luan van nay ban than tdi thiy dugc luan van nay van cdn rit nhilu han che, nhung cd thi tdm gpn ra mot sd ban chi sau:
- Tai lieu sSn cd chua dugc nhieu.
- Thdi gian danh cho nghien ciiru, thuc hien de tai cdn ban chi.
- LTnh vuc thuang hieu cdn mdi trong tu duy ciia nIn kinh tl Viet Nam, dilu nay anh hudng den ket qua tham khao, hay tham van ciia cac ddng nghiep, hay nhan vien cdn bj ban chi rat nhieu.
Hudng nghien cuu tilp theo cua ban than la can ciir nhiing tdn tai tren ban than cin tap tmng nhieu thdi gian bon nita de di sau tim hilu them tai lieu, nghien cuu ky cac ndi dung, phan tich sau cac co sd ly luan, xay dung ndi dung phii hgp hon.
3.3 Ket luan
Xay dung va phat trien thuong hieu Cdng ty la bai toan khdng de tim Idi giai trong dieu ki8n tu do hda thuong mai, canh tranh qudc te ngay cang gia tang, tuy nhien bai toan khd khan nay nay lai md ra cho Mai Trang nhiJng ca hdi de phat buy tinh sang tao, sir khdn ngoan hgp ly trong viec dieu chinh cac quyet dinh chien luge, chinh sach va chuong trinh hanh ddng gin- vdi thi trudng muc tieu, khach hang trpng diem.
Trong khudn khd muc tieu nghien ciiru cua dl tai, Tdi da tap trung lam rd mot sd ndi dung CO ban tir he thdng ly thuylt xay dung phat trien thuang hieu ndi chung den thuong hieu Cdng ty Mai Trang ndi rieng. Quan niem phat trien thuang hieu dugc xac lap thing nhit tir giai doan xay dung thuong hieu, din viec lam gia tang gia tri thuang mai ciia thuong hieu. Quan dilm va each tilp can dd dugc chuyen hda va sir dung trong phan tich
thue trang phat triln thuang hieu ciia Mai Trang. Bh dam bao tinh khach quan trong viec
phan tich thue trang nay, Tdi da tiln hanh thu thap va xiir ly nhilu ngudn thdng tin tu lieu
dk riit ra mot so kit luan danh gia va ggi md tu duy cho mot so phuang an, giai quylt vin dh phuc tap ciia thuong hieu.
Tren co sd nhiing dinh hudng chiln luge phat trien ciia Mai Trang, kha nang ap dung cac giai phap cho da dugc tap trung giai quyet trpn gdi trong quy trinh quan trj chiln luge thuong hieu. Dilm hip dan thii vi cua md hinh nay la d cho vira cho phep chiing ta nhin ra tdng the con dudng dai de di den dich, vira chi ra timg chang dudng vdi nhung bude nhiy hgp ly dl cd thi ap dung cho nhilu loai hinh doanh nghiep, vdi trinh dp phat triln khac nhau trong quan tri thuong hieu.
Nhiing vin dl phiire tap ciia thuang hieu ciing se khdng giai quylt dugc mot each triet dl nlu thilu di nhiing vin dl bd sung hd trg cho muc tieu quan trpng culi ciing cua viec phat triln thuong hieu la nhim cd dupe cho diirng viing chic trong tam tri khach hang, dl tac ddng den hanh vi van hda img xiir trong quyet dinh siir dung san phim djch vu ciia khach hang, do dd ben canh nhimg ndi dung trpng ylu cin phai xir ly lien quan din phat trien thuang hieu, ket qua nghien cuu ciia dl tai da dua ra nhirng khia canh trong xay dung ndi dung cot Idi cho thuong hieu, dd la khdng ngimg nang cao chat lupng san pham, djch vu hai hda hinh anh chat lugng ben trong cua san phim, djch vu vdi sir thi hien hinh thirc ben ngoai, nudi dudng cam xiic tieu dung tich cue giira nhiing gi khach hang thue sir hudng thu vdi nhiing gi dugc bilu Id va nhin thiy thdng qua ben ngoai (ten gpi, bilu tugng...).
Mot diem cudi chiing tdi mudn de cap den la nhung nghien cuu tren ly thuyet dii cd no lire den dau de tang them tinh kha thi va tinh thuc te cung chi thay dugc ket qua thuc sir khi nd dugc sir ddn nhan va kilm chiing cua chinh Cdng ty, nhung van de ma tdi nghien curu rat mong nhan dugc sir gdp y chan thanh cua cac Giang vien, cac nha nghien ciin, cac ddng nghiep, cac can bd, nhan vien Cdng ty va cac ban quan tam den ITnh vuc nay.
Bk hoan thanh de tai nghien ciru nay tdi da nhan dugc sir giiip dd ciia nhieu Thay cd
giao, cac nha quan ly va nhilu ban be, dong nghiep. Tdi khdng quen nhiing su giiip dd dd va xin chan thanh cam on!