- Nhirng mat yeu cua doanh nghiep the bie nd nhirng thieu sot hoac nhugc diem va
Yeu to ben trong o
3.2.1.2 Mdi tru&ng kinh te
Nam 2006, tdc do tang trudng GDP cua nIn kinh tl Viet Nam dat gan 8%, trong do toe do tang trudng xult khiu ciia nganh det may Viet Nam la 20%, ciia tap doan det may Viet Nam la 13%. Nganh det may trd thanh mot trong nhimg nganh xuat khau mui nhgn ciia qu6c gia. D I ho trg sir phat triln cua nganh det may ndi chung, Nha nude van tiep tuc ho trg, tir ngudn vdn ngan sach va ngudn v6n ODA, cac du an quy hoach phat trien viing nguyen lieu, trdng bong, trong dau, nudi tim; dau tu cac cdng trinh xii ly nude thai: quy hoach cac cum cdng nghiep det; xay dung ca sd ha ting doi vdi cac cum cdng nghiep mdi:
dao tao va nghien ciiu ciia cac vien, trudng va trung tam nghien ciiu chuyen nganh det
may.
Cac uu dai ddi vdi nhiing du an dIu tu vao cac ITnh vuc san xuat sgi. det. in nhugm hoan
tit, nguyen lieu det, phu lieu may va ca khi det may nhu sau:
• i) Dugc vay von tin dung dIu tu phat triln ciia Nha nude, trong dd 50% vay vdi lai suit
bang 50%) miic lai suat theo quy dinh hien hanh tai thdi dilm riit vdn, thdi gian vay 12 nam, cd 3 nam an ban; 50%) con lai dugc vay theo quy dinh ciia Quy Ho trg phat trien. • ii) Dugc coi la ITnh vuc uu dai dIu tu va dugc hudng cac uu dai dIu tu theo quy dinh
ciia chinh sach khuyen khich dIu tu trong nude.
3.2,1,3 Mdi tru&ng ky thuat - cdng nghe:
Nhung thay ddi ve mat ky thuat cd the lam hoan thien ban cac san pham, djch vu hien hiru, ddng thdi cung tao ra nhieu san pham mdi. Mdt trong nhirng anh hudng quan trgng cua thay ddi ky thuat la nd cd the tac ddng den miic do cao thap ciia cac rao can gia nhap thi trudng, nhanh chdng thiet lap lai ca cau canh tranh trong nganh. Muc dich ciia phan tich mdi trudng ky thuat la xac dinh anh hudng ciia cdng nghe va quy trinh mdi tdi doanh nghiep, san pham, khach hang, ngudi cung cap va ddi thii canh tranh. Khi tim hieu ve mdi trudng ky thuat, nha quan ly cd the nghien ciiu ve cac cdng nghe mdi, trinh do phat trien ciia cdng nghe, tdc do chuyen giao cdng nghe, va lieu Chinh phii cd tai trg cho viec nghien ciiu va phat trien cdng nghe mdi khdng.
Nhin chung, cdng nghe nganh may ciia Viet Nam d miic trung binh so vdi the gidi, trong so dd cd mdt so cdng ty may Viet Nam dan dau ve mat cdng nghe, ky thuat nhu May 10, Viet Tiln, An Phudc... Day la nhung cdng ty cd su dau tu dang ke vao trang thiet bi may mdc, cd miic do tu ddng hoa cao. Ben canh nhirng may mdc chuyen dung thdng thudng, cac cdng ty may Viet Nam con tap trung vao viec td chiic mdt day chuyen khep kin, chuyen mdn hoa tdi da va nhap them nhieu may mdc vdi cac tinh nang dac biet nham gia tang gia tri cho san phim may mac ciia Viet Nam.
Cung vdi su phat triln ciia kinh tl ndi chung, nganh may mac Viet Nam da nhanh chdng tilp can vdi cac thilt bi va quy trinh tien tien va hien dai tren the gidi. Cac the he may mdc dugc san xult tir nhiing nam 1990 da dugc nang d p dang ke va thay ddi bang cac thi he mdi ban. Thay vi tap trung vao md rgng quy md, sd lugng nhu nhirng nam trudc day, cac
cdng ty may ciia Viet Nam hien da chii trgng vao dIu tu chilu sau va nang cao gia tri ciia san pham. Cac hdi chg ve thiet bi nganh det may trong nude va qudc tl dugc td chiic hang nam tai cac thanh phd Idn ndi tieng vl det may va thdi trang tren thi gidi ciing nhu tai hai thanh phd phat trien nhIt ciia Viet Nam la Ha Ndi va thanh phd Hd Chi Minh. Sir cd mat ciia cac thuang hieu hang dau ve thilt bi det may trong nude va quoc tl tai cac hdi chg uy tin nay da md rgng tam nhin va khuyen khich cac doanh nghiep Viet Nam dIu tu va cai tien han niia ve ky thuat va cdng nghe, nham nang cao nang lire canh tranh ciia nganh det may Viet Nam tren thi trudng qudc te.
3.2.1.4 Mdi tru&ng Vdn hod-xd hdi
Viet Nam, vdi quy md dan sd 84,7 trieu ngudi vdi tdc do tang trudng xap xi 1,3%) nam 2006, la mdt thi trudng tieu dung day tiem nang. San pham may mac la mdt loai hang boa thiet yeu, nhu cau an mac la nhu cau ca ban dau tien trong thap nhu cau cua Maslow. Ciing vdi sir phat trien ciia kinh te qudc gia, cac thdi quen va tap quan tieu diing, sinh boat ciia ngudi dan ciing thay ddi theo. Nhan biet dugc su thay ddi trong xu hudng tieu diing cua ngudi Viet Nam, nganh det may trong nude da nam bat ca hdi, nd lire dap ling nhu cau ciia thi trudng ndi dia dang ngay mdt Idn manh.
3.2.1.5 Mdi tru&ng chinh chi-phdp lugt
Hiep hdi Det May Viet Nam da ban thao mdt sd ke hoach de bao ve quyen lgi va ho trg doanh nghiep tan dung ea hdi de thanh cdng nhu: Tien hanh quang ba thuang hieu, xiic tiln md rgng thi trudng, ho trg cap nhat thdng tin thi trudng va cdng nghe, phat trien ngudn nhan lire; lam clu ndi giira doanh nghiep trong va ngoai nude, giira cac dan vi, td chiic; bao ve quyin lgi hdi vien, dac biet la trong dieu kien cac nude nhap khau dua ra cac hang rao bao hg.
Nhiem vu trudc mit la can nhanh chdng hinh thanh va dua vao boat ddng trung tam nguyen phu lieu dl cung ung nguyen phu lieu va thiet ke mau mdt cho khach hang. Nham
thiic day trung tam nguyen phu lieu nhanh chdng boat ddng dn dinh, trong thang 4/2007, Hiep hdi se td chiic Hdi chg triln lam nguyen phu lieu det may qudc tl tai TP.HCM.
3..3.2 Phan tich mdi trudng nganh
