- Nhirng mat yeu cua doanh nghiep the bie nd nhirng thieu sot hoac nhugc diem va
u Day manh cd phan hoa nhirng doanh nghiep may ma Nha nde khdng cIn nim giij
3.3.1 Qua trinh hinh thanh va phat triln cong ty
Nam 1993, xi nghiep may thai trang Truang Dinh dugc thanh lap vdi ban 100 can bd cdng nhan vien va 80 may mdc cac loai, boat dgng san xult kinh doanh edn gap nhilu khd khan. Ke tir khi tiln hanh chuyin ddi tir doanh nghiep nha nude sang cdng ty cd phIn dugc Bd Cdng nghiep phe duyet thang 01 nam 2000, cdng ty da cd nhirng bude phat triln nhanh chdng. San phIm may Hd Guam da din chilm ITnh dugc thj trudng bIng chit lugng va uy tin ciia minh. Dang chii y nhIt la san phIm ciia cdng ty da sam xam nhap dugc vao cac thi trudng khd tinh nhu My, Nhat va chau Au. Tir nam 2001 din nay, xult khIu sang My chiem 70%) tdng doanh thu xult khIu ciia cdng ty.
Trudc nhu cau ngay cang Idn ciia khach hang, ngoai tru sd chinh d Ha Ndi, Cdng ty da dIu tu ma rgng quy md san xuat ra cac tinh lan can, cu thi la ba xi nghiep may d Hung Yen (2000) vdi 1.500 can bd cdng nhan vien va 1.100 may may cdng nghiep, hai xi nghiep tai Hai Phdng (2003) vdi 1000 can bd cdng nhan vien va 700 may may hien dai. Nam 2006, Cdng ty da mua lai 30%) cd phIn ciia Cdng ty c6 phIn may Chiln Thing va trd thanh c6 ddng nam quyen dieu hanh. Nam 2007, Cdng ty dua vao van hanh mdt nha may mdi d Ha Tay. Ddng thdi vdi viec ma rgng san xult, da dang boa va nang cao chit lugng san phIm la hai muc tieu ludn dugc Ban lanh dao Cdng ty chii trgng. Din nay, cac chiing loai san pham ciia cdng ty rat da dang nhu: quan ao the thao, ao vay cac loai, ao ni, quIn au, jacket, T-shirt, comple, hang det kim, dac biet la hang tre em, la san pham ma cdng ty da nhan dugc nhirng dan hang tir cac thuang hieu ndi tieng tren the gidi. Nam 2003, cdng ty da dugc cap chung chi he thdng quan Ii chat lugng theo tieu chuan ISO 9002. Dd ciing la dIu mdc quan trgng danh dau su phat trien manh me cua cdng ty trong nhiing nam vira qua. Tdng doanh thu xuat khau nam 2003 dat ban 9 trieu USD; nam 2004 xap xi 13,6 trieu USD, va den nam 2005 xuat khau cua cdng ty dat gan 20 trieu USD. Trong nhimg nam tdi. muc tieu de ra la doanh thu xuat khau se tang mdi nam them tir 7-10 trieuUSD.
Nhirng thuan lgi ciia Cdng ty khi tham gia thj truang xult khIu la cac dan hang nhilu, phong phii, dam bao dugc van hanh hit cdng suit ciia cdng ty. Tuy nhien, khd khan Idn nhat ddi vdi Cdng ty la sir canh tranh vl gia ea ngay cang cao, nhIt la san phIm may mac gia re cua Trung Qudc. Nhung vdi uy tin ciia minh, san phIm ciia Cdng ty May Hd Guam van dugc cac khach hang nude ngoai lua chgn, dac biet la tai thj trudng My. Day la thi trudng xuat khau trgng diem va tiem nang khdng chi ddi vdi hang det may ma edn ddi vdi ca cac nganh san xuat hang tieu diing khac ciia Viet Nam. Trong thdi gian tdi, mdt mat, Cdng ty se tiep tuc ma rgng xuat khau sang thi trudng My, chau Au, Nhat Ban va mot sd qudc gia khac, day la muc tieu hang dau trong chien luge phat triln ciia Cdng ty; mat khac, Cdng ty tiep tuc md rgng mang luai cac cua hang ban va gidi thieu san pham trong pham vi toan qudc nham phuc vu chu dao mgi nhu cau ve san pham may mac ciia khach hang ndi dia. Ngoai ra, Cdng ty ciing chii trgng phat trien san pham mdi nhu comple xuat khau tai xi nghiep 4, Hung Yen va sau dd la xi nghiep 7, Ha Tay. Nhung de ddng gdp vao viec thuc hien chi tieu kim ngach xuat khau ma Bd Cdng nghiep de ra cho nganh det may Viet Nam vao cudi nam nay thi chinh phu can tao dieu kien thuan Igi ban nira cho cac doanh nghiep, dac biet la cac thii tuc xult nhap khIu cIn dugc nhanh chdng va thdng thoang ban.
Trong nhiing nam qua, ciing vdi su phat trien chung cua nen kinh te qudc gia, su sdi ddng ciia thi truang trong va ngoai nude, va sir nang ddng trong boat dgng san xuat kinh doanh, Cdng ty Co phIn May Hd Guam da khdng ngimg phat triln, dat nhirng bude tien virng chic va dang ghi nhan, san phIm ciia Cdng ty ngay cang dugc khach hang trong va ngoai nuac tin dung. Vdn tich luy ciia doanh nghiep da khdng ngirng tang len qua cac nam. Cac ddi tac ciia cdng ty ngay cang da dang tir cac cdng ty nha nuac, tu nhan den cac cdng ty. td chuc ciia nuac ngoai. Tu cho chi gia cdng dan thuin, nay cdng ty cd cac hang ndi tieng dat hang FOB (hang xult khIu true tiep) vdi sd lugng Idn (hang trieu san pham/nam) nhu Target Stores - My hay Tchibo - Due.