Napoleoncat (2019). Facebook users in Viet Nam. Truy cap vao thang 5 nim 2021 từ napoleoncat.com; hitps://napoleoncat.com/stats/facebook-users-in- viet_nam/2019/07/
Napoleoncat (2020), Facebook users in Viet Nam, Troy cap vào thang 5 nam 2021 tử napoleancat.com: hitps:/napoleoncat.com/statsfacebook-users-im- viết nan/2020/03/
Napoleoncalt (2021). Fucebook users in Viet Nam. Tray cap vao thang 5 nim 2021 từ napoleoncatL com: https://napoleoncat.com/stats/facehook-users-in- viet_nanyv202 1 /02/
Nguyễn Thị Tuyết Mai. (2020), Mgiiên cửu Định tính: Nguyên lý và Thực hành trong Quản IX kink tế và Quận trị kinh doanh, NXB Đại học Kinh tế quốc dan, Ha Nội
Nielsen, (2012), fa dadia recommendations and online consumer reviews most trusted Jorm of advertising, Truy cap vao thang 10 nam 2020, tr niclsen.com:
http://www smelsen.com/infen/press-roam/ = 2012/in-india-recommendations-and-
online-consumer-reviews-most-trugte him. —
s. Nielsen. (2012), State of the Media: The Social Media Repart, Available at:
hitp/www nielsen.com/content/dam/corporate/us/en/reports-downloads/20 1 2- Reports/The-Social-Media-Report-201 2.pdf (Accessed: 26 August 2015).
NikkerAsia, (2021), Ja rural Vietnam, Facebook finds a new approach to growth, truy cập tháng 3 năm 2021 tr hitps://asia nikkei.com/Business/Technology/in- rural-Vietinami-EFacebook-linds-a-tew-approach-to-erowth
. Nina Angelovska (20183, “Men Dominate Facebook With 35% More Active Accounts Than Women’, truy cap thang a 3 năm 2019 từ https://www.torbes.com/sites/ninaangelovska/20 18/1 2/20/nen-dominate-
facebook-with-35-more-active-accounts-than-women/?sh=34h 1 $b642400 31. Nunnally, J.C. (1978), Psychometric theory, New York, NY: McGraw-Hill.
. Oeldorf-Hirsch, A., va Sundar, $8. Š, (T015), “Posting, commenting, and tagging:
Effects of sharing news stories on Facebook’, Computers in Human Behaviar, 44, ~
pp. 240-249, . Okazaki, S. (2009), “The tactical use of mobile marketing: How adolescents’ social
networking can best shape brand extensions’, Journal of Advertising Research, 49(1), pp. 12-26.
159, 160.
161.
163.
164, . Ortigosa, A., Martin, J. M.. & Carro, R. M. . @O014), “Sentiment analysis in
Facebook va its application to e-learning’, Computers in Human Behavior, 31, pp.S27-541,
. Park, D.H.. Lee, ID and Han, L . (2007), “The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement’, international Journal of Electronic Commerce, 11(4), pp. 125-148.
6, Park, N., Oh, HLS., Kang, N, (2012), ‘Factors influencing intention to upload content on Wikipedia in South Korea: The effects of social norms and individual differences’, Computers in Human Behavior, 28, po. 898-905,
. Park, N.. Oh, H.S., Kang, N. (2015), “Effects of ego involvement and social norms on individuals’ uploading intention on Wikipedia: a comparative study between the United States and South Korea’, Journal of the Association for Information Science and Technolagy, 66 (7), pp. 1494-1506.
. Park, N., Jung. Y., Lee, K. M., (2011), ‘Intention to upload video content on the internet: The role of social narmsand ego-involvement’, Computers in Human Behavior, 27(5), pp. 1996-2004
Perloff, R.M. (1989), “Ego-involvement and the third person effect of televised.
news coverage’, Communication Research, 6 (2), pp.236-262, Phan Thi Hoi (2023). Lei ich va rai ro cua ngwoi tiéu ding khi tham gia nua xăm trực tuyển hiện nay tại Việt Nam, truy cập vào tháng 3 năm 2023 từ tạpchicongthuong.vn: hitps:/HapcBicongthnong.vp¿bai-vieVloi-ich-va-rui-ro-cua- nguoi-tteu-dung-Kkhi-tham-egia-mua-sam-fruc-tiyen-hier~nay-tai-viet-nam-
103601. hm Picazo- Vela, $., Chou, S.Y., Melcher, AJ, Pearson, ILM. (2010), “Why provide an online review? An extended theory of planned behavior and the role of Big- Five personality traits’, Computer in Human Behavier, 26 (4), pp.685~-696, . Piolat. A. Olive, T., va Kellogg, R. T. (2005), “Cognitive effort during note
taking’, Applied Cognitive Psycholagy, 19(3), pp..291—312.
Plotkina, D.. va Munzel, A, 2016), “Delight the experts, but never dissatisfy your customers! A mrulticategory study on the effects of online review source on intention to buy a new product’, /ournal of Retailing and Consumer Services, 2922), pp.l-LIL
Porter, L. and Golan, G. J. (2006), “From subservient chickens to brawny men: A comparison of viral advertising to television advertising’, Journal of bueractive Advertising, 6€2), 30-38,
§. Porter. CLE. and Donthu, N. (2006), “Using the Technology Acceptance Model to
170.
171.
174.
17A, Explain how Attitudes Determine Internet Usage: The Role of Perceived Access Barriers and Demographic’, Journal of Business Research, 59(9), pp. 999- 1007.
. Qian, G., and Gao, J. (2017), “Chinese tourists’ perceptions of climate change and mitigation behavior: An application of norm activation theary’, Sustainability, 9(5),pp. 1322,
, Ranaweera, C,, và Prabhu, J. (2003), “On the relative importance of customer satisRaction and trust as determinants of customer retention and positive word of mouth’, Journal of Targeting, 1201), pp.S2-88.
. Ranaweera, ©, Prabhu, J. (2003), “The influence of satisfaction, trast and switching bar- riers on customer retention in a continuous purchasing setting’, International Journal of Service Industry Management, 14(4), pp. 374-395.
, Raumiar, R., Rawski, G., Yang, J. and Johnson, B. (2014), “Technology acceptance
model (TAM) and social media usage: an empirical study on Facebook’, Journal af Enterprise fnformation Management, 27(1), pp. 6-30.
Rezaci, R.. Safa, L.. Damalas, C. A.. Ganjkhanico, M. M.. (2019), “Drivers of farmers intention to use integrated pest management: Integrating theory of planned behavior and norm activation model’, Journal ef Environmental Management, 236, pp. 321-339.
Richins, M.L. and Root-Shaifer, T, (988), “The role of involvement and opinion leadership in consumer word-of-mouth: an implicit model made explicit’, Advances in Consumer Research, 1501), pp. 32-36.
. Riffar, M.MLUM.A., Grant, K, and Edgar, D. (2012), “Big TAM m Oman: Exploring the promise of on-line banking, its adaption by customers and the challenges of banking in Oman’, /erernational fournal of Information Management, 3203). pp.
239-250.
. Rosenbaum, Š. (2014), The Birth Of The Referral Economy. Duac tray cap tu Forbes: htips:.//www_ forbes.com/sites/ste venrosenbaum/201 4/08/05/the-birth-of - the-referral-econamy/#68 | S945 c83 124
Rosenthal, S., and Ho, K. L. (2020), “Minding other people's business: Community attachment and anticipated negative emotion in an extended norm activation model’, Journal ef Eavironmental Psychology, 69, 101439.
Rui, J. R., va Stefanone, M. A. (2013), “Strategic image management online: Self- presentation, self-esteem and social network perspectives’, fifermation, Conununication và Sactety, 16(8), pp. 1286-1305,
. Ryan, T., va Xenos, S. (2010, “Who uses Facebook? An investigation into the relationship between the Big Five, shyness, narcissism, loneliness, and Facebook
184,
185.
187, usage’, Computers in Human Behavior, 2703), pp. 16358-1664, . saunders, D. R. (1956), ‘Moderator variables in prediction’, Educational and
Psvchelogical Measurement, 16, 209-222.
. schwartz, 8. H. 1977), “Normative influences on altruism’. In L. Berkowitz (Ed), Advances in experimental social psychaingy (Vol. 10). New York: Academic Press.
, Schwartz, S.H.. & Howard, J. A. (L981), “A normative decision-making madel of altruism’. In J. P. Rushton & R. M. Sorrentino Uids.), Altruism and helping behavior, Hillsdale: Eribaum, pp. 89-211.
_ schindler, RIM, and Bickart, B. (2005), “Published word of mouth: Referable, consumer-generated information on the Internet’, In K. A. Curtis P. Haugtvedt, Online Consumer Psycholegy: Understanding and Influencing Consumer Behavior in the Virtual World, Mahwah: Lawrence Eribaum Associates, 2005.
. Schivinski, B. and Dabrowski. D. @O14), “The effect of social media communication on consumer perceptions of brands’, Journal ef Marketing Communications, (ahead-of-print), pp. 1-26.
, Sahadev, S., Purani, K., (2008), ‘Modelling the consequences of e-service quality’, Marketing Intelligence Planning, 26 (6), pp.605—620.
. ShaoJ. B.. Zhang, J. H., Guo, B. B. 014), “Research on the influencing factors of customer referral behavior based on social network—Application in the catering industry’, Journal of High Technology Management Research, 25), pp.163-171.
Sherif, C\W., Sherif, M., Nebereall, RE. (1965), Anitude and Antitude Change:
The Social Judgment-fivolvement Approach’, Saunders, Philadelphia, pp. 127- 167,
Shields, M. 2015), These E-commerce companies are seeing lots of referral traffic from pinterest. The Wail Street Journal, 25 November, 2015, Retrieved from hitps://www. ws}.com/articles/these-e-commerce-companies-are-scein g-lots-ot- referral-traffic~ from-pinterest-] 448449201,
_ Shon, ¥.H., Hancer, M. (2016), “The role of attitude, subjective norm, perceived behavioral contral, and moral norm m the intention to purchase local food products’, Journal of Feadservice Business Research, 19 (4), 338-351.
Shin, YH, Im, J, Jung, S.E.. Severt, K. (2018), ‘The theary of planned behavior and the norm activation model approach to consumer behavior regarding organic menus’, fGuernational daurnal af Hospitality Management, 69, pp. 21-29
_ Shu, M. (Lavender) and Scott, N. (2014), ‘Influence of Social Media on Chinese Students’ Choice of an Overseas Study Destination: An Information Adopticm
189,
190,
195.
196,
197, 1988.
199,
200.
Model Perspective’, journal of Travel & Tourisin Marketing, 3102), pp. 286— 302.
so, K.KLP., King, C., Sparks, BLA. Wang, Y. (2014), “The role of customer engagement in building consumer loyalty to tourism brands’, Journal of Travel Research, 55 (1), pp.64—78. httpvéds. do_org/10.1177/00472875 14541008.
Sohn, D. (2014), ‘Coping with information in social media: The effects of network structure and knowledge on perception of information value’, Computers in Human Behavior, 32, pp. 145-151,
. Sorensen, A.T. va Rasmussen, $I. (2004), fs any publicity geod publicity? A note on the impact af book reviews, NBER Working paper.
_ Srmivasan, 8.S., Anderson, R., Ponnavalu, K. (2002), “Customer loyalty in e- commerce: an exploration of its antecedents and consequences’, Journal of Retailing, 78C), pp4Al—30. http://dx. doi org/ 10.101 6450022-4359(0 L)00065-3.
. Stanaland, A. (2011), “The referral engine: teaching your business to market itself, Jourmal of consumer marketing, 28, tr. 350-531,
. Statista. (2026), Number of monthly active Faceboak users worldwide as of znd quarter 2828. Đã troy luc i] 2020, tử Statista.cam:
hitps:/Awww.statista.conystatistics/2648 | O/mumber-of-monthly-active-facebook- sers-worldwide/
Steg, L., de Groot, J. (2010), “Explaining prosocial intentions: testing causal relationships in the nerm activation model’. The British Journal of Social Psychology, 49 (4), pp. 725-743.
Steg, L., Dreyermk, L.. & Abrahamse, W. (2003), “Factors influencing the acceptability of energy policies: A test of VBN theory’, Journal of Environmental Psychology, 25, pp. 4138-425.
Stern, P. C., & Dietz, T. (1994), “The value basis of environmental concern’, fournal ef Social Issues, 5Q, pp.03-84.
sussman, S. Wi va Siegal, W. $8. (2003), ‘Informational influence in organizations: An integrated approach to knowledge adoption’, fnformatian Systems Research, 14, pp.47-65,
Tarhim, A., Hone, RK. and Liu, X. (2013), Factors Affecting Students’ Acceptance af e-Learning Enviranments in Developing Countries: A Structural Equation Modeling Approach’, Jaternational Journal of Information and Education Technology, 3(1), pp. 54-59,
Taylor, David, Bury, Michael, Campling, Natasha, Carter, Sarah, Garfied, Sara, Newbould, Jenny, Rennie, Tim, (2006), A Review of the Use af the Health Belief Model (HBA), the Theory of Reasoned Action (TRA}, the Theary of Planned
202,
203.
206,
209.
Behaviour (TPB) and the Trans-Theoretical Model {71M} to Study and Predict Health Related Behavior Change, National Institute for Health and Chnnical Excellence, London, UK.
. Tennie, C., Frith, U.. va Frith, C.D, (2010), “Reputation management in the age of the world-wide web", Trends in cognitive sciences, 1411), pp. 482-488.
Trinh, S., Neuyen, L., Vo, M., & Do, P. (2016), “Lexicon-based sentiment analysis of Facebook comments in Vietnamese language’, Aecent Developments in futelligent Information and Database Systems . yp. 263- 276.
Trusov, M., Bucklin, R-E. and Pauwels, K. (2009), “Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Sacial Networking Site’, Journal of Marketing, 7315), pp. 90-102.
, Ueduty (2023), ‘Step-by-step Moderation Analysis In AMOS’. Truy cập vào tháng Ì năm 2022, từ https:/fuedufy.com/step-by-step-moderation-analysis-in- amos/,
. Ulah, R., Amblee, N., Kim, W., & Lee, H. (2016), “From valence to emotions:
Exploring the distribution of emotions in online product reviews’, Decision
Ullah, R.. Zeb, A., & Kim, W. (2015), ‘The impact of emotions on the helpfulness
of movie reviews’, Journal of Applied Research and Technology, 13(3), pp.359- 63.
Las
. Van Doorn, J.. Lemon, KON.. Mittal, V., Nass, S.. Pick, D.. Pirner, P.. Verhoef, P.C. 010), ‘Customer engagement behavior: theoretical foundations and research directions’, Journal ef Service Research. 13 (3) pp.253-266.
httov/dx .dotorg/ (0, £177/10946705 10373599, . Van Duck, J. (2013), “You have one identity’: Performing the self on Facebook
and LinkedIn. Media Culture and Society, 45) Ppp.l99-
215 btip:/fdx.doi.org/10.1177/01634437 12468605.
Vietnamnet (2021), 'Nhận biết tin gia khi mua hàng online, Báo điện tứ Vietnamnet, truy cận ngày 2Ò tháng 9 nam 20271, i [hitps://ietnammnet vn/nhan- biet-review-gia-khi-mua-hang-online-752439 html]
_ Vnexpress (2017), “Facebook users on the rise in rural Vietnam: survey’, Báo điện
tử VICXIH©SS, Huy cap thang 5 năm 2018 tử
hitps://e.vnexpress net/news/business/data-speaks/facebook-users-on-the-rise-in- rural-victnam-survey-367 7019 htol.
. Vinsentin, M., Pizzi, G., Pichierri, M. (2019), ‘Fake News, Real Problems for Brands: The Impact of Content Trathfulness and Source Credibility an consumers’
fw two {2 peees Lea
ino panes LA
216,
218, Behavioral Intentions toward the Advertised Brands’, /oxurnal af Interactive
Marketing, 45 (C), pp. 99-112 . Vivek, S.D., Beatty, S.E., Morgan, R.M. (2012), “Customer engagement:
exploring customer relationships beyond purchase’, Journal ef Marketing Theory and Pracioe 20 1) pp.122-146. hiupz/dx. 7 dơiorglO.2753/ATPTO69- 6679200201,
, Xiong, Yo, vA Li, |. YY, (2011), “Relationships among network structure, knowledge integration and knowledge-intensive team performance’, R&D Management, 25(6), pp. 8-16.
4. Wang, P, 2014), “Understanding the influence of electronic word-of-mouth on outbound tourists’ visit intention’. In Cerference on e-Business, e-Services and e- society, Springer Berlin Heidelberg. pp. 33-43.
. Wang, X., Yu, C. and Wei, Y. (2012), ‘Social Media Peer Communication and
Impacts on Purchase Intentions: A Consumer Socialization Framework’, Journal of Interactive Marketing, 26(4), pp. 198-208.
Wang, Y.. va Yu, C. (2017), “Social interaction-based consumer decision-making model in social commerce: The role of word of mouth and observational learning’, international Journal of Infermation Management, 37(3)}, pp.) 79-189.
. Wang. B.. Wang. X.. Guo, D.. Zhang, B.. Wang, Z. (2018), “Analysis of factors influencing residents’ habitual energy-saving behaviour based on NAM and TPB models: Egoism or altruism?,” Energy Policy, 116, pp. 68-77
Wang, Y.. Ya, C. (2015), ‘Social interaction-based consumer decision-making model in social commerce: The role of word of mouth and observational learning’, international deurnal of information Management, J7(3), pp. 179-189
. Watts, Dy..Peretti, 7. (007), “Viral marketing for the real world’, Harvard Business Review , 85, pp.22-23.
. Wemer, B. (19835), “An attribution theory of achievement, motivation, and emotion’. Psychologycal Review, 92, pp.546—S73
. Walny, J. and Mueller, C. (2013), “Analysis of fashion consumers’ motives to engage in clectrome word-of-mouth communication through social media platforms’, Journal of Marketing Management, 29(5-6}, pp. 562-483.
. Wu, J. M.L., Tsai, H., và Lee, J. 8. (2017), “Unraveling public support for casino gaming. The case of a casino referendum in Penghu', feurnal of Travel & Tourism Marketing, 343), pp 398-415.
_ Xiong, Y., va Lai, J. ¥. (2011), ‘Relationships among network structure, knowledge integration and knowledge-intensive team performance’, R&D
224
328.
Management, 23(6), pp. 8-16.
. Yan Kong, Yichuan Wang, Sam Hajli, Mauricio Featherman. (2019), “In Sharing Economy We Trust: Examining the Effect of Social and Technical Enablers on Millennials’ Trust in Sharing Commerce’, Computers in Human Behavior, 11.
Yan 7, Wang T, Chen Y, Zhang H. (2016), “Knowledge sharing in online health communities: A social exchange theory perspective’, Information Managemen, 33, pp. 643-633. don http //dx.dotorg/10.1016/.im.2016.02.001,
. Van, T, and Huang, T. (009), “Research on ‘word of mouth’ incentive mechanism’, kconomic Science, 3, pp. 119-127.
. Yang, JL, Kim, W., Amblee, NL. & leong, 1, (2012), ‘The heterogeneous effect of WOM on product sales: why the effect of WOM valence is mixed?’, Exropean Journal of Marketing, 46C11/A2), pp. 1323-1338.
Yang, X. C., va Zhang, X. H. (2003), ‘The application of social network analysis to marketing research’, Coatemparary Economy vd Management, 31(6)}, pp.23—- 29,
. ¥ru, CS., Grant, K. and Edgar, D. (2007), “Factors affecting the adoption of Internet Banking m Hong Kong-implications for the banking sector’, international Journal of infarmation Management, 27(3), pp. 336-35 1.
. Yoo, K.H., Gretzel, U. (2008), “What motivates consumers to write online travel reviews?’, InformationTechnology & Tourism,10 (4), pp.283-295,
. Zagaisky A, German DM, Storey MA, Teshima CG, Poo-Caamafi o G (2018),
“How the R community creates and curates knowledge: an extended study of Stack Overflow and mailing lists’, Eaypirical Sofoware Engineering, 23(2}, pnp.353-986.
. “hang, Y., Wang, 2, Zhou, G. (2013), “Antecedents of employee electricity saving behavior in organizations: an empirical study based on norm activation model’, Enerey Policy . 62, pp. 1 120-1127.
. Zhang, J.Q., Cractun, G. and Shin, D. (2010), “When does electronic word-of- mouth matter? A study of consumer product reviews’, Journal of Business Research, 63(12), pp. 1336-1341.
Zhou, W., Duan, W. (2016), “Do professional reviews affect online user choices through user reviews? An empirical study’, Journal of Management information Systems, 33(1). pp. 202-228.