5. Kết cấu đề tài:
5.3Hạn chế và các hướng nghiên cứu tiếp theo
Cũng tương tự như bất kỳ đề tài nghiên cứu nào, nghiên cứu này cũng có
nhiều hạn chế. Thứ nhất bảng nghiên cứu của em làm bằng tiếng anh nên chưa khảo
sát được du khách Nga, nên không biết được họ đánh giá như thế nào về du lịch
Nha Trang, mà khách Nga đang là một thị trường lớn của Nha Trang.
Do thời gian nghiên cứu có hạn nên mô hình nghiên cứu của đề tài chưa bao
gồm một số các nhân tố khác như : động cơ du lịch, thái độ du lịch … có ảnh hưởng
đến sự hài lòng của du khách.
Và sau khi đánh giá sự hài lòng của khách du lịch có thể tiếp tục nghiên cứu
tác động của sự hài lòng lên lòng trung thành của du khách, các hành vi của du
khách sau khi du lịch tại điểm đến đó.
TÀI LIỆU THAM KHẢO
1. To cite this Article Lee, Tsung Hung(2009): ‘A Structural Model to Examine How Destination Image, Attitude, and Motivation Affect the Future Behavior of Tourists’, Leisure Sciences, 31: 3, 215-236.
2. To cite this Article Park, Yumi and Njite, David(2010): ‘Relationship between Destination Image and Tourists' Future Behavior: Observations from Jeju Island, Korea’, Asia Pacific Journal of Tourism Research, 15: 1, 1-20.
3. Kevin K. ByonDepartment of Kinesiology, University of Georgia, Athens, Georgia, USA, and James J. Zhang Department of Tourism, Recreation and Sport Management, College of Health and Human Performance, University of Florida, Gainesville, Florida, USA (2009): ‘Development of a scale measuring destination image’.
4. Glenn McCartney, Richard Butler and Marion Bennett Received (in revised form): March 2008: ‘Positive tourism image perceptions attract travellers – fact or fi ction? The case of Beijing visitors to Macao’.
5. Tak Kee Hui and Tai Wai David Wan, Business School, National University of Singapore: ‘Singapore’s Image as a Tourist Destination’.
6. Olivia H. Jenkins, Australian Housing and Urban Research Institute, University of Queensland, Australia: ‘Understanding and Measuring Tourist Destination Images’.
7. Fang Meng, Yodmanee Tepanon and Muzaffer Uysal Received (in revised form): October 2006: ‘Measuring tourist satisfaction by attribute and motivation: The case of a nature-based resort’.
8. Andrew Lepp, Heather Gibson, Charles Lane, Recreation, Park and Tourism Management, Kent State University, USA Department of Tourism (2010): ‘Image and perceived risk: A study of Uganda and its of fi cial tourism website’.
9. Bongkosh Ngamsom Rittichainuwat, Goutam Chakraborty, International Program in Hotel and Tourism Management, Siam University, Thailand: ‘Perceived travel risks regarding terrorism and disease: The case of Thailand’.
10. Metin Kozak, John C. Crotts and Rob Law School of Tourism and Hospitality Management, Mugla University, Turkey, School of Business and Economics, College of Charleston, Charleston, USA, School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong: ‘The Impact of the Perception of Risk on International Travellers’.
11. Christine Xueqing Qi , Heather J. Gibson & James J. Zhang, School of Professional and Continuing Education, University of Hong Kong, Department of Tourism, Recreation and Sport Management, University of Florida, USA (27 Apr 2009): ‘Perceptions of Risk and Travel Intentions: The Case of China and the Beijing Olympic Games’.
12. Wesley S. Roehl and Daniel R. Fesenmaier, Journal of Travel Research 1992, 30: 17: ‘Risk Perceptions and Pleasure Travel: An Exploratory Analysis’.
13. Ivan Ross, University of Minnesota, Advances in Consumer Research Volume 2, 1975, Pages 1-20: ‘Perceived risk and consumer behavior: a critical review’.
14. Một số các trang web như : Wikipedia.org, viện nghiên cứu và phát triển du
PHỤ LỤC 1. Bảng câu hỏi thăm dò.
Dear Sir/Madam,
I am Minh Anh, an undergraduate student in the Nha Trang University, majoring in Tourism Business Administration.
This survey is designed to evaluate tourists’ attitude and opinions about Nha Trang as a tourist destination. Your answers will be kept confidential. The information you provide will be used for academic purpose and to improve tourism products and services in this city. If you have any questions, concerns or comments regarding the study, please fell free to contact me. Thank you for your consideration.
Yours Sincerely, Minh Anh
Bachelor Student (adsbygoogle = window.adsbygoogle || []).push({});
Tel: 01649167067 Email: Minhanh0702@gmail.com
SECTION 1: Destination Image, Perceived value, Satisfaction, and Future behavioral intentions
Please circle only ONE appropriate number for each statement below.
1 2 3 4 5
Strongly disagree
Disagree Neither agree nor disagree
Agree Strongly agree
Nhatrang City as a tourist destination with:
Beautiful scenery/Natural attractions 1 2 3 4 5
Interesting cultural attractions 1 2 3 4 5
Hot and warm weather 1 2 3 4 5
Good climate 1 2 3 4 5
Interesting historical attractions 1 2 3 4 5
Interesting and friendly people 1 2 3 4 5
Standard of hygiene and cleanliness 1 2 3 4 5
Good nightlife and entertainment 1 2 3 4 5
Suitable accommodation 1 2 3 4 5
Unpolluted/Unspoiled environment 1 2 3 4 5
Great beaches/water sports 1 2 3 4 5
Quality of infrastructure 1 2 3 4 5
Appealing local food 1 2 3 4 5
Personal safety/Security 1 2 3 4 5
Reasonable prices 1 2 3 4 5
Good value (money) for travelling 1 2 3 4 5
I have really enjoyed it 1 2 3 4 5
My choice was a wise one 1 2 3 4 5
It is exactly what I needed 1 2 3 4 5
I am very satisfied with my destination choice 1 2 3 4 5
Risk perception Crime 1 2 3 4 5 Health 1 2 3 4 5 Natural disasters 1 2 3 4 5 Terror attacks 1 2 3 4 5 Political instability 1 2 3 4 5 SECTION 2: Demographics
1) Your gender: □ Male □ Female (adsbygoogle = window.adsbygoogle || []).push({});
2) Your age group: □ under 18 □ 18-30 □ 31-45 □ 46-60 □ over
60
3) Your Nationality: ………. 4) Your highest level of education:
□ High school or below □ College/University □Master’s degree
□ Doctoral degree
5) Your current occupation:
□ Management □Self-employed □Housewife □ Retired □ Student □
Professional related (doctor, attorney, teacher, etc.) □ Other
6) Your total annual household income (please provide your best estimate):
□ Under $25,000 □ $25,000-$49,999 □ $50,000-$79,999 □ $80,000-$99,999
□ $100,000 and above
SECTION 3: Information about your trip to Nhatrang:
1) How many times have you visited Nhatrang, including this trip?
□ Fist time □ 2nd time □ 3-4 times □ 5-6 times □ more than 6 times
2) How long did you stay in Nha Trang?
□ 1-2 days □ 3-5 days □ a week □ more than a week
3) How did you travel to Nha Trang?
□ Car □ Plane □ Tour bus □ Other
3) You are traveling
□ by yourself □ with your spouse □ with your family &
children □ with friends/relatives □ with business associates □ with
tour group
4) Where did you learn about Nha Trang?
□ Previous trip □ Travel agent □Advertising/Brochures/Travel