C m nh nc an gi tiêu dùn gh ng đ nk t qu tài chính quá kh và các cam t có giá tr đ o đc có tác đng cùng chi u đ n đánh giá c a ngi tiêu dùng
TÀI L IU THAM KHO
Danh m c tài li u ti ng Vi t
Hoàng Tr ng và Chu Nguy n M ng Ng c (2008), Phân tích d li u nghiên c u v i SPSS t p 1 và t p 2. Tp. HCM: Nhà xu t b n H ng c.
Ngô Vân Hoài, 2011. Nghiên c u chính sách trách nhi m xã h i doanh nghi p Vi t Nam, B n tin s 26, trang 22-26. Vi n Khoa h c Lao đ ng xã h i.
Nguy n ình Cung – L u Minh c, 2008. Trách nhi m xã h i c a doanh nghi p –
m t s v n đ lý lu n và yêu c u đ i m i trong nhà n c đ i v i trách nhi m xã h i Vi t Nam, T p chí qu n lý kinh t , s 23, trang 3-11.
Nguy n ình Th (2011), Ph ng pháp nghiên c u khoa h c trong kinh doanh: Thi t k và th c hi n. Hà N i: Nhà xu t b n Lao đ ng xã h i.
Nguy n T n V và ng Liên Hà, 2012. Trách nhi m xã h i c a doanh nghi p - Nh n th c và ph n ng ng i tiêu dùng. Tuy n t p Báo cáo H i ngh Sinh viên Nghiên c u Khoa h c l n th 8, trang 53-58. i h c à N ng, tháng 5 n m 2012.
Thông tin v các k t qu tài chính và cam k t c a công ty đa qu c gia Unilever. <http://www.unilever.com.vn/>. [Ngày truy c p: 25 tháng 7 n m 2013]
Danh m c tài li u ti ng Anh
Aupperle, K. D., Carroll, A.B., & Hatfield. J. D., 1985. An empirical investigation of the relationship between corporate social responsibility and profitability. Academy of Management Journal, 28, 446-463.
Balmer, J. M. T., Fukukawa, K., and Gray, E. R., 2007. The Nature and Management of Ethical Corporate Indentity: A Commentary on Corporate Identity, Corporate Social Responsibility and Ethics. Journal of Business Ethics, 76(1), 7-15.
Bui T. Lan Huong, 2010. The Vietnamese consumer perception on corporate social responsibility. Journal of International Business Research, Vol 9. University of Guam. Mar 2010.
Brown, S.P., 1995. The moderating effects of insupplier/outsupplier status on organizational buyer attitudes, Journal of the Academy of Marketing Science, 23(3), 170-181.
Carroll, A. B., 1979. A Three- Dimensional Conceptual Model of Corporate Performance. The Academy of Management Review, 4, 497-505.
Carroll, A. B., 2004. Managing Ethically with Global Stakehoders: A present and future challenge, The Academy of Management Executive (1993-2005), Vol 18, No.2 (May, 2004), 114-120.
Chang, H.H. and Chen, S.W., 2008. The impact of online store environment cues on purchase intention: trust and perceived risk as a mediator, Emerald Insight, 32(6), 818- 841.
Chi, S-L., Chiu, C-J., Yang, C-F., and Pai, D-C., 2010. The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation, Journal of Business Ethics, 95, 457-469.
Doney, P.M. and Cannon, J.P., 1997. An examination of the nature of trust in buyer- seller relationships, Journal of Marketing, 61, 35-5.
Ho, F. N., Wang, H.-M. D., & Vitell, S. J., 2011. A Global Analysis of Corporate Social Performance: The Effects of Cultural and Geographic Environments, Journal of Business Ethics, 107(4), 423-433.
Imam Salehudin, 2012. Antecedent and Consequences of Consumer Expectations and Evaluations toward CSR Activities: Case Study of an MNC Operating in Indonesia. Social Scien Research Network. Available at:
< http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2079253>. [Accessed 25 April, 2013].
Keiningham, T.L., Lerzan A., Andreassen, T.W., and Weiner, J., 2007. The value of different customer satisfaction and loyalty metrics in predicting customer retention, recommendation, and share-of-wallet, Journal of Marketing Science, Vol.17, No.4, 361-384.
Murphy, P.E., 2005. Developing, Communicating and promoting corporate ethics statements: a longitudinal analysis, Journal of Business Ethics, 62(2), 183-189.
Patsy Perry, 2012. Exploring the influence of national cultural context on CSR implementation. Journal of Fashion Marketing and Management, Vol.16 No.2, 141- 160.
Porter, M. E., & Kramer, M. R., 2006. Stragegy and society: The link between competitive advantage and corporate social responsibility, Havard Business Review, 84(12), 78-92.
Sabela Gayo, 2012. Mandatory and Voluntary Corporate Social Responsibility Policy Debates in Indonesia, Internation Conference on International Relations and Development 2012, 1-5. Chiang Mai, 26-27 July 2012.
Sanyal, R. and Guvenli, T., 2009. The propensity to bride in international business: the relevance of culture variables, Cross Cultural Management: An International Journal, Vol.16 No.3, 287-300.
Shimp, A.T. and Bearden, W.O., 1982. Warranty and other extrinsic cue effects on
consumer’s risk perception, Journal of Consumer Research, 9(1), 38-46.
Stanaland, A.J.S., Lwin., M.O. and Murphy, P.E., 2011. Consumer Perceptions of the Antecedents and Consequences of Corporate Socical Responsibility. Journal of Business Ethics, 102, 47-55.
UNDP (United Nations Development Programme), 2012. Human development report 2012. Available at:
Yu-shu Peng, Altan-Uya Dashdeleg & Hsiang Lin Chih, 2012. Does National Culture
Influence Firm’s CSR Engagement: a Cross Country Study. International Proceedings of Economics Development and Research, Vol 18, 41-44.
Zeithaml, V.A., Berry, L., and Parasuraman, A., 1996. The behavioral consequences of service quality, Journal of Marketing, 60, 31-46.
PH L C
Ph l c I: DÀN BÀI TH O LU NăTAYă ỌI A. Ph n gi i thi u:
Tôi tên là Trì Tú Minh. Hi n nay, tôi đang th c hi n nghiên c u đ tài: ắM i quan h gi a nh ngămongăđ i và s đánhăgiáăc aăng iătiêuădùngăđ i v i các ho tăđ ng trách nhi m xã h iă CSR:ă tr ng h p nghiên c u cho m tă côngă tyă đaă qu c gia (MNC) Vi tăNam”. R t mong các Anh/Ch dành chút th i gian quý báu đ tr l i b ng câu h i d i đây giúp chúng tôi. S h i đáp c a các Anh/Ch có ý ngh a r t quan tr ng trong vi c quy t đnh ch t l ng c a đ tài nghiên c u. Các Anh/Ch hãy an tâm vì tôi s gi bí m t các thông tin mà các anh ch cung c p cho chúng tôi.
Xin chân thành c m n s giúp đ c a quý Anh/Ch .