... at the relationship of words and content on a page, then whole-site algorithms look at the relationship of pages on a site For example, does the home page content relate to thecontent on other ... possible indicators of what is contained on the web page as a whole, the URL ofthe page, the code that makes up the page, and links into and out ofthe page That information is then indexed and ... results pages The other sides ofthe query interface, and the only other parts of a search engine that’s visible to users, are the search engine results pages (SERPs) This is the collection of pages...
... through the process of storyboarding The storyboard is the foundation of your Web site Consider it the plan or blueprint of your site It should show you, on paper, the first draft ofthecontent ... definitions down the other? Well, we’re going to something similar Take a pieceof paper and write down the pages you are going to optimize on the right side ofthe page Then take the same number of important ... write those down on the left side ofthe page Now try to match the keyword phrase to the page where there is an opportunity to get the keyword phrase into thecontentofthe page you are going...
... opera If you read the script without benefit ofthe actors’ interpretation, lights, scenery, or music, you are only experiencing one aspect ofthe author’s intent The same is true of web access: ... only hear the words being read, for example, with no description ofthe images on the page or other visual components, you would not fully experience the information being provided on the page ... with this, the World Wide Web Consortium (W3C) has instituted an effort to standardize how browsers handle the display of web pages through the use of XHTML It is hoped that among all of these initiatives,...
... Place important text at the top ofthe page Search engines that search descriptive text look for keywords in the text at the top ofthe page Therefore, the top portion of a Web page should contain ... descriptive text with keywords that indicate the nature and subject ofthecontent In the case of a site created in Site Manager, this is the highlight text ofthe page ! Use tags with graphics ... descriptive ofthe nature ofthe company and its products, and appears on the title bar ofthe browser as it loads the page Module 5: Promoting Your Web Site The tags can contain the following...
... not get the readers attention and draw them into the rest ofthe copy, then even the greatest sales letter in the world will not get read And of course, if the sales copy is not read, there will ... analysis ofthe keywords, many softwares allow a real-time follow-up ofthe search engines indexation (WebCEO) This software calculates the position ofthe site in the search engines according to the ... website to others .The menu can be located at the top, left or right side ofthe page Keep Content Fresh - Static content is dead content; Write new articles, update old ones New or updated content...
... not get the readers attention and draw them into the rest ofthe copy, then even the greatest sales letter in the world will not get read And of course, if the sales copy is not read, there will ... analysis ofthe keywords, many softwares allow a real-time follow-up ofthe search engines indexation (WebCEO) This software calculates the position ofthe site in the search engines according to the ... website to others .The menu can be located at the top, left or right side ofthe page Keep Content Fresh - Static content is dead content; Write new articles, update old ones New or updated content...
... in the previous section, they can use their own laptops to access cloud resources allocated for the duration ofthe class When the class is over for the day the resources are returned to the ... day, and then return the servers to the cloud at the end ofthe working day The cloud is also valuable during software testing Developers can spin up testing servers and run unit tests on them without ... Computing The cloud was used to indicate the Internet Over time the meaning ofthe Internet” has shifted, where it now includes the resources usually perceived as being on the Internet as well as the...
... knowledge of Microsoft Access You might have been working in an office for years and are familiar with Microsoft Access, Word, and all the other parts ofthe Microsoft Office software suite The temptation ... beware: They might be searching just their own directories and not the entire Web Or, if they include the rest ofthe Web in their search, their directory sites might get top billing over other ... to the information you need The point-and-click nature ofthe Web works because ofthe use of hypertext Hypertext documents on the Web contain hyperlinks (or links), which connect you to other...
... Finally, at the end ofthe book are some very helpful appendixes: The first covers the new finished version ofthe site, the second covers all ofthe elements in XHTML and the attributes they can ... Chapter When the rules that govern the presentation ofthe Web page are intermingled with the actual contentofthe pages, changing any aspect ofthe presentation of your site (such as the typeface ... ch01_eg01.html for the download): The Effect ofthe Internet on Psychological Theories of Self The Effect ofthe Internet on Psychological Theories of Self...
... not get the readers attention and draw them into the rest ofthe copy, then even the greatest sales letter in the world will not get read And of course, if the sales copy is not read, there will ... analysis ofthe keywords, many softwares allow a real-time follow-up ofthe search engines indexation (WebCEO) This software calculates the position ofthe site in the search engines according to the ... website to others .The menu can be located at the top, left or right side ofthe page Keep Content Fresh - Static content is dead content; Write new articles, update old ones New or updated content...
... walk in the park The birds were singing and the kids were all back at school. If the code may be found in the book’s code archive, the name ofthe file will appear at the top ofthe program ... by the web server In the case of ASP.NET, the code in the page is read by the server and used to generate the HTML, JavaScript, and CSS, which is then sent to the browser Since the processing of ... transaction: user The transaction starts and ends with the user The user operates the web client software and interprets the results web client This is the software program that the person uses...
... Earthlink, and the Microsoft Network are spending hours each day exploring the world ofthe Web from within their Web browser, be it Internet Explorer, Netscape Navigator, or any of a variety of other ... and, of course, the newest member of my family, Kiana, for ensuring that I took sufficient breaks to avoid carpal tunnel syndrome or any ofthe other hazards of overly intense typing The time off ... system, and the actual information presented is thecontent By analogy, the Web is the information transfer system, and Hypertext Markup Language—HTML—is the format used for content Some ofthe HTML...
... walk in the park The birds were singing and the kids were all back at school. If the code is to be found in the book’s code archive, the name ofthe file will appear at the top ofthe program ... is really the way to go if you can afford to take the time That way you learn how all the pieces fit together, but have the freedom to update each ofthe packages independently ofthe others Ultimately, ... because of mistakes made early on during the design ofthe database structure In this critical chapter you’ll learn the essential principles of good database design, emphasizing the importance of...
... characteristics ofthe career Web sites Each ofthe Fortune 100 companies’ Web sites was visited to determine thecontentofthe corporate career Web sites Table shows the composition ofthe industries in the ... in terms ofthe use ofthe recruiting methods between Fortune 1-50 and 51-100 companies The second category is the search capability ofthe corporate career Web sites Eighty-four out ofthe 94 ... While the majority ofthe companies (64%) used a combination ofthe job boards and their career Web sites to advertise job openings, they posted more jobs on their career Web sites than on the...
... can select After adding thecontentof your home page, you can define the page layout based on thecontent you added The layout of a Web page is defined by the arrangement of various elements such ... to customize the layout, the content, and the header and footer ofthe home page you created in the previous exercise ! Customize the home page content by using Site Manager On the Try it! Create ... select the home page layout, format the content, and customize the header and footer Customizing the Home Page Layout ! Lead-in Customizing the Home Page Content Customizing the Header and Footer The...
... Earthlink, and the Microsoft Network are spending hours each day exploring the world ofthe Web from within their Web browser, be it Internet Explorer, Netscape Navigator, or any of a variety of other ... and, of course, the newest member of my family, Kiana, for ensuring that I took sufficient breaks to avoid carpal tunnel syndrome or any ofthe other hazards of overly intense typing The time off ... system, and the actual information presented is thecontent By analogy, the Web is the information transfer system, and Hypertext Markup Language—HTML—is the format used for content Some ofthe HTML...
... certain other information is commonly placed at the foot ofthe document On the Web, you usually find copyright information and contact data for the creator ofthe page at the bottom of documents The ... with the tag The title usually appears in the top border (title bar) ofthe window displayed on the user’s computer Go back and look at the information in the header of Figure 2-4: The ... call the stationery section (the information that would be preprinted on the pad if the file were a physical note) and the body ofthe message Think ofthe informa tion you typically find at the...
... combination ofthe two list types (unordered and definition) is often useful The definition list looks very professional with the addition of a few style tweaks, and the bullets next to each item in the ... renumber all the items in the numbered list The situaư tion calls for the cousin ofthe unordered list: the ordered list The list ends with the close tag Each item in the list has a list ... This example underscores one ofthe real strengths ofthe HTML language: All anchors (hypertext pointers), regardless ofthe kind of information they point to, look the same on a Web page No funny...
... the width ofthe grid lines between the data cells Figure 8-3: Adding some width improves the look ofthe table Here’s an example of two tables, one using the cellpadding parameter and the other ... similar, but they serve important but different functions in the layout ofthe table cellpadding indicates the amount of space—in pixels—between the inner edge ofthe table cell border and the material ... table, regardless of contents, on the screen You can specify it either as a specific number of pixels or as a percentage ofthe overall width ofthe current viewer window I always use the latter form,...
... name= The textarea tag enables you to specify the size ofthe text input box with rows and cols attributes, specifying the number of lines in the box and the width ofthe lines, respectively The ... in the beginning ofthe book, but there’s a new twist The ? indicates information to be sent to the remote system, and the p=disney+world is the value sent to the server from the client For the ... specific pane of a frames-based design by using the name=”name” attribute to specify the name ofthe pane within the frame tag Then, on the naviga tional pages, use target=”name” as part ofthe href...