Tài liệu Module 2: Creating and Customizing E-Commerce Web Sites pdf

Module 2: Creating and Customizing E-Commerce Web Sites Contents Overview Benefits of Using Site Manager Signing Up for Site Manager Creating the Home Page of a Web Site Customizing the Home Page Lab 2: Creating and Customizing a Home Page Using Site Manager 15 Review 20 Information in this document is subject to change without notice The names of companies, products, people, characters, and/or data mentioned herein are fictitious and are in no way intended to represent any real individual, company, product, or event, unless otherwise noted Complying with all applicable copyright laws is the responsibility of the user No part of this document may be reproduced or transmitted in any form or by any means, electronic or mechanical, for any purpose, without the express written permission of Microsoft Corporation If, however, your only means of access is electronic, permission to print one copy is hereby granted Microsoft may have patents, patent applications, trademarks, copyrights, or other intellectual property rights covering subject matter in this document Except as expressly provided in any written license agreement from Microsoft, the furnishing of this document does not give you any license to these patents, trademarks, copyrights, or other intellectual property  2000 Microsoft Corporation All rights reserved Microsoft, BackOffice, bCentral, FrontPage, Hotmail, LinkExchange, MS-DOS, MSN, PowerPoint, Windows, Windows Media Player, and Windows NT are either registered trademarks or trademarks of Microsoft Corporation in the U.S.A and/or other countries The names of companies, products, people, characters, and/or data mentioned herein are fictitious and are in no way intended to represent any real individual, company, product, or event, unless otherwise noted Other product and company names mentioned herein may be the trademarks of their respective owners Development Lead: P.M Murali (NIIT) Instructional Designers: Sangeeta Nair (NIIT), Vijayalakshmi Narayanaswamy, (NIIT) Technical Contributors: Scott Swigart (3 Leaf Solutions, LLC); Gary Gumbiner (Great Barrier Technologies) Program Manager: Steve Merrill Graphic Artist: Scott Serna Editing Manager: Lynette Skinner Editor: Dennis Rea Copy Editor: Ed Casper (S&T Consulting) Publications Manager: Miracle Davis Test Manager: Eric Myers CD Build Specialist: Jenny Boe; Eric Wagoner Production Coordinator: Marlene Lambert (Online Training Solutions, Inc.); Susie Bayers (Online Training Solutions, Inc.) Manufacturing Manager: Bo Galford Manufacturing Support: Laura King General Manager: Robert Stewart Module 2: Creating and Customizing E-Commerce Web Sites iii Instructor Notes Presentation: 90 Minutes Lab: 30 Minutes This module provides students with the knowledge and skills required to use the Site Manager service of Microsoft® bCentral™ to create and customize the home page of a Web site After completing this module, students will be able to: ! Identify the advantages of using Site Manager ! Sign up for Site Manager ! Create the home page of a typical e-commerce Web site by using Site Manager ! Select a design for the site by using Site Manager ! Customize the site home page by using Site Manager Materials and Preparation This section provides the materials and preparation tasks that you need to teach this module Required Materials To teach this module, you need the following materials: ! Microsoft PowerPoint® file 1933A_02.ppt ! Module 2, “Creating and Customizing E-Commerce Web Sites” ! Lab 2, “Creating and Customizing a Home Page Using Site Manager” Preparation Tasks To prepare for this module, you should: ! Read all of the materials for this module ! Complete the lab iv Module 2: Creating and Customizing E-Commerce Web Sites Module Strategy Use the following strategies to present this module: ! Benefits of Using Site Manager Review the uses of Site Manager and explain how Site Manager helps an online business to create and customize a Web site home page ! Signing Up for Site Manager Explain how to sign up for Site Manager by demonstrating the process through simulations Then, have students practice the sign-up process on the live site ! Creating the Home Page of a Web Site First, explain the concept of a home page and describe the basic components of an ideal home page for an e-commerce Web site Next, demonstrate the steps involved in creating a home page by using Site Manager Finally, have the students create a home page for the given sample site by using Site Manager in the lab ! Customizing the Home Page Review the basic structure of a Web page Then, explain how customizing various page elements can enhance the look and feel of the page Discuss and demonstrate how Site Manager enables site designers to customize the content, layout, design, and header and footer of a Web site home page after it has been created Module 2: Creating and Customizing E-Commerce Web Sites Overview Topic Objective To provide an overview of the module topics and objectives ! ! Creating the Home Page of a Web Site ! In this module, you will learn about Microsoft bCentral Web services and create an e-commerce Web site by using bCentral Site Manager Signing Up for Site Manager ! Lead-in Benefits of Using Site Manager Customizing the Home Page The World Wide Web has grown exponentially over the past few years Most enterprises today are doing business online by creating and hosting e-commerce Web sites Because many new online businesses are set up on the Web every day, it is increasingly challenging for businesses to make their presence felt on the Web Microsoft® bCentral® offers services that enable you to create, promote, and manage e-commerce Web sites with ease The Site Manager service of Microsoft bCentral helps you to create Web sites After completing this module, you will be able to: ! Identify the advantages of using Microsoft bCentral Site Manager ! Sign up for Site Manager ! Create the home page of a typical e-commerce site by using Site Manager ! Select a design for your site by using Site Manager ! Customize your site home page by using Site Manager 2 Module 2: Creating and Customizing E-Commerce Web Sites Benefits of Using Site Manager Topic Objective To identify the benefits of using the Site Manager service to create and build a Web site ! The Site Manager service enables you to: # Immediately preview changes made to a Web site # Microsoft bCentral offers the Site Manager service, which enables you to create, build, and customize an ecommerce Web site based on your specific business requirements Create customized Web sites without writing code # Lead-in Specify keywords to describe a Web site # Outsource site creation to professionals, as Site Manager supports Microsoft FrontPage 2000 Today, almost anyone with a good business idea, a computer, access to the World Wide Web, and software for creating a Web site can launch an online business with relative ease and minimal financial investment However, creating an e-commerce Web site requires a detailed business plan, a significant time investment, financial commitment, and extensive research The Site Manager service of Microsoft bCentral helps you to quickly establish an online presence for your business by guiding you through each step of Web site creation Important To use Site Manager, you need Microsoft Internet Explorer version 4.0 or later You can also use Netscape Navigator version 4.0 or later Site Manager offers the following benefits during site creation: ! You can create a customized Web site that meets your business requirements without writing a single line of code ! Changes that you make to your Web site appear on the Web within 30 minutes However, you can preview changes you have made to your site immediately ! You can apply a design for your site that is suited to your business, by choosing from the multiple site designs provided by Site Manager These designs let you define the colors, fonts, and graphical elements to be used on all of the pages of your site In addition to standard designs, you can also apply custom designs by using Microsoft FrontPage® 2000 ! You can customize your Web page according to your business needs by choosing a page layout from the any of the six standard page layout families provided by Site Manager You can also customize page layout by using FrontPage 2000 Module 2: Creating and Customizing E-Commerce Web Sites ! Site Manager provides templates for standard Web content pages such as About Us, Contact Us, and Frequently Asked Questions You can use these templates to quickly add standard page types to your Web site ! You can use Site Manager to specify the keywords that describe your Web site When a user submits a search parameter to a search engine such as Yahoo!, the search engine lists all of the Web sites whose keywords match the parameter ! Because Site Manager supports FrontPage 2000, you can outsource the creation of your Web site to professionals After your Web site is created and customized for you by using FrontPage 2000, you can maintain the site yourself by using Site Manager to update the site content Note You can get help from the Site Manager customer service team in case you encounter problems in using Site Manager and its various features Module 2: Creating and Customizing E-Commerce Web Sites Signing Up for Site Manager Topic Objective To demonstrate the process of signing up for bCentral Site Manager to use the service to create a Web site ! Information to be entered on the sign-up form includes: # User e-mail address # Password # Address, including city and ZIP code # Country # Phone number # Site Manager enables you to create an e-commerce Web site suited to your type of business This topic discusses the steps involved in signing up for Site Manager First and last name # Lead-in Credit card details for payment To use Site Manager, you must first sign up for the service If you are using Site Manager for the first time, you need to fill out a sign-up form by entering personal details such as the name, e-mail address, state, company name, and credit card you intend to use It is important that you enter your e-mail address for the following reasons: ! You use your e-mail address to sign up for bCentral ! After you sign up for Site Manager, bCentral sends your new account confirmation to the e-mail address you provided You should have a personal e-mail account so you can sign up for Site Manager If you not have personal e-mail account, you should register for a new Microsoft Hotmail® account and then use that e-mail address to sign up for Site Manager Delivery Tip In the class, follow the sequence of steps given in the site First create the site and customize the home page, and then make the payment To use Site Manager, you must first subscribe to the service by paying a fee Payment of fees is part of the Site Manager sign up process Site Manager offers you the choice of paying before or after you create the home page of your Web site To pay for the Site Manager subscription, you need to specify your mode of payment Note Your first monthly hosting fees will be charged to the account you specify during the sign-up process After your first billing, you may change the account that you want to be billed Module 2: Creating and Customizing E-Commerce Web Sites Delivery Tip Access the site www.sitemanager.bcentral.c om and tell the students that they should access this site to sign up for Site Manager Then, demonstrate the procedure for signing up for Site Manager as a new member In the class, some students may try to sign up along with you Remind them that they should just watch your demo and sign up later during their lab exercises Also, remind them that when they their lab exercises, they should save the invoice page on their machine, or e-mail it to one of their e-mail addresses To sign up for Site Manager, you need to access the site www.sitemanager.bcentral.com When you click the link for signing up, you will be taken to the sign-up form You need to provide the following information in this form: ! Your name ! E-mail address ! Password, which must be between and 20 alphanumeric characters ! Address, including the city and ZIP code ! Country ! Phone number Details of payment include the credit card type, number, and expiration date Important You should either print a copy of the invoice, save it on your local disk, or e-mail it to your account for future reference The invoice number in the invoice is important because you will need to refer to it if you correspond with Site Manager Customer Support Module 2: Creating and Customizing E-Commerce Web Sites Creating the Home Page of a Web Site Topic Objective To demonstrate how to create a home page for an e-commerce Web site by using Site Manager ! Creating a Web site involves the following steps: # Lead-in This topic explains the steps involved in creating a home page for a Web site by using Site Manager # # ! Delivery Tip Demonstrate the procedure for creating the home page of the Mightyflight Toys site by using Site Manager Explain the relevance of each field within the Build Your Site with Site Manager page Logging in to bCentral by supplying your e-mail address and password Selecting Site Manager from the list of bCentral Web services Entering your company name and Web site name When a user specifies the company name and the Web site name, Site Manager sets up the home page In Site Manager, you can create a home page immediately after you sign up for the service In addition, you can sign up and log in later to create a member account Creating a home page in Site Manager is simple and only involves specifying a name for your Web site You should give your Web site a name that can be easily associated with your business For example, the company Mightyflight Toys might name its Web site “mightyflight-toys” to give site visitors a clear idea of the nature of its business You should consider the following points when specifying the name of your Web site: ! A Web site name should have a maximum of 21 characters, including letters, words, numbers, and hyphens (-) A hyphen cannot be the first or last character of a Web site name, and two consecutive hyphens are not allowed ! A Web site name should be in lowercase, not capital letters ! Spaces, punctuation marks, and special characters are not allowed within a Web site name Module 2: Creating and Customizing E-Commerce Web Sites $ Customizing the Home Page Topic Objective To demonstrate how to customize a home page based on specialized business requirements ! ! Customizing the Home Page Site Design ! Site Manager lets you customize your home page according to your specific business requirements In this topic, you will learn how to select the home page layout, format the content, and customize the header and footer Customizing the Home Page Layout ! Lead-in Customizing the Home Page Content Customizing the Header and Footer The design and layout of your home page are critical to the popularity of your Web site The home page is the first page that site visitors see when they visit your Web site Therefore, a well-designed, user-friendly, and visually appealing home page attracts more visitors than an ordinary-looking home page You should also design your home page in such a way that visitors can access the information on the rest of the site with minimal confusion Site Manager lets you customize your home page very easily without writing any code By using Site Manager, you can customize: ! Home page content ! Home page layout ! Home page design ! Headers and footers 8 Module 2: Creating and Customizing E-Commerce Web Sites Customizing the Home Page Content Topic Objective To describe how to customize home page content by using Site Manager ! Page content should be striking and appealing enough to draw the attention of site visitors Lead-in ! Site Manager allows users to add various elements of content to the home page Site Manager lets you customize and format the content of your home page according to the requirements you specify on the Edit Page Content page # This can be done by using a form that contains fields for various home page elements The first step in creating your e-commerce Web site is to enter the content for the home page This content should be striking and visually appealing so that it draws the attention of visitors as soon as they visit your site You can customize the content in your home page content immediately after your home page has been set up in Site Manager Adding content in Site Manager is simple You need to fill in a series of pre-defines fields in order to frame the content of your home page Each field represents the content in a specific area of the home page Module 2: Creating and Customizing E-Commerce Web Sites Delivery Tip Demonstrate the procedure for customizing home page content by using Site Manager Tell the students that they should ideally add the home page content first and then select the page layout The various elements of the home page are explained in the following table Field name Description Page title The title of the home page as it appears on the title bar This title is also displayed on the page banners and in any links to the home page that are present on other pages of your Web site The page title should be no more than 30 characters long Highlight text A quote or a slogan to be displayed on the home page Home page text One or more paragraphs that convey about your business or your site It should be impressive and compelling enough to hold the visitors’ attention Bullet introduction A brief introductory statement to be displayed as a heading above the bullets Bullet text Short and precise bulleted text fields corresponding to the text in the Bullet introduction field Image file location The path of the image to be displayed on the home page if you select the Display image check box You can also click Browse to locate the folder that contains the image file, and then select the file Image caption The caption to be displayed under the image on the home page Additional text Additional text that is not appropriate in the introduction or as bulleted text You can preview the appearance of your home page after selecting its layout and customizing the content 10 Module 2: Creating and Customizing E-Commerce Web Sites Customizing the Home Page Layout Topic Objective To describe how to use Site Manager to customize the layout of a Web page according to specific business requirements ! Layout of a Web page is defined by arrangement of: # # Buttons # Image(s) # Site Manager provides a list of layouts from which you can choose the layout that best matches your type of online business Banner # Lead-in Text Hyperlinks ! A good page layout makes navigation quick and easy for site visitors ! Site Manager provides several layouts that a user can select After adding the content of your home page, you can define the page layout based on the content you added The layout of a Web page is defined by the arrangement of various elements such as text, images, banners, hyperlinks, and buttons On a well-designed Web site, these elements are arranged in a consistent manner across all of the Web pages A consistent layout enables site visitors to quickly and easily find the information that they are looking for within the Web site You can choose a site layout that is suited to your specific business requirements Site Manager offers various customized pages including: Delivery Tip Demonstrate the procedure for selecting a home page layout by using Site Manager After selecting a layout, save your changes and continue Show the students how to pay for Site Manager through credit card ! Top links, left-focused page ! Top links, right-focused page ! Top links, centered page ! Left buttons, left-focused page ! Left buttons, right-focused page ! Left buttons, centered page A graphical representation of the selected layout is displayed along with the list of layouts Module 2: Creating and Customizing E-Commerce Web Sites 11 Customizing the Home Page Site Design Topic Objective To select a design for your site that is suited to your type of business ! # Font style and size # Button style # Shadows # ! Background color # Lead-in Site Manager enables you to customize your home page by selecting a design for your site that is appropriate to your type of business A site design is comprised of: Graphic images Factors to consider when choosing a site design: # Type of business # Image the business needs to promote # Type of customer the site wants to attract A design defines the look and feel of a Web site Your choice of a design affects various aspects of your site, such as the background color, fonts, buttons, shadows, and graphic images When choosing a design for your Web site, you need to consider the type of business your site is promoting, and the image of your business that you would like to present to customers For example, a site that promotes fashion apparel would present a different design than a site that promotes automobile accessories Your audience and customers may also influence your choice of a site design For example, a Web site that is specifically meant for children will necessarily look different from a site meant for networking professionals Site Manager offers you a set of customized site designs You can choose the design that is best suited to your type of business Before deciding on a site design, it is advisable to preview the effect of each design on the appearance of your site and, when you are satisfied, select the appropriate design for your site When you select a design, a graphic representation of the design is displayed to the left of the list of designs In addition, a brief description of the design and the business types for which it might be suitable is displayed to the right of the list of designs 12 Module 2: Creating and Customizing E-Commerce Web Sites Delivery Tip Demonstrate the procedure for selecting a site design by using Site Manager Select a design from the list of site designs, and then click the View an example link to show how a site will look after applying the design You can preview a design at the left side of the list of designs, and see a description of the design at the right side of the list The Site Manager start page has a link pointing to the Select a Site Design page This page displays a list of designs that you can select for your business Select the site design that you want to apply to your home page, and then save the design that you selected You can preview your site by clicking the link on the Site Manager start page that points to your home page This will allow you to see how your home page looks with the site design that you selected Module 2: Creating and Customizing E-Commerce Web Sites Customizing the Header and Footer Topic Objective To explain how to use Site Manager to customize the header and footer of a Web page based on specific business requirements Lead-in Site Manager allows you to customize the appearance of your Web page’s header and footer according to your type of business ! The header and footer appear at the top and bottom of your Web pages ! The header and footer help to give your Web site a consistent appearance ! You must enter the following information in the header and footer area of Site Manager: # Tagline # Logo file location # Phone number # Alt text # E-mail address # Company name # Logo Headers and footers appear at the top and bottom of Web pages, respectively Site Manager lets you customize the header and footer of your Web pages according to your business needs The header and footer that you select by using Site Manager will be displayed not only on your home page but also on all of the pages of your Web site This helps to give your Web site a consistent appearance and to establish the brand image of your site The Site Manager home page has a link that points to the Select Site Header and Footer Information page This page displays various fields where you can enter and edit the information that needs to be displayed in the header and footer of your Web pages You can enter the required information in the Header Information and Footer Information sections of this page, and then save the information you entered 13 14 Module 2: Creating and Customizing E-Commerce Web Sites Delivery Tip Demonstrate the procedure for customizing the header and footer of a Web page by using Site Manager Explain the relevance of each field within the header and footer information areas An explanation is provided at the right side of each field Add the logo image file SiteLogoI.gif in the instructor CD The various fields where you enter header and footer information for your Web pages are explained in the following table Field Details Tagline Use this field to specify a corporate slogan (or “tagline”) suited to your business You may choose to place the tagline on either the header or footer of your Web page Logo Select this check box if you want your company logo to be displayed as part of your header Logo file location Use this field to enter the location of the graphics file for the logo you wish to display You can also click Browse to locate the folder that contains the graphic file, and then select the file Alt text Use this field to enter the alternate text (alt text) that you want to associate with the logo Alt text, which is a description of the image, is displayed when the graphic is being loaded on a Web page In browsers that not support graphics, the alt text remains on the screen Module 2: Creating and Customizing E-Commerce Web Sites 15 Lab 2: Creating and Customizing a Home Page Using Site Manager Topic Objective To introduce the lab Lead-in In this lab, you will sign up for Site Manager and create the home page of your Web site You will also customize the home page that you created Explain the lab objectives Objectives After completing this lab, you will be able to: ! Sign up for the Site Manager service from Microsoft bCentral ! Create a home page by using Site Manager ! Customize the home page to suit your business needs Prerequisites Before working on this lab, you must have: ! Basic understanding of what a home page is, and what the general features and parts of a home page are ! Basic knowledge of how to build a Web site by using Site Manager Scenario You own a medium-sized business operating in five major cities across the United States As part of your expansion plan, you want to increase coverage and reach out to potential customers by establishing an e-commerce presence on the Internet After you create your Web site, you will need to customize it according to your business requirements In this lab, you will create a Web site and customize it according to your business needs Note To complete the exercises in this lab, we have used a specific example of a toy store Web site However, if you decide to create a different Web site, you can modify the text used in the lab to fit the type of business you choose Estimated time to complete this lab: 30 minutes 16 Module 2: Creating and Customizing E-Commerce Web Sites Exercise Creating a Web Site Using Site Manager In this exercise, you will sign up for the Site Manager service of Microsoft bCentral so that you can use Site Manager to create the home page of your Web site ! Sign up for Site Manager Access the site http://sitemanager.bcentral.com and click SIGN UP NOW On the Sign Up page, enter or type the following information about yourself: • E-mail Address • First Name • Last Name • Address • City • State (if you are a U.S resident) • Province/Region (if you are from outside the U.S.) • ZIP/Postal code • Country • Phone • Password for logging in to Site Manager Note The e-mail address that you provide must be valid, but the password that you provide can be different from the one that you use to log in to your e-mail account Ensure that your personal information is correct before continuing Click Next On the Sign up for bCentral Business Web Services page, click Get Started Module 2: Creating and Customizing E-Commerce Web Sites 17 ! Create a Web site by using Site Manager On the Web address page, click the Already have a Web address? Click here link In the http://website.bcentral.com/ text box, select the domain name of your new site, and click Go Important While selecting a domain name, provide one that you have selected You can derive your domain name from the name of your business Alternatively, you can assume that your company is Mightyflight Toys For instance, you can specify your domain name to be www.mightytoysXY.com, where XY are any two digits This is because there are other students in the class who might also assume their company name to be Mightyflight Toys Please note that the Site Manager server accepts only unique domain names If you supply a domain name, that already exits, you will get a message stating that it already exists This is more likely if you select mightytoysXY as the domain name, since other students may have used it If you need to change your domain name, you may want to modify your company name, so that the two names are similar In the Web address summary page, verify your Web address and click Continue In the Sign up for bCentral Business Web Services page, click Continue 18 Module 2: Creating and Customizing E-Commerce Web Sites Exercise Customizing the Home Page of a Web Site In this exercise, you will use Site Manager to customize the layout, the content, and the header and footer of the home page you created in the previous exercise ! Customize the home page content by using Site Manager On the Try it! Create your Home page page, ensure that the Yes, help me create it now option is selected, and click Continue In the Type a page title field, type The Mightyflight Toys Home Page and click Continue In the Highlight text field, type You Name It, We’ve Got It! In the Home page text field, type The most comprehensive collection of toys on the Internet, and then click Continue In the Bullet introduction field, type Browse our site for: In the Bulleted text field, type Great deals on our Pick of the Month In the Bulleted text field, type Rare collectibles In the Bulleted text field, type Fun events, and then click Continue On the page in which you can add an image file, click Continue 10 Select the Top links, right-focused page layout option, and click Save and Continue 11 On the Sign up for bCentral Business Web Services page, click Continue 12 On the Review Your Order page, check your order total, and then click Purchase 13 In the second part of the Sign Up page, type or enter your credit card type, credit card number, and expiration date so you can pay for Site Manager membership, and then click Next 14 Check the invoice displayed on the screen to confirm your payment details, and then click Continue Important Save the invoice page on a folder in your computer, or e-mail it to the address that you used to sign up for Site Manager You may need the invoice for future reference 15 In the Sign up Completed! page click Go to Site Manager ! Customize the header of the home page On the Site Manager start page, click the link that allows you to edit headers and footers In the Company name text box, type Mightyflight Toys In the Tagline text box, type The largest collection of toys on the Web Module 2: Creating and Customizing E-Commerce Web Sites 19 In the E-mail address text box, type For suggestions, write to before the email address already entered in the text box To specify the image file in the Logo file location field, browse to the \Labs\Lab02\Starter\sitelogos.gif file Click Save to save the header information Note By default, the home page includes information such as your name, address, and phone number These are taken from the Sign Up form You can remove the information that you not wish to display on the home page To this, delete the information from the relevant text box on the page where you edit header and footer information ! Preview your site On the Site Manager start page, click the appropriate link to preview your site After previewing your site, return to the Site Manager start page Note If you want to view your site as it appears on the Internet, you must wait for about 30 minutes, the time it takes for your changes to be transmitted to the Internet You will be able to view your site before beginning before lab 20 Module 2: Creating and Customizing E-Commerce Web Sites Review Topic Objective To reinforce module objectives by reviewing key points ! Identify the advantages of using Microsoft bCentral Site Manager ! Sign up for Site Manager ! Create the home page of a typical e-commerce Web site by using Site Manager ! Select a design for your site by using Site Manager ! Customize your site home page by using Site Manager Lead-in The review questions cover some of the key concepts taught in the module John operates a business that does not match any of the business categories provided by Site Manager Therefore, he needs to add a standard list of recommended tasks to his site and then tailor them to his specific business needs Which business category should he select? He should select the Generic category What is the significance of the layout of a Web page? The layout of a Web page defines how various elements are arranged on the page, such as buttons, text, links, and graphics What factors will influence your choice of a site design? Your choice of a site design will be influenced by the type of business you are promoting, your target audience, and the image that you want to present to customers  ... being loaded on a Web page In browsers that not support graphics, the alt text remains on the screen Module 2: Creating and Customizing E-Commerce Web Sites 15 Lab 2: Creating and Customizing a... Customer Support Module 2: Creating and Customizing E-Commerce Web Sites Creating the Home Page of a Web Site Topic Objective To demonstrate how to create a home page for an e-commerce Web site by... selected Module 2: Creating and Customizing E-Commerce Web Sites Customizing the Header and Footer Topic Objective To explain how to use Site Manager to customize the header and footer of a Web page