... Contention Problems 11 0Solving Disk Contention Problems 11 1Reducing Unnecessary I/O Overhead 11 7Migrated and Chained Rows 11 7Dynamic Extensions 11 8 xxviiHow To Use this BookTo keep the book interesting, ... and PL/SQL Areas 10 0Tuning the Shared Pool 10 0Tuning the Buffer Cache 10 7Tuning the I/O Subsystem 10 8Understanding Disk Contention 10 9Identifying Disk Contention Problems 11 0Solving Disk ... the client machine or the network: a 10 -second response time to a query could becaused by a 1 -second response from the server and a 9 -second wait for the information to beprocessed in the GUI.If...
... Control Number: 200 411 7340ISBN: 0-7645-7839 -1 Manufactured in the United States of America 10 9876543 21 2O/RY/QR/QV/IN 01_ 5783 91 ffirs.qxd 12 /28/04 8:55 PM Page vi 01_ 5783 91 ffirs.qxd 12 /28/04 8:55 ... Help for Your Marketing Program . . . . . . . . . . . . .11 3Can You Afford to Hire Professional Help? 11 4Knowing When It’s Time to Get Help 11 5xvTable of Contents02_5783 91 ftoc.qxd 12 /28/04 ... Plan 14 1The media menu 14 2Mass media pros and cons 14 2The Making of a Media Schedule 14 9Balancing reach and frequency 15 0Timing your placements 15 1Evaluating Your Advertising Efforts 15 2Generating...
... $5 10 ,000/20% $50,000 /16 %Tour companies $6 5,000 /10 % $30,000 /10 %Motels/hotels $6.50 5,000 /10 % $32,500 /11 %InternetMuseum Web $8 3,000/6% $24,000/8%siteVisitor Bureau $6.50 2,000/4% $13 ,000/4%Web ... $1, 995 When prices are more $1, 995.00 than $10 0, drop thedecimal point andzeroes to lighten theeffect.25% off two or more 1/ 2 off second pair Complicated discountsare uninspiring, plus 1/ 2 ... $13 ,000/4%Web siteMuseum entry gateMuseum members $3 5,000 /10 % $15 ,000/5%Independent $8 15 ,000/30% $12 0,000/39%visitorsPartnering $4 5,000 /10 % $20,000/7%businessesStudy the channels through which...
... Promotions, Trade Shows, and More 21_ 5783 91 ch14.qxd 12 /28/04 9 :11 PM Page 223 230Part IV: Getting the Word Out without Advertising 21_ 5783 91 ch14.qxd 12 /28/04 9 :11 PM Page 230 their help in the future. ... on when they work with your business. 215 Chapter 14 : Brochures, Promotions, Trade Shows, and More 21_ 5783 91 ch14.qxd 12 /28/04 9 :11 PM Page 215 A modular format is a great approach if your business ... away.227Chapter 14 : Brochures, Promotions, Trade Shows, and More 21_ 5783 91 ch14.qxd 12 /28/04 9 :11 PM Page 227 headlines for an overview and spending only a few extra seconds on informa-tion that...
... your own site.2 61 Chapter 16 : Tapping the Internet’s Marketing Power23_5783 91 ch16.qxd 12 /28/04 9 :14 PM Page 2 61 call — and then do so, preferably within a half hour. But before hanging up,ask ... Websites.255Chapter 16 : Tapping the Internet’s Marketing Power23_5783 91 ch16.qxd 12 /28/04 9 :14 PM Page 255 • End the body of your release with instructions For additional infor-mation or, if ... but if you are a good,reliable source, in time your efforts will payoff. Keep at it!22_5783 91 ch15.qxd 12 /28/04 9 :13 PM Page 2 41 Before launching a blog, be sure you can commit to keeping...