... speaking solely of your ownmerits in every line. Instead, link your talents to the concerns of the recruiter, em-ployer, or firm. Think of your qualifications not as merely a feature of your can-didacy, ... ■You test your positioning with the target market: answering severalads. If your efforts result in interviews, you’ve probably done somedecent marketing. If not, you’ll need to reassess your product, ... contain self-promotion. In your Ad Response and Resume Cover Lettersyou will trumpet your talents. After an interview, a Follow-Up Letter will onceagain reaffirm your excellent qualifications....
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