chủ quyền quốc gia trên biển giảm dần từ đất liền ra hướng biển

The application of Internet marketing in Vietnam status & solution

... their commitments into effect faithfully Transaction leads to contradiction easily because of the misunderstanding or deliberation If there were no law of contract, participants would not believe ... online transaction because they are appropriate with price transparency and they show commodity characteristics as well as increase the customer’s decision when shopping online 1.2.4 Integrated ... Map 1.1: planning business strategies (Sources: Judy Strauss, Adel-El-Anasery and Raymond Frost, Internet marketing, page 20) 26 As an indispensable part of business strategy internet marketing...

Social media marketing in Vietnam A study of consumer profiles Marketing sử dụng truyền thông xã hội tại Việt Nam nghiên cứu hồ sơ người tiêu dùng

Danh mục: Quản trị kinh doanh

... suggested, this new media is characterized by the social dimensions – the many-to-many interactivity between users and the content being generated by the users rather than the traditional publishers According ... in Internet penetration, with estimated about 30 million users – which is ranked 7th worldwide The number in 2009 is 100 times larger than that in 2000 The overall penetration rate is 35% but ... generating the content, filtering out the messages, defining how the messages will be passed Social interaction is redefined substantially since there are virtually no constraints on geography,...

Application process of Internet Marketing in Vietnamese small and medium enterprises

Danh mục: Tổng hợp

... from traditional objective customers of businesses The next step is to build a common strategy of MKT (choosing target customer, positioning strategy, differentiation strategy, brand strategy ... important This is to ensure the attractiveness and durable adhesion to the target customers of the product/brand, and this is a very important cultural characteristic or characteristics of Vietnamese ... Internet environment With MKT strategy in real environment, and the current MKT trend, we need to be interested in the strategy of MKT mix tool, brand strategy with the brand's presence on the point...

CANON LTD IN VIETNAM AND ITS MARKETING

Danh mục: Quản trị kinh doanh

... has four main bases: geographic (religion, culture, geography), demographic (occupation, age, income), psychographic (social class, lifestyle, personality traits), behavioral segmentation (benefit, ... one of three kinds of strategy that is called market coverage strategies First strategy is concentrated marketing, Canon will not face with competitors when select this strategy because it apply ... comparatively low - Quantity of purchase is more - Segmentation on geographic, demographic, - Segmentation psychographic factors on purchasing approach, situational factors, personal characteristics...

Content Strategy in Digital Marketing

Danh mục: Marketing

... từ một dịch vụ khác Ví dụ từ Google Doc – tôi nghĩ khá nhiều bạn sử dụng dịch vụ này Trong phạm vi của bài này, tôi sẽ hướng dẫn các bạn import lên từ ... file: từ 1 file dưới máy tính của bạn Copy/Paste from Excel: Cắt/dán từ file Excel – sử dụng nếu số lượng data của bạn ít Nếu số lượng data của bạn từ hàng ... phải hoàn tất từ đầu đến cuối chiến dịch email mà không có thêm sự hỗ trợ nào khác Vì vậy, chúng ta tạm thời chia bài viết thành 2 hướng để hướng dẫn cả...

solutions for the development of bank marketing towards individual customers in vietnam prosperity joint stock commercial bank vpbank

Danh mục: PR - Truyền thông

... the bank has to frame the pricing strategies Nguyen Thi Thu Hang ATCA – K12 Graduation Thesis Banking Academy The banks are required to frame two-fold strategies Strategies concerned ... Products: Foreign Exchange Forward, Interest Rate Swap, Foreign Exchange Swap - Guarantee: Performance Guarantee, Tender Guarantee, Shipping Guarantee - Programs: Full Package Project Financing, Distributors/Agents ... meet the needs of the growing trading customers Branches are built in the favorable position of traffic and crowded residential areas This would be a very favorable transaction for all customers...

the marketing mix of KFC in Vietnam

Danh mục: Internet Marketing

... chicken pot pies, crispy chicken strips, wraps and salads KFC is part of Yum! Brands, Inc., the world's largest restaurant company in terms of restaurant system,with more than 36,000 locations ... 04/2010 – Binh Duong 11/2010 – Vinh, Nghe An 05/ 2011 – Nha Trang – Khanh Hoa 06/2011 - Long Xuyen – An Giang 08/2011 - Quy Nhon & Rach Gia 09/2011 - Phan Thiet 12/2011 – Hai DuongSource:www.kfcvietnam.com.vn ... program drawn automatically by message to the operator (8113) or visit Website:www.pepsiworld.com.vn.KFC Vietnam also created a fan page on Facebook to get more loyal young customers.They encouraged...

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Market analysis and developing a competitive marketing strategy for selling medical solid waste wastewater treatment equipment to customers in vietnam

Danh mục: Y khoa - Dược

... institutions? What is the transparency level? Infrastructure What is the quality of local transport infrastructure and telecommunications infrastructure? Foreign trade Is the country a member ... Medical solid waste generation in several city/provincial level general hospitals FIGURE 29 72 Monthly payment for treating medical solid waste by several city/provincial general hospitals 73 FIGURE ... Competitive strategy through the new marketing mix 112 5.3.1 Competitive advantages 112 5.3.2 Product strategy 113 5.3.3 Price strategy 130 5.3.4 Distribution strategy 137 5.3.5 Integrated marketing...

content strategy in digital marketing

Danh mục: Kinh tế - Quản lý

... Content Strategy Đặc điểm Quan trọng Giảm chi phí Sự thật: Từ ngữ rẻ câu chữ >> Tiết kiệm tiền, thời gian ngân quỹ dự1án cho thiết kế phát triển >> >> >> >> >> Đặc điểm Quan trọng Content Strategy ... HÌNH THỨC graphics >> >> >> >> >> >> Content Strategy HÌNH THỨC video & animation >> >> >> >> >> >> Content Strategy HÌNH THỨC audio >> >> >> >> >> >> Đặc điểm Quan trọng Content Strategy Đảm ... Content Strategy Quá trình lập kế hoạch cho việc tạo ra, xuất (công bố), quản trị nội dung hữa ích hữu dụng >> >> >> >> >> >> Content Strategy HÌNH THỨC text & data >> >> >> >> >> >> Content Strategy...

content strategy in digital marketing

Danh mục: Khoa học xã hội

... Content Strategy text & data >> >> >> >> >> >> HÌNH THỨC Content Strategy graphics >> >> >> >> >> >> HÌNH THỨC Content Strategy video & animation >> >> >> >> >> >> HÌNH THỨC Content Strategy audio ... >> >> >> >> >> >> Content Strategy Quá trình lập kế hoạch cho việc tạo ra, xuất (công bố), quản trị nội dung hữa ích hữu dụng Kristina Halvorson tác giả “Content Strategy for the Web” >> >> >> ... Strategy Đảm bảo mục tiêu tổ chức Lập kế hoạch, dự đoán tình Cung cấp nội dung cần thiết Đảm bảo trước sau Tập trung vào tầm nhìn chung >> >> >> >> >> >> Đặc điểm Quan trọng Content Strategy Giảm...

Marketing plan for lauching Abbott HBSAG Quantitative and HCV Core AG Assays in Vietnam

Danh mục: Thạc sĩ - Cao học

... & values Company branding Abbott Diagnostics brand is one of 19 business lines of Abbott Corporation and it follows the Abbott Corporation Branding system Abbott Corporation Branding identity ... clinical laboratories, administrators of hospitals, physicians ordering tests, technicians at the bench – our brand and message will portray Abbott Diagnostics as their dedicated laboratory partner ... Chemistry General Chemistry Specific Proteins Infectious Disease Therapeutic Drug Monitoring Congenitals Thyroid Hepatitis Transplant Sales figures Performance Graph The following graph compares...

Marketing plan for SaiGon special brand of SABECO in VietNam

Danh mục: Kinh tế

... 10 III SABECO and Saigon Special Brand 15 SABECO (Saigon Beer Alcohol Beverage Corporation) 15 Saigon Special Brand 16 2.1 Brand characteristics 16 a Target ... infrastructure is still weak (transportation) Establishing separate breweries in different regions is costly but remains one of the best strategies to overcome the lack of infrastructure W T Raised ... on brand strategy from creating to implementing; Suggestion Short term - Remain the ratio; - Building a clear strategy and strictly follow it - - - Pull Push - Weak brand awareness - Weak brand...

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Marketing strategies for Romano shampoo in Vietnam

Danh mục: Kinh tế

... fragrances while Romano has only two fragrances, so consumers have more choice of the fragrance For product’s functions, the two brands are quite similar: both brands have unique masculine fragrance ... shampoo is still the fragrance Thus, fragrance is used as added value for the moisturizing range and this antidandruff range Both ranges should be launched in the current two fragrances only and in ... (high traffic outlets) and the number of these shops is small - Recommended strategy The strategy for improving distribution includes improvement in modern trade and general trade Modern trade...

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Marketing strategy for clinical express service in TNT express in Vietnam market

Danh mục: Kinh tế

... TNT Vietrans Express Mr Iman Stratenus General Director TNT Vietrans Express Mr Nguyen Ngoc Hung Country Sales & Marketing Manager TNT Vietrans Express Mr Nguyen Huu Ky Lan Country Operations ... Corporation AF Air France AFC American Forwarding Corporation AP Asia Pacific ASEAN Association of Southeast Asian Nations AWB Airway Bill CAGR Compound Annual Growth Rate CLF Cost, Insurance ... TNT Vietrans Express Ms Tran Thi Xuan Dung Special Service Manager TNT Vietrans Express Ms Ly Hai Bang Clinical Nominee TNT Vietrans Express Mr Diep Bao Hoa Ground Service Manager TNT Vietrans Express...

Marketing strategy for FDI banking in Vietnam International Bank (VIB) until 2015

Danh mục: Kinh tế

... SWOT analysis, a marketing strategy will be proposed in this chapter CHAPTER 2: LITERATURE REVIEW 2.1 MARKETING STRATEGY 2.1.1 Concept of Marketing strategy: Marketing strategies are developed as ... Centralized purchasing: Some companies have centralized their purchasing, identifying materials purchased by several divisions and buying them centrally to gain more purchasing clout - Decentralized ... relationships with big corporations gradually Some other channel we could approach Taiwanese customers are Taiwan External Trade Development Council (TAITRA), Taipei Economic and Cultural Office, Chinese...

Marketing strategy for light weight steel truss system Vision truss in Vietnam construction field period 2006 to 2010

Danh mục: Kinh tế

... the grade of company If the company is the single service then the strategic business unit can be considered as the strategy of the grade of company To concentrate for support into the arrangement ... arrangement of the strategy of company and concentration into the working strategy, the business fields Even in any level, the strategies also observe the basic process as follows: Grade of company ... separated salt therefore the aluminum oxide membrane AL2O3 is formed so durably, to cover whole the surface of aluminum, to make 21 durability of aluminum layer, at that time the aluminum membrane...

Building digital marketing plan the case of Nike Inc Vietnam

Danh mục: Quản trị kinh doanh

... LITERATURE R E V IE W 1.1 A n OVERVIEW OF DIGITAL M ARKETING Ị1 Dfin noD itamrktin e itio f ig l a e g TeT n/omtio fro T d nỉM e gin D itaMktin -Hw h ras r a n m raitìoa ... Traditional M edia Planning Nevv M edia Planning M anaged PR D igital Influence Integrated M arketing U nifìed M arketing S om etim es D ata- enable A lw ays D ata- Enabled Post-cam paign T racking ... c t plans need to include strategies for social nehvorking sites as welỉ 1.1.2.7 From Traditional Media Planning to New Media Planning T h e m e d ia p la n i s Central í i x t u r e o f m a r...

Research and recommendations about marketing comunication of securities companies in Vietnam

Danh mục: Quản trị kinh doanh

... Securities Trading Center (HASTC) These companies operate in four main areas including (1) deposit and brokerage, (2) consultancy, (3) self-trading and (4) under writing The total trading account ... product or brand name Increase: an increase in the consumer‟s desire to learn about some of the features of the product or brand Evaluation: the consumer‟s appraisal of the product or brand on important ... trading Up to date there are 60 securities companies operating in the market There are 60 securities companies trading in Ho Chi Minh Securities Exchange (HOSE) and 55 securities companies trading...

Political marketing - contemporary review some recommendations for candidate in the run-up to national assembly election in Vietnam

Danh mục: Quản trị kinh doanh

... importantly, the TV camera The next step is to formulate strategic objectives Formulating Strategic Objectives, Prognosis, Alternative Generation 24 These objectives could embrace aims such as gaining ... Specifically, a marketing strategy is the integration of several "tools" the marketer relies on to reinforce the position he has created for his product A successful marketing strategy in politics begins ... situations, brand leaders tend to stay in front Lock and Harris conclude that political marketing is at a ―craft‖ stage and they find the assumption that there is direct transferability of mainstream...

Triple V of marketing plan for Merck Bioscience products in Vietnam

Danh mục: Tổng hợp

... and Training, other ministries and S&T organizations have various training programs for Bachelors, MSc, and PhD of biotechnology in several formats Around 12 universities have created training ... participated in training biotechnological staffs During the 5-year period from 1996 to 2000, 23 MScs and 22 PhDs have been trained through this research program As for overseas training and programs of ... distribution partners, 6) from brand acquisitions to brand rationalization, 7) from market-driven to market-driving, and 8) from strategic business unit marketing to corporate marketing For a long...

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