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Political marketing - contemporary review some recommendations for candidate in the run-up to national assembly election in Vietnam

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Political marketing - contemporary review some recommendations for candidate in the run-up to national assembly election in Vietnam

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. Anh POLITICAL MARKETING- CONTEMPORARY REVIEW SOME RECOMMENDATIONS FOR Candidate in THE RUN-UP TO NATIONAL ASSEMBLY ELECTION IN VIETNAM Major: Business Administration. of the National Assembly. 2 In election, there also have some identified changing. Some electoral campaign was launched, in someway, in the run-up to the May 2007 National Assembly. In. literature Review. Chapter 2: National Assembly Election in Vietnam Chapter 3: Recommendations for candidate in the run-up to the National Assembly Election. 5 Chapter 1: Political Marketing

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Mục lục

  • COVER

  • TABLE OF CONTENT

  • LIST OF FIGURES

  • LIST OF ABBREVIATIONS

  • INTRODUCTION

  • 1.1 Definition:

  • 1.1.1. Definition:

  • 1.1.2. Institutions in charge of elections

  • 1.1.3. Mainstream marketing and political marketing

  • 1.1.4. A new role for political marketing: the permanent campaign

  • 1.2. Political marketing theory byruce L.Newman:

  • 1.2.1 Definition:

  • 1.2.2 The political marketing process:

  • 1.3. Marketing strategy by David M. Reid:

  • 1.4. The marketing process by Donimic Wring:

  • 1.5. Political marketing by Philip Kotler

  • 2.1. Political system of Vietnam

  • 2.1.1. Overview of political system

  • 2.1.2. Vietnamese National Assembly

  • 2.2. National Assembly’ electoral process

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