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1: Cosmetic Products: Science and Senses
Senses and Science: Art, Science and Communication, and Their Role in Cosmetic Products
Discovering the Consumer’s Insight
Colour and Its Influence over Emotions
Importance of the Chromatic Accord
The Role of Colour in Sensory Additivity
Innovation in Implicit Evaluation
Neuroscience Techniques Applied in the Formulation Stage
Examples of Eye-Tracking Application
Examples of Eye-Tracking and EEG Application in Hair Care Products
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