Phân tích chiến lược CÔNG TY CHS INC

PHÂN TÍCH SỨ MỆNH VIỄN CẢNHPHÂN TÍCH MÔI TRƯỜNG BÊN NGOÀI VÀ NGÀNHPHÂN TÍCH CHIẾN LƯỢC CẤP CÔNG TYPHÂN TÍCH BẢN CHẤT VÀ NGUỒN GỐC CẠNH TRANHPHÂN TÍCH NGUỒN LỰC VÀ CHUỖI GIÁ TRỊ

 CÔNG TY CHS INC GVHD: TS. Nguyễn Xuân Lãn Nhóm thực hiện: NguyễnThị Ánh Nguyệt 36k12.2 Phan Thị Thoa 36k12.2 Hoàng Việt Anh 36k12.1 Phạm Thị Ý 36k12.1 CÔNG TY CHS INC GVHD: TS. Nguyễn Xuân Lãn Nhóm thực hiện: NguyễnThị Ánh Nguyệt 36k12.2 Phan Thị Thoa 36k12.2 Hoàng Việt Anh 36k12.1 Phạm Thị Ý 36k12.1 Năm học 2012 - 2013 Năm học 2012 - 2013 ĐẠI HỌC ĐÀ NẴNG TRƯỜNG ĐẠI HỌC KINH TẾ ĐÀ NẴNG CÔNG TY CHS GVHD: TS.NGUYỄN XUÂN LÃN MỤC LỤC MỤC LỤC 2 A. PHÂN TÍCH SỨ MỆNH VÀ VIỄN CẢNH 4 I. GIỚI THIỆU .4 II. LỊCH SỬ HÌNH THÀNH .5   III. QUÁ TRÌNH PHÁT TRIỂN 7  !"#$%&''()*+,"#-*.-/0/1 2 &''(34) !,"#5//6.-/0/$%4( IV. SỨ MỆNH 10 B. PHÂN TÍCH MÔI TRƯỜNG BÊN NGOÀI VÀ PHÂN TÍCH NGÀNH .13 789+%: 2789;+< :789-&=6>? @789A#,#"( 7898B' 789CD2E 1789FG2 HI2: 5,CJK2( H/L2( M*2( HNKO2( P#2( Q4$R2( 5,$NF2( 5F2( Q4$R2( &CSJN92( NHÓM 2 – QTCL13 2 CÔNG TY CHS INC GVHD: TS. Nguyễn Xuân Lãn Nhóm thực hiện: NguyễnThị Ánh Nguyệt 36k12.2 Phan Thị Thoa 36k12.2 Hoàng Việt Anh 36k12.1 Phạm Thị Ý 36k12.1 CÔNG TY CHS INC GVHD: TS. Nguyễn Xuân Lãn Nhóm thực hiện: NguyễnThị Ánh Nguyệt 36k12.2 Phan Thị Thoa 36k12.2 Hoàng Việt Anh 36k12.1 Phạm Thị Ý 36k12.1 CÔNG TY CHS GVHD: TS.NGUYỄN XUÂN LÃN 5F2( Q4$R2( &CSJN552( P#2( 7KD2( 5,T#<4%2( 5F2( Q4$R2( @5+UN2( V;A=%J2' 5,CJLWLXC4$R2' C. QUẢN TRỊ CHIẾN LƯỢC CÔNG TY .32 I. CHIẾN LƯỢC CẤP CÔNG TY .32 :0YZ&J 2HO+B$N)[J%KN84: :5,+T&O)1 NHÓM 2 – QTCL13 : CÔNG TY CHS GVHD: TS.NGUYỄN XUÂN LÃN A. PHÂN TÍCH SỨ MỆNH VÀ VIỄN CẢNH I. 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NHÓM 2 – QTCL13 @ CÔNG TY CHS GVHD: TS.NGUYỄN XUÂN LÃN Hình thức .J#,6>8B# Cổ phiếu 0rg)5.05V Công nghiệp 0T6Pad,d8T#<8B#aDBa-,L-e dTFb+LFaT#,#+LF Được thành lập &':S.?8L;^6/ Tru ̣ sơ ̉ \-/fF-/./a7/Fa.F[U Thành viên chủ chốt 55/af,$$O Doanh thu u:a'vZ0r_2E` Thu nhập kinh doanh '@a:BZ0r_2E` Tổng tài sản (a1vZ0r_2E` Website wwwF II. LỊCH SỬ HÌNH THÀNH. i. Ý tưởng hình thành +LF8B#.F[U4$JS*=Kx- ,LFB#$+%?jP#$,"4a$TdTF -O,T-+J8L;kGJ#,6>K$bP#KN 9-$/K?],FrF$=a5//6_S.? 8L;^6/`$>$J"#0Va7/Fa-F&':$b P#F8L;-*DB--"8B#+, NHÓM 2 – QTCL13  CÔNG TY CHS GVHD: TS.NGUYỄN XUÂN LÃN ii. Những mốc lịch sử quan trọng • Năm 1931: S.?8L;^6/$J0Va 7/F 5//6$J=DS.?8L;^6/-F4 ,&':K0Va7/F • Năm 1980:Hy-*+=+& 5//6#T$y-*?&+=+&PF&'(E 6T4BJFXN8B#.F[U-J*,J#,6> TLF#,T-N+%F,NyAN=)6&LG- #;d=T5//6P2B$8-F&'(aLW$%T;-D-& 9?48N,SF>R:5//6LLbTbN F-$KBTFT6P • Năm 1998: .J#,6>.-/0/-5//6J#P$b.J#,6> 5//6.-/0/ .J#,6>.-/0/$J"#&'(:aLFC,"#NVffB# ?,8L;jkdX,YrS"#&'2'-f "#J#,J#,6>$#S"#&': 5//6-.J#,6>.-/0/,#"#-F,&''(a5//6 .-/0/0C,"#4$>!#LF&$KEvZ0r4z SF-*,84*5a+A*N84*$>!#, -D8L;$#=-*?9$>$JKFG • Năm 2003)5A]$RD84 .J#,6>5//6.-/0/4$RDJ##,#-P5//6 .-/0/\_5.0\`4DSBN84dD#G&J 5//6-W$J4D5R#%$>N5.0$JD4%,D0rg /F{5.05V{ NHÓM 2 – QTCL13  CÔNG TY CHS GVHD: TS.NGUYỄN XUÂN LÃN • Năm 2010:4$RdTA |F|FF5N-f,$$O|FFdX$GCB#N -*fc//L-F&'1?-P]&&8a4 T}d,+-Ca,$d,-%#aT}Nf c//L~•K5.0\-F4:,2&2EE-$J4d8 55/$>=2&FCB#+LF8B# • Năm 2012: r-LY//d/$JdGN?$jTJ#,6>5.0 \. III. QUÁ TRÌNH PHÁT TRIỂN. 1. Từ lúc thành lập đến năm 1998: Trước khi sát nhập với Havest State H;4984*LF$=,$?%JN4% K,SK€?48T6PA84/F$R .F[U7y+,$LK=?I-CD$b"LejC- ,I-C+8D€CB-•TN5.0 • 1943: 5//6K,4LGKn/a7FaV,#a$j9K‚: ,K,4LG+,7V/Fa[a?FK$?+LF DBN5^^Ma$84F84P#DB $GK7h • 1945: O;N5.05//6-F8B#C#<a ]&&8a$,LPd*$$GDN845//6F8 B#4 • 1965)5//6dT4,4Ka=eK0F6ca0rqBK4 $>?48N84DP#OGa?J#,6>*Ka$, "4F8L; • 1972: 5,d,p6&aLGSD5//6$9aP# DBF97ha$84d,p&J]+8 NHÓM 2 – QTCL13 1 CÔNG TY CHS GVHD: TS.NGUYỄN XUÂN LÃN $SGP#KFDj"#*F84-P#,, FJA6>? FF&4a5//6$-F+LF-"Td€,KL-e .J#,6>#AYXNƒL/a7q*-BK45//6+LF -FI-C-"T4Da-BK4N4%€#e-e-"4b, T#<N5//6€Tb#A • 1981)7K,%d+A&Jy9aF5//6?FE P#+A#F#/$GF* • 1982 )5//6K.?8L;;4YXa=eK0//aƒFa P#J#,6>*P;4YX,YrS • 1994a5.0"#84f0//4a$J$,,FS dTFbJ#,6>*FT* • 1998:5.0$>KF84,BK&Ja%"# ?%C=+T&J#,NF-Bd,a%#-#; #,FKDB%a#F#aLG9a%d+A 2. Từ năm 1998 – nay: Từ lúc sát nhập thành Cenex Havest State đến nay. 0,"#a48N84$>&D?,$,+ba=-%K F-$?dF#ND.F[Uf$FK84CB,%J Ka84F-DLF€?9FG • 1999: 584[Fa8B#5//6‚nLs„n+/a?DLFE… E-*nLs„n+/\ 5.0$>"#.B#?,,4LGaL*]84  J#,6>†/‡aF$=5.0*1ˆR#G84a$=!# 5.0=b=$JCFK$?BTP,,4LGaT}, $9LWLG-,FK$?+, NHÓM 2 – QTCL13 ( CÔNG TY CHS GVHD: TS.NGUYỄN XUÂN LÃN q*-B.B#?,,4LGa5//6.-/0/$>$K LFa:vZ0r-J"(BZ0rF+=&''' • 2002:5.0KJ#,6>+LF0‡Fw/w4fL84 4DT6P-#;#,T#<K*LSa4DBd,-$j &‰a=k?P#A]&FL>a-z+D-d,+‰F *LSH;4d*#,bKxN5.0FK*LS" LejCB=N84 • 2003: 5//6.-/0/a8dNYnL0VFaYŠa? ,?j-%#$" YŠF+,DF q*C+B4a5.0$>A];"#9YŠa?9 O&Fk • 2004:5.0oK4O8B#HP8B#N/a nn5aKF?4OE‚ELF-*$Ps„n+/\ • 2009:5.0%#e-B?CBLBFGN-*-B? ,$$b6P+<N‹aZ+a--&#o%#K /H,LPC=yN84K,9‹aZ+-a$j 9$K$Jd*<dFC=yK9/ • 2010:5.0$>-&#oFLK/-a|FLa$8 4?9;7h-;Œa%#eC=y-#,bN84 D+X#%*-,;e • 2012:7?FK,$?A%JX-F-B&e D-?D#G-F9;Œ$J84$-B KˆR#G845•na$bKF84DLFaP#=F $=N4%!-!K$%9"YT0FF-*$=-B K84$"0Fda0Fd84*P#,#G#F/$" F,T6Pa&4a*T+,a,d-+F;4Doa d,+‰Fad,a-,9T6PLJ#<a-*,ST6P--& NHÓM 2 – QTCL13 ' CÔNG TY CHS GVHD: TS.NGUYỄN XUÂN LÃN #oK\/aga%#eDLPPN84K,9; Œa?DLeT#<N84H,LPd*#,b$=-F& 2E2aRJ"N84$K*a2vuH="CF$,S*- TFC#,b-Jd"N84.D4a+%FK-O-D? T6P-+T&P##;d=N84K7h$>$J$O-xb +F9*P IV. 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