1. Trang chủ
  2. Tất cả

Thesis_Nguyen Van A MBA....

110 2 0
Thesis_Nguyen Van A MBA....

Đang tải... (xem toàn văn)

Tài liệu hạn chế xem trước, để xem đầy đủ mời bạn chọn Tải xuống

Thông tin tài liệu

... [Table 4-21] Cronbach’s Alpha of the company brand name scale .- 67 [Table 4-22] Cronbach’s Alpha of the company’s brand name scale .- 67 [Table 4-23] Cronbach’s Alpha of the customer orientation... Company Data collection: Applying suitable methods on primary data collection simultaneously (through actual investigation by questionnaire) and secondary data collection (at provincial departments,... questionnaires have been analyzed by SPSS software version 16.0 Data analysis: The author combines analysis, evaluation on the factors affecting marketing strategy of the Company by descriptive statistic

Ngày đăng: 02/07/2021, 16:17

Xem thêm: Thesis_Nguyen Van A MBA....

Mục lục

  • [Table 4-31] Model Sumary

  • ABSTRACT

  • CHAPTER 1 INTRODUCTION

    • 1.1 Background and Motivation

    • 1.2 Research Objectives

    • 1.3 Research Subject and Scope

    • 1.4 Research Methods

    • 1.5 Scientific and practical meanings of the topic

    • 1.6 Research Limitations

    • 1.7 Structure of the thesis.

    • 2.1 Definition and importance of Marketing strategy

      • 2.1.1 Definition of Marketing

      • 2.1.2 Definition of marketing strategy

      • 2.1.3 Importance of marketing strategy

      • 2.2 Targets in Marketing strategy of the enterprise

        • 2.2.1 Target on profitability

        • 2.2.2 Target on generating position and power in business

        • 2.2.3 Ensuring safety in business

        • 2.2.4 Ensuring work and income for the labours

        • 2.2.5 Protecting ecological environment

        • 2.3 Factors of business environment that affect Marketing strategy

          • 2.3.1 Macroscopic business environment

          • 2.3.2 Sectorial environment

          • 2.3.3 Internal business environment

Tài liệu cùng người dùng

Tài liệu liên quan