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La mpt qud'c gia mong mudn phat triln dua tren kinh te bie'n lam nen tang, Viet Nam khdng the khdng ehu trpng den viee xay dung thuang hieu biln d tam cd qudc td, Xay dung, quang ba[r]
(1)j i j o a t dong cua nganh - Imh vUc
Gan ket xay dung, quang ba thuang hieu bien v6i flay manh Itinh te boa tai nguyen va
moi truang de nang can sue canh tranh cua nen l(inh te bien Viet Nam
Nhan dien mpt "Viet Nam bien"
Bie'n va hai dao gan bd mat thiet va anh hudng Idn de'n su phat trien kinh te - xa hpi, dam bao qud'c phdng, an ninh, bao ve mdi trudng Cae thd he ngudi Viet da gan bd vdi biln va cd eupe sdng phu thude vao biln ea, dac bidt ddi vdi ngudi dan sdng d cae huyen ven bien va hai dao (chiem 17% tdng dien tfeh va khoang tren
23% dan sd ca nude)
Thi ddng tu nhien - Ijch sd nhu vay tao cho nudc ta mpt vj t h i dia chinh trj va dia kinh t l cd tam quan trpng to Idn hinh t h i chiln luge phat triln toan cau va khu vue Qua trinh toan cau hda cang dugc day manh, Odng A cang bung nd phat trien thi vj t h i dd cang dugc eung ed va nang cao Nhan dien mpt "Viet Nam bien" nhu vay eung chinh la
O PGS.TSKH NGUYEN VAN CLf
Tong Cue trudng Tong cue Bien va Hdi dao Viet Nam each nhin mdi va day du ve chan dung kinh t l Viet Nam Thi ky 21 Vi vay, tiln bien la xu the ta't ylu eua nude ta de tim kilm va dam bao eae nhu cau v l nguyen lieu, nang lugng, thuc pham, cho thdi gian tdi Mpt sd eae phuang thdc khai thae tai nguyen da lam nen edng va su phat trie'n ngoan muc, than ky cua nhieu qud'c gia nhung thap ky gan day, dd la xay dung, quang ba thuang hieu qud'c gia TU nhdng nudc cdng nghiep phat triln lau ddi nhu Anh, Phap, Ode, My, Nhat Ban den eac nude mdi nd'i khu vuc Chau A nhu Han Qudc, Singapore, diu ed chie'n lupc quang ba thuong hieu qudc gia Day la nhdng nudc cd kinh t l bie'n phat triln La mpt qud'c gia mong mudn phat triln dua tren kinh te bie'n lam nen tang, Viet Nam khdng the khdng ehu trpng den viee xay dung thuang hieu biln d tam cd qudc td, Xay dung, quang ba thuong hieu biln Viet Nam la van d l ed y nghia chien lugc, can dugc thue day bdi td Chinh phij, eae bp, nganh din eac dja phuang va sir tham gia, hudng ung tich cue eua eac doanh nghiep va cae edng ddng
(2)nham tao mpt su nhan thdc sau sac Idng moi ngudi dan cung nhu mat ban be qudc t l ve nhdng "gia tri biln" cd mdi quan he khang khit, khong t h i tach rdi da't nudc va ngudi Viet Nam, gdp phan nang cao vj the qudc gia bien cua Viet Nam qua trinh hpi nhap kinh te qudc t l
Trong giai doan hien nay, ITnh vifc tai nguyen va moi trudng la ITnh virc khdng the ddng ngoai eac quy luat dieu tilt eua nen kinh t l thi trudng Tai nguyen biln, dao Viet Nam, nlu cd dupe chiln luge tilp thj thuong hieu dung dan se tao nguon luc kinh t l vo cung to Idn ddng gop cho cdng cupc phat trien kinh t l - xa hpi cua dat nudc Tai nguyen bien va hai dao cua nude ta cd nhieu tiem nang, t h i manh song eung cang trd nen khan hie'm n l u khong dupc khai thac, sd dung mpt each hieu qua va ben vdng Chi ed nang cao dupc gia trj eae thuang hieu bien ddi vdi san pham, djch vu td biln thi mdi cd the hach toan dupc day du va toan dien gia trj tai nguyen bie'n de phat trien ben vdng dat nudc Xay dung chien lupc quang ba thuang hieu bien Viet Nam va quan ly cd hieu qua viec sd dung thuang hieu cung can dupe coi la mdt edng cu kinh te quan ly tai nguyen biln Ben canh dd, can phai thay rd van de thuong hieu bie'n ddi hdi su sang tao, quyet tam rat cao eua eon ngudi Viet Nam Ma day lai la "nhan td quylt djnh" qua trinh xay dung, phat trien nen kinh t l thj trudng dinh hudng xa hpi chu nghTa
Vdi tinh than nhu vay, van de xay difng, quang ba thuang hieu bie'n phai la mpt npi dung dupe Idng ghep
chuong trinh hanh dpng thuc hien chu truang day manh kinh t l hoa nganh Tai nguydn v^ IVIdi trudng theo Nghj quylt sd 27/-NQ/BCSOTNMT cua Ban can su Odng Bd Tai nguyen va Mdi trudng Day la mpt chu truong Idn, cd tac dung xuygn sudt thdi gian tdi nham thuc day ddi mdi co c h l quan ly tai nguyen va bao ve mdi trudng ddng bd vdi t h i chd kinh t l thj trudng dinh hudng xa hpi chu nghTa, chd dpng van dung cac quy luat khach quan, kha nang tu dieu tilt cua kinh t l thj trudng, tang cudng ap dung cac CO c h l chfnh sach, cdng cu kinh t l quan ly tai nguyen va bao ve mdi tardng, nang cao nang lire tu duy, nghidn cdu va phan tfch kinh t l nganh Tai nguyen va Moi trudng
Giai phap day manh xay dung, quang ba thuong hieu bie'n thdi gian tdi
Trudc hit, d quy md qudc gia, can sdm dua mdt k l hoaeh hanh dpng chung xay dung Thuang hieu bien Viet Nam Chfnh phu phat ddng vdi sir tham gia, hudng dng td phia cac doanh nghiep va cpng dpng Oa d i n lue, Thuang hieu bien Viet Nam phai dugc nhan dien rd han ve mat tieu chf, dap dng dugc cac yeu cau v l gia trj van hda (ban sac Viet Nam rd net), gia tri kinh t l (kha nang tie'p thj, djnh hudng xuat khau ) va cd sdc thu hut, Idi cudn, ed kha nang khoi day niim tu hao ddn tpc,
6 quy md dja phuang, cac tinh, phd tn/c thupc trung uang ven bien can thuc thi cd hieu qua chie'n lugc thuang hidu cua cac dia phuang *minh, theo cac nhdm thuang hieu phu hgp vdi dac trung vung, mien va t h i manh cua minh, bao gdm: Nhdm thuong hieu ve cac san vat tu nhien,
hoac san pham thu cdng truyen thd'ng gan vdi bie'n, hai dao ed gia tri tieu dung va uy tin, chat lupng tren thj trudng cd ten gpi, dja chi xuat xU hang hoa; Nhdm thuang hieu cho cac CO sd kinh doanh djch vu nghi dudng, vui chai giai trf tai eac vung bien, hai dao; Nhdm thuang hieu cho diem va quan the tham quan, du Ijch bien, tren cae dao (dd thi biln, lang nghe truyen tho'ng, danh lam thang canh ) cd gia trj van hoa ljch sd va thuang mai, cac khu bao tdn biln, da't ngap nudc
Ben canh dd, cac bp, nganh trung uang can dua nhung ca che, chfnh sach uu dai dac thu de ho trg eho mpt sd dja phuang tao dung dupc hoac tiep tuc tri, phat trien eae thuang hieu dang cap qudc t l , dac biet la ITnh vue du Ijch nghi dudng tai eac bd bien, cae dao cd chat lupng sinh thai moi trudng cao nhu Ha Long, Hpi An, Nha Trang, Mui Ne, Phu Qudc, Cdn Oao
Odi vdi cac doanh nghiep, hiep hpi kinh doanh theo nganh, nghe lien quan den bien, can trien khai cd hieu qua chiln lupc phat trien thuang hieu rieng eua minh d quy mo, tam vde phil hop vdi sir phat trien kinh te bie'n Viet Nam
Ve phfa cpng ddng, can phai tha'y eho dii eac ca quan chinh quyen va eae doanh nghiep cd nhieu nd lue vide xay dung thuang hieu qudc gia bien cija Viet Nam, song khdng the thilu vang su tham gia, hudng dng td phia cpng dong Cpng ddng dan cu ven bien, tren cac dao va edng ddng ndi ehung phan da'u trd "Oai sd tiep thj" cho thuang hieu biln Viet Nam viee tao dung va bao ve thuang hieu cua dia phuang minh.B