Phát triển du lịch thông minh tại tỉnh Hòa Bình

Sff cin thid't phat trien du lich thdng minh Trong nhffng nam gdn ddy, sff phdt tridn eiia cdng nghe thdng dn da dan de'n hang loat nhffng thay ddi trong ddi sd'ng xa hdi, sd' ngffdi [r]

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PHAT TRIEN DU LICH THONG MINH TAI TINH HOA BINH

• v u LAN HUONG

TOM TAT:

Bai vid't de c|p ddn va'n de phdt trien du lich thdng minh tai tinh Hoa Binh Du lich thdng minh xuat bidn la mdt d-ong nhiJng qua ta't yd'u eua cupc Cdch mang cong nghidp 4.0 Tren thac te tai Viet Nam, vide ffng dung cdng nghe hidn dai kinh doanh du lich da va dang dadc tridn khai Du lich thdng minh tai Vidt Nam dil mdi tiong giai doan dau phdt trien nhang cung da dat dapc nhffng tffu nhat dinh De cd did dat dffde muc tieu trd nganh kinh te raui nhpn cung nhff dat dapc nhffng muc tidu kinh te da dat ra, thdi gian tdi, du lich Hda Binh can phai nd Iffe bdn nffa vide tiien khai cdc bffde dd phat trien du lich thdng minh

Tiif khoa: Du Hch thdng minh, cdch mang cdng nghiep 4.0, du lich Hda Binh

1 Sff cin thid't phat trien du lich thdng minh Trong nhffng nam gdn ddy, sff phdt tridn eiia cdng nghe thdng dn da dan de'n hang loat nhffng thay ddi ddi sd'ng xa hdi, sd' ngffdi sff dung didn thoai thdng mmh vdi nhidu ffng dung tien ich gia tang chdng mat la nguyen nhan kbid'n cho cdc nganh kinh doanh va dich vu cung budc phai thay ddi each thffc quang cao va kinh doanh

Tren the' gidi, xu hffdng sff dung dich vu tren in-ternet de quye't dinh cho cac chuyd'n di va ndi dung boat ddng du lich cdng tang Tai Viet Nam, theo khao sat cua Cdng ty Nghidn cffu thi trffdng Q&Me, CO 88% khdch du Ijch tra cffu thdng dn qua mang, do, 35% thadng xuyen sff dung internet dd tim kidm thdng tin du lich Tra cffu Google Trends cho thS'y, tff khoa "du lich" dffde tim kie'm tang idn nam gan day Thdng tin du lieh nffdc dffde tim kie'm thffdng lien quan dd'n diem de'n, khach san, nha bang, kinh ngbidm du lich Khach hang khong chi tim kid'm thdng tin ma cdn chia se thdng dn vdi rat nhanh chdng, do nhffng chuyd'n di du lieh hay cdng tdc cd xu hffdng dffde thac hien qua cdc phadng tien chia se nhieu hdn so vdi cac phadng tidn ca nhan

Nhffng tidn ich cdng nghe da va dang tdc dong lam thay ddi nhu edu du lich ciia khach hang

Ban dau, khach hang thacfng di theo tour tuyen, dn dmh, ho se chpn hinh thffc Free and Easy - loai hinh du lich mdi thadng bao gdm cdc dich vu thid't yd'u nha't cho mot chuyen du lich bao gdm ve mdy bay, khach san, xe don va tidn khdch d san bay Do do, nhffng du khdch ed mong mudn sff dung ffng dung di ddng de hffdng ddn du hch hdn la tham gia mot chffdng trinh du lich tron goi

Sd' lieu tff ke't qua dieu tra dd dai lau tni va chi tieu binh quan cua khdch du lich tai phd nam 2017 Cue Thd'ng ke cung Sd Du lich TP HCM thac hien cho thay, xu hadng du lich tff do, tff td chffc tour theo each rieng eua khdch thd hidn ngdy cdng ro ret Cd dd'n 69% sd' khdch qud'c te dffde hoi cho bid't chpn each Sd' it lai mua tour tron goi cua cae cdng ly Iff hanh Hp mua tour nhffng la loai tour tham quan tai diem dd'n chff khdng phai la tour tron gdi de hang Iff hanh lo toan bd dich vu nhif trffdc Xu hffdng da cd tff vai nam va dang tdng trffdng hang nam Cdc cdng ty du lich vdi cac san pham tiung gian nd'u khdng ddi mdi cdch thffc kinh doanh, san pham khdng hap din hoac khdng co cha't Iffdng se khdng hS'p din dffde du khdch

Ben canh dd, cae ffng dung lien lac trffc tuyen dang phat trien nhazalo, viber, messenger, da giiip cho ngadi cd thd lien lac xuydn qud'c gia

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KINH TE

khi can vdi ehi phi tha'p, xda tan khoang each ve khdng gian Didu la diem thuan ldi giiip du Ijch phat tridn manh me hdn khach cd the kd't hdp vffa di du lich, vffa tham gia cdc cudc hpp trffc tuye'n ma khong anh hffdng den chat Iffdng cdng vide

Tff nhffng va'n dd neu tren, ro rang ta IhS'y dffde dnh hffdng vd cilng Idn ciia nhffng tid'n bd khoa hpc cong nghe kinh doanh du lich, ddi hoi nganh Du lich phai cd nhffng bade tien mdi de ddp ffng nhu cau khach hang Du lich thdng minh da xua't hidn tai nhidu nffdc tren the gidi va dang tffng bffdc dffde trien khai tai Viet Nam chinh la de dap ffng nhffng nhu cau a'y

Du lich thdng minh la md hinh dffpc xay dffng dffa trdn nen tang ciia cdng nghe thdng tin va truyen thd'ng, do, tang tich hdp dff lieu dffde phdt trien ddng bd,dambaosfftadng tac kip thdi giffa ba ben la nha quan ly, doanh nghidp du lich va du khach, md rpng hdn nffa la sff hen kdt vdi cdc nganh Cdc diem de'n md hinh cung Id nhffng diem de'n thdng minh vdi tdng cdng nghd tidn tid'n, dam bao sff phdt tridn bdn vffng, tie'p can thuan ldi vdi du khdch, giiip gia tang cha't Iffdng ciia trdi ngbidm va eai thien chat Iffdng cudc sdng ngffdi dSn Ngffdi tham gia md hlnh ciing la nhffng du khach thdng minh Hp khdng ehi tidu thu ma cdn chia se va tao trai nghiem, cd vai tro qudn ly va giam sdt dd dam bao sa hoan hdo cho nhffng hanh trinh ddp theo cua minh va nhffng du khach khde

2 Kinh ngliiem phat trien du lich thong minh ciia mot so' tinh, pho'

Kinh nghiem phdt trien du lich thong minh tai Fukuoka, Nhdt Bdn

Mot nhffng each tridn khai du Ijch thdng minh tai Fukuoka la kinh thffc td do, sff dung cdng nghe 3D giiip du khdch tham gia cae boat ddng du lich mot cdch sd'ng ddng nha't Trai nghiem du lich bdng thffe td ao Id mdt nhffng dff an ma phd dang thffc hidn dd phdt trien du lich thdng minh Du khach co thd tim nhffng chide kinh thffc td tai cac quay sdn bay Chang ban vdi ejiid'e kinh trdi nghiem Hakata Gion Yamakasa, mdt Id hdi CO hdn 700 nam lich sff cua phd, da dffde UNESCO cdng nhan la di san van hda phi vgt thd Khi deo kinh vao, ngffdi deo kinh tha'y nhff minh dang dffng d mdt gdc dffdng, trffdc mat la nhffng ngffdi dan dng mac trang cung nhffng chide qudn gid'ng nhff dong khd' dang rdm rap chay qua; Quay sang hffdng khac, lai tha'y nhff mlnb dang dffng ddng ngffdi nao nhiet chd ddm rffdc kidu di de'n

Cac dff dn khac ma phd da trien khai la "cham va todn" va trai nghiem du hch qua trang web https://yokanavi.eom Vdi "cham va todn", du khdch den phd ehi can dang ky da'u vdn tay, hd chieu va thdng tin the tin dung tai san bay hoac khach san la co thd tay khdng di du lich, vi kbi cdn toan tidn mua sam hay lam thu tuc nhan phong, chi cdn cham tay vao thid't bi nhan dien van tay la xong Trong do, trang web https://yokanavi.com hen tuc gidi thidu nhffng diem tham quan va cac hoat dpng du lich didn cho du khdch chpn Iffa sff kidn thich hdp de tham dff nhieu khdch san, ehie'c chia khoa phong truyen thdng dd dffde thay the bang dien thoai thong minh Khdch vao d se dung dien thoai de md effa va dung nhffng ffng dung, dd dd kidm soat nbidt dp, dp am lam cho can phong khach san trd nen gdn gui vd am cung nhad nha

Kinh nghiem phdt trien du lich thong minh tai Sanya (Tam A), Trung Quoc

Tai phd Sanya (Tam A) eiia Trung Qud'c, ndi cd dan so'chi 650.000 ngadi nhang lai c6 de'n 15 trieu khdch du lich mdi nam, dieu ndi bdt nha't la vide ffng dung rpng rdi ma QR (quick response code - ma vach ma trdn) de todn, cung ca'p dich vu, tao ndn sa tffPng tdc giffa du khdch vdi nhd cung cap dich vu, cd quan quan ly, tff giiip viec quan ly du lich dd dang ddng thdi nang cao cha't Iffdng diem dd'n

Du khach de'n phd ed thd quet ma QR dd todn, Idm thu tuc nhan phong, thay cho the len mdy bay, thay cho ve vao cffa cac cong vien giai tri Tham chi, vdi dich vu thud d td tff ldi, ngffdi thud cung chi cdn quet ma QR de vao xe va diing nd thay chide chia khoa xe thdng thadng

Mot nhffng vi du vd vide giup cd quan chffc nang quan ly de dang hdn, dd la giai quye't nhanh chong nhffng than phidn cua khdch du Ijch Sanya cd hdi ddng giam sat chd't Iffdng djch vu va xff ly than phidn Khi khdng hai long ve djch vu, chang han nha nha hang ban gia qud cao, du khach chi cdn quet ma QR ciia nha hang la hpi ddng cd the xff ly vi da cd sdn dff lieu vd gid ban dd so sanh

Kinh nghiem phdt trien du lich thong minh tai Boryeong, Hdn Quoc

Thdnh phd'Boryeong d Han Qudc cung dem de'n nhffng cau chuyen a'n tffdng vd ffng dung ma QR du lieh va ffng dung cong nghe thdng tin truyen thdng du lich Du khach dd'n Boryeong tham

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gia Id hdi chi can mang mdt ehie'c vdng tay cd ma QR la hoan toan ranh tay dd vui chdi vi cd the diing ma de tra tien dich vu, dm thdng tin Cd quan quan ly cung khdng td'n nhieu chi phi va thdi gian di tim hieu xem sd thich, nhu cau cua khdch la gi ma vln ed ke't qua chinh xac nhd nhffng ndn tang kd't nd'i (platform)

Nhieu qud'c gia trdn the' gidi da ffng dung cdng nghe tridt dd phuc vu khach du lich, tff vide dat cdc dich vu tai khdch san, nha hang, xin cap visa, mua ve may bay Mdi ddy, Tong cue Du lich Han Qud'c dd cung cap dich vu di ddng dl dang sff dung va thudn den mang ten "VisitKorea" cho ca khdch qudc td' va ndi dia

Vdi ffng dung nay, du khdch cd the du hch khap Han Qudc, dffde cung cap nhidu thdng tin hffu ich cho chuyd'n di, cdc thong tin du lich mdi nhd't, dja diem ngam canh noi dd'ng, cac qudn dn Nhffng thdng tin dffde cung cap ffng dung deu ddng tin cay, dam bao cho ke' hoach vd hdnh trinh ciia du khdch se chinh xac hdn

Tai Vi$t Nam

Thang i/2017, TP Da Nang mat ffng dung Chatbot Danang Fanstaticity giiip ngadi diing c6 the tra cffu mpi thdng tin vd du Ijch Da Ndng (dia didm, thdi tie't, chi dadng ) cCing nhidu ddn ich khde ffng dung dn nhan mpi luc, mpi ndi San pham dffde tich hdp trdn nen tang mang xa hdi Face-book va tffdng thich dade vdi didn thoai di ddng thdng minh sff dung he dieu hanh Android, lOS co ke't nd'i internet thdng qua 30, Wifi

Tai Ha Ndi, 11/01/2018, Trung tam Hoat ddng van hda khoa hpc Van Mie'u - Qud'c Tff Giam dffa vao boat ddng he thd'ng thuyet minh taddng vdi ngdn ngff tai 14 diem di tich id sff dung djch vu nay, du khdch chi cdn sff dung thie't bj dade cai dat sdn, ed the kd't nd'i vao tai nghe rat tien ldi va lifa chpn diem can thuyet minh theo nhu edu Chi phi sff dung djch vu bade ddu dddc ap dung vdi mffc 30.000 VND/khach Dich vu thdng minh, den ldi giup bao phu he't nhom khdch cd nhu edu de'p xuc vdi thdng dn ve san pham du lieh, khdng chi khach di theo doan, ma ca cae khdch le, nhidu qudc tich Qua dd, vide quang ba gia tri da dang eua di tich Van Mieu - Qud'c Tff Giam hieu qua hdn

Tid'p sau cdng cua he thdng thuyd't minh ta dpng nay, Trung tam Bao tdn Di san van hoa Thang Long - Ha Ndi daa vao boat dpng phdn mem hadng din tham quan Hoang thdnh Thdng Long Chi cdn mot dien thoai thong minh, khach tham quan cd the

60 So 9-Tho rig 5/2019

tai phan mem vd se co hadng dan vidn giiip dd kham phd Hoang Nhffng boat ddng nhd, nhffng danh da'u nhffng bffdc chuydn Idn cua du lieh Thii Dd Id sa tham gia cang sau hdn ciia cdng nghd vao phuc vu khdch du Ijeh, ma rdng hdn, chinh la phat tridn du lich thdng minh

Bdn canh dd Ha Ndi dang hoan thidn viec xay dffng phdn mem quan ly dff lieu dung chung cho nganh Du Ijeh Hien tai, Cong Thdng dn didn tff du lich Ha Ndi lai dia chi www.myhanoi.vn da hoan giao dien, hd thd'ng, tinh nang Cong Thdng dn didn tff du lich Ha Ndi bffde ddu dap ffng dffpc chffc nang lidn kd't, kd't nd'i va la dien dan giffa nha quan ly, ngffdi dan, du khdch Dac bidt bdn, ket ndi vdi cac doanh nghiep tren toan edu Cong thdng tin khdng ehi cung ca'p thdng dn ve eac tai nguydn du lich, ma eon gdi y, de xud't Ijeh trinh, ehi phi dif kie'n Khdch cung cd the tham kbdd, Iffa chpn cdc cd set lifti tni ta khdch san dd'n homestay, £m thffc, cac dja diem mua sam Hien tai, Sd Du Ijch phd'i hdp Sd Thdng tin va Truyen thdng Tap doan Buii chinh - Vien thdng Viet Nam (VNPT) xay difng ban sd vd du lich Ha Noi theo cdng nghd GIS, xay dang phan mem quan ly dff lieu chung

Ngdy 16/01/2018, Sd Du hch Ninh Binh va Vidn thdng Ninh Binh dd ky ke't thoa thuan hdp tdc trien khai md hinh du Ijch thdng minh tinh Ninh Binh Thda thuan tap trung vao mot sd'giai phap nhffxay dffng kho tich hdp dff lieu du lich, cdng thdng tin du lieh, ffng dung du hch tren di dpng, ban sddu Ijeh, hd thd'ng quan ly Iffu tni, phffdng tien hd trd thong tin du Ijch, Ddc biet, tien ich thdng minh u^g dung trdn di dpng danh cho du khach se giup du khdch dd dang tim kid'm thdng dn, tim kid'm bang gipng ndi, dich chuydn ngdn ngff, tao hch trinh ca nhan hda, tham quan 3D

Ngoai nhffng hoat ddng neu trdn, nhieu dia phffdng cdn thffc hien cung ca'p dich vu wifi cdng cdng midn phi tai cae diem du lich

Thdnh qud dat ducfc

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KINH TE

xay dffng mo binh du lieh thdng minh la mdt ta't yd'u ma Viet Nam se tidp tuc dau ta, phat tridn Mdt sd' thdnh tffu cu the co the kd den nha:

Td'c dp tang tracing ladt khach qudc te tdi Viet Nam hang nam la 30% nam qua, xe'p thff top 10 didm de'n phdt tridn nhanh nha't trdn todn the' gidi nam 2017, Nganh Du lich Viet Nam cung thu hut 15 ti USD vd'n FDI dnh tdi cudi ndm 2017, tao viec lam va thu nhdp trffc dd'p cho tren trieu ngffdi Day ciing la eon sd ma nhidu qud'c gia mong mudn dat dadc

Thanh phd Ha Ndi nam top 10 diem den cd ladng khdeb du lieh dat phong qua website tang nhanh nha't mdt nam trd lai day (vdi ty Id tdng tradng dat 261%) theo dieu tia thd'ng ke vd danh gid eua trang www.airbnb.eom Nam 2017, bd thd'ng dat phong Airbnb da vinh danh Thu Ha Ndi ditiig thff tiong danh sach "Nhffng diem den ha'p dan hang dau the' gidi" vdi ty le khdch dat phong qua trang tang ddn 261% mdt ndm Ddy la tin hidu ddng mffng du hch Ha Ndi ndi rieng va du lich Viet Nam noi chung cang bat kip thdi dai cong nghe so' Didu cung chffng td du khdch da ydn tam vd cdc ye'u td': ed sd tdng du lich; cac ngudn thdng tin md, phd bid'n va hffu ich; tinh an todn cua cdc didm dd'n tai Viet Nam

Hdu het doanh nghiep du lich da trien khai ffng dung thffdng mai dien tff d nhidu quy md va mac dp khac Ty Id khdch du hch nadc datphong trffc tuye'n tai khdch san va dat tour du lich trac mye'n dat hdn 60%; ty Id khach du lich qudc td sff dung bai dich vu dat hdn 75% Ty le khdch san, ed sd mua sam va dn ud'ng dat tieu chuan phuc vu khach du hch lap dat thiet bi cha'p nhdn the toan (POS) va cho phep khach todn khdng diing den mat sff dung djch vu dat hdn 65%

3 Giai phap phat trien du lich thdng minh tai Hoa Binh

De du Ijch Hda Binh phdt tridn vffng manh bdi canh CMCN 4.0, trade he't cdn tiep tuc thffc hidn cac giai phdp de phat tnen du Ijeh truyen thdng, bdn canh do, nd Iffc dd ffng dung nhffng tffu khoa hpc cdng nghe dd tridn khai kinh doanh du Ijch thdng minh

Trudc hi't, Hoa Binh eIn phdt trien thffdng hieu du lich eiia tinh gan vdi cac sdn pham du lich dac trffng Nang cap cd sd tdng phuc vu sinh boat chung va phuc vu phdt tridn du lieh Quy hoach, ddu df phat tiien giao thdng, thdng tin, truyen thdng, nang Iffdng, ed'p thodt nffdc, mdi trffdng dam bao

ddng bd Ddu taphat trien tang xa hpi van hoa, y td', giao due Phat tridn ddng bp, dam bao cha't ladng, hidn dai, tien nghi hd thd'ng khu, diem du lieh, ed sd lau tru, dn ud'ng, giai tri, di lai tham quan, Dac bidt, day manh phdt tiidn mang ladi tang cdng nghd hien dai, xay dffng bd dff lieu so' hda dung chung, phuc vu phdt tridn du hch thdng minh

Ddng thdi, nganh Du lich tiong nffdc cdn tap trung vao cha't ladng cha khdng chi tap trung vao so' lapng; tan dung cd hdi tff nhang nen kinh te' mdi, kenh phan phdi mdi; bao ve mdi tradng, giam thieu td'i da viec phd vd canh quan Cdn tang cadng hdp tdc de hpc hdi kinh nghidm phat tnen ff-ong qud trinh hdi nhap Sdm cai thidn he thdng tang giao thdng, dam bao an toan an mnh Chu tiong ddu ta thich dang cho quang ba Marketing didm dd'n dd du hch Hoa Binh thffc sff c6 hinh anh va thadng hieu Quan tdm phat tridn, ffng dung tidn bd khoa hpc cdng nghd vao quan Iy cung nhffhoat dpng, djch vu cua nganh Du lich (quan ly nha nadc/qudn tn kinh doanh Iff hanh, lOu tru, van chuydn khach du lich, ban hang, dn ud'ng va dich vu khac); dac biet la "quang bd xuc tidn va kinh doanh du Ijch trffc tuyd'n" phil hdp xu hadng va thoi quen cua du khach tren the' gidi

ThU hai, cdn phai phdt trien san pham du Ijch mdi, ffng dung cdng nghe hien dai vao kinh doanh Hpc tap kinh nghiem cua Fukuoka (Nhat Ban), Hoa Binh edn xdy dffng mdt sd boat dpng du Ijeh sff dung cdng nghe thffc te do, cd the ddn thudn la dd gidi thieu vd cdc diem du lich, cung cd'p tai nhffng ndi cd the tie'p cdn du khach mdt each tot nha't nhff cac san bay, bd'n tau, xe, Day Id cdch quang cao ha'p dan, vd cilng hffu hieu de cud'n hut du khdch dd'n vdi ede diem du Ijch mong mud'n

Thd ba, theo kinh nghiem ciia Trung Qudc, Han Qud'c, trdn cd sd phat trien mang Iffdi cdng nghe thdng tm hien dai, xdy dffng dffpc mang Iffdi cd sd dff lieu dung chung, Hoa Binh ed thd nghidn cffu chuydn ddi vide qudn ly du khdch ciing nha dd'p nhan cac yeu edu vd djch vu eua khdch du lieh thdng qua sff dung ma QR hay vdn tay nham gidm thieu sff phien todi va dap ffng khdch bdng mdt each nhanh nha't

Thii tu, cdc cdng ty du Ijch, Iff hanh can tan dung ldi the' eiia cupc each mang va chuyen doi md hinh doanh nghiep Can dffde dau ta va dp dung cong nghd du Ijch ddn tid'n, dac biet la cdng nghe thdng tin va vidn thdng vao kinh doanh du lieh trffc tuye'n, tham gia vdo he thd'ng phd'i cho toan edu nham phuc vu boat dpng marketing

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quang bd san pham va tham gia manh me vdo manh ddo tao nhat la van hda, nghidp vu, hffdng chudi gid tri toan cau dan du lich, cdng nghd thong dn, ngoai ngff

Thd ndm la vd vd'n dd chat Iffdng nhan Iffc du Hy vpng vdi nhffng no Iffc khdng ngffng, du Hch lich, cdn ddo tao vd phdt tnen nhan Iffc du lich cdn Hoa Binh se dat dffpc nhffng muc ddu da ddt ra: ddi ve cdca'u nganh nghe va trinh dp cao Co chid'n Trong nam 2019, Hda Binh se ddn dddc tridu Iffdt Iffdc, quy hoach, ke hoach phdt trien nhan life du khach (trong khdch qud'c te dat 403 nghin Iffdt lich phil hdp; chuan hoa nhdn Iffc du Ijch, chu trpng ngffdi), doanh ±u tii du Ijch dat 2.000 ty ddng, ddng nhan life quan ly va lao ddng ed tay nghe cao; da gdp vao sff phat trien chung cua nganh Du lieh ca dang hda phadng thffc dao tao, nang cao dan tri, day nffdc •

TAI LIEU THAM KHAO:

/ http://baochinhphu.vn/Du-licli/Bat-nhip-mo-hinh-du-lich-thong-minh/327397.vgp

2 http://baodulich net.vn/Cach-mang-cong-nghiep-40-Co-hoi-va-thach-lhuc-voi-nganh-Du-lich-09-11143.html

3.https://bvhttdl.gov.vn/hoa-binh-han-hanh-ke-hoach-ve-phal-trien-du-lich-tinh-hoa-binh-nam-2019-20190222160431372.htm

4 http://kinhtedothi.vn/mo-hinh-du-lich-thong-minh-dieni-nhan-phat-trien-nganh-kinh-te-xanh-310544.html 5 https://www.most.gov.vn/vn/tin-tuc/15525/hoa-binh-phat-trien-kinh-te—xa-hoi-dua-tren-hop-tac-quoc-te-ve-khcn.aspx

6 http://vietnamtourism.gov.vn/index.php/items/25971 7 http.V/vietnamtourism gov.vn/index.php/items/26333

Ngay nhSn bai: 13/4/2019

Ngay phan bien danh gia va siJa chita: 23/4/2019 Ngay chap nh^n dang bai: 3/5/2019 Thong tin tdc gid:

ThS VU LAN Hl/ONG Tru'dng Dal hoe Thffdng mai

DEVELOPING THE SMART TOURISM IN HOA BINH PROVINCE

• Master VU LAN HUONG Thuongmai University ABSTRACT:

This article presents the development of Hoa Binh province's tourism Smart tourism appears to be one of the inevitable achievements of Industry 4.0 In fact, modem technology has been implemented into Vietnam's tourism industry Although the smart tourism in Vietnam is in its initial development stage, it has achieved certain achivements In order to achieve the goal of becoming a spearhead economic sector as well as achieving the set economic objectives, it is necessary for Hoa Binh province's tourism sector to make more efforts in developing the smart tourism in the coming time

Keywords: Smart tourism Industry 4.0, Hoa Binh province's tourism