Tác động của các nhân tố tính cách thương hiệu đến lòng trung thành của khách hàng , nghiên cứu trường hợp thị trường điện thoại di động việt nam

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( ! 4)- 55, , , ,4* 4*- # # $%& ( 4,+ 4, ! - +, )5 -** /// ' 1 " /5* , + + # $%& (( ! 8 (( * /,, /, /,, (( , ,* + ) *4 , ,/) 5 )* )+, /// // /// !" # $ % &' R E L I A B I L I T Y BDI1 BDI2 BDI3 BDI4 BDI5 BDI6 Statistics for SCALE Mean 19.6520 "' ( )*+,- A N A L Y S I S - S C A L E (A L P H A) Mean Std Dev Cases 2.8240 3.7960 4.6760 2.9440 2.9680 2.4440 1.6060 1.8612 1.7248 1.7019 1.4723 1.3851 250.0 250.0 250.0 250.0 250.0 250.0 Variance 68.8543 Std Dev 8.2978 Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected ItemTotal Correlation 16.8280 15.8560 14.9760 16.7080 16.6840 17.2080 50.0627 43.0475 45.0356 45.3642 54.6026 53.3060 N of Variables Item-total Statistics BDI1 BDI2 BDI3 BDI4 BDI5 BDI6 Alpha if Item Deleted 7134 9148 9004 8983 5554 6739 9149 8860 8884 8889 9333 9198 Reliability Coefficients N of Cases = Alpha = 250.0 9211 N of Items = / " R E L I A B I L I T Y SEV1 SEV2 SEV3 SEV4 Statistics for SCALE Mean 19.5080 ( )!01A N A L Y S I S - S C A L E (A L P H A) Mean Std Dev Cases 5.0800 4.8400 4.4960 5.0920 1.5267 1.5440 1.7198 1.5968 250.0 250.0 250.0 250.0 Variance 27.4638 Std Dev 5.2406 Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected ItemTotal Correlation 14.4280 14.6680 15.0120 14.4160 16.2378 15.7729 15.5782 17.5612 N of Variables Item-total Statistics SEV1 SEV2 SEV3 SEV4 Alpha if Item Deleted 7229 7589 6576 5494 7710 7546 8005 8446 Reliability Coefficients N of Cases = Alpha = 250.0 8370 N of Items = !" % R E L I A B I L I T Y ABP1 ABP2 ABP3 ABP4 Statistics for SCALE Mean 20.2360 "' A N A L Y S I S ( ) * - - S C A L E (A L P H A) Mean Std Dev Cases 5.6080 4.7360 5.2120 4.6800 1.4051 1.6821 1.3823 1.6211 250.0 250.0 250.0 250.0 Variance 27.6830 Std Dev 5.2615 Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected ItemTotal Correlation 14.6280 15.5000 15.0240 15.5560 17.3269 14.5402 15.6299 17.2117 N of Variables Item-total Statistics ABP1 ABP2 ABP3 ABP4 Alpha if Item Deleted 7166 8039 9280 5831 8621 8281 7868 9148 Reliability Coefficients N of Cases = Alpha = 250.0 8834 N of Items = 8 R E L I A B I L I T Y LOY1 LOY2 LOY3 LOY4 Statistics for SCALE Mean 17.9200 % &' "' A N A L Y S I S ( )79:- S C A L E (A L P H A) Mean Std Dev Cases 5.4560 4.3840 3.6480 4.4320 1.3622 1.8401 1.8552 1.6174 250.0 250.0 250.0 250.0 Variance 27.4554 Std Dev 5.2398 Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected ItemTotal Correlation 12.4640 13.5360 14.2720 13.4880 19.4063 14.3702 14.7048 17.7288 N of Variables Item-total Statistics LOY1 LOY2 LOY3 LOY4 Alpha if Item Deleted 5161 6952 6542 5221 7700 6740 6985 7653 Reliability Coefficients N of Cases = Alpha = 250.0 7846 N of Items = # ! 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