THỊ TRƯỜNG THÔNG TIN DI ĐỘNG VIỆT NAM

Chương 2: Thị trường thông tin di động Việt Nam THỊ TRƯỜNG THÔNG TIN DI ĐỘNG VIỆT NAM    o  !"# o $%&'$ o ()*+ o , -*+ o ./0+ o 1234567 o 128.9:&;  1.-&'$+ o <$= o >?= o <==. o 1$= o @<A=.= o B>.= 2.1 TỔNG QUAN VỀ THỊ TRƯỜNG: C"DE,<)A.(50F"#GHI JHKL"&!-.&!%5"! ;&!%M6$ F!"#N6;E,D<)AO!FP  B) N!N8;!/Q)NLRS) )!!;GAE<T&'$=()U1> .&<$=D>?=D<==.6RVK .-N& & &'$=()E>W.&1$=D@<A=.=&B>.=I!- !.&)!/U1>IO6XVK N8;./Y.- 6;+ 8G&'$&5!F/;!Z6.[ \F/:56:&'$.&/5!45678 ,&5]!6)'.-+8!4Z&N^ 8# 8!YD_`(!7&Na AGRIXRGHHG38.9'.-+:&'$ 1!b5.&$%(86E,<)A 2.1.1 Tốc độ tăng trưởng (c7NFB=.=:6D!6"HXHD /42bdIT0ED!e!/;XDVfN <&N XV 42&5D<) A!-!# "& !$Z-gD!/SV)N!D-8 Chương 2: Thị trường thông tin di động Việt Nam hiSH)NjkB&P iS)Njk>.5iQ)N jkliX)Nj&Bm(iR)Nj ,6VLHHGD N!)/:<)A!7!/%XR)D Fg!48X5LXHHb12":g!!)/.& Y2^:/!T#TT<,n 6V"D4 !$Z0b:E,6;!/QSI QVKL"kbdIT0EI42$Z46"!' !/QoDVKD0#<)AD !$ZE,!7'$!(;F 06;D!/GHIGVKL". p12F+();D2 "#46&F bbD60#*/D.0 8;.&C56 q!a52$Z/+!Y/<)ApD T#,ngrs = 4ND"HHGD<AeY%XS)N!D&!6 "HXHD &5e.NcQG!6SV)N 2.1.2 Thị phần các nhà cung cấp: = .)(4N;'2N  .-N2:)$0_`(D!6 HJLHHJD$%AE<(!/<)A!-$b  Bảng 2.1:$%:&'$+!)/!/<)A STT Nhà cung cấp Số lượng thuê bao Thị phần Xếp hạng* X <$= VoH) VVK Q  >?= GH) GVSK  Q <==. GoH) oVSK X S 1$= JH) XXVGK S V @<A=.= XGH) GRVK V G B>.= HHV) HK G J mi.4D5$=j HHX) HHSK J Tổng 23.36 triệu Ghi chú:t.&r6$/=$% (Nguồn: Bộ bưu chính viễn thông, 2007) 2.1.3 Đối tượng sử dụng ^;2$Z:46D%(.N./:N ^<)A&5&"<;_)_:+E,.&.N ./u.qDu&$_*+$^-$D./0(.N./&5 &5&$6! A64.%!%Nr')DXooi>?=j&XooGi<$=jD .-N+!#<)AO!6N!%Y5&Og$ :56&%.;$g$bDF_$:D Cuv0!65D^;2$Z:6!%  D2!%()&8&*+:AE<D .- N!7!/ Q)D6%QHKb iHJLHHJj&! -* +w!7#cbDF_$:D!6(bD uDND&-D&r6Dr=(v Chương 2: Thị trường thông tin di động Việt Nam YZ46.g3D)5+E,!-*+7'8u ! -!YZ*++&5 5ND=-$ 4N:AE<(!$%.; uY!-.&cC! -YFg$&Y!c QVIVV, -&5C&8.9D:!%DFv ,b5.&C! -*++E,$+++!_() 2.1.4 Công nghệ sử dụng GSM BN x  x  x U1>iU..15=?>.=jN6;YQ "b y oHHDXRHHDXoHH>Bzb { U1>!b y | {  {  x "b y  oHH>BzD x . y $N { \IU1>i\5U1>j,N { ". x D"b y  b y ! x  { XRHH y XoHH>BzD x . y $N {  { ( x i@IU1>j }<)AD&'$=()U1>.&<$=D>?=D <==. < y  x  x U1>. y  y ( x  y ! x .5 ~  y N ~ N { 5b x $ y  x  U1>D y = •  y  { ( x 4 ~ NN y  y 4 ~ 45 ~  {  ~  x $ ~  ~  BN x  x | y  y  x  x U1>! • $ {  y  x ( ~ D4= ~  y  y WIrI .=!N ~ b€ ~  y A\5N {  y . y 4 { "$= ~ $N5 b x $ x  { | y  y  x 4 ~ <| y U1>. y ( x b { NN ~ N {  y !N x  x N x U1> x b y N ~  ~  x U1>NN ~  ~ N ~ !( x 5N {  y ( ~ N ~ " x 5N {  y  •  x  {  y 4 ~  x  x 4 ~ ! y  { $ {  ~  x b ~ $b x  y (• x  y b ~ $ y 4 ~  x  x  CDMA h5 ~ 5N ~ E>Wi=E>.$.=W=j! x rb5 x  y  • " XoVH y  ~ $ x (b x  y b x $NGH y  ~  x $ ~ N {   { (N x  ~ b• y .5 ~ 5N ~ ( • "XoRHDE>W! • ! x  x  ~  y $$ ~ $U\1 y •I‚W1D$$ ~ $  y 5 • ! • ! x !N y rb ~ N x ( ~  x N ~  y  { P. y " XooHBN x  x | y  ~  x E>W! y "b y RHH>Bzi! x  b { ƒWL@ƒWLƒ1IoVWj y XDoUBziWA1ƒ„I1EIHHRj<)A)Y &'$=()E>W.&1$=D@<A=.=&B>.=. So sánh công nghệ …!Z { E>W ~ U1> ~ N { 4N {  • E>W y ( x  • b•N!N { $bN x 4N x  y  y  "b y  y  x D ~  { b x  •  ~ N y ( x | ~ | y N ~ | ~  { b x  { ( x  x  y  ~ !( x N x  { 4 ~ "b y   • 1 ~ N x ( ~  x W>\1Db ~ . x  x ! x b.N y  . x  { E>W ~ N { ".NGIXH.b y  • E>W ~ N ~  ~ $N ~ 4N x ". x D ~ $" y  x  {  $N ~  x  • m { " { ( x . x  { E>WN• y  y $| ~ b ~ $  ~ U1>U1>= • " x $ y  ~ 4 ~ N y $b( ~ . x b y ( ~  ~ ( Chương 2: Thị trường thông tin di động Việt Nam A-!Z { E>W ~ U1> ~ N { 4N {  • < y $ {  ~  { E>WNN ~  ~  y = x $N4 { "5N {  y  ( ~ N ~  •  ~ N x ( ~ E>W y  x N ~  • 1( ~ . x  y  { rb ~ N ~  x !N x  x !( x N x E>W| ~ D { 5N ~ b x $  x >5 • DB y P( ~ DAb x N { . x 4= ~ $$ ~  ~  b { U1> 2.1.5 Các loại hình dịch vụ >nAE<!YC./0+45NYZ$b ./ Dịch vụ thoại:+u&=>nAE<!YCY; 4./00+&5DYZ$b./ • N8;h&./0N$6NA N^$&&48:03†&4*+D  &48ec%!646&N^$8/$ N!Z*+6$ • N8AN^$849-$!;AE<1  *++e!--$&*N ^& nAN^$8!Y;&!Z !-*+6$ Dịch vụ SMS:.&+‡‡CN>n‡XGH 4924('&F;48VH<A,IˆSHH<A,‰=5!: cAE< Dịch vụ dữ liệu:T+D?rDU\‚1D>>1D==vYZ $b./ • NuYnDN^e$8 48  !!-*++8 • N8=..-*+*+e$88 nmTC.)&u^E^$88D^_D8_ Dịch vụ gia tăng khác+8=D/08D5Z^  6D(uŠvU:./0+&5^5& cAE<4 2.1.6 Sự cạnh tranh bằng khuyến mãi B)/D(+/:56:EA.&8&4567AC 04567;^_;b5‹ Œw !7`"HHG^,E,<)A!- "&5<==..(]!%;0456724‰'$ ]D!(4!6F4YD_+%!b5'.&0‹>cU 1&&HHJŒD4&•/;8e!-ŽXHHK$_• /DŽGHHHH!L&48D.N+V4Zc .4•/k4&•/;8;w!- &&48&b!(&5*+'8)†m( O<==.&'8/,E,!!7•':!Z‹.(4sŒ 4&^+:um(OY04567D& Chương 2: Thị trường thông tin di động Việt Nam &5&YY;4&.2u&!!%)‹ /Œ&5.&1I•=h%!%N^,E,=/8;4( ;/=4*+Y•==ŽY•==$.=:1I •=kY1.=./$s$N!-`$_!6GH$qu/D !!-8VHK;u//48cHHH !6XGHH&&5D4&O$88XRoH!L&5!Z50) _:Y1.=2DB>.=wY_Žu u/&8;u4/ 04567D_;;&5&!/&$$qD/ !4)'Y*+,E,w64)!- $_.N./5N/5!84567&5wY Ž:YDN^!7‡!%.N6)8q'.- +:&'$ 2.1.7 Sự quản lý của nhà nước. m<A!7g$‘‘b‘‘’•D48"w".2/: /!;e4(ZO(&)/5!8 +D5c4567,&5OYZ'$g#!Z •4D64s&D;Fs$/:g$!&` ( 6DEA<)AeY5$8D2!!&804•  '.-+!;./$+'cC8# 26$:&!%;&B“ND&'$/ !;D /$8g$b'.-+D" +"DF+();Yg5D4 g$DEA;;!:F!Z/.&/ E2N00!YDNaA&AGRIXRGHHG‹E+!)/ N/`(!Ž!'INa'.-Œ!7!-rb52D +P8.9'.-T_D<`(&()(N /=!:<+muI()&!-&=P56 ! oLHHGLP,ITT<&5HVLoLHHG:T#TT_D<` (AY‡:Na Bảng 2.2:Na'.-+!)/!AGRIXRGHHG Chương 2: Thị trường thông tin di động Việt Nam STT Chỉ tiêu chất lượng dịch vụ TCN 68 -186:2006 X f.)u!-6.g$&( ≥oK  f.)u ≤VK Q '.-/i!Z'.-/0j ≥QDH S ,_r; If.)u; If.)!&/; ≤HDXK ≤HDXK V f.)u_;D.g$! ≤HDHXK G ,48+:+ ≥ooDVK J m6/:4&hE< i1 46/LXHH4&LQj ≤HDV R Bb46/:4&if.)b46/ 4&/SR4Zc!Z6$g 46/j XHHK o E+n-4& I'$+n-4&!)/ If.)u;+n-4&D6/ &(&g!-_)8.:!)/N •GHb5 S &5 ≥RHK (Nguồn: Bộ bưu chính viễn thông, 2006) 2.2 CÁC NHÀ CUNG CẤP DỊCH VỤ: 2.2.1 Vinaphone: &.g$"XooGD!6"HHGD(5E x  x <N•(! • !( { NN ~  " ~  y U\iU”U1>k\”\k”\=j y <\=D4" { ! x  ! x  ~ 4 { (5! x  ~ (5 • ! • (( ~ N x ( ~ b x N x N x  ~ ( x  ~ 5NN x $ y N x ! x D5N ~  brb5 x <\= y  x !( x ( ~ X x <N x A y  ~ !N ~  x $  ~  y ( x b x $( ~ N ~   ~ GLHHGDb•N {  x  ~ &.‹4(crŒ:( 5<\=! • ! y  Cam Kết Thương Hiệu VinaPhone • 46.&&'$8$a&+E,;'.-  '&8!83<\=.&! !g5:N ^ • 46rb52 )! &-$CD^Y.-D C/E,<\=;4&D&N&. ! Chương 2: Thị trường thông tin di động Việt Nam B)/<$=Y485,9 triệu thuê baoD3000 trạm$Y$:Y N8GSO&:<)A 2.2.2 Mobifone (5(!i<=>.==.=1==$5I<>1j .&)$A&;/2g$!&T_<`( <)i<A\j,-&.g$&&5XGHS"XooQD<>1!7# &)$!%N4+E,U1>oHHLXRHH; )>•=D!'24#!%:&E,<)A h[2/!_:>•=.&F646rb52D$Z /.;&Z4'$+;E,Y()D4•g N6)!/&4+E,()GSM 900/1800N &  A&5XoHV"XooVD(5(!!749B-$!-$ 4iTjY).2•XH";g$!&m=4L4 i+5!Zj,b5.&C-$!-$4Y)8 '/<)A(-$!-$4TD>•=!7 :!-.2u!Zrb52Dg&/.;& '$+E,!%N/<)AD!Y.& D()D4) 8.9D4D!&/b.2 1XS"$Z&#&D>•=Y48 6 triệuND 2.500/$Y&4.200*&D!/.9^) 15.000!Z .†N& i_!6QXLQLHHJj>•=)!'$N40 +"&)_./ ,w(bN:>•=.&483000 người A"HHVD>•=!-N^0u.&‹Mạng điện thoại di động được ưa thích nhất năm 2005Œ@$F&‹Thương hiệu mạnh Việt Nam 2005Œm6<)AF 2.2.3 Viettel (  5  ,)  /    !  <==.  i<==.  >.=j  !-  &  .g$  &5 QXLVLHHD2(5<`(Pb!i<==.j<;+N #&AE<!&!%<)AD<==.>.=.(2/ &N$.&C+N&!%,Y4(O.&2N$Ž Chương 2: Thị trường thông tin di động Việt Nam ()&•.&2/6.94D'Z&•7 %:4& <;.‹B75Y=:/ŒD<==.>.=$s$4& !-.2u./0+E,$^-$;#_&_ :c4&1Y!:<==.!7$:& NŽ 0F<==.>.=4(4s/0;/U1>4 +8'1D<==.>.=w‹$:YŒ4N &:0#4‡$u3'!/.9•!ZN^Y •/<==.>.=`&D4‡$u>b 4w'uD464&!r(!&/<==. >.=.&);:/!&5†cXVIQHK;/ !U1>4k!_;w)i_=.4G b55cb5!%Nj  JHHJD= 4N_F N2!-/ !.NTT_<`(D_ X<==.>.= i6,9 triệu thuê baoj<==.>.=w6$+4“!_  ^$:Y_!6 JHHJ;5000 trạm$YN&   2.2.4 Sphone 1$=.&N)+/–)/!E>Wb –)/!E>W!&E;!b5.&$%;)6 b!)/!E>W b–)/!E>W/!='5Fg!"49 /! HQHHVGRQASX1#m6/&–%&$ B _>'$&5RLoLHHX ,b5.&2-$C1\;(51hEi!-&.g$/1$= &N1m=.=DhU@.=D&EW@.=j= 0FB-$!B-$miT—T=$=j '$+!)/!(56 !&+ "  *  +  (  )  E>W  HHH  —  Xr  N  $/    &     N!E>We!-#)_:()&5 /6)!/uD !5C.)D (' $:6!% .&"!&/&D! Chương 2: Thị trường thông tin di động Việt Nam !-*++"(%6D5g$ ƒ== !D=256v A&4:b6.g$/&'$+ E,Ž!'6.g$/.;&4+UUN)  /CDMA 2000-1x6.g$/.;&46!%   N)+/–)/!E>W.&1I•=,b5.&/ !)/!& *+()E>Wi=E>.$.= W=j.%!%NYŽ/<)AE>Wi=E>.$.=W= I,5g$$b=7j.&()N6YŽN` ( 6c"XooV = 4N;':1I•=D_!6&5JLoLHHJN_ .•:/!&5!7!/ 3 triệuO_NVcD1I •=!7$ZNX)N; m(Og$&)4&'$+"N ()E>WD"D1I•=!7!/YY;D./ .2u^ cSLHHJ!65D;)‡Y;5C.)E TVHDETSHH&E•$^6!% €1T= €IVVHD1I•=!7/0F5g$ƒ==&&;;F ;/ 9LHHJD&./b+4&=) g ));:1I•=!7!&/!N&  2.2.5 EVNtelecom (5(<`(,).2.&&N/!.g$2   (  5  ,)  .2  <)  D  !-  &  .g$  =  56  !   QRHLAhLTh,&5RLJLXooV:TA"h-NP 6 @<A=.=   +'$4&+N4NN;&  6i@Ih=jD+<ƒ\XJoD+!)/ !5 i@I=.jD +!)/ !4(b5i@IjD+!)/!O i@I\=jD+!)/!i@I>.=j+ƒ==i@IA@j >/!)/!@I>.=:@<A=.=_F‡& "HHG_!65D N!:@<A=.=!7!/ 1,6 triệu>/@<A=.=*+() CDMA 2000 1X tần số 450 MHz. Chương 2: Thị trường thông tin di động Việt Nam <;1.000 trạm BTSD/E>W:@<A=.=Y48"!88 .-/;Q)N&'$+/GSLGSO& $ N8;,Z!88'.-+&48"!$F:)  D"HHJD@<A=.=eYN48XHHH/T1;48" !$F!-NVHHHHHHN&!Y46/# !/6$= …!Z:) T1.&^$:YNSH4L/&2$b /T1N!&GSLGSO&$ Dr ;b5)D r7.&#!88@<A=.=Y!:48"'$+7 4Z 8 ^ cq r r(,Ž  )D / E>W SVH>z :@<A =.=•64)4.;$_!%DN&+'$D_ -$;u! - @<A=.=!7&!'$++!)/ ! 4(b5@I8;&8k+,E,^@I\=8; &8k+,E,& @I>.=8;&8&+ UU‡D+5g$ƒ== !@<IE•A&D@<A =.=we6$+'$ +"4<= 1>1D‚4=D>>1D’W\D> =iuŠjDT4 i/jD& Y+Y<\Ai/N8jD•.5 A=v =(A5`>/T3—! @<A=.=6p N)/:@<A=.=DoHK.&N8&%XHHK  N!"49!.&N2&!/!N/Œ =(T3D@<A=.=!/!- !"#'&C .&YC;!6.-D‡!q&$b4q! •  2.2.6 HT Mobile B>.=.&N):/!)/!:2E>WHHH !Z41!b5.&$%;)2&5 N2E2-$!-$4>EWHHH U'5$s$!%U'5$s$!% SVVLU\Tm6/&!%'$ &5S"HHV A&!%\_<)A(5$%`(B&AiBj\_; &B=.=i<=j1&.iBj  !%GVVDo)€1E h[2/!Mb52D$Z&/!/`(! &+"*+()CDMA2000, dải tần 800 MHz N.7<)A'$+/&+" 4N/E,?rD58C.)Du!& 6 +4(b5D!-2!9:'$Ya5&$^-$ ;.g)& [...]...Chương 2: Thị trường thông tin di động Việt Nam Mạng di động công nghệ CDMA - HT Mobile (092) chính thức ra mắt vào ngày 15/01/2007, Tính đến thời điểm hiện tại, nhà cung cấp này đã có hơn 800 trạm BTS và về khung giá cước, HT Mobile được đánh giá là mạng di động có giá cước rẻ nhất hiện nay, mức cước trả trước trung bình thấp hơn các mạng khác là 1535% Chương 2: Thị trường thông tin di động Việt Nam . Chương 2: Thị trường thông tin di động Việt Nam THỊ TRƯỜNG THÔNG TIN DI ĐỘNG VIỆT NAM  . !$Z-gD!/SV)N!D-8 Chương 2: Thị trường thông tin di động Việt Nam hiSH)NjkB&P iS)Njk>.5iQ)N