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APPLE INC PRESENTATION MEMBERS OF “APPLES TEAM” INTRODUCTION ABOUT THE COMPANY INTRODUCTION ABOUT THE OWNER COMPANY PROFILE FINANCE AND ACHIEVEMENTS LOGO AND LEADERSHIP COMPETITORS MISSION AND VISION SWOT ANALYSIS INTRODUCTION ABOUT THE COMPANY Apple is an American multinational technology company Headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services It is considered one of the Big Four technology companies, alongside Amazon, Google, and Microsoft INTRODUCTION ABOUT THE COMPANY The company's hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch,…Apple's software includes the mac OS X and IOS operating Systems …Its online services include the iTunes Store, the iOS App Store and iCloud Other services include Apple Store, Genius Bar, AppleCare,… Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell Wozniak's Apple I personal computer, though Wayne sold his share back within 12 days Nowadays, Apple is the world's largest technology company by revenue and one of the world's most valuable companies INTRODUCTION ABOUT THE OWNER Name: Steven Paul Jobs (Steve Jobs) Co-Founder/CEO/Director 19761996 Born: 1955, Los Altos, California, USA Death: 2011 (Age: 56) -College dropout -Perfectionist -Founded company with Steve Wozniak INTRODUCTION ABOUT THE OWNER “Innovation distinguishes between a leader and a follower” Steve Jobs “If you are working on something exciting that you really care about, you don’t have to be pushed The vision pulls you.” Steve Jobs COMPANY PROFILE Name Apple Inc Current Profile Apple Incorporated Former CEO Steve Jobs New CEO Tim Cook Revenue 265,595 billion USD (2018) Area served Worldwide Headquarter Apple Campus, Cupertino, California, United States Total number of employees 132,000 full-time employees COMPANY PROFILE SHAREHOLDERS Other institutional 32.76% Mutual fund holders 28.90% Individual stakeholders 1.09% PRODUCTS Macintosh , IPod, iPhone, iPad, Apple Watch, Apple TV Service segment growth Apple’s service segment has now become the only Apple cash mine behind the iPhone The "Other products" segment growth The "Other products" segment became a prominent segment for Apple in 2018 COMPETITORS Apple Inc competitors in Computers Apple Inc competitors in Smartphones Apple Inc competitors in iPads SWOT ANALYSIS Apple’s Strengths: Most valuable brand 2.Globally Iconic 3.Top Technology 4.Brand Of Choice Proficient Research 6.Sustainability made Possible through Liam 7.Expansion in services Apple’s Weaknesses: 1.High Priced Products 2.Limited advertisement & promotions 3.Entering into area of noncompetency 4.Incompatibility With Other Software Apple’s Opportunities: Consistent Customer Growth Qualified Professionals Expansive Distribution Network Lack of Green Technology Smart Wearable Technology Utilize Artificial intelligence Apple’s Threats 1.Coronavirus Outbreak 2.Apple Bullied By Counterfeits 3.Increasing Competition 4.Market Penetration 5.China Tariffs 6.Lawsuits 7.Backdoor Mechanism Q and A What makes Apple become the most valuable company? Answer : There are many reasons that make Apple successful include their quality products, innovative designs or maybe their manage strategies but we found out main reasons, especially in recent years that make Apple truly stand-out and be ranked in the most valuable incorporation: Firstly, the iPhone version upgrade 2018 was a successful year of Apple Apple that they marked the historic milestone $1 trillion valuable company and launched the iPhone X which also costed 1000$ This iPhone increased the revenue to that goal Secondly, Apple’s service segment has now become the only cash mine behind the iPhone Finally, thanks to strong demand for the “Other products” especially Apple Watch and AirPods, Apple deserves to be at the top What does the Apple logo mean? Answer : “An apple, but with a bite taken out of it.” The bitten apple is a sign for the “promise of knowledge” that an Apple user may gain from the product Who is the biggest competitor of APPLE? Why? Answer: SAMSUNG Because Samsung is one of the most formidable competitors of Apple in the smartphone market, Samsung is now better known for its galaxy smartphones The large screen smartphone device has grown to become one of the most favourite smartphones of a very large user segment Moreover, lower prices are making Galaxy an attractive options against Samsung Apart from that Samsung produces computer peripherals Even if Apple is making a lot of money from its iPhone sales (141 Billion USD in 2017), Samsung is ruling the smartphone market with its largest market share ... prominent segment for Apple in 2018 7 COMPETITORS Apple Inc competitors in Computers Apple Inc competitors in Smartphones Apple Inc competitors in iPads SWOT ANALYSIS Apple s Strengths: Most... products” especially Apple Watch and AirPods, Apple deserves to be at the top 2 What does the Apple logo mean? Answer : “An apple, but with a bite taken out of it.” The bitten apple is a sign for... COMPANY PROFILE Name Apple Inc Current Profile Apple Incorporated Former CEO Steve Jobs New CEO Tim Cook Revenue 265,595 billion USD (2018) Area served Worldwide Headquarter Apple Campus, Cupertino,