The company's hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch,…Apple's so
Trang 1APPLE INC.
PRESENTATION
Hi lecturer , hi everyone My name is …from
“….team” I’m glad for this opportunity to talk to everyone Yeah ,I think everybody know Iphone, right? But maybe you don't know which company created it So that's reason i'm here Today i'll represent my team to show you something about Apple incorporated And now
we have 8 points about this company like :
1 Introduction about the company
2 Introduction about the owner
3 Company profile
4.LOGO and leadership
5 Mission and vision
6 Finance and achievements
7.Competitors
8.SWOT Analysis
Trang 21 INTRODUCTION ABOUT THE COMPANY
Apple is an American multinational technology company Headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services It is considered one of the Big Four technology companies, alongside Amazon, Google, and Microsoft
The company's hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch,…Apple's software includes the macOS X and IOS operating Systems …Its online services include the iTunes Store, the iOS App Store and iCloud Other services include Apple Store, Genius Bar, AppleCare,…
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell Wozniak's Apple I personal computer, though Wayne sold his share back within 12 days
Trang 3Nowadays, Apple is the world's largest technology company by revenue and one of the world's most valuable companies
2 INTRODUCTION ABOUT THE OWNER.
Steve Jobs
His full name is Steven Paul Jobs He is Co-Founder/CEO/Director from 1976 to 1996 He was born in 1955 in California, USA He passed away in
2011 at 56 years old He droped out of Reed college in
1972 Founded company with Steve Wozniak He is a Perfectionist and has many classic maxims like :
“Innovation distinguishes between a leader and a follower” Steve Jobs
“If you are working on something exciting that you really care about, you don’t have to be pushed The vision pulls you.” Steve Jobs
From a nameless company, Apple is now a well-known brand in the tech world and admired by its ingenious
Trang 4business strategy, design innovation, and always bring
products that satisfy consumers.
3 COMPANY PROFILE
Apple is well known for its size and
revenues
The company employs 123,000 full-time employees and maintains 504 retail stores in 24 countries as of 2018 In
2019, the workforce increases in 137,000 employees
PRODUCTS
Today products of apple include:
Macintosh , Ipod, iPhone, iPad, Apple Watch, Apple TV etc
Yeah now another member of my team will continue next contents She is Thi, Hi Thi go on
4 LOGO AND LEADERSHIP
a LOGO
According to Steve Jobs, the company's name was inspired by his visit to an apple farm while on a fruitarian
Trang 5diet Jobs thought the name "Apple" was "fun, spirited and not in’timidating"
“An apple, but with a bite taken out of it.”
The bitten apple is a sign for the “promise of knowledge” that an Apple user may gain from the product
b LEADERSHIP
Timothy Cook
CEO (2011-present)
Previously VP Corporate Materials for Compaq Computer Corp
COO for Intelligent Electronics
5 MISSION AND VISION
MISSION STATEMENT: “Apple is commited to
bringing the best user experience to its customers through its innovative hardware, software, and service.”
VISION STATEMENT: “We believe that we are on the
face of the earth to make great product and that’s not changing.”
6 FINANCE AND ACHIEVEMENTS
Trang 6Apple’s worldwide annual revenue totaled in $265 billion for the 2018 (source: Wikipedia) fiscal year Apple is the world's largest technology company by revenue and one of the world's most valuable companies
It is also the world's third-largest mobile phone manufacturer after Samsung and Huawei In August
2018, Apple became the first public U.S company to be valued at over $1 trillion As of January 2018, more than 1.3 billion Apple products are actively in use worldwide The company also has a high level of brand loyalty and
is ranked as the world's most valuable brand in 2019
There are 3 main reasons that make Apple stand-out in recent years:
1 The evolution of the iPhone
The first iPhone appeared in 2007 and it also changed the destiny of Apple In 10 years, Apple has moved from a mainframe company to a trillion $ huge business with 137.000 full-time employees, operating around the globe The innovation version iPhone X marked the historic milestone also costs 1.000$
2 Service segment growth
Trang 7Apple's service segment including App Store, Apple Pay, iTunes, iCloud, has now become the only Apple cash mine behind the iPhone 2019 has been the most successful year of service in Apple history, in its third-quarter, Apple achieved a record revenue of 53.8 billion USD
3 The "Other products" segment growth
The "Other products" segment including Apple Watch, Apple TV set-tops, headphones, iPods, HomePods and accessories became a prominent segment for Apple in
2018 Thanks to strong demand for Apple Watch and AirPods In this segment, revenue increased by 37% to 3.74 billion USD in the June quarter (3rd fiscal quarter)
7 COMPETITORS
Competitors of Apple (Competitor analysis of Apple)
This article aims to explore the main competitors of Apple in different markets Apple Inc is an American multinational technology giant, founded in 1976 by Steve Jobs, Steve, Wozniak, and Ronald Wayne It is headquartered in California, the USA
Trang 8Who are the main competitors of Apple in the smartphone market?
As of October 2019, Apple is second largest smartphone company in the world with 22.09% global market share However, it faces a number of powerful competitors in its global smartphone markets According to StatCounter (2019), the main competitors and their global market shares are as follows:
Samsung: 31.49%
Huawei: 10.02%
Xiaomi: 7.79%
Oppo: 4.1%
Others: 3.27%
8 SWOT ANALYSIS
Apple’s Strengths:
1. Most valuable brand – Apple is ranked # 1 for the
7th consecutive year by Interbrand – with a brand value of $234 billion
Trang 92. Globally Iconic – Apple is one of the most reliable
company when it comes to personalized advanced computers and smart technology devices It has millions of loyal customers with steady increment
Apple’s Weaknesses:
1 High Priced Products – Apple’s products can be
considered a luxury due to their premium prices The products are priced for middle and high-income consumers Low-Income consumers can’t simply afford Apple products Due to their premium pricing, only middle or high-class individuals can afford their products
2 Limited advertisement & promotions – Apple has
solidified their grounds by establishing loyal customers, even with limited advertising resources Apple marketing relies heavily on its iconic and flagship retail stores Because of their success, Apple does not feel the need to have excessive spending towards advertisement in comparison to
other big brands such as P&G, Coca Cola and Samsung technology.
Trang 10Apple’s Opportunities:
1. Consistent Customer Growth – Apple has been
dominating the technology sector for years now They provide top quality and cutting-edge technology that offers a breakthrough in customer experience Their customer retention rate of 92% is phenomenal Apple can always rely on the power of the internet for future opportunities to gain new customers and form new alliances
2 Qualified Professionals – Apple’s researchers,
developers, and product specialists are a team of highly qualified professionals that have years of experience in branding consumer products With the expansion of their team, Apple can continuously build new opportunities
………
Apple’s Threats:
1. Coronavirus Outbreak – Apple is highly
dependent on China for its manufacturing and supply
chain In addition, about 17 % of its $260 billion in
Trang 11revenue come from China The coronavirus outbreak has significantly affected and may continue to
fiscal year 2020
2 Apple Bullied By Counterfeits – Apple has
become vulnerable to third world countries illegally utilizing the brand image to sell counterfeit products The illegal dealers sell Apple counterfeit products at the same value as an original Apple product Counterfeit products can make potential customers believe that it is a product made by Apple with low quality big news can result in negative reviews
and bad publicity for the company.
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That’s all our presentation If you have any questions Plz comment or raisehand We will answer every question
THANKS SO MUCH FOR WATCHING!!!