Nghiên cứu về Vietjet Air

LOGO PRICE DISCRIMINATION OF VIETJET AIR CONTENT CONTENT SUMMARY THE THEORY OF PRICE DISCRIMINATION PRICE POLICY IN VIETJET AIR APPLY THE PRICE DISCRIMINATION THEORY OF VIETJET AIR THE PRICE DISCRIMINATION CONTENT THEORY Price Discrimination For discrimination to conditions must exist: be successful, three The firm has market power The firm is capable of identifying different groups of consumers Resa

LOGO PRICE DISCRIMINATION OF VIETJET AIR CONTENT CONTENT SUMMARY THE THEORY OF PRICE DISCRIMINATION PRICE POLICY IN VIETJET AIR APPLY THE PRICE DISCRIMINATION THEORY OF VIETJET AIR THE PRICE DISCRIMINATION CONTENT THEORY Price Discrimination For discrimination to conditions must exist: be successful, three The firm has market power The firm is capable of identifying different groups of consumers Resale of the good or service must be prohibited THE PRICE DISCRIMINATION CONTENT THEORY Price Discrimination Selling different units of output at different prices is called price discrimination First-Degree Each customers gets his individual price Second-Degree Third-Degree Different combination of price and quantities Distinguish different groups of customers to their characteristics THE PRICE DISCRIMINATION CONTENT THEORY CANNOT observe the willingness to pay First-Degree Each customers gets his individual price CAN observe the willingness to pay Second-Degree Third-Degree Different combination of price and quantities Distinguish different groups of customers to their characteristics PRICE POLICY IN VIETJETAIR Vietjet Air has three kinds of ticket:  Promotion  ECO  SkyBoss Promo  Change time and day before the flight day is days  Do not change name  Do not change itinerary  Non-refundable tickets  Non-refundable fee if customers come late  Free 7kg carry luggage www.themegallery.com ECO  Change time and day before the flight day is days  Do not change itinerary  Non-refundable tickets  Non-refundable fee if customers come late  Free 7kg carry luggage SkyBoss  Change time and day before the flight day is days  The best seats  Free using VIP waiting room  Priority check-in procedures  Free meals and drinks on flights  Free 30kg carry luggage  Private car transfer to the aircraft without using telescopic  Tickets may be reserved up to 90 days with the rates specified APPLY THE PRICE DISCRIMINATION CONTENT THEORY OF VIETJETAIR Price Discrimination In domestic airlines market, there are three Airline companies:  Vietnam Airlines  Jetstar Pacific Airlines  Vietjet Air Vietjet Air has market power APPLY THE PRICE DISCRIMINATION THEORY OF VIETJETAIR  Change time and day before the flight day is days  Do not change name  Do not change itinerary  Non-refundable tickets  Non-refundable fee if customers come late  Free 7kg carry luggage Promo  Change time and day before the flight day is days  The best seats  Free using VIP waiting room  Priority check-in procedures  Free meals and drinks on flights  Free 30kg carry luggage  Private car transfer to the aircraft without using telescopic  Tickets may be reserved up to 90 days with the rates specified SkyBoss APPLY THE PRICE DISCRIMINATION THEORY OF VIETJETAIR  Change time and day  Change time and day before the flight day is days before the flight day  The best seats is days  Free using VIP waiting room  Do not change  Priority check-in procedures  Free meals and drinks on itinerary flights  Non-refundable  Free 30kg carry luggage tickets  Non-refundable fee if  Private car transfer to the aircraft without using customers come late telescopic  Free 7kg carry  Tickets may be reserved up luggage to 90 days with the rates specified ECO SkyBoss APPLY THE PRICE DISCRIMINATION CONTENT THEORY OF VIETJETAIR  Second-degree price discrimination between Skyboss and ECO/Promo tickets LOGO Thanks for your listening!