Face2face là giáo trình tiếng Anh có nhiều cấp độ thích hợp cho từng đối tượng học khác nhau. Face2face advanced student''s book là cuốn giáo trình học tiếng Anh giao tiếp cho người học ở trình độ nâng cao, không chỉ giao tiếp, giáo trình này còn rèn luyện tích hợp các kỹ năng cho người học. Trong phần 2 này gồm những bài học về các chủ đề như: ask the public, laying down the law, what''s stopping you, cash,... Mời các bạn cùng xem và tham khảo.
with cD-FtoM Advanced Student's Book Ci Ask the public A curious science QUICKREVIEW to talk aboutwotk:dead'en4deadlines: Workin pairs.Usethesewords/phrases a pittance.A Have run-of-the-nillthigh-poweredt flexibleiperk;demanding;pay Iworked.-.you evethada high-powercdjob? B Yes, onesummer Vocabutarywordswith differentbut retatedmeanings Crammar formalandinformal waysof comparing Reviewworkexpressions Reading andVocabulary quirky / kw3rki/ddj unusual in way anatkactiveandinleresting -.-.:/- r , i,/ r ,r, /J r !i r _ a) Somescientistsspecialisein researching quirky human behaviour what kind of hunran behavioff in th€ picture you tbink is betug investtated? b) Read e$racts A C and lnalch them to headings l-3 Brcaking the rules lhe poNer of lhe subconscious c) Read the extucts ngain Tick the true s€ntences.Co ect the lalse ones The ailn ofTrinkhaus! res.arch \as to itr\estig:te the belialiour ol Some o[ lh{: supennarket chcats tound a $av of avoiding tlic ten itens or le$'ei rule rinldaus believesthat s(lneD vaD drivers drive faster thaD mcD on a Dutch pslchologisrs carde.l out an elperiment Lrsingprotessorsan.l football hooligans Both thc Dulch and r\rnedcan researchprole rhat people are hclped by positive thiL'tking The xorld! tunnies{ ioke s'as one It is possible thaLcertain sounds rnake people look and feel cheertul d) which ofthe pieces of research did you lind the most interesting? $'hy? JOHN TRINIGUS, of rhe Zicklin School of Busin€ss,studies ordinary p€opl€ goinil about their everyday lives On€ of his sp€cialitiesis the strdy of dishon€st or anti-social b€luviour In lris 25 vcan ol research,onc group oi pcoplc has conlc to stand out as decidediy mofe likely than othcrs to push boundaries.These arc not djsaffecte{]teenagerl or noisy football supporterl Th€y are women van oDvert TrinkhauYs linding is perhaps bert illultrated by his extensive work secretlymonitoring a supenDarkett 'ten items or felcer' checkout over a period of nine ],'ears.r\s lnany of us have se€n for ourselv€s,'Iiinkhaus found that somc shoppcrs using this lanc oftcn had somev"hatmor€ ilcms lhan lhcy should ln iheir baslct' somc cunningly placcd their items in groups of len and paid for each group separatcll He found that a very hiSh p(rportnrn ot these supermarket lane cheats sere femile van drivers Furthermore, he has shown that a good deal more r4'omenthan men van clrivers break the sp€edlintt, $rhich he suspectsis becaus€they may have an unconsclous need to out-do bchaviour assoclatcd rvith mcn TWO RECINT studiesharc suggcstcdthat 'nost people are totall)" unawarc of thcir reaso'rslin behaving a! they In l99lt trro Dutch plychologirts aslicd half a gmup ot volurrteersto c$y out a limple rnental exercne thi't involved imagining the mincisetof a typical university professor the other half imagined a football hooligan All then had to answ€r solne generalknowl€d8e qucstions.Thc pcoplc ln the prof€ssor group got l4t/o morc ans$'crs.orrcct, dcspilc thc tacr thal lhcrc llas barely any difference in their actual lcvcl oi 6A HelpwithGrammar Se Preview, p55 (], Iocusing on the body rathef than lhc min.l, relearchersat Ne*'York Unjlersjq askedone Sroup ol volunteersto a nrelltal task involving w(trds relating to old age,such lts 'wrinkl€d' and 'grq,' A secondgroup were shown words un.elated to old ag€.th€ res€archersthen said ihe experim€nt \!as orer and s€cretlyrecordecl th€ time each participant took to wilk down the long hail$?y to the exit Thosc wilh old agc on thcir nlnd took significaDtly longcr lo walk down thc So 1t se€nrrthat if p€oplc had marglnally more tinre tu thlnl about whal lhcy had to clo, it would heD thc'n p€rtoml cithcr better (r worlel) than normal at bolh nrental and Phvsicalta1ks ' , , - v w ' , u r eb f i t r s l l A s s o o a t i ofno r , h a ^ / , , ^ - ^ ) c , e n c ew e m i n j e d , r h o r r h e ; ; ; ; ; s ;',unrret ,-"'d(emenr or €.kperimentInvotvedpeoDt ioke thF tr'-'" FoRMAL a) Look at thc highlighted{'ords/phrasesh rhe extracts.$hich (pink or blue) indicite N)a big difference?b) a }yords/phrases small diflereD(c? INFORMAL b) Look at the infonnal wordtphrases in bold in these statemenrs $ihich indicate a) a l,ig difference? b) a snall difference? u | ', DFI:to - o d " r D " o pe loads nore tinr€by rslnCthe i o;;'.-' r;;;iilA;;t'l i.-Y:1g€jn - '- ' '( I t h i n k t h ed l c k j o k ei s m i l e sf u n n i etrh e nt h e o t h e f s -ir "ii"yiii " " onoF,,, ,hd, I ^"1.!",r',1, 1110 Some rlltornal phrasesqirh nor ds N can shoq'bjg diftcrenccs: Clrr.riirg in d srydlnathet lsn't hauhearlJ/ah!-^herc nedt ds a,[l'so.idi rsdri]tr.g tu, fdsr -!j)c.dr8 rs ,r } xob SorneLr orDal phrasessirh llc rrf (s can shonvery sfrall difiererces: On .gmrtt l.fcl oJ i"k]lgc,r wds pr€rt:t ucltlnore ot IesVnuclr thr sanr as thc ortrcrs.Th|lt ttos hardlt tlnJ Ai.lFren.t c) Chcckin @ rhei''ore5 onrodw;b;;ie"#;:fl;,Xil ff#;l[j,";|,, ifl:ril:;.rrr ffifi[i::fiilff"L-ni:: r.," pr3l a) Completcthesesentcnceswith your olvn ide^s I earning languagcsis marginall) inore chatlcngmg a aft'a good dcal lasrer th.rn i s s i g n i t i c a D t ll]e s ss a f et l a n is decid€dl,vnore srylisl than afe soneNhat less dang€rousthan i s d i s L i D c t LL)e s sh e a l t h vl h a n is barely ant more exp.-nsjle thdn b) work in pairs Compare sentences.Do you agree {ith your partner's sentenccs? m#fi***$#w a) Makc comparisons with these words/pluases ancl the adjectives in blackets Use informal words/phrases ftom 2b) ##-#ffi teenagers/elderllpeople/ (selfish) Ieenaqersare way nare selfkhthan elderlypeaple eating at home/ealingn a restaurant (lun) gomg to l\'ork/going to school Giring) a being nraraed/beingsingle (goo.l for vour healrh) s havnrg a barMuying a shotrer (relaxing) may exprd,n why rhe,ound i;:;Jff;:,ilXl"ool#l b) work in groups Say your s€ntences.Do you agree? why?A\rht not? HelpwitfiVocabulary sonicrDcs onc r\od cu hd\c (r' rl|)]flrl) (lillc||fl ]rtinifgs I.dD!Dl]l ont/lr train tr roi Jlo'rD ldr sJr.n.rrrsrolrrin ro1) r1,s-\.lDlogv Somcrinics orlc\\ordcrr lrr\c d ll((fl frcrnlngs br( thc mfaning5 a|1: fclatc.l:I l,f nfdrJ,f ifns ro.i.r)L11 |r3 t,l.l]on ffi a) I ook at thc {ortls in bold nr A \larch then to th delidftns in B l ihe wanted ro put on oaa sockseveryd.y I t w a so d d t h a r h e d i d n l p h o n e B a) rtrangeor !nexpe.ted sweet i'lis daughters reaLty Da* cho.olate isnt sweet enoughfor me Theyhoppedo!t of the top of her swe.t-"r He s alrlaystop of the class l-istening af!dv$cabN.i!ary # t h e h i g h e spt o n t o r p a r ti n d i s t a n coer q u a l i t yt o p clawl a hedge chickeiwire glamorousty patrol a stuffedtoy a p€bble wlnd up riusratorpe.rtiar c) Look ar thcse phrascs All 1hc lyords in bold are rriated ir mcaning ['b^t vou think is the general meannrg of each group? I : a s lisrcD to tour lriends b) lalliirg abour srr.tige behaliour which stor) docs rhc piclure illustratel a branch of a trcc; a branch ol r brrk: a branth ol scrncc fccl flat: a flai piccc oI La[cl;this LeLronerltis flat hrrr: a break lor cotfcc: trreak r wndcur trreak Llrt hr plain prpcr: plain looc| a platu tacc h.a1y naftict a hear"l coaL:a heary slecper pll2 d) Chcck c) Iistcn ag.rh Complete thcs€ sunnrancs usirlg orle \\'ord dp ? l r , l l r nr l r ' - r rss i r hq o r r l l r o | n6 i , o r b o \\i'ha.l snor hcrc rt Lhewecheml I finrl shocs mucir moLe conrlorLtble Lhrrr lrrtls l.l prcti:r r clrfcr to r partLrncd drL \Vhcrc ar vou itoing Lof \ r l r l i c t x l l i c d b o r l t h r n r i n \ h o r L l r i ) s g c l so r r i r l l r c cn.l0l e) the hlghestparr r) |re most sLr.cesstuL ti) Nl,llch these general nrcaDnrgst0 thc fairc o{ lrords nr 6a) checL lhe neaninss of thcse {1)rds/prIrases r a) \TIrini hrd to frc((.t her finn rh Lbir,i b ) \ V I n r h c s p c r l i c fl L r l , f c l l \ ' i , rr i n r t h c ! b b L r sc r r i r f o u l l d) charming,attractive LraMgLr c,f Lrig i,,sui L h N tN L l d | ] b u ! i l LllL t rrL l ct coLpdtr)l b) \\i'rk h piirs Think of five rnorc sentenccsusnrgNords from 6a) b) ilc rh!i\.s \allis up rill do\n looliinsfor rhc tLrlLcl aDd 6c) T h c o u | l c o n t l , l m l t L ' s dr o lif ut rhcif irtthf b ) T h c o r h c r t N s s c [ g r sa l \ ! i \ s a K i r h d r i n h sh b l l r l ( g i i l ollc.ts so thrl 5h rnd h.f fdcn(Ls.Nn rh.nl b) \h frcr.fs ro \\.rr d] \rhich ot this beha\ioN d fitr.l rhc quirldestl )ou ,fta €;tr \ l r l , r o t o , ,t l n u r r r - r r rL l r l ' r r " l l r r r r ' , 1, ,, r r L n ' , s ' n \ n L s c i l l c s c r d c J s! r \ o u r lood dp rrrincs mNsirnnrs h)thnr! pcls oalclling a)\\b* in s(rps rrlk rbo(t rhcpcoptein s .{sk foilo\\'npquestions l'1ybrothefalwiyseats.erealwltholt anynr lk on lt b) Tcll rh€ cl.rss ibo(r (he unusual behaviour I'our group discussed But is it ethical? QUICKREVIEW O for thesewordsi write two phGses sweetiodd;plain;heavyt flat.Wotk in pairsandconpareyourphrases: A sweetcoffeeB a sweetsmile Vocabularywordpans Crammar positionof adverbiats Reviewwordswith differentbut felatedrneanings pairs Vocabulary word a) Tick the phrases in bold that you knorv Check new phrasesin tli',*:* pl32 r a Do you walch much TVI B Not reall)'.I cantake it or A Do you everbuy things online? B Yes,on rnd off A Do Iou rhink ad canpaigns aroundal the momert are B Sone aft:,bul somearea bit hit and whcn you go to lhe supernarket,do rou alwayschoosed1esane brands? No, I tend to pick and choose Wlul ) ou thid( canirak€ or br€ak an ad cxmpaign? B \ J ' , ' a r t s r r - l r ' t a c h a n d e r e r ) one is diff€rent A Do you think TV adv€rtisirlgis part and parcel of evcryday life? e r , l y ; , ' t s U r| B r r i c l a n d r i r € d of seeing thc same ones over and ov€r agair A Can you thiDk ofa product rvhich took off in leaps and bounds? B Yes,the iPo.l b) work in pairs How 'vould you reply to A's q(estions in 1a)? Listening a) Look at adverts A and B Do you ldlow them? Do )'ou like the desigr? b) l'tii,ii ri lr,j : Listen to craham and Lindsa)', who have a background in advertising, talking about th€ adverts $hat are their opinions? c) work in pairs Compare an$vers Do you agee {ith Gmham and Lindsat @ t) ii ,:it,, tot"" Grahamagainand choosethe correctanswers Graham srll worksluied ro wort in advetising \\tat he liked abour th€ Coca Cola adven $as he deslg,o/ the battLe/theeffe.tiveness of the4o9an He thought the ddvert shouldhavementianed/didn tneedto nentian the name o[ the product a He associaLedthe wor.I'real' \ith being ardinarylwell being He points out that the slogan'irls the reil rhing 6/6r't a coninnrn b) i., iir:ri t-i"t"" to t-i"a"ay again and choose thc corect an$\'ers I indsa) was lnpressed bI th€ iPod advert becauseof rLsybual effect/ ap p eaL to you nq peap Le She thinks iPod advers arc informative/nenorabLe She thinks iPods are popular becausethey nake peoplelool t rendy/ affer a convenient way of lkte ning a Sle has/wauLrlLikeai iPod of her oivn She believesthar other a.lvertiserswilllwo,'t be influenced bv Ge iPod campaign c) Work in pairs Discuss these questions $rould you ever consjder a careerir narkctirlg or adyerdsing? Ilyou were Io go inro adyerLisiru,woukl you pref.r io be a cop)avriteror a designef re young people in your counLryvery image consciousl Whar are dre luusl-ha\e products or brands at the mornenrl 6B IS DEAD ADUERTISII{G iir As advertisersadopt increasinglysneakyways charts iiijji;of sellingtheir proaucts,Leo BenedictLrs 'buzz' 'stealth' marketing and i#ij the riseof Thesedays it's quitenomalto reqardall formsof age a long,golden enjoying withloathing.Afler marketing the publichasnow commercials, oi witty,imaginaiive literate'*lo betaken toocynical-0I'marketing become for TheaveEgeAmeican, adverlising in by lraditional every to around3,000messages is exposed example, to message-maker foreachindividual days0it isdifficult gelnoliced for the Jutureol traditional Evenmorc dangelous lhatil of evidence hasbeentheaccumulation advertising years aqo which a sludy a lew was nolonget work.There in the US television campaigns only l8% of showed that suggesling that generated oninvestment, return a positive s andcrealive, wayslff a modern successful however mostTVadvertising, litUemorethana funwayior a company oneofthemostpopular heartis by brandto win the consumer's 10waslets money, performing gooddeedsfor them,thereby has It is frornthiscrisisthal marketing genentinq positive inl0malion,0r unofficial emergedinlo ils next revolution 'buz, aboul Thecompany could lhebrand it'sno ongerwhat Intereslingly, thistime 0rii could offerextravalueio ih custome$, or howthey perform saythalis changing, brands publc someaci of sponsoled "Previously advertisinq \ou it, but where whar rhink say phoru\ ,, 'L t*r O renovation ofa muchseftlce, such as lhe @ had speciiicfoms," saysTomHimpe, Ho$ uc(ttJul uas bcing rdterritcdl poolin Brlxton in iheUK, lovedswimming is Dead- LongLive paid auihotot Advefttsing you think the carnpaignswere? laQe waterByorganising forbyEvian 'What " ,4dvedlslrgllf youaskedsomeone, iuning evenls, Nike has also football and words b) Chcck the neaning ofthese ls advertising?' theywouldsaybillboards, generaled postiveword-of-mouth forilself, newspaper ads, cinemaand so on fundrais ng,such as it haswilhcharitable sndaky dnical iterate betakenin However, these days every possible as ther 2005 'Standup SpeakUP' is a message meansof communicating lnnovativeword-of-mduthfindraising wristbands againstracisfir with." beinqusedandexperimenled people, wouldprel€r 'stealth'and oneimagines, lvlost c) Readthe article What is An extiemelyinnovativeand witty pooL thanan a new swimming to receive 'buzz' marketingl wasal a example oJthisexperimentation rnarketing out of Evian's ad campaign where a recentwhalingconfetence, a good Likewise, il is probably d) work in pairs Discussthese group fitied budget Geman animal-welfare thng that Nikeandmanyothefbrands causinq insidelhe bathrcoms, capsules proportion of now spendan incrcasing u/hy :r{:n'tpcopleas easilypersuadc{] the taps to gush'blood'.And a New rnoney on charityworkratherthan their as thev usedto be? founda nove by adYerrs channel Zealand television tlrese Whethet onerespects commercials its showng of ihe iilm Why may it Dotbe nonh spendingtoo wayot promoting for theiretforhor despises companies fhe lnvisibleManby ettinga dogrcam niuch on televisloncoumercialsl is a themlor tryngt0 buyone'srespect canpalgns lhe streets,wearinga lead wilh an Ho\ arecurtnt advertising rrruslmake thateachconsumer declsion invisible ownerl litterentfron previousoms? forhlm orlrersell, 'Slealth' advertisinqof this kind a ln whal situationscanindirecl Thewholewoid hasa poinioi vewlhat advertisjngbe tolerated? of fallingpublic lhe problem overcomes oihe6to sharctheyhopeto convince lD $,hatsituationscaniDdirect interestby leapingolt consumers whether linancially motivated t0 they are acllerlisinghaverhe oppostteeffecrot theirattention andgrabbing unannounced io disagree if so or not, We are allfree Nhat wasintended? ls probably by force.Beingintftrsive if we et we wish, And, sometimes, h Nh?l \aa)'shas Nike succeededin Jorgivableif the advedising s ourselves, we maypreferto be€vethe gaiDrnggoo.l publiciq' for itseln lf ovetused ninglydone.However enterta we are the onlyones hype.Ultimately, antagonises it somelimes whI does the writer believe thrl or donebadly, whatwewantto believe, whocandecide people t0 theirrcsistance andincfeases adv€nising is ultimatcly not ioo andwhatwewantto buy memessaqe, lromthe6rarda,3o/01/07 Adapted andGrammar Reading 6B $ a) rrrrchrh nourr.ALrb in blucirrrh :rrrr(1, ro rhcr dcfiniri.n u t r ' r , h , o r r c ,- ,n , ( n , , r t h , , , r , < @ thc mistahes Sot11etinestherc is nore rhan one possible answc r a r c l u s a lr o a c c c f t s o n r t h i n g an a(enift 1o rnlrkr pcoplc tccl thrt sonr.rhing is good, i n r f o r l r r r , c L c b y l e l l o n ga b o u ti t i n t h e n r e d i a b u i l c l l r i tr c p a i r s ' L r " r l , , r , , , , J , , l l h c i n c r e a s co r c o l l r c l i o no { r l r r n g so \ c a p c r i f t t o l n e h a s a s l r o n gd i s l i l e o l s o m e oi e o r s o m d l i n g a d m i r c ss o m c o n el o r h a r i n g g o c x l c d so r q u a L i t i c s annovs somebo.l) badl\ Pcople l,l(e soncrines rhe rdycns on rclc\.ision bcner tldn rhc progrlnrhcs Advrrts on billboads in thc furure sill I eyLr an las.inarcd b.- car advcns, and l a I always tolloF nc$ lashidr LrcD.lssirll b) Work in groups Discuss these qu€stions s Thc srDlc brands elen rcrr liar,c thc mosL popunr producrs Pcoplc sill defnrilel\ losc intcrcst ]n 'slc.rlth'advcnising Do \'ou thnrk peotlc are manipuhled b) lhe Dcdir? \\'hV ls stcalth and btrzz marhcrnrg comnron ir lour countryi Gile c x a m p l e si t p o s s i b l e HelpwithGrammar @ b) worh in pairs CoDrl,are ansDers Do lou agre€ *'ith the sentcnces? \\'h,v?n\tly norl p55 SeePreview, a) I ook at the adverbialsh bold in the article.Ilarch rhcm to calegones| / rnne(r/rls srr!'rfr) r manner(i.,tf L!.ll) (.tl.nJ a indehnltclfeqlLenc) ChLldrcDoften s.c producrs rhcv wani ro s lclcL ot ccrtainrl (tois ,)) comDlcnt olii,ush) letiritc tucquenc,vfun Nor all adlei-bjalshale onc lixcd positiD in a lause or scnlcncc.If)ou arc unsurc,Lhcs.g€neralgu chres nray heh )oLr Front comnlenl: S&'?risirgb il Dor[i.] level of cerldtu(y: MdJbcrh (nurrign triil su c l l4id (soLlc) indcfinite frequnry: slr.i dh'a)6 righr (nDc) level of c.rtainty, H.'ll d.fnit€b $i, End maurer: thr1 norft lrard place: sl,ii at tfte olf@ tim.: I ht tltlrtft (atnt ott a y@( 'go definit€ frcquency: rrl ro.ro.rsc €r 'l la indefinitc frequency ($itl long a.llcrbials): I wo,[ (l ho,, fl€,:y so oJren whcrt there arc sevcnl a.herbialsat thc erd of thc cLeusc,the usual order is Dranncr,place.ri.re: -sh.sdngl'lrdurilull! tr l,r FOCU5ING ADVERBIAL5 Put thc adverbials in brackers iD thlr €orrecr phce nr thcse s€ntences r l I i d i s l i k el a l n g t o l o h o u s e \ o d ( ( (at seehends; al\ya,!s:oblrrsi!) , Nill ( rhe run I to reisc nnnc) Ior clarir)l (irfobNbhr on sarur.la)) I o n e o f m v c s s a r sN n l I b e t ! ! s h c l ( ( d c l n i t e h i b v t h e n ]o n l v ) a ^ nI car l br.aks dowl ( ($ithout anv Narningi rLxlovingh: oicn) s rhat actressis ,( nrore popular rhan her brother ( ({:\eni rlicse dals) Choose an advertising can'rpaigr rhat vou think is or {as very effective tr{akc notes ' tlic product bejnil rdlerLisc.l the sr_vle.rndconLcnLo[ thc lds slogansor cat.LphrNses r h c r a r g e lD r a r h e t $'h) lhe cantprign sas sr csslul your opinLon ol thc carnplign FocLrsingadrefbialscone bclor Lhcr orcVplirasc{c wanr b) How docs the position of the focusi4 acherbial in botd in these senten(es change the meaning? a ) J a n r n d I o n l y $ o r k c d o r t h e V c r l k s w a g ernd v r r t b) Onlyjan ancl I woll