Không chỉ có Sam Walton của đế chế bán lẻ Walmart, thế kỷ 21 đang chứng kiến sự bùng nổ của dân số, công nghệ và mua sắm trực tuyến, theo đó hàng loạt tỷ phú bán lẻ mới đã ra đời. Ở Mỹ có Jeff Bezos của Amazon. Ở châu Âu có Ortega với chuỗi bán lẻ thời trang Zara. Ở Trung Quốc có Lý Gia Thành của chuỗi cửa hàng mỹ phẩm dược phẩm Watsons, Jack Ma của Taobao. Ở Việt Nam cũng có Nguyễn Đức Tài với chuỗi bán lẻ Thế Giới Di Động. Họ khác nhau về tuổi tác, màu da, trình độ học vấn, nhưng họ giống nhau ở hai điểm: họ kinh doanh bán lẻ và rất thành công.Khởi Nghiệp Bán Lẻ là quyển sách không thể thiếu cho những ai muốn thành công và giàu có bằng những cửa hàng đông khách.Sách được viết bởi một doanh nhân kinh nghiệm gần 10 năm trong ngày bán lẻ, từng mở hơn 65 cửa hàng thời trang trên toàn quốc.Quyển sách này dành cho:Các bạn đang kinh doanh online và cửa hàng offline. Các chủ shop muốn nâng cao hiệu quả hoạt động của cửa hàng. Nhà sản xuất muốn mở showroom bán sản phẩm của mình. Hay bất kỳ ai yêu thích kinh doanh và ấp ủ giấc mơ làm giàu bền vững.
Trang 1TRAN THANH PHONG
BIQUY£T THANH CONGVA GIAU C6
BANGNH0NGCt/AHANG DONGKHACH
(Tai ban Ibn thi) hai)
,Jr>NHA xuAt BAN DA NANG
Trang 2Danktang ckomot tuoi treSaykkat vongviiai kkcJ
Chiicfng1: CIuchuy&nkhcfinghiep 13
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Tran Thanh Phong- 7
Trang 4VoSy Tft - ongchu trecuachudi cua hang sftataMomstop
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Tran Thanh Phong
Trang 6Chifcfng 1 *
CAU CHUYEN
Thanh cong khong chcfp nhoang
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Trbn Thanh Phong- 15
Trang 8nhbbay gib!?Ban be lucdocon treu:“May muon trd thanh
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16 - Khc)inahibDBan le
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TranThanh Phong- 17
Trang 9Daco kinh nghiemvanhanh motdoanhnghiepgan
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mot ebahangtiiofng tii taidia phutefng.Toi danhan ra ngay
TrbnThanh Phong- 19
Trang 10day lamoteachrathaydephattrienhethongmakhongcan
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»
Trnn Thnnh Phnnn-9 1
Trang 11Chiicing 2
NGANH BAN LE
HAPDAN?
Tdidenvdibanle lam6ts\itinhccf,khongai
noichotoibietcaihaycuanganhnay Tatca
nhflnglydo diidctrlnh baydday lastfdue ket
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nay,ban da langiidi maymanhontoi ratnhieu
Trang 12Ly do dau tien: Nhufng ty phii hang dau th£
Triidc tien phai ke ct£n Sam Walton - ngufdi dufdc
menh danhla“ongvuaban ledMy” Ong langddi thanhlap
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Thdigiandtutienkhdinghiep,dov6nit,kinhnghiem
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24-Kh6i nghiep Ban le
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vlngiufngoivigiaunhatthd gicfi,tren ca typhu BillGatescua
Microsoft
Toidac biet noinhieuve
Sam Walton va Wal-mart la bdi
vi chung ta co the hoc duqc rat
nhieu tvf ong M6t trongnhiing
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Hay bdt dau tit xudt
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hang binh thudng 6 mpf thi trdn nho khong
co nghia la bgn khong thd too ra duac thanh
Trbn Thanh Phong - 25
Trang 13seco itddithuhcfn.Ban codu thcfi gianvacohoi de thdsai
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Tr&nThanhPhona-27
Trang 14C6 the ban phai dau tiihan m6t daychuyen san xuat hoan
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ban lethanh c6ng
Co nhtfng nganh kinh doanh cho doanh thu lcfn
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Vcfi ban le,cauquen thuoc nhat chinh la: “tien trao,
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manh.-Ly do thdtii:Ban le dl dangtiidong boa va
kiemsoat tii xa
Nÿu ban kinh doanh trongnganh dichvu nhti spa,
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TrbnThanhPhong - 29
Trang 15thicodau bep,phu bep,nhan viensoche,chi rufa chen,co
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giavi m6ingaytrongnhieunamnhieuthangraabankhong
hehaybiet
Chufa bao gib ban co the quan ly mot cufa hangde
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lam dieunaybnhffng chifOngtidptheo
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goi moithuf trongvong1-2nam.Saudo,bansecb nhieuliia
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va toanquydnquanly chung.Neukhongduvbn,bancungcbthechon nhtfgfngquyd'n kinhdoanh.Cbnhieu ngifbi mubn muacongthufckinh doanh nay de bat dauctfahangcuahovbi
itrui ronhat.Thunhapcuabansetangdan theosbltfcfngcufahangmabansbhtfu hoacnhtfqngquyd'n Dola nhufngcbmay
in tienthatsuf.
Tom lai, ban le la nganh dl quanlyhofn hauhet cac
nganh kinhdoanh khac.Vi vay,bancb thettf donghoa,mb
rongvadd dangkibm soat tif xa. Do cung lalydotuyetvbi
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Trbn ThanhPhong -3 1
Trang 16Chuftng 3
DANG DEN
Thi triidng ban le Viet Nam dang d giai doan
Sddxconhandinh nhnvayla bdivi micfc tadanggiai
doan dau cua ccf cau dan s6 vangvamdi chuy£ntu1 nifofcco
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34 -Khdi nghi4p Ban le
Ban phaibiÿt minh mu6n gi
Gan diy truy£n thonghay noi nhieu vistart-uphay
con goi laKhdinghiepsangtao.Do la khi ban bat dau motdoanhnghiepvdiytiicfngchufabao gid duftfc thufchien Ne’u
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T6ikhdngco y n6irangbankhongnenchonstart-up.
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la SME hoacSmallBusiness Viec cuabanchilahoc hoi congthiicdathanh edngd ndi khac,bosungcac cai tie'nmdi va n6
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Iran Thanh Phona- 35
Trang 18minh Dacoquanhieusach,khoa hocva cacdifingia noi ve
chudenay,t6i sekhongde capthemnfla.Nhiingne'ubancon
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no Toida tifng cho rangTdDoTaiChinhlaphaikiemddpc
thatnhie'utien,nhie'u hon kha nangtoi cothetieu xai.Nhan
d|nhdokhongsainhdngnokhongt6tde thdchien Thatla
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muctieu do,ban khongthe vach racho minhmotke hoach
hanhdongrorangvakhathi
Nhi£'utiennhiingla bao nhieu? Dedat ddpcmuc tieu
ban phai bidt chinh xacs6 tien raabancan VPicanhantoi,
vaothPi diem vietquyen sach nay nam2017, toichican 50
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khong phaicaiminhmu6n Toida didu chinhmuc tieu con
100trieudong/thangvab6ng thay that thoaimai,dedangde
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Haycu the’mufcthunhap hang thangmabancandat
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dayratdcfngian:chuyencuabanchi lamd mot edahangban
levalam chonodongkhach Motcflahang nhii baoedahang
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dattie'n M6iIda chon deu cho bannhdngcohoi khac nhau
~ 17
TI -L nl
Trang 19vathanhqua cungrat khacnhau.Nhringdiluquan trongla
banhaychondi,lam ngaymot caigidomabancamthaytii
tin nhlt,yluthich nhlt!
Nhieu ban hoi t6i: “Em cung muon kinh doanh
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laixetrendridng,bancankiln thricvakynang.Khongaisinh
rada bilt lam moi thri Titcadluphaibat dau bangviecdi
hoc Nhilungridinghitdikinhdoanhla“sd” du thuf Sdkinh
doanh cunggiongnhtf sdlaixellndauthoi.Caigi ngridita
khongbilt,khongrothi ngridi ta sd.Vayeach defngian de
khongsonflalahayhoc Hoc thinhifi'u eachlam:docsach,
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hon minhv.v Do chanchan phai la bifefedi dautiendevifqt
quan6isqvatranh phaitragiaqua dat!
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kinhdoanh,Id nhtfthatbai,bansekhongconbi£tphai lamgi
d£cothu nhap.Nhdngbanoi, tat canhflngndisqdochi lasii
theu detcua trinangmathoi.Bancangnghinhieuvenhfing
38 -KhdinghidpBan le
n6i sqthitrinangcuabansecangve nennhieucauchuyen ly
ki.Roi tO nodringlennhieuluancuf ratchac chandebantin
vakhoa chatmoihanh dong.Kieunhtf: “Bay gid chiia phai la lucthichhop, minhcanthem kinhnghiemsong!” hoac “Nha
minhkhong co ai Jamkinh doanhnen chac minh cung khong
co duyen mu a ban”
Luct6ikhdinghiepnam 21tuoi,m6tngtfdiban thansaukhi nghequa k£hoachda chiasevdimotthai doratchin
chan:“Toi se khong nhii a nh, bit dau luc nay la qua setm. Toi
Chotdihorn nay,khitoi35tuoi,thong tha laixedi boil6i,an
sangvacaphedocsachdintan trOathi ngufdibankiavlnc6n
lamotanhnhanvienvanphongratnghiemtuc vadunggicf
Khongcogila khong thid6ivdiban vacungkhong
cophutgiay naothich hop hon PHUTGlAY NAY!Chico
hanh dong ngay bay gid mdi co dufqc kit qua Hanh trinh
vandambatdaubangmotbride chan.Toico mat ddayladlchiasechobannhring kinh nghiemmatoidue kitdriqctrenchang dridngda qua Hyvongnhringkinhnghiemitdinay se
cotronghanhtrangkhdinghiepcuaban
Hay kit banvdi tditheothongtinhridngdindbiasaucuaquylri sach Chungtase codip chiasenhringkhokhan,
thrithachtrenhanh trinhkhdinghiep saptdi.
Hengap bantrlndinhthlnhedng!
TrdnThanhPhong-39
Trang 20-ÿ vl
BAM BO KHO BAB
Vaylaban da quy£t dinh dat motchanlen hai trinh
vandamcuaminh Chucmtfngban!
Trong chiiOng nay, toi se cung cap nhflng ky nang
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doanhcuaminhtrenbiencamenh mongd£ythdthach
Trang 21Chiicfng 1
mu6n md cfia hang ban caigi do nhifng
chifa biet phai kinh doanh gi, ban cai gi
Maho gapt6iIannaocungc6 m6i cauchuyencurich do.T6i
dam chaclaytiidngkhongden theo ki£u:motbuoi sangthatdep,ban thothandgoccaphethat xinh r6ibongdenchptxu&thien nhif trongphim dau Tin t6idi,phaichiu khodi
tim,disan,daoxcfilen thimbico!
Trang 22Y tifdngcf dau?
Yttfdngkinhdoanhdngay diaphtfOngcuaban.Hay
ghe tham nhfingctfahang dong khach nhat d khu vi fcban
sinh songvaquan satxemvisaoho thanhc6ng Saudo,hay
thtf dongvaila khachhangva timranhflngvan de banchifa
hailongdho Viettat canhflngdieu banchifahailongragiliy
roithd suynghixem coeachnaode khacphucvalamtothon
khong?Day laeach dongian nhltde bansaochipmot mo
hinh thanhcongsan co va cai tien nodeco moty ttfdngkinh
doanhrieng cho minh.
Ytifdngkinhdoanhcotren Internet.Ban cothedm
kiem trenGoogleSearchvdi cac tif khoa nhtf “ytifdngkinh
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honvdi cac ttf khoalien quan tdillnhvtfc maban quan tarn
nhtf: “md hinh shop my pham” , “hinh anh eda hang thufc
ph£mchdcnang” Ngoai ra,Google concung cap cho ban
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ich de ban tim hieu xem cai gidang la xu htfdngtronglinh
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tifdngkinhdoanhtuyetvdi
Ytifdngkinhdoanhco d cacthanhphovatrung tarn
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day trtfdctien.Vi vay,haydanh thdi giandencac trung tarn
44-Khdi nghifp Ban le
thtfcfngmai ldn,quansat xem co nhdngmohinh ban le naomdikhong, chupanhvaghinhan lai nhdngcaihaymaban
timthlLy.Khongbaoiau,bansecocabostfu tapy tifdng.Cachtothonnfiadetimyttfdngladidulichntfdc ngoai.Ban than
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chdco denchdchifacomathdi!
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cacy tifdng mdi.Ngaynay,vdimangxahoi,each dongiandeketgiao vdimotchuctfahanglatimrafanpagetrenFacebook
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Yttfdng con cothddtfOc giaiquyd't nhanhchong bang
eachmualaimotthtfonghieunhifqngquyen.Ban cothe tim
kiem tren Google vdi ttf khoa “nhifOng quyen kinh doanh”
hoac“mddaily”. Vdieachnay,bankhongchicosanphtfOng
ankinhdoanh,ma con co cacong thufcthanhcongva moithuf
khac di bat dauvdi itrui ronhat DtfOngnhien,ben canhtinh
sancd vaantoan, muanhifOngquyen cungcd nhtfOc didm
Tran Thanh Phong-45
Trang 23Nhildc di&n dautienlavdndautil cuabansetangdophaitra
themphiban quyenthildnghieu.Thildngthibancungkhong
the til co keo so v6n ban dau hoac dau til ttfng bildc cuon
chiduviphaimd cdahangtheotieuchuanchung.Quantrong
hdnlabanphaituanthunhieuquy dinhtilphiachunhildng
quy£n,khongthdtilykinhdoanh theo eachmabannghl.Cai
gicungcohaimat,chonan toanthisemat til do,chon tildo
thisecoruiro
Chon lu!a y tifofng
Vay la ban da biet each de tim kiem nhilngy tildng
kinhdoanhchoriengminh.Nhilngthatra, timy tufdngkhong
kho,phaichonmot caide batdauthimdikho.Ban cothd dila
vao3tieuchisaud£quyetdinh“con thuyS'n” cuaminh:
Tieuchi thutnhat-sdthich hoacsdtrildngcuaban la
gi?N6u ban thich thditrang,haymd motshopquanaohoac
giaydep.Neu yeu thich tre em,haymdshopkinh doanhcac
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sach.Aicungco sdthichhoacsdtrildngrieng.Khachhangchi
chon ban khi banla ngutdilam tot nhat Hay bi£n nothanh
dammevatheoduoidencimg
46 -Khcsi nghiÿp Ban le
Tieuchi thu!hai-quymo
nao phu hdp vdi ban? Mdi mo
hinh kinhdoanhdoi hoi quy mo
khac nhauvas6 v6n dau tilkhac
nhau.N6ubancoitv6n,hay chonbat d£u bang mot mo hinh nho
trildc Sau nay, khi da co nhieu
kinh nghiemvavdnlieng,bancothechon lamnhdngmohinhldnhdn.Thildng thidoanh thu
cua mohinhldnvdinhufngsanphamgiatricaohdnthise tdt
hdn.Nhilngchila thenoi trildclamd hinhnao se hieu quahdn.Bifi'uchac chan laneubanchonlam ngaymot mdhinh
ldnkhi kinh nghiemvavdnlieng khongdu,thi do dalamot
tiendd cho that bai
Vidu ngay ban thantdi,luc khdinghieptdichichon
md eda hang phukienthditrangnhovdisd vdnchitil 120
tridu ddngchomotshop.Nhilng khidacokinhnghiem,tdi
chonmd edahangchuydndoanh dd chditre em,dautilchomdishop khoang 500 trieu ddng Ong ba ta til xila da day
Tieuedmgapmam” roicongi!?
Tidu chi thu! ba - dd ben vufng cua md hinh kinhdoanh? Ban phai nghienctlu xem lieu rang y tildnghaysan
pham maban chonse con cokhach hangtrongbaolau nfla.
NhieumdhinhhaysanpMmrat“hot”tronggiditre, edahang
Lua chon nao cua ban
cOng dung va no chi diin ra khi ban quyif
dinh. Nhimg d| co
quyet dinh tdt nhat,
hay lang nghe trai tim
minh!
TrdnThanh Phong-47
Trang 24moclennhflnam nhflngsau 3-6 thang thilangledongcfla.
Vidu nhfl:caphemangdi, trachanh chemgib,mi cay7cap
do Do chi lacac traoIflu ngan han Dacdiemcuachungla
danh chogiditre,lenratnhanhnhflngxuong cungratnhanh
Neubancoytflbngkinhdoanhmot mohinhtflofng tflthihay
dau tflitvonnhatcothdvachuan bichomotchien lflflc rut
luithatgon.Toivanchutrfltfngkhuyenbannenchonnhflng
mohinhbenvflnghem Do lanhflngsanpham hflbngtbi cac
giatri tflOnglainhfl:thanthienvdimoitrfldng, chamsoc sflc
khoe,lamdep,tien ich,giaodue,congnghe
Di£'u sau cung toi muon nhan nhu vdi nhflng ban
dangconlantan,chfla biet lfla choncaigidebat daula: “Lfla
chonnao cuaban cung dungvanochi diinrakhi ban quyi't
minh!”
Ganday, thflOngmaidien tflnhflmotngoi saodang
len Moi ngflbi nhfl bicuon vao no.Aicung ho hao di ban
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bantfi,com6tnguyentacbat di b& dichtrongkinhdoanhla:
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48-Khrii nnhiAnRnn Id
caunoi rathay: “Hay tham lam khi ngiidi ca scf haivahay so
caigi do la luc banphaithatsflthantrong.Kinhdoanh onlinekhongphai la phepmaude ban doidbivdi s6 von nho.Phiquangcao sengay cangcao conkhachhangthitranngapgifla
vos6thongtin ve san pham cung nhfl thfldnghieu.Quaroi cai thbi“bungn6smartphoneva Facebook”,khi machi can
chupvai tarnanh dep, nhannutquangcaolaco catramdflnhangm6tngay.Kinhdoanh neude ddnmfledothica xahoi
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hay Tiki Chac han ban da dfl doan dflflc ketqua!Khongqua
lefikhi noi:de kinhdoanh onlinethanh cong, nhieu trflcfng
hefpbanphai bo thbigian,tienbacvakinhnghiemcon hfln
ca cflahangtruyenthong
Nhflngdieutoide capd trenkhonghe! co yphudinhkenh ban hangonline Ihamchi, toi damkhangdinh nola
xuhfldngkhongthe cfldnglai Cac kenhgiaohangva thanhtoan ngay mot phat trien. Thdigiande ban nhan hangsau
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doi rat nhanh Nhieu ngfldicondang nghingbvetflflnglai
phat trien cuakenh banletruyen thong khithflflngmaidien
tfldangngay cang ldn manh.Nhflngcacchuyengiavadoanh
Tran ThanhPhona- 49
Trang 25nghiep ban le dau nganhdeu cho rang banle truyen thong
se khongmat dima trd thanhkenh bo sungqualaicho ban
hangtnic tuyen.Do la lydomagan dayAmazon -trangweb
ban hangtrtfc tuyenlofn nhatdMy-dathongbao viviec ra
ddicuachu6icOfahangtienlqi AmazonGo.Hayngaytai thi
trtfdngViet Nam,Vinamilkdangn6ltfcphattri£nchuOi ban
leGiacmosQaViet
Hluh£tcackhach hangdeucotamlymu6n“xemtan
mat,sdtantay”.Domdithatsiilatrainghiemmuasam.Difng
quenrang “codtiqc sanphamvcfigia t6tnhlt” chi lamotnhu
cau cua khach hang Nhucau dtiqcso sanh,chon liia, ifofm
thfi, ngflimuithormcuahangmdi trong motkhonggianmat
me, amnhac du dtfofngcunglamotnhu cau.Khongchidap
Single
Channel MultiChannel
Omni Channel
Anh minh hoa md h'mh ban le da kenh Omni Channel
50 -Khcfi nghiep Ban le
ling dtfqc cacnhucaumang tinhbannangdo, ctfahangofflinecontienlqi choviecti£pcankhachhangdiaphiicfng,giupdap
ufnghanghoangaylapthechokhach, vita tietkiemdtiqcchi
phigiaohangvtfathuanlqihon khicandoitrahaybao hanh
Suy cho cung, onlinehayoffline thicunglacackenh
banhang.Kenhnaocungco tiudi£m vanhtfqcdiem Chfnh
vi vay,lhachon t6i tiula ban hangtren nhieu kenh nhatco
th£ Conhtithe, cha hangcua ban motidat dtiqcdoanh thu
t6t Docung chfnh la khai niem ban hangda kenh (Omni
Channel)maganday thufemgdtiqcnhactcri trongcachoi thaochuyennganhban letaiVietNam
Trongquyen sach nho nay,t6i kh6ngtheJuicingdinchobancacbfquyetdd’banhangtrenkenhonline,bancoth£ttf timhieu quacac tailieukhac.Ophancu6i cuaquyensach,
toi co danh mot chtiOngde dinh Juicingcho ban each lammarketing bangcaccongcu trtic tuyen,dungnodemdr6ng
bankfnh phucvu vachamsockhachhangmoteachtiidong
TrbnThanh Phong- 51
Trang 26Chiidng 2
PHAC THAO MO HINH
KINH DOANH
Den day, to i mac nhien la ban daco diiOc y
tiidng cua minh Ban bii't minh se kinh
doanhmathangnao vakhachhangcuaban
laai.Trong phinnay toi setap trung noivi chienliiqckinh
doanh Daylamotphankhovdihau hetcacbanmdibatdau
nhtfng lailaphanrStquantrong.Vitheo quansatcuatoi,hauhetcac cdahangctf moc lenroichet disau vaithangdiuco
cungm6tnguyen nhanlachien lifqckhongt6thoactehcfn la
khongcochien luWccuthdnaoca.Hau hit d£ulamtheo ban
nanghoac damdong, thayngiibi khaclamsaothi bat chttbc
lamvaymakhongthatsiichuanbichominhmotchien Iifdc
kinhdoanhdung
Trang 27Bd moi thfi trfi nen trongsang hcfn, toi se c6 gang
dungnhflngtfingfi vavidu chan phiicfng nhat de ban hieu
dtftfcvandevaapdungnochocfiahangsaptcfi.
Ban ban san phSm gi?
Trdcfctien,banphai biet minhbannhflngmathang gi
vamathangdoconhamtcfi motnhom khachhangcuthenao
khong.Ba qua r6icaithcfi “motngflcfi ban-van ngflcfimua”
Cfiahangkhong phai lancfibandodongsanphamr6iaico
nhucauthitfldm den.Bankhongthebantatcasanphamva
cungkhongthephuc vu tatca moi ngflcfi.Trongthi trifdng
canh tranh, ban phai tap trungcu the vao mot nhom san
phamvataphopkhachhangnhatdinhcuaminh.Thi trtfdng
cangcanhtranhban cangphaitap trungsau.Betoil£yvidu
dnganhthditrang:
Nfiuban kinh doanhthcfitrangchotreem:Banhoan
toan co thÿ’nhambantat casanphamquan,ao,giaydep,non
mu,chocabetrailan begaitrongdotuoitif1den11.Vingay
thdi diemhientai,thcfitrangtreemlamotthitnicfngchiiaco
nhifi'usdcanhtranh
Nhiingneu ban nham tdi kinh doanh thcfi trang nfl
54-Khoinqhiÿp Banle
thicancan trong vinganh hangnay
canh tranh cao hcfn Ban nen chon
motngach nhatdinh nhii: thcfitrang
nfi cong sor, d6 nfl mac 6 nha hoacthcfi trangdam vaydii tiec chophu
nfi trung nien.
Chuyengi xayra n£u banmuonnham bantat casan
phamvaphucvu nhieutanglbfp khach hangkhac nhau? Hay
tfidngtficfngban bi dautim vadangnamtrengifidng benh chd
phiuthuat Motvibacsilamatbfidcvao vatrÿn anban: “Em
yentim,anh lamotbacsidaydankinh nghiemvcfi ratnhieuchuyen mon:nhakhoa,dalilu, tai muihong, phu khoa,ccf
xficfngkhcfpvacaphau thuat nffa!” Nghexonglcfigiofi thieu
do,khongbi£t banc6n ducan dam denamyen chovi bacsi
nay rachmotdficfngtren ngfic nfiakhong?Th£day!Khicoai
hoi chuyenmoncuaban la gi, dfingbaogicf tralcfi rangtoico
ratnhieuchuyenmon.Co nhieuchuyenmon tficla khongco
chuyenm6n naohet!
Cfiahangcuaban cungvay!Khach hangsechontcfi
ch6cua ban neu ban la ngficfilam t6t nhat Haychon m6t
“chuyen mon” r6i nhamvao mot nhom khach hangcu the
Toiquansatvathay ringco ritnhieucfiahangban lemac sai
lam kinhdiennay.Bangchfinglaholamm6t caibanghieuto
vcfidongchfi“chuyenkinhdoanh quinaothcfitrangnamnfl”
Tran Thanh Phong-55
Trang 28Hoacho baitrimot citahangvUa banvanphongpham,vUa
ban sachgiaokhoa,bancado choitre emlin dauan.Nhufng
cUahangkieubach hoatonghopnhu the chiphu hopvbi mot
thi trUringnhovasokhai, trUbc saugicungbicaccaccflahang
chuyendoanhlayhet khach
Cang chuyensau thicang delam,d§tiepthi.NhUng
khong phaicdchuyen thatsauthitrit.Neubantap trung vao
mot nhomquanhoco theban khongcodukhachhang nhii
mongmurin.Banphaidnhtoan xemlieu nhomsanphamva
phankhuc khachhangmabanchoncodu Ibntaoderadoanh
thuvalqinhuan chocifahang haykhong.Vdimotthi triibng
nho nhii thitranthiviecban kem nhieumathanglacanthiet
Nhifngndu co ban nhidumathangtrong cufahangthi cung
nennhamvaocacsanphamcolien quanvbinhautrencung
m6t nhom khachhangcu the.Diingc6gangphucvu tatca
tangldpkhachhangkhac nhau!Vidunhiicifahangme vabe,
chinham bancac san phamdodung,sfia, ta, thditranghay
d6 choividoitiiqngphucvu cua cacciiahangnaylabameco
connho
Vandekhbng phai lasauhaycan maphaidu! Neu ban
van khongbietlacoduhaychiiathi tdikhuyenban bat dau
khdidongciia hangvdi mot phan khuc nho triidfc. Khic3a
hangda divaohoatdong,bancothemcfrqng dincacmathang
chophu hopvdidiaphiiOngva tinh hinhthiict£Nhofla hay
56- Kh6i nghidp Ban le
danhmotphanvon vakhonggian chonhtfngsanphimcanbo
sungsau nay.
Ban co hieu khach hang cua minh?
Dephac thaodiiqc m6 hinh cufahangphu hop,ban
canphaihieurokhach hangcuaminh.Ndukhongnoiquathikhach hangmbilangiicfiquydtdinhcdahangcuabanddau,
tohaynho, tengi,mau sac rasao,ketriingbaycaohay thap,
b6trinhiithenao.
Det6ilayvidu de ban de hi£u:
® Ne'u ban kinh doanh tho’i trang cho teen, ciia
hang phaidgintriidngtrunghoc,cac conduring
vuichoigiaitri.BanphaidattenthUOnghieutre
trung, mau sacnhan dien tUOisang, thiet k£cda
hanghien dai
a Neubankinhdoanhthriitrangcongsd,banphai
datcdahangtren tuyenduringconhieu danvan
phongdi lam vi, bentayphai.Ten thUOnghieu
phai nghiem tucnhUnghien dai, mau sacnhan
dien trim am, bo tri cUa hang ngan nap, thinghang,chatche
® Neu ban ban do choitre em,banphainamgin
trUringmlu giaova tieuhoc,tren cacconduring
TranThanh Phong-57
Trang 29nhidu be di hocvd.Ten thflcfnghieuphaidddoc
vbi tre, mausac nhan diensac sd, b6trf kehang
thapdebedeMy hang
Khong chi the, miu ma san pham, each nham doi
tiicfng muc tieu trongquangcao,dotu6ivagibi tinhcuanhan
vienhayeachnhanvienban chao khach cungdduphuthuoc
vaokhachhangcuabanlaai.Vi vay,phantichvahieurokhach
hang laeflekyquantrong.
Mot trongnhflngeach hieu qua de phan tichva tim
hieu khachhang lasfldungsddo thaucam.Hay timhieuva
liet kecacthongtinlien quantbikhachhangmuc tieu cuaban
theosod6ben diidi.Banse mat motftthdigian choviecnay
Nhtingsaudo,banse c6cai nhinthaudao honvethtiOngdd
mabansephai phucvu.
So do thau cam
58 -Kh6i nghiep Ban le
1. Ngiicfi do nhin thay gi: Bieu ngtfdi do trong thaynhiithe nao?Xungquanhngiicfi doconhflngai ? Ai
Mbancua ngiicfido? Hang ngayngiicfido tidpxuc
vcfi nhufng thdngtin quangcaohay san pham nao?
Ngiicfi dodangdoimat vcfi vande gi?
2. Ngiicfi donghe thdygi: Banbe, ngiicfithancuangiicfi
donoigi? Ai thiicsiianh hiidngvaanh hiicfngvcfingiicfidora sao?Nhflngkenh truydnthdngnaotacdong manhme tcfiho?
3 Ngiibi dbsuynghlvacamnhannhiithdnao :Bid'ugithatsiiquantrong vbingiibi do(nhufngdidusaukfn
ma tham chf hokhongnoi ra hoackhongythiic)?Cam xuc nao thiic day ngiibi do? Bid'u gi khidn
ngiibidoco thdmat ngu? Ngiibi do cotibc mef va
nguyen vonggi?
4 Ngiibidonoi noigivalam gi: hinhdungranhflng
gi ngiibi do co thd noi hoac cii xii nefi cong cong.Ngiibi docothaidora sao?Honoi vdnhflngvinde
gi? Haychu ytbisflkhac bietgiflacaihosuy ngh!
bdntrong vahanhdongthd hien benngoai.
5 Kho khanvanoi sfl:Noi bflexuclbn nhatcuangiibi
dolagi?Chflbngngainaongancanhoddnvbidieu
ho mongmuon?Ngiibi dbsflnhflngruiro nao?
6. Thanhquivahanh phuc:Ngiibi domongmubndatdflflcdidugi?TKiibcdothanhcongcuaho?Bidugi
TranThanh Phong - 59
Trang 30khienho hanhphuc? Thbnghlvai each ma ho cothe
dungde datdiidcmuc tieu cuaminh
Hayvelaisdd6trenthaucam tren mot torgiay dulbn,
thdtiidngtiidng ve motkhach hanglytiidngcuaban,roilan
liidttraldricac cauhoitrongthng chuded tren.Tatnhien la
hay hiibngtrong tarnvlcac vandecolienquan tdi sanphlm
maban dutdinhkinh doanh nhe!
Vidu ban dii dinh kinh doanhtrai cay tiidichodoi
tiidngphuntf cogiadinhvathunhapkha.Phan rich theosd
dothaucambansethayrang:
1. Ngiidi d6 nhin thliy gi:trai caythitotnhtingco
quanhifi'utrai cayTrungQu6cdrchd.Hodocbao
mang,facebookthaynhieuvu ngod6cdoan trai
cay.
2. Ngiididbnghe thaygi: honghenhiÿ'ungiidid6n
rangtrai cay tiidi tamlidpratnhieu hoachat doc
hai,nongdanVietNamxit ratnhieuthuoc hoa
hQC.
3 Ngiidi do suy nghi va camnhin nhiith€nao:
minhsdbi ngd doc,sdbiung thii,minhkhong
coeachnaodephinbietdaulatrai caysach
4 Ngiidi donoi n6igivalam gi:hovao sieuthide
mua trai cayvinghirangddoan toanhdncacchd
60-Kh6inqhiep Banle
Cuoi tuanhovao sieuthimotlande mua trai cay
an ca tuan.
5 Khokhanva ndi sd: Mua trai cay dchdhoacsapnho lekhongco thiidnghieurat sdbimualam
Sdbingodocdoan trai cay.Sieuthithimdilan
muaphaidiborat xa, matthdigian
6 Thanhqua vahanhphuc:diidcan nhiÿu trai cay
tiidi mdingayrat totchoshekhoe,codiidc landakhoedepnhdannhieutrai cay.
Vdiphan richddn giannhiitren,bansedldangphac
thao diidc chifihliidckinhdoanhdanhdungtamlykhachhangnhiisau:
® Cdahangchuyen doanhtrai cay vdinhieuloaisan
phlmdekhachhangliiachon,tiptrung vao trai
caynhapngoaixuat xufAu,Uc,My
® Hinh anhthiidnghieu,khonggian bai trihiendai,depmatditao niem tinchokhachhang
• Mat bang du ldn,dau diidc xe 6-t6, nam d cac
tuyendiidngma cacchiemphunfldilamvihoac
didoncon mdichid'u
BanchicSnngdi xudng, chiukhokhoang15phutvdi
mdtc&yvietlacothiphantichxonghinhmlukhachhangva jchiradiidc minhcanlamgidedapdngdiingnhucSutiemin
cuakhach
TrbnThanh Phong-61
Trang 31Ngoai ra,theo kinh nghiemca nhan, toiconc6mot
eachkhacdephan tichhanh vicuakhach hangmuc tieu, td
do dtfara cacchid'nlifpcquangcao vabanhangthichhop.Do
latoithiSphantichxemcuocsongcua motkhach hang hinh
mau sedidn ranhtf thenao trong mot ngay, mot tuan hoac
mdtthing.DoselamotthtSbcphimtuanhanhcachoatddng
trongngaycuangiibfi do.VIdu,khimb ciSahangddchoi, toi
dathiStiSbngtiSOng mot ngay cua bamec6 con nho tiS2-5
tuoisenhiSsau:
® 6h00 thiScdayva giupconvesinhca nhan.(rat
ban ron)
® 6h30 chd con den triSdng mau giao D\Sa be
khong chiu vao ldp, de khong trg giblam, me
phaid6danhvahiSasemuad6 choi
® 7h00vao cOquan,tatbatvdic6ngviec.
® 12h00 an triSa vdi cacd6ng nghiep, cac ba me
tarn siS vechuyenconcai.
« I6h00 ngiSdi me don con,diSatre nhac ngayve
IdihiSalucsang
® 16h30ghe quad ciSa hanggan nhat va mua d6
choi cho be
•
• 20h00 bame saukhida xongviecbepnuc,dondep
se namnghingoi,lifdt Facebookvad6conngu
62 - Khcsi nghi$p Ban ie
Chuyen nay se coy nghlanhiS the nao? Toi datcCfa
hangdgiGa nhieutriidngmam non,diiong nhien la Gu tien
nambenphaicondiidngma cacbesedi hocvi.Toinhan tin
khuy£n maisanphamhoac giSicacthong diepvedaytrecho
medungvaogibcomtrtfa dcoquan,tdi mudncacmebantan
vi ciSahangcuaminh.Toi tri&i khaicachoat dongthu huttriidcedahang bang bong bonghoaccacnhanvathoathinh
vao luc 16h.Cacbai vietquangcao tren Facebookdupedat
Mot lan niSa, toi mudn nMn manhviec tim hidu va
phan tlch khach hanglatdi quantrong.Ai cungnoi“khach
hang la thuqngdt,nhdngdelaylongvachiduchudng thiipng
dithitriidc tienbanphaihidu diSUcthiSpng ddda
Day lacauhdiedekyquantrongmabanphai traldithatthuydtphuc.Vi nduchinh banconkhongtraldi diSofcthi
thdhoilamsaokhach hangddnvdiban? Mandukhongcoly
do gi dd khachhangddn thi lamsaoban ban diicfchang?
Ndu ban bat dau vdi mot san pham chiSa co d dia
phtfdng thixin chuc miSng: ban la ngiSdi tidn phong Kidu
TranThanh Phong-63
Trang 32nhii&ch6t6ikh6ngaiban traicay.Vay thi bancutban thoi.
citingquantam tcfi cauhoitren!
Nhtingn£u ntfi ban mudn md ctiahangdaco nhieu
quay bantraiclythi hay daomotvong,phantichvachon cho
minhmotCAlNHATtrongdanhsachsau:
• Revh.it: gianhchienthangbanggiaca.Ltiu y,canh
tranh banggiala phticfngant6tnhtingbanphaico
nguonhangrehofnd6i thtihoacmotphticfngthtic
quantrikhac biet gitip toi tiuchiphi.Gia t6thofn
khongphaido banhysinhlqinhuan,lam nhtivay
banselangticfinhan laykhokhandautien.Ngoai
ra,khongphai nganh naocungphti hop de chon
chien lticfcgiare.Neuban chonphucvud6ittiqng
co thu nhapt6t hoacsan pham caocap thigia re
khongphai lay%to quyetdinh.Trong nganhhang
tieu dung nhanh, chien lticfc nay trtidc day dtiOc
chuoiBigCapdung rat quy€tlietvcfi khau hieu:
Giarechomoinha
® Ltin nhat: gianh chien thang bang quy mo Mat
bangvadien tichctia hangctiaban phailefn nhat,
di£udo gitipkhach hangngam hieu rang ban uytin
honvadadangsanpMm hon Dayla ltia chon gitip
khach hangde nhan biet nhat nhtingse lam ban
tangv6ndau ttivachiphihoatdong.Chi£n lticfc
64- Khcsi nghidp Ban le
naydtiqcapdungrorangnhatcf m6hinhctiachudi
Th6' Gicfi DiDongvaDienMay Xanh
• Mcfinhat:gianhchienthangbangtticdo cap nhat
miu ma. No thticfngdanh cho nganh ban lethcfitrang,mypham,o-to, xemayv.v Nhtingphaithatthan trong khi ap dung chien thuat nay Khongphai cti treo tam bien “Hang mtii ve” trtiofc ctia
hangladtiqc Neu ban chon mcfinhat thiphaico
motphtiOnganhieu qua de cap nhatmiu matheo
satcactraoltiuvasaudo lamtruyenthong, quang
caonhanhhon t&tcad6ithti
® Tienlqinhat:gianh chien thang bangsti tienlqi,
nhanh chongva d£ dangcho khach hang.Gia trinay thticfng ap dung trong nganh hang tieu dung
thi£'ty£u hangngay Bancantap trung cacgiaiphapgitip khachhangd€ghe,d€tim,de thay,delay,de
mua Neu ban banhangchokhachdi6 -tothitienlqinhÿtcungcothedtiqcapdunglacobaixerong
rai va thuan tien ghevao Ne'u ban ban hangquamang, dichvugiaohangnhanhnhatIkmotlqi the'
Tuyvaosanpham maban choncainhat chophti hqp
vtiimongmuonctiakhachhang.Vidu banmcf ctiahangthtic
pham chtic nang thikhongnen chon mcfi nhat,thayvaodo
haychon lcfn nhat de’ gaydtingdtiqc nie'm tin.Ngtiqclaine’u
Tran Thanh Phong- 65
Trang 33banmd mot cPahangdochoitreem thirenhat lakhongphu
hopvi rethtfbngdvfpchieu la kem chatltfpng.Thayvao do,lcfn
nhatva tienIpinhat lahaigiatri canphaidope xem xet vingay
nayratnhieugiadinhc6 connho dichuyen bang6 -to rieng
Pattencho ctfa hang va chon mau sac nhan dien
CPahangphaico cai ten.NhPngcai tencuactfahang
khongphaid£ ban th£ hiencati'nh,sd thichhay ghitencon
minhlendo Ten cPa hangphai danhtroncho khach hang
Nola mottP giupkhachhangdlnhof, cocamnhan tfchc Pc
victfahangcuaban cung nhtfphanbietno vdihangtram ctfa
hang khac.Caitencunggiupho dldangbantanhaygiefithieu
chongife/ikhac.Vivay,khidattenchoctfahang phai htfcfng
100%spchu ytefieachphatam vanhanthtfccuakhachhang.
Sauday lacactieuchi quantrongbancSnltfu ykhidat
tenchoctfahang:
1 Phuhop-Dedoc:ten ctfahang phai lamot ttf de
docvefikhachhangmuctieu.VD:N£ukhachhang
langtfditrung nien thinen hanch6'am tiet tiÿ'ng
Anh hoackhongnen qua daivakhodoc.Nhtfng
nd'ukhachhangcuabanlagiefitrethicai tenmang
66-Khdi nghiepBan!e
am htfcfngcua am nhac,game hoac phim anh la
canthid't
2 Antifpng- Denhef:cai tenphaian ttfpngthimefi
de nhef Motcai ten phd thongkieu nhtf “ThanhThuy” hay“PhtfOngMai” la khongt6t vide doc
nhtfngratmauquenvanham lanvefi cac cflahang
khac Thay vi “PhtfOng Thao”, ban co the chon
“ThaoTay” setothon Khachhangchtfattfngnghe
cai tendoddau thisekhongtheMmlindtfpc
3 Giup lien ttfdng visanph£mhoac“cai nhat” cua
ban: mot cai ten hay con giup khach hang cam
nhan dungveban.Toi c6mot thtfonghieugoilaHanami(doc laha-na-mi).Nghequa, bancongay
cam giactre trung, ntf dnh,nhonhan,xinh xinhva
Nhat Bannfladungko?Dungr6i!Hanami chinh
laedahang phukienthefitrangchomayemgaitre
tp15-25tuoi ofkhu vpcthanh thi.Cai tendoda
giupkhachhanglien ttfdngratt6t
C6cai ten haychtfadu,ban phaichondungmausac
choctfahangcuaminh Giong nhtfcai ten, nogiupkhachhang
nhefvanhandienctfahangttfxa Mot viduthuyetphucnhat
lachu6icPahangThiGiefi DiDongvefihaimauvang-den
Noxuathienkhapnoi.Denn6i,chicannhin thay haimau naynamcanh nhaulabanlientdcfngd€n TheGiefi DiD6ngngay
TrbnThanh Phong- 67
Trang 34Mau sac n£n chon lay 2 mau, trongdoco mdt mau
nhancon maukia lamnfi'n.Nhufngchonmau naothicanlulu
y chophu hopsan phamva d6i ttfqngkhach hangcua ban.
Dufdidayla danhsachmau sicdikemynghlacua-nod£ban
cannhac:
Mau den:quyenlife,biin,taobao, trangnhavatinh
te. Mau dendtfqcstf dungtrong cac thiet kehtfcfngd£n doi
tufqng cao cap, nam tinh N6 tao ra siibi in, dai dien cho
quyen lifehaystfsangtrong
Mau vang:hanhphuc,am no,thtf gian.Mauvangla
mauamgqilencam giic im ap,hanh phucvathtfgian.Mau
vangkhakhostfdung,chonenchung thtfcfngdtfqclamnen
valayeut6limnoibatmotmau sackhac Mau vangthtfcfng
difqcstfdungbdicacnganh congnghiepo-to vathtfc phim
Mau do:niÿ'mdamme,tinhyeu, gianduf,soidongva
cubes6ng Maudocosufcmanhthuhutvalamot
trongnhflng
mausacpho bien nhat.Stfdungchu yeutrongcacbiduttfqng
v£thtfc an,ve depvavuichoigiaitri.N6thu hutchu y cua
ngtfcfitieudung.Mot soloai thtfc phim maudo,nhtf eftdo
hoacrtfcfuvangdo, dtfqcbiet dende giuptangquatrlnhtrao
doichat.Day lamottrongnhufngly do dongianmamots6ctfa
hang thtfcannhanh thichstfdungmaudo detrang trinoithat
Ngoiira,khi thi£tkemot postergiam gia,ban cungnenchon
68 -Kh6i nghiepBan le
maudo
Mauxanh la: ttf nhien,khoemanh,doimefi vaphongphu.Mau xanh lacaydtfprc stf dungchu yeu d£daidien cho
san phim than thien vefi moi trifcfng, silc khoe,xoay quanh
nongnghiep, nangltfofng tai ch£,canh quan Gin dayno
difricdungnhieu chocac ctfahangmyphimhoacthtfcphim
htfuccf.
Mau xanh dtfdng: chuyen nghiep, tin ttfcfng, nang
dong,tre trung.Mauxanhdtfcfngdtfqcstfdungdetao ra motcamgiac an toan, long trung thanh va tinh chuyen nghiep
Maunaythtfcfngdtfqcstfdungbdicac edahanglienquandin
phin mim, tai chinh,driqcphim,sanphimedngnghiep
Maurim:sangtrong,giaoduevas\ithanhlich Lam6tmau saccuahoangtoe,mau rimchu y£udtfqcstf dungde daidien choccf quant6n giaova cac tochufc giaodue.$6-c6-la
lamot trongnhufngthtfcpham thtfcfngdtfqcdaidien bdicacbieuttfqng maurim Nodai dien chontf quyin, sangtrong va
vedep
Maucam: soidong,vui ttfcfi,nghethuat,hanhphuc
Maucamla mot mauyeu quycuanghethuat, thtfcphim vacac nganhcongnghiepthe thao.Trongmdt s6lmhvric, nogqilenmotcam giacngonmieng,va d mots6lmhvrickhac,
nochothiy nang ddng,sangtao va nangltfqng.Mau camla
TranThanh Phong-69
Trang 35man sac liathich chocacnganhcongnghiepkinh doanhvdi
cac sanphamvathufc phamtre em Mdt s6nganhcongnghiep
sangtaobangeachsufdungmau camde giupI19noibat htfnso
vefi cacdoi thu canh tranh
Mautrang: cOban,hoabinh,thuankhietvathienchi
Mautranglamot mau trungtinhbao hamsii tinhkhidt.No
cothedungchomot cufahangmypham
Mauh6ng: ngay thef,phu nuf, nuf tinhva tham my.
Mauhonglamau sac nfl tinh, nenthufofng dungchonganh
thditrangvalamdep.Nocungdtfdcsijfdungchocac cufahang
kinh doanhquan ao vaphukiencua tre embdinomanglai
mot cam giac vui tiiOi vangaythcf
MauMu:dangtin cay, amcung,manhme Mau naula
mot mau trungtinhlamanglaicamgiacvufngchacvadangtin
cay.Mau naythufbfngdifOcsufdungchosanphinnongnghiep
hoachufuccf.
70 -KhcJi nqhj§DBanle
Phancu6i cua muc nay toi sedanhde hifdngdin ban
eachxacdinhquy mo cua cufahang.Quymohay dientichcua
dia.hangquyetdinhtrife tiep tefi s6 vondauttf cungnhtf chi
phivanhanhcilahang, nhtfngnocunganh hufdngtdinhanthufccuakhachhlngveban.Cufahangcang lofn thi cangthu
hut diicfcnhieu khach hanghefnvadoanhthucaohdn.Vivay
decufahanghieu qua, bancanphaichondungquymo.
Biidcdau tien,banhay khaosat cac cufahangthanh
congdnhieudiaphtfOnglancan xemdien tichvlchieu ngangmatbangcuaholabao nhieumet,giathuekhoangbaonhieu
tien Bufcfc tiep theo,hayxem xetquymo cua cac ctfahangdoithutrongkhuvufc cuaban (neu co).Cu6icung, bantif tong
hopdechonraphtfOngan t6i vfunhat chominh.CongthufcdSchonquymodufatrenkinhnghiemcanhancua toila “hoc
theocac cufahangthanhcong”vl“Idnhonhoacbangdoithu”
Co mot meonhocfday danh cho ban la: d6ivdi ctfa
hang banle,quan trongnhatlachieu ngangmatbang,dien
tichsufdungdoikhikhongquaquantrong, trtfkhisanphamcuabanc6ngk6nhnhiid6n6ithat.Matbangvdichieungang
duIdnsededangthuhutsufchuy vaglydtfngniem tin vefi
khachhang.Trtfdnghopbanco it v6n,kh6ngdusufc trang tri
haylipdly hanghoachotoanb6cufahangrong,thicufchon
TranThanh Phong-71
Trang 36mQt matbangc 6 dienrich duIrinroi saudo haynganvachde
cat giambdt chi&i dai.Phiasaubancothetandunglam kho
tarn.Khicflahangda divaohoat d6ngva coliicfng khachon
dinh,bancothemdrong dan dien richtriingbayvriinhieu
sanphamhon
Vach
Anh minh hoa vach ngan tam trong cOa hang
Trang 37Chiicfng 3
LAP KJE HOACH
VA HUY BONG YON
Cothenoiv6nlarao canphdbi£'nmahau h£t
moi ngilbi lan daunghl tbi chuyenkhdisii
kinh doanh deu gap phai.Ban than toikhikhdistikinhdoanh cungkhongco tien vaphaidivaymtfon ratnhieu.Tienv6nkhongtilnhien sinhra.Khongai tilnhienmangti£ndenvabao ban:“Nay, haycamMyvathtf kinhdoanh
caigi do” Thayvicdthanvan rangminh khongc6tien, sao
bankhonghoc each d£tilhuy dongv6nchodiian cuaminh?
Trang 38Huy dong v6n la bifcfc di dau tien
Ngifcfi ta hay ndi: “Muon kinh doanh phai co von”
hoac“Khinaoco vonthi minhsekhdi nghiep”.Dohoantoan
la nhandinhsailamcuanhflngngiidi chifa tifng kinhdoanh
Neu ndinhif vay thi ban da xem von liengnhif lamotdid'u
kien c£n dekhdi nghiep Nhifngthatra,huy dongv6nlamdt
phan cuaqua trinhkhdi nghiep Ngaynao conkinh doanh
thi huydongv6n vinconlacongviec cua ban Day cungla
chuyen mibandinphaigiai quydtdauti&nkhibat dau khdi
nghiep.Ti£cthay,nhi&'u ngifdithatbaivardikhdicudcchoi
ngaytdbtfdc dautien.Haikieuthatbaithrfdng thaydo la:
® That bai ngay khi nghl tdi: “So tien do qua Idn
Minh sekhongthe dao dau ra.Bo ydinh vahoc
each an phan di!”-Vang, du ban nghl gi thi ban
deudung!
• That baivisdbi tifchdi: ban biet rang ngtfdithin
hoacban becuabancodutiende cho banvaymdt
xtluc khdisd,nhifngnoi sdbitdchdi qua ldn.Kdt
qualaban tdbo ydinh
Nhtf toidanoi dchiicfngtrtfdc, cai gicungcan phai
hoc.Huydongv6nlamotkynangcanphaihoc delam kinh
doanh.Toibietbansonolabdivibanchifa tifng dtfoc hocva
lamnd Gidlaluc di hocvathtfchanhngaykynang nay
76-Kh6i nghiep Ban le
T\
YTU’ONG KE HOACH <301 VON BAT DAU!
Chuln bi san motk£ hoach kinh doanh
Dehuydongv6n choeftahangsap tdi,bancanphai
comotkehoach kinhdoanhrorang,ngangon.Nophaichda
ddng dayducac noidungnhtf:
® Y tifdngcua ban la gi:hay vi£t ngan gon trong
mot cauduynhat
e Tenedahangvamau sacnhandienmaban dinh
sddung:hayvietngan gonlydovisaobanchonmausachaycai.tendo
® Khachhangcuaban laai:haycuthedotuoi,gidi
tinh,nghenghiep
® Lydomakhachhangchon ban:bansecanhtranhbang“cainhat” nao?lamsaobancothilamddOc
didu do?
© Quym6 edahangcuaband mdcnao:dien tich,
TriinThanh Phong-77
Trang 39chieungangmatbang,vi tridtf kien?
® San pham: ban se kinh doanh nhufngmat hang
nao ?chienhfqfc giacho tifngmathangra sao ?
® Tiep thi: lam sao d£ ban quangcao hay truy&i
thongdemoingtfdibietd£nctfahangcuaban?
® Conngtfcfi:ctfahangcuabancobaonhieunhan
vien ?phancong congviec rasao? rmicltfotagcua
ttfngngtf&i?
® Dtf toandauttf:bancanbao nhieuti£'n von?ban
se tieuhets6tien tren vaonhtfng khoangi?
® Dtfdoan k£t quakinhdoanh:doanhthu,chiphi
vaIqinhuandif kien trong1thanghay1nam se
labao nhieu?
® T6c dothuh6ivon :bao giftthisov6ndauttf noi
tren sequaytrd vedaydu?
Day thtfcstfla chuyenquantrongcanphai lam.Cho
dubanvaytiennganhang, hoirntfom ngtfcfithan haytimki&n
stf unghotif motnhadauttf thiho deulu6nmudn biettien
cuahosedivedauvabangeachnao no sequaytrdlai.Keca
khi ban noi rangtoise ttf danh dum dekhdi nghiep thi ban
cungphaibiet chinhxacs6tienminhcanlabaonhieu Hon
nGa,vdimotk&hoachchudao,banmc*i codudonglife detiet
ki£mm6ingay
78 -Khcsi nghiSpBanle
Hay viet ke hoach cua ban len giay, cang ngan gonsue tichcangtot, roi saudodungnonhvf “vu khi” de thuyet
phuc moi ngtfdi Kinh doanh la mot chudi thuyet phuc vabanhang.N<fubanda thtf gap nhi&i ngtfdinhtfngvinkhong
thuyetphucdifOcaigopvonhaycho banvaytienthihayxem
laikehoach.Do lasanph£m dautien maban cSn phai ban.Nÿ’uban khongthe thuyetphucdifpc ngtfdithan,ban beve
kehoachcuaminh,vay lamsaoban thuyetphucdtfqckhach
hang muahangcuabanday?!
Dtfdidayla5 each huy dongvon phobien nhat.Toi
cung da tifng apdungdu 5 each nay cho congviec cuaminh
Vivay, ban hoantoan coth£ apdungchungngay hornnayde
sdmkhdidongyttfdngkinhdoanhcuaminh
Cach1-Vayvdnnganhang:
Hdu h£tcacnganhangdeucanbanphaicotaisanth£
chaplanhadat Neubankhongsc*hflucac taisannaythico
th£ nhdgiadinhva ngtfdi than co tai san dtfngra baolanh
devay v6n D6i vdiviecdauttf mdt ctfahangbanle,bannen
chon phtfcfngan vaydai han ttf 3-5nam deco du thdfigian
TrbnThanh Phong -79
Trang 40hoan lai vongoccho nganhang.Difngvay nganhan1nam
vi thong thiidngban sekhdng kiphoanvon trongthdigian
ngan nhif vay
Cach2-Vaytidntiingiidithanva giadinh:
Neu ngiidithanvagiadinhcuabancotid'nnhanr6i,
toinghl day lamdtphtfongan goi vdnratt6t.Bankhongcan
bitcd taisanthechapnao.Haychias6tienbancanrathanh
nhieu phan nhova hoivay mSi ngiidimotit.Biquyet:hay
chohothayquydttamcuabanbangban kehoach kinh doanh
va gqiysetracho homotkhoanlaisuatbanghoaccaohonlai
sukt gtfi ti£tkiem nganhangmotchut
Cach3-Rubanb£, ngiicfithan g6pv6nr6icimglam:
Neuban chtfacothanhtiiunaotrongkinhdoanh thi
t6inghl daylam6teach hayde thtf.Thiidng thingiidigopvon
cungse muonthamgiacongvieccimgban.Su1h6trqqualaise
giupbangiambeftap lifecongviec tronggiaidoandauvahoc
diicfc nhieu thijf hdn nhiingnhi£uracr6icung naysinhtifdo
Trtfdckhi bat dau, ban va ngtfdi ban dong hanh nen thong
nhatros6vonmamoingifefisegop,caccongviec cuthecua
moiben,tilechia laivatrachnhiemxiflydiekhoannd nd'uco
phatsinh Detranhtrifcfnghdpmoingifefigopmot nifav6n
r6ikhodiiara cacquyetdinhthongnhattrongquatrinhvan
hanh,toikhuyenbannenchon gop phanv6nldn nhatvagiuf
80-Khdi nghi$p Ban le
:
chominhlkngiicfi quyd'tdinhsaucimg.Dusaodaycung lay
tiidng vakehoachcuaban
Ongbaxiia noi“himhaplaman” nguyla da “him” thi
phai“hap” Nhiingthatsii rat khode xacdinh ai sela ngiiciihapvefiminh.Toida thayrat nhidu ngii&i tre that bai.trong
chuyen khdi nghiepcungbcfihai chuf “himhap” nay.Thiicfngthi hai bense chiatay nhau trong nhiing Iuchoan nan,khokhan Ngiicfidlai cungcamthaynanlongroi tiibocudc Toi
cungkhdng phailangiidingoaile.Saunhiingphivuhimhap
thatbai, tdi rutchominhnhiingkinhnghiemnhd nhif sau:
o Khong him hapneucokhanangtiihuydongvon
© Neuphai himhap,luongiuf phanquyetdinhva
khdngde d6itacthamgiadieuhanhcongviec.
© Thoa thuan ro rangcacvan de v£chia lai, xd ly
nd,hinhthiicthoaivdn trenhdp ddng hdptac
giGahai ben Mauhdp ddngnay ban cungcothd
taiv& theohufdngdand trangbia3
© Luon sansang phiidngan demualai phan vdn
gop khidditacmu6nthoaivdn
Cach 4-Thuydtphucmotnhadautii rotvdn:
Cachnayphu hdpchongiididacokinh nghiemhoac
dacothanh tiiu nhatdinh Dacbiet,nd ratphu hdp khi ban
dacocufahang dau tien thanhcongva mudn mdrongthem
TrbnThanh Phong -81