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MINISTRY OF EDUCATION AND TRAINING HO CHI MINH NATIONAL ACADEMY OF POLITICS ACADEMY OF JOURNALISM AND COMMUNICATION BUI THI MINH HAI MESSAGE ON MARRIAGE INVOLVING FOREIGN ELEMENTS IN A VIETNAMESE ONLINE NEWSPAPER CURRENTLY Major: Journalism Code number: 32 01 01 THE SUMMARY OF PHD THESIS IN MASS COMMUNICATIONS HANOI - 2019 THIS THESIS WAS COMPLETED AT ACADEMY OF JOURNALISM AND COMMUNICATION SCIENTIFIC INSTRUCTORS Assoc Prof Dr MAI QUYNH NAM Assoc Prof Dr DO THI THU HANG Reviewer 1: Reviewer 2: Reviewer 3: The thesis will be presented to the basic-level examiners’ council, held at Academy of Journalism and Communication At time day month year 2019 The thesis can be found at: - National Library of Vietnam - Library of the Academy of Journalism and Communication INTRODUCTION The urgency of the research topic * Theoretics: - The history of press research has recorded that the "message" is a position element playing an important role in the communication cycle, as evidenced in all communication models from Lasswell, Claude Shannon, Weaver, David Berlo, Charles Osgood or Wilbur Schramm Journalism theory also affirms that press messages is a basic concept of the press, the content of information that makes up the vitality, the value of use of press works/ products [105, p.17], expresses intentions and political opinions of journalists and media agencies, which show the theoretical significance of the mission and the important role of the media-press message - Research on the message is an effective scientific approach to identifying the nature of the message, and it is also the basis for the identification of researchers and social managers Status, effects, effects, as well as the tendency to develop marriage involving foreign elements (MIFEs) On that basis, it is necessary to formulate policies and strategies, and supplement and perfect the law on marriage involving foreign elements; At the same time, this is the reason that media - press agencies can be more careful and scientific in posting and directing information about marriage involving foreign elements Therefore, the research of the message on marriage involving foreign elements through the lens of the press aims to access the content, identify social elements through the media message, because it is difficult for a researcher or a research project to comprehensively and multidimensionally speaking about the marriage involving foreign elements as in the press, especially online electronic press in the current period * Practice: - In the trend of globalization, the marriage involving foreign elements (international marriage) has been on the rise, especially in Asian countries (Singapore increased by 30%, Taiwan (13%), Korea (11%), Japan (5%) , and Philippines (4%), including Vietnam - International marriage is not only a form of uniting gender but also a link between nations and peoples, having a direct influence on all aspects of the country's social and external life In a flat world environment, the international marriages have become increasingly complicated and sensitive, furthermore, the government's management is still very difficult, especially marriage involving foreign elements in the press/ online newspaper - A question has been raised what is the message on marriage involving foreign elements in a Vietnamese online newspaper currently? If the message is a preconceived idea and a scientific shortage, which can Message on marriage involving foreign elements in a Vietnamese online newspaper currently create false biased perception, even harming the image of the country and people of Vietnam, as the message in the media is displayed How will that affect public perception like that? For the above reasons, this topic “Message on marriage involving foreign elements in a Vietnamese online newspaper currently.” is choosing to PhD research topics in journalism Purpose, tasks of the research 2.1 Purpose of the research On the basis of theoretical research, analysis and identification of message on marriage involving foreign elements on the online newspaper in Vietnam, proposing solutions to improve the quality of the marriage involving foreign elements on Vietnam's online newspaper in the coming time 2.2 Tasks of the research To achieve the above purpose, the thesis has implemented a number of the following tasks: - To clarify the theoretical and practical basis for studying the message on marriage involving foreign elements in the online newspaper; - To survey and analyze the message on marriage involving foreign elements in online newspapers: vnexpress.net, vietnamnet.vn, baophapluat.vn, tuoitre.vn, giadinh.net.vn - To identify the stated issues and to propose solutions in order to improve the quality of the message on marriage involving foreign elements in the Vietnamese online newspaper currently Subject, scope of the research 3.1 Subject of the research: Message on marriage involving foreign elements in a Vietnamese online newspaper currently 3.2 Scope of the research - Research space: The study aims to conduct researches on the topic of marriage involving foreign elements on sites for online newspaper: vnexpress.net, vietnamnet.vn, baophapluat.vn, tuoitre.vn, giadinh.net.vn - Survey time: 2010 - 2015 Research hypotheses and analytical frameworks 4.1 Research hypotheses - The message of marriage involving foreign elements in Vietnamese online newspapers now contains a commercial and tragic pattern of marriage; the message is more positive, less objective, more critical; Journalistic press tends to be more interested in the media of expression, cause, and consequences than those that cause inadequacies in marriage involving foreign elements The theme focuses mainly on the negativity of Vietnamese women marrying foreigners - The media message on marriage involving foreign elements in the online newspaper in the future should have plans, strategies to innovate, strengthen the objectivity and consistency in the orientation of the target message; In addition, it is essential to analyze and interpret the problem in depth in the environment and broader social context rather than criticism and prejudice; to build up and promote the social and cultural values of the nation instead of lowering the values of traditional culture and the image of Vietnamese women At the same time, it also needs to pay attention to building the image of the country, culture and people of Vietnam in the digital age and globalization 4.2 Analytical framework Viewpoints and policies of the Party and State on marriage involving foreign elements Content of the message Viewpoint, solution mentioned in the message Online newspapers -Vietnamnet.vn -VnExpress.net -Baophapluat.vn -Tuoitre.vn -Giadinh.net.vn The theme of the press works bring out the message The details of the press express the message Message on marriage involving foreign elements in a Vietnamese online newspaper currently Texture expresses the message Form of the message The genre expresses the message Language expresses the message The quantity, frequency appear the messages The method of transmitting the message Position appears the message Information structure convey the message Economic, cultural, political and social environment Identify the issue that needs to be renewed Innovative solutions to improve message quality Research methodology - The thesis uses the methodology of object-oriented research based on the dialectical materialism law method of Marxism-Leninism, Ho Chi Minh's thought about the press, the press message; the Party's policies and policies, the law of the State on marriage, the family and the MIFEs - The thesis approaches interdisciplinary theories: communication theory, journalistic theory, theory of psychology journalism and sociology of journalism in the analytical direction of the hypothesis Research methods 6.1 Content analysis method 6.1.1 Quantitative content analysis The thesis codes and processes the works of the message on the MIFEs on 05 electronic newspapers (vnexpress.net, vietnamnet.vn, baophapluat.vn, tuoitre.vn, giadinh.net.vn) from 1/2010 to 06/2015 6.1.2 Qualitative content analysis - Using the content analysis methodology: Systematization of theories, research work related to research problems - Using the method of analyzing contents of press documents: identification of messages of press works and press products 6.2 An in-depth interview - Journalists working in press agencies (5 people); Reporters, editors (25 people); The manager of foreign marriage at the Ministry of Justice (02 people); Researcher on the MIFEs (02 people) 6.3 Criteria for sample selection 6.3.1 Criteria for choosing electronic newspapers Criteria for choosing electronic newspapers - 02 pure web-based: VnExpress.net; Vietnamnet.vn - 03 Electronic newspaper with printed versions: Tuoitre.vn; Family and Social Newspaper (Giadinh.net.vn); Vietnam Law Newspaper (Baophapluat.vn) 6.3.2 Criteria for selecting news, articles (press articles) for the survey The framework for sampling is a collection of news (the press works) dealing with the topic of the MIFEs on e-journals of the period 2010-2015 - The thesis sets the criteria for dividing news into groups with specific information as follows: Group 1: The press content is directly related to the MIFEs, identified by the appearance of the keyword " MIFEs " in the article Group 2: The newspapers have content related to the MIFEs but not showing the keyword " MIFEs " This group is identified by the appearance of related phrases such as marriage, foreign husband, Vietnamese bride, West son-in-law, sharing about living bride and groom in foreign countries 6.3.3 Tool to search for research samples -Using the search method on Google Advanced Search - Use the search engine directly on the survey pages in order of date / column (viewed according to the chronological order of each day, month, year specifically) 6.3.4 Selecting a column to search for research samples - The main columns are general, with many articles referring to research topics 6.4 Information processing methods - All articles on marriage involving foreign elements are scrutinized on online newspapers: vnexpress.net, vietnamnet.vn, baophapluat.vn, tuoitre.vn, giadinh.net.vn - Making a coding table to logically quantify information derived from the messages on marriage involving foreign elements - Inputting and processing data by using SPSS and NVIVO software - Decoding information based on data processed through SPSS software The sample used to analyze the content of the message Product of Ration No Online Newspapers messages (%) VietNamNet Online Newspaper 48 16,00 http://vietnamnet.vn VnExpress Online Newspaper 69 23,00 http://vnexpress.net Electronic newspapers on Vietnamese law 49 16,33 http://baophapluat.vn Youth Online Newspaper 34 11,33 http://tuoitre.vn Electronic Newspaper on family and Society 100 33,33 http://giadinh.net.vn Total 300 100,00 New contributions of the thesis In terms of the theoretics: The thesis contributes to the study of press works/press products, namely the press message (online newspaper) Research clarifies the method of analyzing the content of the press message, especially the online newspaper, setting the criteria for the message on the MIFIDs on the internet; How to find the answer of this message in the online newspaper? How does the internet communicate and what does it want to convey to the public through media messages? In terms of practicality: is a scientific research study on the MIFEs in the online newspaper, aiming to improve the quality of the MIFEs on the mass media in general, especially in the online newspapers Theoretical and practical meanings of the thesis 8.1 Theoretical meanings - The thesis is an interdisciplinary research that contributes to the systematization of methodical theoretical issues in journalistic-media research from the perspective of analyzing the content of the press message - The research contributes to enriching research in the field of journalism and communication, especially research on the message in the online newspaper and is a reference for further research on this topic 8.2 Practical meanings - The research results provide practical and scientific information on the issue of marriage involving foreign elements through prism of the press On this basis, to suggest some recommendations for policy makers, media agencies, journalists in the renewal of news content, improvement of communication quality, and having scientific orientation when reporting on marriage involving foreign elements - The research reflects the current status of marriage involving foreign elements in Vietnam A clear description of the portraiture of Vietnamese citizens marrying foreigners, the reason for the decision to marry is reflected through the message on the electronic news channel From there, to help communicators bring the message to the masses more effectively; To perfect and realize the guidelines, policies and laws on marriage and family of the Party and the State in life Conclusion of the thesis Apart from the introduction, conclusion and references, appendixes, the thesis structure includes four chapters: Chapter OVERVIEW OF THE RESEARCH 1.1 Orienting the research on electronic newspaper and communication messages in the online newspaper The research has covered a comprehensive way on all activities of modern press It aims to systematize scientifically and logically the theoretical and practical knowledge of electronic network, to reach the thesis, and to understand the research object, , as well as knowledge skills, methods of message creation in the online newspaper Research shows that the basics of both theoretical and practical developments in electronic publishing are inherited from the foundation of traditional journalism New research focuses on theoretical research Experimental research is primarily directed at the study of the public, on the subject, on the media, on the effectiveness of the media, however, the field of media message research is ignored, especially, research on the content of the message in the online newspaper 1.2 Orienting the research on analysis of press-media messages The method of analyzing the message - media is a method that has long been applied in the history of media journalism It is essentially the analysis of the content of the press in the sociological perspective, the purpose is to understand a society or a certain period of society, because the media content is often reflected in many aspects, they are very diverse, rich in social life and it allows people to learn more deeply about the problems of society [96, pp.324] At present, in our country, only researches in the field of journalism and communication from the point of view of sociology are most clearly addressed in terms of the journalism - communication message, but this research orientation has not yet developed popularly This research orientation has helped the author of the thesis have an overview of history and methods as well as how to analyze the content of the media message, so that it can be applied to the analysis of the message content on the MIFEs studied by the thesis 1.3 Research orientation on the marriage involving the foreign elements International marriage is not a new topic in social studies, but it is still a very interesting topic in the new context, the modern world with the development of internet communication, so the topic of the international marriage is still receiving great attention from the researchers The study provides a theoretical foundation for international marriage and analyzes international marriage trends, various challenges such as culture, race, or the field of marriage law, education, migration of labor market, marriage market, and gender inequality in multicultural marriage, focusing mainly in Asia The studies on the MIFEs in the country are approached from a variety of scientific perspectives, from the perspective of culture, economy, society, human resources in which most of them are approached in legal and sociological aspects, there are no studies on trends, or factors influencing the MIFIDs, especially the impact of the journalism - communication environment, so this is the space for research on the MIFEs approaching from the perspective of journalism SUB-CONCLUSION OF CHAPTER The results of the review are the process of searching and analyzing information related to the "message on the MIFEs in the online newspaper" topic to provide an overview of the values that the previous projects Besides it was also the starting point for determining research tasks, and research orientation for the thesis Research overview supports the authors of the thesis approach, inherits research values, especially the method of analyzing the message content, and on the other hand provides a theoretical and practical argumentation system Responding to the MIFEs in Vietnam, is a condition for the formation of thinking, awareness of the overall message, and the message on the MIFEs in the online newspaper in particular The results of the review show that many scientific studies have presented the press in general, the online newspaper and the MIFEs, these studies, however, were independently disseminated, either solely for press studies, for electronic journals, or for discussion of the MIFEs but not for interrelationships in social science research The direct research on the MIFEs is mainly discussed in terms of law, economics, culture, society For research papers on electronic network are deployed in the direction of fundamental theoretical research; Researching the content of the press and media using the content analysis method to evaluate, interpret and find solutions from the actual activities of the press are largely implemented in the field of communication being traditional printing press and pictorial magazine, and the analysis of the message on the electronic network channel is very small percentage; for empirical research, the main focus is on the public, on the subject, on the media, on the effectiveness of the media; however, the research on content of the message is not focused The results of this recapitulation research have provided a theoretical and experimental basis for the study “Message on marriage involving foreign elements in a Vietnamese online newspaper currently” Chapter THEORETICAL AND PRACTICAL BASIS OF THE RESEARCH PROBLEM 2.1 Basic concepts 2.1.1 Online newspaper The Online newspaper is a form of journalism developed in the form of a website, which is published on the internet by the independent press office, when connected to the internet, readers can read newspaper on electronic devices The information on the online newspaper is updated regularly and 11 2.4 Establishing criteria for analyzing marriage message involving foreign elements in the Vietnam online newspapers currently 2.4.1 Pursuant to determine criteria of the message on marriage message involving foreign elements - Firstly, Pursuant to the principles for building and creating press works in general and creating the works of online newspaper in particular (in terms of genre, structure, content, form and language of the works of online newspaper) - Secondly, pursuant to viewpoints and policies of the Party and State on the MIFEs, and the international treaties which Vietnam has signed - Thirdly, pursuant to the results of scientific research on the MIFEs in Vietnam that have been published by scientists - Finally, pursuant to the current status of the MIFEs in Vietnam's social life through the reports and statistics from the relevant authorities and the media on the MIFEs in the mass media 2.4.2 The criteria of the message on marriage message involving foreign elements - Firstly, determining your goals and measuring the effectiveness level from the content of the press message - Secondly, starting from the self-message of the press - Thirdly, pursuant to viewpoints and policies of the Party, Law of the State and the directions of the ministries, departments, and branches in charge of management on the MIFEs - Fourthly, the message is based on rules, social values, national culture and constantly fostering and promoting those values - Finally, the message must match the communication channel and the object who is the public of the online newspaper SUB-CONCLUSION OF CHAPTER From the above grounds, the thesis has sufficient theoretical foundations to serve as the basis for the research and analysis of the message content on the MIFIDs in the online newspaper On the other hand, the theoretical foundation is also the basis for a deeper understanding on the role and position of the overall message, the role of the message on the MIFEs in particular, in order to the public and its impact on life, thereby enabling communicators to focus on messaging to better notify on the MIFEs Researching the MIFEs message through the media perspective is an interdisciplinary approach However, the thesis has been approached by media theory, journalistic theory, and sociology of journalism, which are fundamental theories for analyzing and justifying the identification of the 12 message, confirming the position and role of the MIFEs message in the online newspaper in Vietnam today Today, the online newspaper brings the message closer, faster to the public, in order to consolidate and enhance the role of the press in modern social life; Although it has many advantages, the internet has some limitations, especially for the information with specific characteristic such as the MIFEs, so how you find out what newspapers are reporting and how to notify? and whether these messages are accompanied by hidden functions that contain negative values? And the specific results will be presented in chapter of the thesis Chapter THE STATUS OF THE MESSAGE ON MARRIAGE INVOLVING FOREIGN ELEMENTS IN THE ONLINE NEWSPAPER IN VIETNAM TODAY 3.1 Content of the message on marriage message involving foreign elements in the online newspaper in Vietnam today 3.1.1 The theme of the press works bring out the message The theme of the press article about the MIFEs is rich and diversified 2.7% refers to the subject of foreign marriage counseling, 8.3% refers to the trafficking of women through marriage form; 1.3% is compelled to marry someone due to the circumstances; 13.3% reflects the marriage medium; 17.6% refers to the MIFEs of the "stars", artists engaged in cultural and artistic activities; 7.6% refers to violence and disdain of Vietnamese brides; 2.2% refers to cultural disagreements and views of life; 2.2% is caring children and sharing work experience in MIFEs; 6.9% refers to killed Vietnamese brides; 1.9% refers to suicides of Vietnamese brides and their families after the event; 0.9% refers to the life of the families having child married with foreign person; 31.6% is about the life of foreign marriage; The return to the country after foreign marriage is 1.3%; Foreign divorce is 0.7%; The trend of MIFEs is 0.3%; Finding relatives who married with foreign persons and out of touch is 0.6%; The life of a foreign bride/ groom in Vietnam is 1.0% However, the portrayal of foreign marriage characters is the factor that makes up the message color, which is considered the focal point, and is most prominently reflected, giving a special focus to the press message, when referring to the MIFEs in Vietnam, so it is considered as the particular theme form creating the characterize of this message 13 3.1.1.1 Portraits of Vietnamese marrying to the foreigners Under the prism of the newspaper (online newspaper), the image of Vietnamese citizens having sex with foreigners is mainly female, accounting for 96.0%, while men have a very small proportion just 4.0% But íit is depicted as one-dimensional rather than multi-dimensional, contains gender stereotypes when building a female pattern (96%), with two types of portrait motifs: Firstly, the rural girls have a poor background and low educational attainment, the purpose of getting married abroad is to "changing life" or "helping family economics," but the marriage results often lead to tragedy Secondly, the girls having "perfume and beauty" who the newspaper highlights the attention and they mainly are singers, actors, artists, people in the showbiz Although the press described them to have a better life when married the foreigners, in a corner of the fall, the purpose of marriage is not outside the economic interests 3.1.1.2 Image of foreigners marrying Vietnamese citizens 273/300 articles reported that they came from Asian countries with 61.5%, Eastern Europe at 13.9% and Western Europe at 10.3%, the remaining 14.3% came from other countries around the world The message on the image of foreigners marrying Vietnamese citizens is approached in two ways: The first is the image of men from countries in Asia, mainly South Korea, China, Taiwan who are older, even with health problems, disabilities or not normal; having difficult family circumstances, so marriage is mainly through the medium, the results of these marriages often are pitiful, even leaving many consequences for society The second is the image of men from developed countries such as Europe, America, Australia (England, France, Germany, Australia ) has rich economic conditions, a luxurious life, labeled "godfather", or "Viet Kieu" In this marriage, the female character is largely focused on the object of the public, known as the "stars" and "beloved women." Thus, the image of foreigners marrying Vietnamese citizens has a certain similarity with Vietnamese partners in foreign marriages However, personal information of the foreigners is only exploited in terms of economic conditions and material conditions 3.1.2 Details of the press works used to build the message The online newspaper selects the details reflecting the MIFEs with model characteristic: 3.1.2.1 Details of the press works to explain the reasons for marriage There are 241 articles (80.3%) out of 300 press articles, directly referring to the causes or reasons that Vietnamese marry foreigners, focusing some main causes: Firstly, marriage comes from love; Secondly, marriage for 14 economic purposes; Thirdly, marriage due to fraud, coercion, illegal brokerage; Finally, marriage for other reasons The main content of the news is negative trends with a one-sided view of the image of Vietnamese marrying foreigners, with more than two-thirds of articles reflecting the negative or tragic consequences of foreign marriages The message of journalistic works tends to create the MIFEs ' pattern showing the commercialization and tragedy 3.1.2.2 Information about marriage life of Vietnamese with foreigners This is a detailed statement of the outcome of a foreign marriage, detailing the problem, pointing out the most fundamental aspects of the MIFEs phenomenon, and highlighting the evolution and nature of the problem Attracting public attention strongly influences public opinion and attitude on the issue of MIFEs 157 articles (52.3%) refer to the results of foreign marriage life Quantitative survey results show that happiness is 46.1%; pessimistic and depressed with 16.5%; repressed, labor exploitation with 12.1%; violence, beatings, torture with 15.8%; other with 9.5%; not mentioned with 17.2%, when analyzing qualitative and comparative content of the articles, the articles have similar contents, repeating when the same characters refer to the foreign marriage is the "beloved woman", " Vietnamese stars", so the happiness rate data increase or not Thus, the correlated information on marriage life is clearly defined in two extremes, it is happy and tragic, in which 2/3 of the article is inclined toward negative, tragic 3.1.3 Information on MIFEs views, policies, and legislation The news about legal advice and propaganda of the Party and State's guidelines and policies on MIFEs are published by newspapers only accounting for 2.3% of the area of articles on MIFEs, mainly in the form of publishing legal documents at certain times, information organized according to the stream of time of the event, mainly dealing with cases that leave consequences, or how to overcome the consequences rather than preventive measures and propaganda, therefore, the effectiveness of implementation of policies on MIFEs is not high, and puts the emphasis on the form In addition, when stating cases, especially negative ones violating laws, the press is less integrated with analysis, dissemination and education of relevant laws and expresses attitudes and views in social opinion orientation; there’s only few in-depth articles analyzing, guiding, commenting or orienting information to guide public opinion on the basis of laws, articles understanding and analyzing thoroughly the social context affecting this issue 15 3.1.4 Perspectives and solutions are mentioned in the message about marriage involving foreign elements The views of journalists, the press office on MIFEs are expressed through message messages but not yet united; 15.7% of the articles have support for foreign marriages, 14.3% are non-supporters, and 7.0% are neutral, the remaining 63.0% of the article does not express any point in the article With such information, can readers find it difficult to identify a supportive or objectionable attitude? The press has not clearly shown the role of leading and directing public opinion on this issue The posed information was simply news coverage, some articles with views from managers, researchers, but it is generic, ambivalent, and unclear Of the 300 articles that were sampled, only 4.7% reported a solution to the problem, the remaining 95.3% raised the issue, the fact that there was no solution or the details of the direction, suggesting a solution to the issue of MIFEs, events that not provide a solution or point out that the details are directional characteristic, suggesting a solution to the MIFEs problem Thus, the purpose of solutions is to emphasize the individual responsibility of the subject of the marriage, and the role and responsibility of the management level is slight, so the way of reporting the views, solutions or recommendations for the MIFEs that seems to be narrow in their case-by-case solutions 3.2 The form of the message on marriage involving foreign elements in the Vietnam online newspaper currently 3.2.1 Texture expresses the message 3.2.1.1 The name of the work represents the message The title of the work, which is an important indicator of the content of the message, determines the importance of the information, and promoting the public's decision to access the article, as well as it is also the signal important to express the viewpoints and views of journalists on the MIFEs issues that are discussed in order to send a message to the public Through the survey of works, the name of article that expresses full content of the article accounting for 12.7%, reflecting the vast majority of the message accounting for 42.3%; expressing a part of the content is 42.7%, and only 2.3% of the work does not reflect the message content of the article The length of the title is from to 12 words, which is commonly used, accounting for 63.3% of the article, while the title is less than eight letters, 17.0% The title is 12 words accounting for 19.7% 16 The title is used in a number of major forms, such as: title information, event confirmation (64.7%), comment form, expression (21%), open title, using questionnaires accounted for 3.7%, many of them were sensational (10.7%) However, the events are tilted towards the negative, or the emphasis on the details of getting married to a foreigner that is considered a lucky thing in the life of Vietnamese women to attract the reader, but with great frequency, these titles unostentatiously create unbiased assessment and prejudice to the reader on the MIFEs 3.2.1.2 The way to address the message The survey results show that the number of articles using the title (Sapo) accounted for 73.3%, in which Sapo content showed the overall information in the article is 32.4%, the remaining 67.6% of the Sapo only express a part of the information There are many different ways of addressing issues in article categories such as: posing problems by directing problems, events, in nearsequential order; by giving figures; however, most articles put the problem directly on the issue, but the limitation is that the number of titles reflects the information in the article Only 32.4%, Sapo headlines still weighed on "to attract view", exaggerated insistence on the phenomenon of marrying foreigners, and regarded it as a way to change the lives of Vietnamese women 3.2.1.3 How to solve the problem express the message The problem solving uses flexible elements from detailed content, cross-section titles, graphics, videos, images, annotations to create a unified mass aimed at the reader in the process of home, predetermined and aimed at increasing the weight of information with 0.7% data, 3% image, citation 6.7%, example 71.8%, another way 17.8% 3.2.1.4 How to end the message problem The conclusions of the press articles written about MIFEs are often summarized in two forms: closing conclusion (closing the problem) and opening up (eliciting a problem, creating reflection for the reader), but Closed form is commonly used The article has sources for journalists, reporters is 54.7; Reprinted from other newspapers is 45.3% 3.2.2 The media category presents the message on marriage involving foreign elements The news category (news, reportage, interview, reflection, fast record) accounts for the majority of articles, mainly news categories (38.7%) and reflection (28.3%) were used the most; The group of major 17 works (comment, edit, essay and gentrification) accounts for a very small proportion (1.0%); Other categories such as confidences, sharing is 17% 3.2.3 Language expresses presents the message on marriage involving foreign elements The use of language is understandable, close and consistent with the general public's perception, however, two thirds of the articles reflect the negative or tragic consequences of foreign marriages, so the articles use negative language more than negative positive 3.3 The method of transmitting messages on marriage involving foreign elements in Vietnam online newspaper 3.3.1 The number, frequency, time of posting In the total of 300 articles on MIFEs topic surveyed on 05 websites, the Newspaper of Family and Society (http://giadinh.net.vn) accounts for 33.3%, Tuoi Tre Newspaper (http: Tuoitre.vn publishes at least 34 articles (11.3%), Vietnamnet (http://vietnamnet.vn) with 48 articles, accounting for 16%, Vnespress Newspaper (http://vnexpress.net) 69 articles, accounting for 23% and Vietnam Law Newspaper (http://baophapluat.vn) has 49 articles, accounting for 16.6% Regarding the frequency of posting, if correlated over years of survey, the number of news stories on MIFEs topic was communicated in newspapers and there was no significant difference in number between years In 2010, newspapers reported 56 articles, accounting for 18.7%; In 2011 there were 49 articles (16.3%); in 2012 there were 42 articles (14%); There are 52 articles (17.3%); In 2014, there were 69 articles (23%) and 32 articles (10.7%) in the first six months of 2015 Actually, the press agencies have not developed the plan and coordinated the contract with the management agencies to have the orientation of communication throughout this topic, so the number and frequency of the message is low, unstable, spontaneous, somewhat affect the outcome of the communication, and the nature of the MIFE problem is not well understood 3.3.2 Location of posing the message on marriage involving foreign elements The surveyed information on the online newspaper is organized into three levels: first level is the home page - where the links to the second and third level pages; second level is the category page; Third level is the content page that covers the entire contents of the press works Posted messages in the categories of life / welfare of the people / entertainment were 23%; Law with 11%; Family with10%; World 18 with13%; Share / confidence / Community with 3.7%; Society/Culture with 21%; Society / Politics with 13%; Other with 5.3% 3.3.3 Structure information to convey the message MIFEs news in the online newspaper is designed in a multi-door structure It is a multimedia component system that makes up a complete journalistic work, including the title (main title, target subtitle, interspersed title, cited title), Sapo, main text; pictures, diagrams (diagrams, charts, maps); the information box, documentation, link; audio, video, animation; and interactive programs; in which each multimedia component serves as both a place to iprovide information and to get the reader's comment, It also serves as a gateway to the reader's information, and links the depth of information to create a unified whole in order to convey the message in the fastest, most diverse way to the public 100% of the works use the main heading, interspersed title, sapo, main text; group of photos, graphics used is 67%; Group of elements including information box, link link is 50%, and audio group, video is 8.6% SUB-CONCLUSION OF CHAPTER Through the research and analysis of electronic newspapers about MIFEs has partly sketched MFEs multi-color picture in our country today Communication messages are reported in various aspects and in various aspects, in accordance with the public object, function and task of each newspaper The attitude of journalists condemning the phenomenon of illegal marriage, the provision of information about victims in general has been carefully treated to minimize the harm, which shows the seriousness of the person doing Reported on this issue However, the limitations of a media message are one-sided, with two thirds of negative message posts Portraits of Vietnamese citizens marrying foreigners are depicted as one-sided, weighing the economic factor, considering the economic purpose is the most prominent in explaining the reason for marrying a foreigner Gender prejudice, foreign marriage prejudice when the focus of the object reflects more than 90% of women Model the portraits of Vietnamese citizens marry foreigners in two motifs: Firstly, the rural girls have a poor background and low educational attainment, the purpose of getting married abroad is to "changing life" or "helping family economics," but the marriage results often lead to tragedy Secondly, the girls having "perfume and beauty" who the newspaper highlights the attention and they mainly are singers, actors, artists, people in the showbiz Although the press described them to have a better life when married the foreigners, in a corner of the fall, the purpose of marriage is not outside the economic interests Thus, the general message on the 19 MIFEs was created in the online newspaper with the commercially dominant color, which weighed down the economic factor and tragic color The language of the message is so subjective that it is more likely that the subject is aware of it, blaming the woman for marriage problems, domestic violence, even being murder as the Vietnamese people are often considered guilty, the cause of all consequences in foreign marriage, while the responsibility of foreigners, the responsibility of the community, society is less discussed Communication messages are less relevant to the authorities, views, solutions orientation is unclear If there is an appearance of the authorities, only to deal with the consequences of the problem rather than recommending, reminding, or suggesting a resolution, so the problem arises when transmitting information on MIFEs in the online newspaper in the coming time, there should be a scientific direction, a direction to solve, suggesting direction for this issue Chapter ISSUES AND SOLUTIONS TO IMPROVE THE QUALITY OF THE MESSAGE ON MARRIAGE INVOLVING FOREIGN ELEMENTS IN THE CURRENT VIETNAM ONLINE NEWSPAPER 4.1 The question arises from the status of the message on the marriage involving foreign elements in the online newspaper Vietnam today 4.1.1 Prejudice on marriage involving foreign elements in the press message 4.1.2 The image of a Vietnamese woman is misleading in the message 4.1.3 The solution, the orientation mentioned in the press works is lacking, not unified and practicality is not high 4.1.4 Information on policies, laws and regulations on marriage involving foreign elements in faint press message and form 4.1.5 The creation and orientation of social media on marriage involving foreign elements in the press message is unclear 4.1.6 From the perspective of exploiting creative information, the message is limited, patterned characteric 4.1.7 Newspaper genres represent unbalanced messages 4.1.8 Language expressing the message is not objective, biased characteric 20 4.2 The solution of message on the marriage involving foreign elements in Vietnam online newspaper 4.2.1 Group of message solutions for the works of online newspaper 4.2.1.1 For content of the message for the works of online newspaper First, increasing the diversity of the topic of reflection, and the depth of the message Second, increasing the objectivity, avoid stereotypes, prejudice in the details of press works Third, increasing the use value of the press message 4.2.1.2 On the form of marriage message with foreign elements Firstly, the structure of multimedia work is holistic, scientific Secondly, diversify the genre of journalistic works Thirdly, language expresses the message of avoiding prejudice, and blaming responsibility 4.2.2 Group of message solutions for the works of online newspaper 4.2.2.1 Develop a message content plan: Firstly, to ensure the political orientation, to preserve the principles, purposes, functions and tasks of the press agencies; Secondly, unify the principle of journalism in the design / creation of the message; Thirdly, the message is relevant to the readership of the newspaper; Finally, the message featured, style and identity of the newspaper 4.2.2.2 Organizing the implementation of the message on the product / newspaper network Firstly, the dynamic content system (information is updated, changed frequently): press / news / news articles, events, announcements, press releases Secondly, the static content system (information is almost fixed, not changed frequently) include: interface, categories, feedback, contacts, search 4.2.3 Group of message solutions for the project / media campaign on marriage involving foreign elements on Vietnam online newspaper The digital age, social networking, online newspapers, internet, etc are dominating, especially the strong social network, the trend of network readers moving to mobile devices and digital media (digital), so when developing the project / media campaign on the MIFEs in the online newspaper, there should be coordinated with the new media, digital platform (digital technology) is the product to bring effective communication in the current context 21 4.2.3.1 Targeting, shaping the communication strategy Firstly, defining the target communication Secondly, identifying the public media object Thirdly, predicting the public response to the message and measure the message's effectiveness before transmission Finally, designing / innovating message communication 4.2.3.3 Organizingthe implementation of communication campaigns Diagram 4.1: Media campaign model on the MIFEs in the online newspaper Online newspaper (The main channel) Vietnamnet.vn VnExpress.net Baophapluat.vn Tuoitre.vn Giadinh.net.vn Public group VnExpress.net Main messages (Target message) Sources: Public group Vietnamnet.vn Target Specific message (Departmental message) Special pages, topics Social networkingand otherdigital media products(face book, tweet, google+, Instagram ) Public group Baophapluat.vn Change Awareness, Attitude and Behavior Public group Tuoitre.vn Public group Giadinh.net.vn FEEDBACK Based on the model of communication campaign on the MIFEs, the following steps can be implemented to implement the project / campaign: Firstly, select the press event to introduce the message, launch the media campaign Secondly, the direction of public opinion, the promotion and spread of the message Thirdly, research, process feedback from the public Fourthly, monitor, monitor and evaluate the effectiveness and sustainability of the communication campaign 4.3 Recommendations 4.3.1 For functional agencies performing the State management over marriage involving foreign elements 22 4.3.2 State management agency in charge of the press 4.3.3 Strengthening roles and responsibilities of mass organizations and social organizations 4.3.4 For press agencies 4.3.5 For journalists, reporters, editors 4.3.6 For the public SUB-CONCLUSION OF CHAPTER Based on the findings of the study, the requirements for the MIFEs message renewal are as follows: Firstly, the solution group on the press works message This is a nuclear factor, which acts as a part of the message that constitutes a positive change for the entire target message on the MIFEs Secondly, the solution group of electronic message network products Developing a complete, open-ended, time-consuming, open-dimensional electronic space on the Web by multiplying information layers, a multidimensional interface between the editor and readers, and the multimedia mix (listening, watching, reading ), with extensive, multi-faceted information, providing comprehensive knowledge of the MIFEs What is the content plan for the message? And organize the realization of the content of the message across the whole system, from the dynamic content system to the static content system, to create a unified, synchronized orientation towards the target message MIFEs precision, science Thirdly, the solution group for the project goal or campaign on the MIFEs in the online newspaper This is a solution to generate synergy, a total communication solution for the organization of information sources, the formation of the main message, the form of communication products, the application of social communication network to spread the message, increase communication efficiency on the MIFEs CONCLUSION The purpose of finding a message on foreign elements in Vietnam online newspaper? How you write, broadcast, and broadcast to the public? The research conducted a survey of 300 media works on the MIFEs on websites such as Vietnamnet.vn, VnEpress.net, Giadinh.net.vn, Tuoitre.vn, Baophapluat.vn From research questions, research hypotheses, theoretical foundations, research practices The dissertation gives a general conclusion on the MIFEs message on the internet as follows: Message content MIFEs on the online newspaper - The theme is reflected in the message with the perspective that Vietnamese women in the reality of marriage life with foreigners The 23 media has been very vocal in reflecting the complex situation surrounding the issue, which is the real effect that the media has had, but the potential function that the media may inadvertently create unintentionally From the perspective of the media, the message on the MIFEs was created with the dominant color of the commercialization, which weighed in on the economic factor and tragic tinge Such writing can make the public feel unsympathetic to foreigners, having a biased view of the MIFEs Thus, some of the messages contained MIFEs stereotypes and gender stereotypes in the online news channel, although it was difficult to quantify the impact of creating stereotypes of foreign marriages, but with such a pattern, the influence is undeniable - Information on the MIFEs attitude, policy, and legislation is low (1.7%), less noticeable and effective for the public Directional orientation has not been clearly documented, policy information is still heavy on dissemination, propaganda, interactivity and forums are not promoted There are too many articles in the analysis, education, legal advice for readers, or help the public understand and understand the law of MIFEs, while the legal documents on MIFEs have been issued The legal framework is relatively comprehensive -The solutions, recommendations in the press are mentioned quite faint, most of the message only stops the issue, event, warning phenomenon that little deal with the solution The purpose of the solutions is to emphasize the individual responsibility of the subject, the roles and responsibilities of the managerial level are also overlooked MIFEs message format of the online newspaper - Multimedia strengths are a contributing factor to making the message as clear and complete as possible However, some limitations on the way the message is expressed affect the purpose and effectiveness of the communication The title, structures pays attention to "to attract viewers" layout tends to emphasize commercialization and tragic factors in foreign marriages, create misconceptions on MIFEs, Foreign is the way, means, the way to change women's life, change life - Press categories convey the message is unbalanced, the type of news takes the lead role, focusing on the current situation and the seriousness of the problem While MIFEs are a matter of broad influence in many areas of the social life, it is imperative that information be provided in a comprehensive, comprehensive, analytical and explanatory manner That requires diversification of genres, especially genres of commentary, essays, interviews, investigative reports to broaden the public opinion, giving the public a more accurate and objective view 24 - The language is easy to understand, close and consistent with the public's perception, but the underlying behind-the-scenes publicity that the media is unpredictable about focuses on footwork Vietnamese women marry foreigners with negative perspectives, language blamed responsibility, blamed Vietnamese brides, critically critical, more critical than sympathetic sharing The method of conveying messages in multi-storey, multi-media structure, to maximize communication efficiency However, the nature and timing of public interest determine the location of the message, so the number and frequency of messages are unstable; There is no investment plan or information strategy, nor is there a section or sub-section on MIFEs, even with specialized internet newspapers, such as family and social newspapers Collating experimental results with research hypotheses The first hypothesis were verified, the message on MIFEs in Vietnam online newspaper is not consistent in direction, the electronic newspaper reported more negative than positive, heavy on criticism, inclusion MIFEs view it as marital relations of commercialization and trafficking By analyzing the content of the press message in a qualitative and quantitative approach The results of the analysis have shown that the electronic news release on MIFEs has posed many challenges that need to be addressed both in the immediate and long term It is necessary to have systematic and synchronous strategic solutions in line with the rapid change of social life in the context of globalization and international integration Firstly, the solution group on the message of the works of online newspaper Secondly, the group of message on the works of online newspaper Thirdly, the MIFEs communication project / strategy group on the online newspaper With the proved above conclusions , the research hypothesis itaken out from the thesis is scientific basis This study has limited the study of message on mariage involving foreign elements in Vietnamese online newspaper in the current context This research may be further developed in subsequent studies, or opened up other research directions in different time and contexts, bringing new perspectives and approaches to the message on mariage involving foreign elements in newspaper LIST OF SCIENTIFIC WORKS RELATED TO THE TOPIC OF THE AUTHOR WHICH HAVE BEEN PUBLISHED Bui Thi Minh Hai (2014), Communication on marriage involving foreign elements in the current Vietnam online newspaper, Scientific research projects at the fundsmental level, Academy of Journalism and Communication, 2014 Bui Thi Minh Hai (2018), Communication on marriage involving foreign elements from the perspective of the press, Journal of the Ministry of Information and Communications, Vol 3/2018 Bui Thi Minh Hai (2018), The method of analyzing the message on journalism and communication, Journal of Political Theory and Communication, Vol 3/2018 Bui Thi Minh Hai (2018), The power of the press message, Journal of Political Theory and Communication, Vol 6/2018 Bui Thi Minh Hai (2019), Communication on marriage involving foreign elements in newspaper - some criteria to be concerned about, Journal of Political Theory and Communication, Vol 9/2019 Bui Thi Minh Hai (2019), Ho Chi Minh's Thought and the Party's views on family marriage, Journal of Theoretical Activities, Vol 11/2019 ... messages (%) VietNamNet Online Newspaper 48 16,00 http://vietnamnet.vn VnExpress Online Newspaper 69 23,00 http://vnexpress.net Electronic newspapers on Vietnamese law 49 16,33 http://baophapluat.vn... of Family and Society (http://giadinh.net.vn) accounts for 33.3%, Tuoi Tre Newspaper (http: Tuoitre.vn publishes at least 34 articles (11.3%), Vietnamnet (http://vietnamnet.vn) with 48 articles,... theme, namely marriage between Vietnamese citizens and foreigners, is transmitted from online newspapers to the public 2.2 Role of Message on the marriage involving foreign elements in the Vietnam