Tactical marketing plan- kế hoạch chiến thuật chào

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Tactical marketing plan- kế hoạch chiến thuật chào

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Mẫu này giúp bạn xác định những gì đang diễn ra và những kỳ vọng xung quanh một sản phẩm hoặc dịch vụ. Sử dụng mẫu này

[Company Name]Tactical Marketing PlanVersion 0.0[Date published]Presented by: [Presenter's name]Tactical Marketing Plan Use the Tactical Marketing Plan to identify the action items and expectations that surround marketing your product or service. Use this template to begin the process of brainstorming and building your marketing plan.Plan OverviewPractice:      Name of Campaign:      Campaign Manager:      Subject Matter Expert:      ObjectiveTarget MarketIn this section, you need to define your current customers and the potential customers you want to target.Product Demographics     Target Contact Demographics     10/24/2012 Tactical Marketing Plan Page 2 Message SummaryCall to ActionUse this section to brainstorm words or phrases that ask the customer to take action.What is the desired outcome?     What is the pull-through offer?     ProcessList Development     Prospecting Mechanism     Pre-event Follow-up     10/24/2012 Tactical Marketing Plan Page 3 Post-event Follow-up     Opportunity Qualification Process and CriteriaProject PlanNecessary Event ResourcesResource RoleEstimated Work HoursBudgetCompile a list of pertinent items that you will use to create your budget line items (for example, booth rental, amenities, travel). Use the Marketing Budget Plan template to build your final budget.10/24/2012 Tactical Marketing Plan page 4 Metrics and ExpectationsApprovalCEO:Date:/ /Campaign Manager:Date:/ /Product Manager:Date:/ /Project Manager:Date:/ /Date:/ /Date:/ /10/24/2012 Tactical Marketing Plan page 5 Campaign Sign-offThe undersigned accept this Marketing Campaign as described herein.Signature/Date Signature/DateSignature: Signature:Print first and last name:     Print first and last name:     Title:      Date:       Title:      Date:      Signature: Signature:Print first and last name:     Print first and last name:     Title:      Date:       Title:      Date:      Signature: Signature:Print first and last name:     Print first and last name:     Title:      Date:       Title:      Date:      Note: Additional signatures might be required if the document changes significantly per the client’s request.10/24/2012 Tactical Marketing Plan page 6 . [Company Name ]Tactical Marketing PlanVersion 0.0[Date published]Presented by: [Presenter's name ]Tactical Marketing Plan Use the Tactical Marketing Plan. rental, amenities, travel). Use the Marketing Budget Plan template to build your final budget.10/24/2012 Tactical Marketing Plan page 4 Metrics and ExpectationsApprovalCEO:Date:/

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