Creating a High Converting Sales Page Ingredients of a Successful Sales Page Here are the most important and essential ingredients of a successful sales page: -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ A Headline A Promising and Persuasive Intro A Story Credibility Testimonials An awesome offer A risk-free guarantee A clear call-to-action button Itʼs important that as you incorporate all these things that you are not distracting the viewer from the sales video, which should be the main focus of your page Remember, testing is extremely important to optimizing your sales pages Homework: Look through the most popular products on ClickBank to study their sales pages