Why is Free Content Mailing Important? You HAVE to build a relationship with the people on your list If you only pitch products to your list, the people will stop opening your emails You have to provide VALUE through good, free content This will help you retain your list of customers in the long run The Flow: This flow below takes you through days of free content after which you can pitch a product 1) At Sign-up: Email is collected through squeeze page 2) You send your FREE giveaway right after you collect the email 3) Send another FREE video days after this 4) days later…send ANOTHER (your 2nd) FREE video 5) days later…send your 3rd free video After Steps 1-5 you have gone through days of free content mailing Now you can mail to the product of your choice Remember: Provide FREE things for every pitch you Rinse & Repeat