Creating a Sales Video It is easier to shoot video than you think You can this by yourself, even with your iPhone or computer camera—this is what we recommend because you still get good quality video and you don’t need to invest in buying new devices as you probably already these We recommend using programs like Camtasia for screen sharing demonstrations, which allows you to edit directly in the program You can also use iMovie on Mac computers The biggest thing when it comes to shooting video is you want to present to the viewer and be personable Video builds connection between you and the viewer, helps you better engage with them, and eventually make them comfortable enough to buy your product Think about if you yourself would be able to connect better with a video or with a written text? Even if you are uncomfortable, try it Try just talking into a camera and get comfortable speaking Your video doesnʼt need to be super professional, as long as you deliver good content and film yourself in an engaging way so that people actually want to buy, thatʼs what counts Uploading video is easy YouTube allows you to upload and stream for free Passion shows when you are talking and since you are creating a product that you are passionate about, people will see this and want to buy from you -‐-‐