Creating an Avatar Find Your Customers Problem Every good business solves a problem You need to know exactly what is the biggest problem of your customer Two Parts of a Product 1) The marketing/ sales page 2) The actual product What is an avatar? An avatar is someone you create to fit a scenario Your avatar is your perfect customer Allows you to hit your customer with their problem and present them with a solution Whatʼs the best way to figure out an avatar? Go out and find the right person…Maybe itʼs your friend, family, etc and find out what their problems are and when you find out their biggest issues, find out their desires to overcome that problem-why they want to overcome that problem (underlying reasons) Through an avatar you convince the viewer that you are providing the solution to their biggest problems Homework: Think of your avatar and talk to them, interview them on their biggest issues, what their desires are and if you made a product that they would buy, what things would you have to solve for them that they would be happy with buying your product