phân biệt sự giống và khác nhau giữa chiến lược và quản trị chiến lược e

Phân biệt giống khác chiến lược quản trị chiến lược Distinguish similarities and differences between strategy and strategic management in business activities of an organization / enterprise Main contents:  The concept of strategy - explanation and analysis  The concept of strategic management - explanation and analysis  Identify similarities of two concepts  Identify differences of two concepts  Do the above concept and the comparison mean for managers? Take example CONTENT Introduction: For each of us, we always ask the question every day that we need to something, to achieve that purpose through the work and how to make it easy with less effort and achieve in the fastest way Alternatively, in the longer term, each usually has a goal to strive to reach For example, a person could have the dream from a child who wishes to have very good education to become a doctor for medical help or who want to well for became a wealthy business owner To well, they have to have high determination, hard study and research area of knowledge management; find good teacher, find books to learn For each organization or enterprise, it needs to have goals to strive for, the biggest goal of every business is how to make the highest profit, and to make more profit, they need what to do, how to quickly achieve the objectives set out for a short time, to spend the least resources of the enterprise To solve this problem, business strategy is suitable with good management strategy Definition of enterprise strategy 1.1 Concept of strategy Currently there are many different concepts of strategy Depending on the different research purposes and in different periods of development economists, there are different conceptions of strategy: - According General Ailleret, strategy is "the determination of the path and the means employed to achieve the goals identified through the policy." - FJGouillart said that the strategy of the business is "all decisions in order to gain important positions, defenses and make the exploiting results and use immediately." - According to G Hissh, "Strategy is the art of coordinating the actions and controls them in order to achieve long-term goals." - According to Alain Charlec Martinet, "business strategy is to outline the orbital evolution solidly in the long time around its orbit to arrange the correct decisions and actions of the business." - According to McKinsey (1978), "strategy is a collection of a series of activities designed to create sustainable competitive advantage." - "The strategy is not just a plan, not just an idea; strategy is the philosophy of a company." Cynthia A Montgomery - Some of the world's economists agreed business strategy with business development strategy Representing this concept is BCG economists, in which they said that "development strategy is the overall strategy of the business, including the secondary part such as the marketing strategy, financial strategy, strategic research and development - M.Parter and K.Ohmac said that the purpose of business strategy is to bring the most favorable conditions in order to create competitive advantage for business - Some others said that the strategy for the enterprise is to: "Achieve the goals of the enterprise in the long term (business and social responsibility) in a sustainable way Market or market segments the enterprise will apply in accordance with the business strategy Enterprise can dominate the business from its competitors in those markets with specific customers What they need to use these resources to be able to achieve that goal? (People, skills, assets, finance, trade secrets, etc.) The external potential factors can affect the implementation of the strategy: the environment, competition, politics, resources and the risk management plan - According to the conventional approach, it can be said that strategy is a system of long-term goals, policies and measures mainly on the business of solving human factors, financial factor to take the business to a new development 1.2 Definition of enterprise strategy: From the concept of strategy, we can draw a general concept of strategy as follows: Strategy is a system of perspective, purpose, basic objectives, measures and policies that are designed to use the best exploitation of resources, the advantage of the business opportunities to achieve target within a specified period In the operating environment of an enterprise, including market and competition, corporate strategy outlined for a consistent behavior Strategy represents a choice and a goal that business professionals often call it as strategic positioning Strategy is a roadmap Where should we go? Where are we? 1.3 Level of strategy: In any organization, the strategy will be available at several different levels - ranging from the entire business (or a business group) to each employee including: - Business strategy related to the overall objectives and scope of the business to meet the expectations of partner This is an important level because investors in the enterprise heavily influence it and at the same time, it guides the process of strategic decision-making throughout the enterprise Regular business strategy is clearly presented in the "mission statement" - The strength of a company depends on three factors: control strategies and resources, business operations and systems Company executives plan orients development strategy and planning, balance control elements together in order to achieve strategic objectives - Competitive strategy (business): related more to how a successful business can compete on a market basis It involves strategic relatives on the selection of products to meet customer needs and gain competitive advantage over competitors, exploiting and creating new opportunities etc - Competitive strategy settlement requires operating business in an effective manner, creating value for employees and shareholders, companies need to have a competitive advantage compared to competitors How to create a competitive advantage and how to maintain the competitive advantage they have? For business strategy for each type of product with the goal of creating an advantage for each product, it shows ambition and goals of the company in the financial year for each market Grasp opportunities for development, provisional protection or retreat location Companies need a strategy for each orientation - Strategic function (operation): In relation to each department in the enterprise, it will be held as to how to implement the strategic direction at the corporate level and each department in the enterprise as part of resources, finance, business, etc Therefore, the operational strategy focuses on issues of resources, processes and people, etc Definition of strategic management: There are many concepts, definitions of strategic management and not have a uniform definition of "Strategic Management" Each definition outlined the rationale and practicality of it There is the perspective that strategic management: Be the science and art of strategy to build business direction and goals, deploying, implementing short-term and long-term plans based on available resources to help each business / organization achieve their long-term goals Be the study of the current environment as well as future planning objectives of the business plan; implement and supervise the implementation of the decision in order to achieve the goals in the current environment as well as in the future Be the art and science of building, implementation and evaluation of integrated decision for each enterprise / organization to achieve its goal Some of the common view that Strategic Management is an art and science to set, to evaluate the decision to cross many functions that allow an organization to achieve the objectives Thus, strategic management focuses on integrated marketing management, finance, accounting, production operations, research and development and information systems to achieve success of the organization Strategic management process consists of three stages: strategy setting, strategy implementation and evaluation of strategies, in addition to strategic management including the inspection and supervision of the implementation strategy - Strategy formulation stage includes defining the mission, setting goals, defining strategies and policy building Identifying mission is to answer questions about the purpose of existence of the organization The message of the mission often should cover three main points: the purpose of the organization, industry and activities bringing value Setting goals is to answer the question of the organization to achieve what and when The mission must be linked to and must be set based on careful scientific analysis as described above Devise a strategy to answer the question the way to achieve this goal Through the establishment of strategic business, determine the direction of business development tasks, identifying opportunities, threats from the outside, showing strengths and weaknesses inside, setting long-term goals, creating strategies to replace and pick out specific strategies to pursue In the process of setting strategy, the enterprise will determine any new industry, retired from the industry, participating in the world market or not, and avoid the opponent and to control how - The implementation requires businesses to establish annual objectives, setting policies, encourage employees and allocating resources to organize successfully the proposed strategy - Strategic assessment stage is the stage to monitor and check the results of the activities to set and implement strategy This phase consists of measuring the achievement of the enterprise and the necessary adjustments to suit the situation - Strategic control: The control strategy in strategic management is done through capacity in the course of periods The control is done in the process of starting strategy formulation, implementation and evaluation strategy Through control, help enterprises to build, implement and evaluate a strategy the right way and make the allocation of resources in the process of implementing an optimal strategy Through control, it helps to uncover what business is missing The point is not reasonable or the unexpected happens in the process of building capacity, implementation and evaluation of strategies to adjust; respond to the optimal time to organize the best strategy; make the right business to thoughtfully choose the right destination with the target to comply with requirements of strategic purpose We can generalize the scheme and strategic management process as follows: Diagram of strategic management Diagram of strategic management process Similarities and differences of strategy and strategic management: 3.1 Similarities: - Be scientific in business management and human-built products - Be aiming to take business activities in a certain direction, to reach a goal, the next level in a scientific manner in a period - Both the strategy and the strategic management of the content determine the current location of the business (strengths, weaknesses, opportunities, threats); goals to reach certain future business; measures, tools and resources to perform; controlling the construction process, the implementation of the strategy; strategic performance assessment - Strategy and strategic management of the enterprise are done on the basis of careful analysis and the science of the market situation, consumer trends, competition, changes in technology, regulatory environment; economic and social situation, the intrinsic strengths weaknesses; opportunities and threats from the outside 3.2 Differences of strategy and strategic management - Strategic planning is a product bearing a goal to reach, including direction, implementing measures to achieve objectives However, it stops in the form of a text, a business-oriented However, strategic management is the management and implementation of building strategies, implementation strategies have been planned in a scientific study in the most effective way The management strategy is how to build a proper strategy, exploit the full potential of business and to take advantage to reach a target as high as possible in a period The implementation of the strategy has been set correctly, in order to achieve the strategic objectives set out as soon as possible, the simplest, at least resource-consuming business - The first strategy is a division component of strategic management and a product of the elaboration of the strategy Strategic management includes strategy formulation, strategy implementation, performance assessment and monitoring of the implementation of all stages; the development, implementation and evaluation results of the implementation strategy - If the enterprise has a strategy but without good strategic management, strategy no matter how good it is, it cannot be realized and the business fails And vice versa, if it has a good strategy but not in administration well in the process of implementation, control, evaluation, and cannot implement the proposed strategy (not intended destination) The meaning of the concept and compare the similarities and differences between strategy and strategic management for managers The concept of strategy and strategic management has a great significance in terms of scientific reasoning and general manager, management and corporate governance in particular Thank to management strategy and good strategy to help corporate governance activities in a scientific way and most enterprises make the most of their potential advantages and overcome; limiting the weakness and their disadvantage in the production and business operation to reach the highest level in a period The enterprise without strategy is the same as pedestrian without direction; the production and business activities without goals, oriented to businesses that need to reach new heights On the contrary, thanks to the business strategy, new enterprise determines the current location (strengths, weaknesses, advantages, disadvantages, etc.); identify targets, desire to reach within a certain period, and determine the path, the way to go to target and control the entire business process to ensure the intended destination Due to the business, strategy set out in advance and built scientifically based on the chain rule, so it eliminates emotional factors in the process of building enterprises, helps it achieve the objective set out Therefore, the production and business activities of enterprises are stable, less subject to the effects of external factors; despite the variation in business but still firm to walk on the selected path Conversely, an enterprise that does not have a strategy tends to make irrational decisions depending on the emotions and often just hoping for a profit The strategic management has great significance to the business activities of enterprises, help enterprises build an optimal strategy with its full strength and its advantages; limit institutional weaknesses, its difficulties to put the goal of bringing business to a new location with the highest possibility At the same time, implementing the objectives set out in a consistent manner throughout the time is the necessary adjustment in time to achieve the earliest with the cost effectiveness and resource consumption in the lowest level Strategy and strategic management have a close relationship with each other, if the enterprise has a good strategy and strategic management, it will be successful Conversely, if there is not good strategy (destination-oriented of improper business), whether good strategic management, the enterprise selects the correct destination but still failed; or good business strategy but the stages of implementation of the strategy management business is not good, it cannot come to the right destination The distinction of the same and different relationships between strategy concepts and management strategies help business managers to identify the content, purpose, role and the effect of each stage of construction strategy, implementation; performance evaluation and control of the implementation of the strategy in order to serve the scientific enterprise management system In fact, today in Vietnam many companies, especially small companies not have a strategy but abandoned the stage of its management and operation of businesses that are often caught up in the whirlpool of arise everyday work The work relates to the production or purchase, finding customers, sales, delivery, collection, inventory management, debt… Most of these things are resolved at the request arise; happen to settle there, without a basically planning, managing or evaluating the effectiveness of systems science The following incident has taken up all of the management time but still confusing Senior management, especially the CEO, often work for "drive" to the "lost" without knowing it As people walk in the forest, with no clear direction, just see where the entrance is, lead to more and more lost Therefore, these enterprises can hardly develop into big ones, stable operation and sustainable in the long run Besides, there are also strategies for the enterprise and fit the strategic management better help them identify clear goals, direction; map the logical path and allocate resources in the optimal way to ensure the fund go to the objectives specified in the time allowed as FPT, Viettel Their initial start is not a big firm, but in a short time they have become large corporations to dominate the market mainly in telecommunications and information technology in Vietnam CONCLUSION Strategy formulation and strategic management activities are very important for every enterprise since it decides to long-term development of each enterprise Thanks to management strategy and good strategy, they help the production and operation management better The enterprise determines the direction to reach their future motivation to strive and at the same time can maximize the strengths, advantages and limitations that are their weaknesses and difficulties; the allocation of resources in an optimal way in the production and business activities In addition, they can overcome the difficulties and challenges set enterprises to bring them to reach new heights predefined in a short period as possible In fact, the road to the success of the company is different For example, Microsoft has reached up to dominate the world market by setting an industry standard platform (Windows, Microsoft Office) and links with other companies and business related products Dell over IBM, while Walmart becomes the number one thanks to the efficient operation and the advantage of low cost Thus, for every enterprise, it needs to develop the own strategies, in accordance with the specific conditions of the business and implementation of good governance of the business strategy set out This is the core key help enterprise to be successful and sustainable./ 10 ...Currently there are many different concepts of strategy Depending on the different research purposes and in different periods of development economists, there are different conceptions of strategy:... customers What they need to use these resources to be able to achieve that goal? (People, skills, assets, finance, trade secrets, etc.) The external potential factors can affect the implementation... Business strategy related to the overall objectives and scope of the business to meet the expectations of partner This is an important level because investors in the enterprise heavily influence it and