Mẫu thư tín trong giao dịch và thương mại

February 28, 2007 Addressee Address City, State Zip Dear Ms. Smith: We are pleased to tell you that we have rescinded our proposed changes to the mileage requirements for travel awards valid for use to and from Singapore. We have listened to our customers and are not too big to admit we have made a mistake. As a result, we can still offer the four first-class tickets you wanted to claim for your frequent-flyer mileage. At the time you were denied those tickets, we had just recently made the decision to change our policy and had not received any feedback from customers. Consequently, we are happy you wrote again and gave us an opportunity to provide the extra tickets due you under the old terms. I know the delay in getting your tickets must have created some anxiety on your part about your planned family vacation, and we are sorry for the misunderstanding. Please do have a nice, enjoyable vacation with these tickets. Thank you for choosing our airline for all your travel needs. Cordially,

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General Tips for Letter Writing

Very truly yours,

Yours very truly,

With kindest regards,

With my best regards,

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Formats for Typing

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Formats for Typing

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Signatures

Always sign your letters in ink and by hand Do not sign a title such as Mr., Ms., Mrs., Dr., or Rev

Your title or other designation is typed beneath your signature:

Vice President of Marketing

If you are signing for a boss, add your initials to the right of the signature:

Yours truly,

(Handwritten boss’s name) (Your initials)

Richard H Gere, Vice President

Signatures

Always sign your letters in ink and by hand Do not sign a title such as Mr., Ms., Mrs., Dr., or Rev

Your title or other designation is typed beneath your signature:

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Vice President of Marketing

If you are signing for a boss, add your initials to the right of the signature:

Yours truly,

(Handwritten boss’s name) (Your initials)

Richard H Gere, Vice President

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Company Name or Letterhead

AddressCity, State ZipFebruary 28, 2007

At the time you were denied those tickets, we had just recently made the decision to change our policy and had not received any feedback from customers Consequently, we are happy you wrote again and gave us an opportunity to provide the extra tickets due you under the old terms

I know the delay in getting your tickets must have created some anxiety on your part about your planned family vacation, and we are sorry for the misunderstanding

Please do have a nice, enjoyable vacation with these tickets Thank you for choosing our airline for all your travel needs

Cordially,

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AddressCity, State ZipJune 25, 2002

We regret the inconvenience and thank you for promptly bringing the matter to our attention If you have any additional billing questions, please call our accounts receivable office at (800) 555-5555.Sincerely,

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AddressCity, State ZipDate

Addressee

Address

City, State Zip

Dear Dr Jones:

Thank you for telling us about the inferior service you received from our employee, Jeanie Wilson

We regret she does not meet the high standards of Kleaning Wizards, Inc

You are a valued customer As such, we are going to credit your account next month for $212.00 which equals eight hours cleaning

Please call our customer service department if you have any other problems Thank you for your continued patronage

Sincerely,

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Addressee

Address

City, State Zip

Dear Mrs Johnson:

We appreciate the letter concerning your February account The confusion is due to the recent

changes in our rates and billing policy

Our new policy became effective last January; however, due to an error on our part, you did not receive notice of these changes We apologize for this error and are enclosing a pamphlet explaining the new policy These changes affect delivery services to rural areas, for packages under one pound, and monthly rates for daily pick-ups

Since we failed to let you know about these changes, we will adjust your bill to reflect our original policy The new rates will become effective for your company beginning next month

Sincerely,

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Addressee

Address

City, State Zip

Dear Mr Brock:

Thank you for sending us the list of discounted books offered by our competitor, TNT Book

Distributors As we have promised our customers, we will not be undersold; therefore, refunds check for $54 87 from your last purchase is enclosed

Thank you for allowing us to continue to give our customers quality books at discount prices

Sincerely,

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Addressee

Address

City, State Zip

Dear Mr & Mrs Wendel:

As you have requested, Golden Star Insurance will cancel your policy, effective March 3, 1997 We regret we can no longer serve you and your family

The coverage premium has been pro-rated for this billing period You will receive a refund of $142

76

We have enjoyed doing business with you Please let us know if we can assist you in the future

Sincerely,

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posted We expect them to last through the time we have leased the billboard space

I am certain you share our concerns We would appreciate it if you would immediately check the quality of the paper being used

Please notify our office as soon as you have determined a solution to the problem We look forward

to hearing from you

Sincerely,

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Addressee

Address

City, State Zip

Dear Mr Gostein:

We have recently noticed the newspaper advertisements contracted through your agency are

appearing in inappropriate sections of the paper For example, in the March 3 issue our tire ads appeared in the Lifestyles section rather than the Automotive section On March 10, the same ad appeared in the Food section

We are aware that newspapers handle an abundance of ads each week and that some misplacement may occur However, if the ads continue to appear in inappropriate sections, we will be forced to withdraw them completely and pursue other options

Your prompt attention to this matter would be appreciated Thank you for your time

Sincerely,

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Please cancel it and contact us before making any more changes

Sincerely,

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Addressee

Address

City, State Zip

Dear Mr Callahan,

Brock Systems is a software company that began advertising in National Way Magazine in December

of 1995 Because of our success, we decided to do some tests in the United and Delta in-flight

brochures We chose United and Delta as our primary exposure vehicles during this start-up phase because of their attractive layout

Then in April, we decided to advertise solely in Regional Review Our research indicated this was a reasonable way to maintain steady sales growth while minimizing our advertising costs

Unfortunately, in May’s issue, we were placed between two reader response cards toward the back of the book making it more difficult for readers to find our ad After discussing our dissatisfaction with the placement, Josephine Wiggs granted us a discount for July

We are now in the middle of the third week of May and sales have continued to drop It stands to reason that either the poor placement has had a great impact on our direct sales or Regional Review

is not the right publication for our software products

I urge you to take our situation into consideration and provide us with compensation on our account

Should you have any questions or comments, please contact me at (555) 5555 or fax (555) 5555

555-Thank you for your attention to this urgent matter

Sincerely,

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full-Please send us the following information: rate listings, deadlines, design specifications, and contract options Thank you for your time

Sincerely,

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commercials, as well as receive a current rate schedule for the requested time slots

Keep up the good work We look forward to doing business with you

Sincerely,

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Addressee

Address

City, State Zip

Dear Ms Holiday:

Craftastic, Inc is interested in acquiring advertising space in the special “Craft Festival Edition” of

your magazine, Home Improvement According to the demographics supplied by your marketing

department, your publication reaches up to 70 percent of our target market

We would like to review your rates for an advertisement section consisting of 10 pages of Craftastic products Please include any deadlines and/or specifications they need to be aware of

Sincerely,

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Please notify us in writing with regard to submission requirements and deadlines, as well as

scheduling rates Thank you for your time and attention in this matter

Sincerely,

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Addressee

Address

City, State Zip

Dear Dr Kerns:

We have experienced a significant sales increase since our ad appeared in the March issue of your

magazine, Straight Talk

We would like to establish a standing advertising relationship with Straight Talk in the form of one

full-page ad per monthly issue Please notify us concerning conditions of a standing ad spot,

including special rates, submission requirements, and the details of a long-term contract

We are looking forward to working with you again

Sincerely,

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To expand our design department, we are planning to trim the advertising budget This would mean eliminating certain advertising media which we feel are less successful and concentrating on those which most directly affect profit margins

Our marketing/advertising department is planning a meeting to review the effectiveness of different media and would appreciate your participation in the process The meeting is tentatively scheduled for July 9 at 9:00 a.m Please notify our department assistant, Janice, at (555) 212-1212 concerning your availability

Sincerely,

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To expand our design department, we are planning to trim the advertising budget This would mean eliminating certain advertising media which we feel are less successful and concentrating on those which most directly affect profit margins

Our marketing/advertising department is planning a meeting to review the effectiveness of different media and would appreciate your participation in the process The meeting is tentatively scheduled for July 9 at 9:00 a.m Please notify our department assistant, Janice, at (555) 212-1212 concerning your availability

Sincerely,

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Addressee

Address

City, State Zip

Dear Mr James:

Our marketing/advertising department met recently to discuss the impact of various advertising media

on the sales and profit margins of our products It has come to our attention that even though we spend over 50 percent of our budget on newspaper inserts, they have proven to be less effective than the radio spots (of which we spend only 30 percent of our budget)

Before making any adjustments, we would like to meet with you concerning your research on the matter My assistant will be contacting you next week to arrange a meeting

Sincerely,

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Addressee

Address

City, State Zip

Dear Mr Paige:

Our third quarter review revealed a decline in sales in certain locations around the state The

decrease appears to coincide with your recent change in ad campaign strategies for our company We are certain this matter is of equal concern to your company

We would like to discuss the situation with your representatives as soon as possible in order to take appropriate steps For our benefit, please bring documentation concerning frequency and type of advertising used in the following locations: Jamesford, Edison, New Court, Mayfield, Arlington, and Stratford

Sincerely,

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Unfortunately, the budget required to develop the campaign is beyond our expectations and resources

We are requesting a follow-up review to include representatives of your agency We are interested in discussing alterations in the budget and would appreciate your input

Please contact our office to set up a meeting

Sincerely,

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You are urged to attend this meeting as we will be discussing issues involving our current and future business relationship with Creative Ads, Inc The Board will expect to see current and projected budget figures as well as potential new directions to take our advertising

My assistant will contact you within the next two weeks to set up a meeting

Sincerely,

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Addressee

Address

City, State Zip

Dear Ms Davis,

The news at our annual year-end review last Friday was not good Management was quite

disappointed in the soft sales growth and limited market penetration in 1996

As result, we have decided to review our entire marketing effort, in particular our relationship and contract with Brock Creative Services

I’m sure you will wish to have input over the course of this review This letter is meant to give you the chance to gather information for your side of the story Please contact my office to set up a

meeting

If you have any questions or comments please do not hesitate to contact me

Sincerely,

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30-• Saturday, June 12 between 7:00 p.m and 7:30 p.m

• Monday, June 14 between 8:00 p.m and 8:30 p.m

• Tuesday, June 15 between 6:00 p.m and 7:00 p.m

• Wednesday, June 16 between 6:00 p.m and 7:00 p.m

• Friday, June 18 between 7:00 p.m and 7:30 p.m

As per our conversation on Wednesday, we anticipate a five percent discount for reserving five prime time spots

Sincerely,

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Addressee

Address

City, State Zip

Dear Mr McCandler:

We wish to purchase three 60-second commercial spots on your jumbo screen for the Buffalo

Wizards first two home games The spots should run at half-time and during each two minute out

time-We will submit the commercial for your approval by August 1 As we agreed, All Out Sports will be the only sporting goods store to advertise during those games If you foresee any difficulties, please let us know

Thank you for your cooperation

Sincerely,

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After May 30 we will review the effectiveness of the advertising and consider whether we would like

to continue our print campaign Please call me if you have any questions

Sincerely,

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• Saturday, June 19 4 spots between 5:00 and 9:00

• Sunday, June 20 4 spots between 12:00 and 4:00

• Monday, June 21 2 spots between 7:00 and 9:00

• Wednesday, June 23 2 spots between 7:00 and 9:00

• Thursday, June 24 6 spots between 5:00 and 9:00

• Friday, June 25 4 spots between 5:00 and 9:00

As we agreed, we will only run a 15-second ad in each of these slots

Sincerely,

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Please let us know if you can accommodate our advertisement

Sincerely,

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I am pleased to enclose the signed contract We look forward to working with you

Sincerely,

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Sincerely,

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Addressee

Address

City, State Zip

Dear Mr Tabler:

We are pleased to award Freeberg & Sons the contract for next year’s Beautiful World Juice

promotions Your idea to combine television advertisements with a road tour is inventive and

exciting We think it will be just the thing to distinguish our new line of organic juices from other juices on the market

We are confident you will lead us into a successful year

Sincerely,

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Your success with national television advertising indicates you have the expertise needed to put our product in the spotlight Let’s meet this week to finalize the contract

Sincerely,

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