Phân tích chiến lược kinh doanh của viettel e

Phân tích chiến lược kinh doanh Viettel Business strategy analysis of Viettel Say its your way TABLE OF CONTENT INTRODUCTION TABLE OF CONTENT RESEARCH OF CONTENT Introduction overview of Viettel Corporation 1.1 The process of formation and development of Viettel 1.2 Business operations of Viettel .4 1.3 The business philosophy of Viettel 1.4 Development History of company 1.5 Mission Overview of the business areas of Viettel Analysis of the macro environmental factors - PEST model 3.1 Analysis of the political situation 3.2 Analysis of the economic situation 3.3 The sociocultural factors .8 Analysis of element five competitive forces 4.1 Competitors 4.2 Buyers 4.3 Supplier .10 4.4 Substitutes 10 4.5 Competitors sector penetration 10 General assessment of the opportunities and challenges .10 5.1 Opportunities .10 5.2 Challenges 12 Solutions to promote effective business strategy of Viettel 12 6.1 Market entry strategy 12 6.2 Market Development Strategy .14 6.3 Strategy for product development .15 CONCLUSION 16 LIST OF REFERENCES 17 INTRODUCTION Strategic Management helps businesses clearly oriented strategic vision, mission, mission and its goals Indeed, strategic management want to be effective, organizations must manage environmental information systems business Pursuant to this, managers can predict the trends of the business environment and determine where the business needs to go in the future, what needs to be done to achieve success long Realizing the desired results in the future and aims to help managers and employees to master what to to achieve success and create mutual understanding between managers and employees and the efforts to achieve the desired This will encourage both objects on achieving short-term performance, better to improve longterm interests of the business Strategic Management helps businesses always have good strategies, adapted to the environment Strategy is the general solution, oriented to help businesses achieve long-term goals Strategies are based on the information inside and outside the enterprise and be selected by a scientific process At the same time, the strategic management process, administrators are always monitoring the changes of the business environment and adjust strategy as necessary So strategic management will now always have a good strategy, adapting to the environment This is very important in the context of an increasingly complex environment, constant changes and competition takes place on a global scale Strategic Management helps enterprises active in decision making in order to exploit opportunities in time and prevent or limit the risks in the external environment, promoting the strengths and reduce the weaknesses in internal business RESEARCH OF CONTENT Introduction overview of Viettel Corporation 1.1 The process of formation and development of Viettel - Company: Telecommunication army Corporations - Viettel - Head office: No 1, Giang Van Minh, Kim Ma Street, Ba Dinh District, Hanoi - Phone: 04 62556789 - Fax: 04 62996789 - Email: gopy@viettel.com.vn - Website: www.viettel.com.vn - Name of Founder: Ministry of Defence Decision No 43/2005/QD-TTg on March 2, 2005 of the Prime Minister approving the scheme established Military Telecommunication Corporations and Decision No.45/2005/QD – BQP on April 6, 2005 of the Ministry of Defence on the establishment of the Military Telecommunications Company 1.2 Business operations of Viettel The main business activity of Viettel covers key areas such as: - Provision of Telecommunications Services; - Transmission; - Post; - Distribution terminal; - Financial investment; - Communications; - Investing in to Real Estate; - Foreign Investment 1.3 The business philosophy of Viettel - Each customer is a man - a separate instance, should be respected, attention and listen, understand and serve separately Continuous innovation, with customers creating products and services more perfect - The platform for an enterprise's social development Viettel committed to reinvest back to society through activities linking production and business operations with social and humanitarian activities 1.4 Development History of company - In 1989, the Company communications equipment Electronics, the predecessor of General Military Telecommunication Company (Viettel) was established - In 1995, was renamed Military Telecommunication Electronics Company (trading as Viettel), - In 2000, Viettel has provided testing permits long distance phone service 178 - In 2003, Viettel held included installation of fixed telephone services in business activities in the market - In 2004, Opened mobile phone service on 15/10/2004 with 098 brands - In 2005, Prime Minister Phan Van Khai has signed a decision to establish the Viettel Corporation on March 2, 2005 - In 2008, turnover of billion USD - Located in the 100 largest telecommunications brand world 1.5 Mission a) Development viewpoint + Incorporates economic and defense + Investments in infrastructure + Business customer orientation + Develop faster, continuous stability b) Business Philosophy - Each customer is a man - a separate instance, should be respected, attention and listen, understand and serve separately Continuous innovation, with customers creating products and services more perfect - The platform for an enterprise's social development VIETTEL reinvestment commitment to society through activities linking production and business operations with social and humanitarian activities - Sincere with colleagues, sticking together, contributions to build roof VIETTEL c) The Brand Philosophy - Always breakthrough, forefront, pioneers - New technology, multi-product, good quality service - Continuous improvement - Attention to the customer as a separate individual - Work and emotional thinking, activities of social responsibility - Honesty with customers, colleagues sincere Overview of the business areas of Viettel In the information age human society, the demand for information is increasing rapidly Telecommunications become an important sector in any other country in all spheres of economic and social Telecommunication networks act as a bridge for exchange of information among governments, social organizations and among people together Currently Sector Vietnam Posts and Telecommunications ongoing network modernization with the transmission modes, advanced switching, modern equipment, used in advanced network technologies in the world Although the telephone network after the network Viettel development Vinaphone, Mobiphone, Sfone,etc, but during its development stage the company has achieved leapfrog development, increasing market share numbers, sales of products and services through the years is constantly increasing and is gradually penetrating the foreign market The convergence of the telecommunications sector with the development of society, the need to use and human data also increased exponentially The telecommunications sector contributes a great role in the transport of human knowledge put to each person, promoting the creative process put information anywhere on the science sector, and entertainment information as well as time difference To clarify these issues, our group had chosen the topic "Analysis and evaluation of opportunities and challenges for Viettel in the field of telecommunications business " to analyze the business environment, business strategy of Viettel based on the model PEST and five forces of Michael Porter's competition Telecommunications corporation Viettel military since its establishment has been the No brand in the Vietnamese market and are expanding operations into adjacent markets through strategic branding Viettel, selecting the right growth strategy focused in order to take advantage and potential of the company to open its market share and dominate the market develop effective business operations Therefore, the planning and implementation of business strategy is very important and urgent for the survival and development of the Company Political PEST Model Technological Technological Analysis of the macro environmental factors - PEST model Social 3.1 Analysis of the political situation - Politics in our country is now rated very high in terms of stability, ensure the development activities of the enterprise - Joining the WTO, a member of the Security Council, the United Nations, the issue of globalization, external relations increasingly tend to expand, integration into the world economy is the opportunity of participating in the market Viettel full bridge - The provisions on administrative procedures increasingly present, business licenses increasingly shortened - Under the aegis of the Ministry of Defence 3.2 Analysis of the economic situation Like many other industries, electronics and telecommunications industries also affected by the fluctuation of the macro economy When economies grow, social make more wealth, commodity circulation and income increases, the demand for telecommunications services is also growing And vice versa, when the economy slowdown, reduced consumer demand will also affect the telecommunications industry Given the current macroeconomic and future trends in the medium brings opportunities, facilitate the activities of Viettel The demand for telecommunications services increased, but also caused many difficulties, it is required to find ways of technological change, management methods to reduce costs, lower product cost, customer care, intense competition In the long Vietnam is still regarded as a market full of potential, able to thrive in the future Tight monetary policy, reducing credit growth to stop inflation has left many struggling businesses operate, we must consider the sale of such schemes Viettel corporation has faced difficulties The recession and the world economic crisis from mid-2008 to date has reached bottom has greatly affected the business activities of the Company Profits did not achieve its objectives the company's economic crisis made people spending limit Thus, the macro-economic situation today and future trends in the medium brings opportunities, facilitate the activities of corporations Viettel The demand for telecommunications services increased, but also caused a lot of difficulties: requires that seek to change the technology, management methods to reduce costs, lower product cost, customer care, intense competition 3.3 The sociocultural factors Communication needs increase, the demand for services,etc, Nowadays, most of them from the entrepreneurs, farmers, students and employees to the needs of students are in touch, and there are demand services,etc, Thus, this will enable the services of Viettel Along with the development of social, educational level of Vietnam on a more advanced This will create favorable conditions for enterprises have qualified workforce management, technical, has a staff of highly qualified and skilled With a market of 86 million people, the percentage of young population is demand communications services, creating strong demand and a broad market will be an opportunity for Viettel to expand operations and capture this potential market 3.4 Analyze the situation technologies Nowadays, technology factors mean extremely important for the development of every country, every business Technology has decided to effect two basic elements make up the competitiveness of businesses: quality and costs of particular products and services that businesses provide to the market But technological change is not easy It requires businesses need to ensure that other factors such as labor levels must be appropriate, sufficient financial capacity and policy development, the executive management,etc, With Viettel is here just favorable conditions have created difficulties: the development of technologies, especially the upcoming 3G technology help Viettel has selected conditions appropriate technology to improve product quality, service quality, labor productivity, but the difficulty is very big competition in the industry, with demanding service discount,etc, Analysis of element five competitive forces Rival sector penetration Supplier Competitors Sector Buyer Alternative products 4.1 Competitors Telecom market is fiercely competitive with the company's other telecommunications services such as Mobifone, Vinafone, Sfone, Beeline,etc, Although the telecommunications market participants after the Vinaphone, Mobiphone, but current market shares Viettel is most at 44%, however different phone networks are now approaching the equilibrium level as Mobifone has occupied 35% If Viettel has no policies, appropriate strategies to keep and develop its market share as well as market shares of the competitors, it was not long before Viettel will have to make way for Mobiphone 4.2 Buyers As the telecommunications market converges to providers of mobile services: Vinaphone, Mobifone, Viettel, HT Mobile, EVN Telecom, S-fone and Gtel mobile, people still see the difference Viettel They are: Enterprises with the number of mobile subscribers largest Enterprises have the widest coverage Enterprises have the most competitive rates Enterprises have attractive packages Enterprise adopt policies to the best Customer Care 4.3 Supplier Financial providers including BIDV, MHB, Vinaconex, EVN Suppliers of materials, products include: AT & T (USA), BlackBerry Nokia Siemens Networks, ZTE and aple 4.4 Substitutes Products and services replace the products or services that can satisfy the needs of the equivalent of the products and services in the industry Telecoms industry so wide open in the near future will have the replacement product will help customers better satisfy the needs of their own 4.5 Competitors sector penetration Media "encroaching" plan telecommunications Internet access via TV cable network (with the advantage of broadband) With the development of technology and telecommunications firms - information and communications technology of Vietnam began to become direct competitors of each other The MVNO mobile network The biggest advantage of Mobile MVNO is maximizing network infrastructure The MVNO providers will not have to invest too much capital to build the network Besides, thanks to the partnership MVNO and MNO mobile operators will make a capital gain invested in infrastructure by fully exploit the market segment left open Foreign investors are enthusiastic participation in Vietnam's telecommunications market General assessment of the opportunities and challenges 5.1 Opportunities - Viettel owns large capital, competitive advantage, with high trust of our customers for products and services company 10 - There is a staff of highly qualified, professional and dynamic - Technical Basis of Posts and Telecommunications Network has been invested in upgrading facilities for investment in science and high technology, low cost, effective, and affordable -General Company also has the advantage of state enterprises hold a leading role in the field of Post and Telecommunications, inheriting a long tradition with industry Posts and Telecommunications network throughout the country - Viettel is one of the vendors have multiple products and best services Products and services are diverse Viettel have products targeting the customers by age, with products targeting the income level - As the telecommunications market converges to providers of mobile services: Vinaphone, Mobifone, Viettel, HT Mobile, EVN Telecom, S-fone, Gtel mobile and Beeline, people still see the difference of Viettel They are: - Business numerically largest mobile subscriber: The number of Viettel subscribers to over 20 million subscribers, accounting for over 40% mobile market share - Enterprises have the widest coverage: Show Viettel has around 12,000 base stations, not only in the urban coverage that Viettel has the deep waves to rural, remote and island areas Viettel mobile subscribers can call anywhere, at any given time are not afraid of being obstructive - Enterprises with unbeatable rates: rates Viettel provides very attractive The package of Viettel really attractive and suited to each customer Staff themselves operator answers as we have truly understood the meaning of each product Viettel is providing the market - Enterprises with the most attractive package: the package as Happy Zone, Homephone no subscription fee, Sumo sim or "father and son" are different package without a public telecommunications businesses have - Besides, Viettel also now have the programs associated with the great benefits of social or humanitarian policy, special attention to the poor and most children: the business perspective responsibility for social programs such as the Internet for education, voice conferencing to the Ministry of Health, Viettel has helped millions of students, students and teachers have the opportunity to interact with science and 11 technology , modern knowledge platform; for doctors, nurses and those working in the health sector in spite of the thousands of kilometers away from each other geographically can still talk, workshops together on a difficult surgery,etc, like sitting in a Therefore hall - It is not enough, every year, Viettel spending billions to support the poor with a special program held last year: the program "Open Arms." In addition, most recently, Viettel jointly contribute to the good Samaritans to raise funds for the program "Heart for Kids" to help children with congenital heart disease have a chance to have a surgical heart stronger 5.2 Challenges - Scale not meet network requirements - Ability to compete on service quality and rates are limited - Low labor productivity Provision of services is limited - Telecommunications market has been a fierce competition of the telecommunications services company like MOBIEPHONE, VINAPHONE, Sphone, BEELINE,etc, - Routine use of telecommunication services, internet in Vietnam currently increasing but still low - Business investment although interest but a lack of uniformity has led to certain difficulties in the work of the network operator - The economic crisis reduced demand for the services of our company - Demanding quality of services and reduce service costs Some other risks are less likely to happen, but if it happens then great influence on the activities of companies such as: natural disasters, war, epidemics,etc, Solutions to promote effective business strategy of Viettel 6.1 Market entry strategy Based on the analysis and evaluation of business environment, consider the objectives and tasks specified, the managers of the Viettel has selected growth strategy and business operations, increase the position of the Corporation by focusing on the development of existing products and services that are the strength of the Corporation as: international telephone, local telephone and mobile communication services, internet, postal, financial and human resources Viettel Army post and 12 telecommunications Corporations also implemented a growth strategy by diversifying products and services - Telecommunications market in Vietnam is growing fast, with a market share of 40% though the networks are also gaining market share competition So Viettel struggling to launch cheap packages, struggling powerful promotional marketing, effective to increase the share of the product - Viettel has increased the number of sales staff and expanding agent in the cladding crystal into the country Strengthening activities on television advertising, the internet, newspapers, banners,etc, - Also Viettel are stepping up promotional campaigns such as offering cheap packages: + Package father and son: Understanding the concerns that, Father and son launch package to help "solve difficult" for the steps a parent: I still use the mobile, but mobile use fees depend on the father, for how much they use this much,etc, + Pack Happy Zone: Normal, mobile users will pay 1,500 VND/minute when calling from However, there is one part of the population (particularly the western region) also want to travel or business but they mostly moved within the province they live Meanwhile, the mobile charges as current if they are not suitable for, they people moving in a narrow range - paid by the rich - those who often travel + Pack Tomato: Has contributed to develop the company brand and an important point is that it will now take telecommunications to the poorest farmers - the mass properties and benefits - when they can hardly Plans not lose money and still be able to use + Pack Sumo Sim: Viettel always follow guidelines: mobile socialize, how poor people also have the opportunity to use their mobile to have the opportunity to reduce poverty The reality shows that: The biggest barrier limiting low-income people use mobile services is the handset price was very high Currently, the lowest cost to get the phone they are about 600,000 VND Understand the desire of the people desire it, SumoSim package was born With the sale of package policies SumoSim, Viettel help a large number of people to satisfy their dream is to have one handset absolutely free One can realize this is Viettel efforts in popularizing the work 13 of mobile service, offer the opportunity to use mobile services for all people in Vietnam, including those with the lowest incomes + Fixed Homephone: Moreover, Vietnamese people often want psychology to pay the package when using a product or service, and not the haunted a lifelong liabilities (money monthly phone subscription) Therefore, no subscription fee Homephone package birth: just shut 500,000 VND package, users are no longer interested in paying more monthly subscription Also donate 100% of recharge cards, Gift port for an Internet subscription Modul,etc, 6.2 Market Development Strategy The company has conducted product diversification in order to take advantage of strong capital and a workforce with their availability a distribution system throughout the provinces and most importantly, consumers shift preferences and with appreciation Customer needs require more attention, better served Chance of developing the market so that the company has launched the service package tailored to meet customer needs while expanding our business areas to take advantage of the company to dominate the market with a view leader in some areas have advantages - Viettel existing mobile subscriber base biggest: The number of Viettel subscribers to over 22 million subscribers, accounting for over 42% mobile market share while also accounting for a large share of products and services the Company's business - On the strategy to reach customers, Viettel sought new market segments such as customers who may need to hear many (packages Tomato), subjects your child likes to use the value-added service (as Ciao package) And this network was "arrested" fast continuous opportunity to offer new services bring large revenues Services I-muzik ringtone wait a year and a half after the birth has eight million users Besides, Viettel also offer a variety of services like I-share - share account services to receive and send e-mail on mobile phones,etc, - With his steps, in just over three years of operation, Viettel has led the market in terms of mobile subscribers As announced by the Ministry of Information and Communications, as of May 2008 (the most recent survey of subscribers of mobile networks), there are over 48 million mobile subscribers, of which Viettel has 20 14 million subscribers, MobiFone has 13.5 million subscribers, more than 12 million subscribers VinaPhone and S-Fone than million subscribers,etc, - The company is seeking to expand the market Currently the company has expanded its business activities to Laos and Cambodia - The pricing strategy that the company launched a guide with strategies sip strong Maketting aimed at attracting new customers to use 6.3 Strategy for product development - As companies operating in sectors with structural Nghieu product category appropriate diversity, with market competitiveness With a vast domestic market and abroad At the same time customers are always interested in the products and services of Viettel So the company has been making strategic research product development matching customer tastes, with the market demand - For quality: + Quality is measured from input to output for the products and the various services of the Company, thus ensuring first need to reach the standard input, to the best service with new technology Most + Extension and expand the market for these services: telephone, postal mail, mobile services, internet, postal courier (EMS), the Post and Telecommunications service excellent In short, the growth strategy will enable Viettel expanded market size, product or service performed both business goals and serving, dominant market share as well as its impact on visitors row Allows Viettel gathers all resources of the company in the activities and the school's profile to its traditional focus on exploiting the strengths, business scale development on a priority basis to specialize in manufacturing and innovation technology, products and services Through strategic fit given that market share and scale of Viettel not the biggest market share expanding in all other areas 15 CONCLUSION Environmental conditions that businesses encounter is variable The rapid change often create opportunities and unexpected risk The process of strategic management forced administrators analyze and predict the environmental conditions in the near future and the far future Thanks to clearly see the future environmental conditions that administrators have the ability to better grasp the opportunities, make the most of these opportunities and reduce risks related to the business environment conditions and thereby make the proactive decisions That means when forecasting the opportunities likely to appear, the administration prepared plans to seize the situation allows, or at risk, administrators can proactively impact environment in order to reduce the risk or actively avoided On the other hand, the strengths and weaknesses has always existed within the organization so that if no strategic management now easily be content with what is, when the environment changes quickly strengths become weaknesses and threats competitors of being exploited Conversely, if the strategic management, information systems of enterprises are reviewing the strengths and weaknesses to administrators based leverage strengths in order to increase competitiveness, and plans to reduce the weaknesses in order to limit the risks Strategic Management helps businesses achieve greater efficiency than nonadministrators The study shows businesses how to apply strategic management is achieving better results than the results that they achieved earlier and the results of businesses not applying governance strategy comb That does not mean that businesses use strategic management will not encounter the problem, maybe even bankrupt, but it just means that the application of strategic management will reduce the risks encountered have serious problems and increase the ability of businesses to take advantage of opportunities in the environment as they occur 16 LIST OF REFERENCES 17