Phân tích chiến lược kinh doanh của viettel e

Introduction overview of Viettel Corporation...4 1.1 The process of formation and development of Viettel...4 1.2 Business operations of Viettel...4 1.3 The business philosophy of Viettel

Phân tích chiến lược kinh doanh của Viettel

Business strategy analysis of Viettel

Say its your way

TABLE OF CONTENT

INTRODUCTION 1

TABLE OF CONTENT 2

RESEARCH OF CONTENT 4

1 Introduction overview of Viettel Corporation 4

1.1 The process of formation and development of Viettel 4

1.2 Business operations of Viettel 4

1.3 The business philosophy of Viettel 4

1.4 Development History of company 5

1.5 Mission 5

2 Overview of the business areas of Viettel 6

3 Analysis of the macro environmental factors - PEST model 7

3.1 Analysis of the political situation 7

3.2 Analysis of the economic situation 7

3.3 The sociocultural factors 8

4 Analysis of element five competitive forces 9

4.1 Competitors 9

4.2 Buyers 9

4.3 Supplier 10

4.4 Substitutes 10

4.5 Competitors sector penetration 10

5 General assessment of the opportunities and challenges 10

5.1 Opportunities 10

5.2 Challenges 12

6 Solutions to promote effective business strategy of Viettel 12

6.1 Market entry strategy 12

6.2 Market Development Strategy 14

6.3 Strategy for product development 15

CONCLUSION 16

LIST OF REFERENCES 17

Strategic Management helps businesses clearly oriented strategic vision, mission, mission and its goals Indeed, strategic management want to be effective, organizations must manage environmental information systems business Pursuant to this, managers can predict the trends of the business environment and determine where the business needs to go in the future, what needs to be done to achieve success long

Realizing the desired results in the future and aims to help managers and employees to master what to do to achieve success and create mutual understanding between managers and employees and the efforts to achieve the desired This will encourage both objects on achieving short-term performance, better to improve long-term interests of the business

Strategic Management helps businesses always have good strategies, adapted to the environment Strategy is the general solution, oriented to help businesses achieve long-term goals Strategies are based on the information inside and outside the enterprise and be selected by a scientific process At the same time, the strategic management process, administrators are always monitoring the changes of the business environment and adjust strategy as necessary So strategic management will now always have a good strategy, adapting to the environment This is very important

in the context of an increasingly complex environment, constant changes and competition takes place on a global scale

Strategic Management helps enterprises active in decision making in order to exploit opportunities in time and prevent or limit the risks in the external environment, promoting the strengths and reduce the weaknesses in internal business

RESEARCH OF CONTENT

1 Introduction overview of Viettel Corporation

1.1 The process of formation and development of Viettel

- Company: Telecommunication army Corporations - Viettel

- Head office: No 1, Giang Van Minh, Kim Ma Street, Ba Dinh District, Hanoi

- Phone: 04 62556789

- Fax: 04 62996789

- Email: gopy@viettel.com.vn

- Website: www.viettel.com.vn

- Name of Founder: Ministry of Defence

Decision No 43/2005/QD-TTg on March 2, 2005 of the Prime Minister approving the scheme established Military Telecommunication Corporations and Decision No.45/2005/QD – BQP on April 6, 2005 of the Ministry of Defence on the establishment of the Military Telecommunications Company

1.2 Business operations of Viettel

The main business activity of Viettel covers key areas such as:

- Provision of Telecommunications Services;

- Transmission;

- Post;

- Distribution terminal;

- Financial investment;

- Communications;

- Investing in to Real Estate;

- Foreign Investment

1.3 The business philosophy of Viettel

- Each customer is a man - a separate instance, should be respected, attention and listen, understand and serve separately Continuous innovation, with customers creating products and services more perfect

- The platform for an enterprise's social development Viettel committed to reinvest back to society through activities linking production and business operations with social and humanitarian activities

1.4 Development History of company

- In 1989, the Company communications equipment Electronics, the predecessor of General Military Telecommunication Company (Viettel) was established

- In 1995, was renamed Military Telecommunication Electronics Company (trading as Viettel),

- In 2000, Viettel has provided testing permits long distance phone service 178

- In 2003, Viettel held included installation of fixed telephone services in business activities in the market

- In 2004, Opened mobile phone service on 15/10/2004 with 098 brands

- In 2005, Prime Minister Phan Van Khai has signed a decision to establish the Viettel Corporation on March 2, 2005

- In 2008, turnover of 2 billion USD

- Located in the 100 largest telecommunications brand world

1.5 Mission

a) Development viewpoint

+ Incorporates economic and defense

+ Investments in infrastructure

+ Business customer orientation

+ Develop faster, continuous stability

b) Business Philosophy

- Each customer is a man - a separate instance, should be respected, attention and listen, understand and serve separately Continuous innovation, with customers creating products and services more perfect

- The platform for an enterprise's social development VIETTEL reinvestment commitment to society through activities linking production and business operations with social and humanitarian activities

- Sincere with colleagues, sticking together, contributions to build roof VIETTEL

c) The Brand Philosophy

- Always breakthrough, forefront, pioneers

- New technology, multi-product, good quality service

- Continuous improvement

- Attention to the customer as a separate individual

- Work and emotional thinking, activities of social responsibility

- Honesty with customers, colleagues sincere

2 Overview of the business areas of Viettel

In the information age human society, the demand for information is increasing rapidly Telecommunications become an important sector in any other country in all spheres of economic and social Telecommunication networks act as a bridge for exchange of information among governments, social organizations and among people together

Currently Sector Vietnam Posts and Telecommunications ongoing network modernization with the transmission modes, advanced switching, modern equipment, used in advanced network technologies in the world Although the telephone network after the network Viettel development Vinaphone, Mobiphone, Sfone,etc, but during its development stage the company has achieved leapfrog development, increasing market share numbers, sales of products and services through the years is constantly increasing and is gradually penetrating the foreign market

The convergence of the telecommunications sector with the development of society, the need to use and human data also increased exponentially The telecommunications sector contributes a great role in the transport of human knowledge put to each person, promoting the creative process put information anywhere on the science sector, and entertainment information as well as time difference To clarify these issues, our group had chosen the topic "Analysis and evaluation of opportunities and challenges for Viettel in the field of telecommunications business " to analyze the business environment, business strategy

of Viettel based on the model PEST and five forces of Michael Porter's competition Telecommunications corporation Viettel military since its establishment has been the

No 1 brand in the Vietnamese market and are expanding operations into adjacent markets through strategic branding Viettel, selecting the right growth strategy focused

in order to take advantage and potential of the company to open its market share and dominate the market develop effective business operations Therefore, the planning and implementation of business strategy is very important and urgent for the survival and development of the Company

3 Analysis of the macro environmental factors - PEST model

3.1 Analysis of the political situation

- Politics in our country is now rated very high in terms of stability, ensure the development activities of the enterprise

- Joining the WTO, a member of the Security Council, the United Nations, the issue of globalization, external relations increasingly tend to expand, integration into the world economy is the opportunity of participating in the market Viettel full bridge

- The provisions on administrative procedures increasingly present, business licenses increasingly shortened

- Under the aegis of the Ministry of Defence

3.2 Analysis of the economic situation

Like many other industries, electronics and telecommunications industries also affected by the fluctuation of the macro economy When economies grow, social make more wealth, commodity circulation and income increases, the demand for telecommunications services is also growing And vice versa, when the economy slowdown, reduced consumer demand will also affect the telecommunications industry

PEST Model

Political

Social

Given the current macroeconomic and future trends in the medium brings opportunities, facilitate the activities of Viettel The demand for telecommunications services increased, but also caused many difficulties, it is required to find ways of technological change, management methods to reduce costs, lower product cost, customer care, intense competition In the long Vietnam is still regarded as a market full of potential, able to thrive in the future

Tight monetary policy, reducing credit growth to stop inflation has left many struggling businesses operate, we must consider the sale of such schemes Viettel corporation has faced difficulties

The recession and the world economic crisis from mid-2008 to date has reached bottom has greatly affected the business activities of the Company Profits did not achieve its objectives the company's economic crisis made people spending limit Thus, the macro-economic situation today and future trends in the medium brings opportunities, facilitate the activities of corporations Viettel The demand for telecommunications services increased, but also caused a lot of difficulties: requires that seek to change the technology, management methods to reduce costs, lower product cost, customer care, intense competition

3.3 The sociocultural factors

Communication needs increase, the demand for services,etc, Nowadays, most

of them from the entrepreneurs, farmers, students and employees to the needs of students are in touch, and there are demand services,etc, Thus, this will enable the services of Viettel

Along with the development of social, educational level of Vietnam on a more advanced This will create favorable conditions for enterprises have qualified workforce management, technical, has a staff of highly qualified and skilled With a market of 86 million people, the percentage of young population is demand communications services, creating strong demand and a broad market will be an opportunity for Viettel to expand operations and capture this potential market

3.4 Analyze the situation technologies

Nowadays, technology factors mean extremely important for the development

of every country, every business Technology has decided to effect two basic elements make up the competitiveness of businesses: quality and costs of particular products

and services that businesses provide to the market But technological change is not easy It requires businesses need to ensure that other factors such as labor levels must

be appropriate, sufficient financial capacity and policy development, the executive management,etc,

With Viettel is here just favorable conditions have created difficulties: the development of technologies, especially the upcoming 3G technology help Viettel has selected conditions appropriate technology to improve product quality, service quality, labor productivity, but the difficulty is very big competition in the industry, with demanding service discount,etc,

4 Analysis of element five competitive forces

4.1 Competitors

Telecom market is fiercely competitive with the company's other telecommunications services such as Mobifone, Vinafone, Sfone, Beeline,etc, Although the telecommunications market participants after the Vinaphone, Mobiphone, but current market shares Viettel is most at 44%, however different phone networks are now approaching the equilibrium level as Mobifone has occupied 35%

If Viettel has no policies, appropriate strategies to keep and develop its market share as well as market shares of the competitors, it was not long before Viettel will have to make way for Mobiphone

4.2 Buyers

Competitors Sector

Rival sector penetration

Buyer

Alternative products Supplier

As the telecommunications market converges to 7 providers of mobile services: Vinaphone, Mobifone, Viettel, HT Mobile, EVN Telecom, S-fone and Gtel mobile, people still see the difference Viettel They are:

Enterprises with the number of mobile subscribers largest Enterprises have the widest coverage

Enterprises have the most competitive rates Enterprises have attractive packages

Enterprise adopt policies to the best Customer Care

4.3 Supplier

Financial providers including BIDV, MHB, Vinaconex, EVN

Suppliers of materials, products include: AT & T (USA), BlackBerry Nokia Siemens Networks, ZTE and aple

4.4 Substitutes

Products and services replace the products or services that can satisfy the needs

of the equivalent of the products and services in the industry

Telecoms industry so wide open in the near future will have the replacement product will help customers better satisfy the needs of their own

4.5 Competitors sector penetration

Media "encroaching" plan telecommunications Internet access via TV cable network (with the advantage of broadband) With the development of technology and telecommunications firms - information and communications technology of Vietnam began to become direct competitors of each other

The MVNO mobile network The biggest advantage of Mobile MVNO is maximizing network infrastructure The MVNO providers will not have to invest too much capital to build the network Besides, thanks to the partnership MVNO and MNO mobile operators will make a capital gain invested in infrastructure by fully exploit the market segment left open Foreign investors are enthusiastic participation

in Vietnam's telecommunications market

5 General assessment of the opportunities and challenges

5.1 Opportunities

- Viettel owns large capital, competitive advantage, with high trust of our customers for products and services company