Thành công trong chiến lược kinh doanh của DN yến sào khánh hòa

Content I Introduction Since joining the WTO is our country's economy and inclusive development, all industries are created and new power generation, the new products and services launched to meet the needs of consumers Currently, we are state policies encourage the development industry to compete with products from countries around the world, including mining, manufacturing management and Sanest In 1970, the group self-management of Vinh Nguyen Sanest in Khanh Hoa was established, formal banquet worker job is to manage and exploit Sanest In 1976, it became the Complex Cooperative Vinh Nguyen Sanest, Sanest industry is growing concern stability In 1987, state-owned enterprise Nha Trang Sanest was established, Sanest are exported foreign exchange earnings, contributing to local economic development Over the period studied strategic management and learn, I choose Khanh Hoa Salanganes Nest Company with Sanest product is subject to "Business Strategy and Development Sanest" II Resource development activities and business of the Khanh Hoa Salanganes nest company Resource activities 1.1 About Khanh Hoa Salanganes nest company November 1990, Khanh Hoa Salanganes nest company was established, Khanh Hoa Province People's Committee under the management and exploitation of business products of the Sanest From October 2009, the company officially converted to Khanh Hoa Salanganes Nest Company Through more than 20 years of development, the company currently manages 32 nests with 157 islands, large and small caves stretching from Van Ninh district to Cam Ranh, 18 attached units and members of the company shares, over 700 distributors and agents in the country, capturing market share from the exploitation of island bird nests Vietnam's largest natural General information: - Company name: Khanh Hoa Salanganes nest company - Legal form: Co., Ltd - Address: 248 Thong Nhat - Nha Trang - Khanh Hoa - Tel: +84 58 3822472 - Webside: http://www.yensaokhanhhoa.com.vn/ - Email: yensaokh@yensaokhanhhoa.com.vn Fax: +84 58.3829267 1.2 Business resourses The company is the leading Southeast Asia in scientific research on population growth and quality swallows nests on the basis of values skillfully summarized the essence of traditional industry experience have 700 year history with modern science and technology The company has achieved significant accomplishments as a basis for developing more new nest cave in Khanh Hoa Island and across the country, particularly its major contribution to the formation and development in the bird nest farming in Viet Nam Currently, the Company manages 12 unit members, including units and joint stock companies, 12 islands stretching from Van Ninh district to Cam Ranh, and directly manage the home nest Nha Trang, and the people of the province nest Brand Khanh Hoa’s Sanest and the company's product Sanest are registered trademarks exclusively in 42 countries The export of natural island bird nests original Khanh Hoa, canned refined, high water sanest oats and other products from natural nests have increased in recent years Today, the Company's products were exported to 21 countries and territories; in which the market share of traditional exports is large: Hong Kong, USA, China, Taiwan and new market development potential, such as Australia, Japan, Korea, Europe, ASEAN countries Along with the expansion of consumer markets, to increase production capacity to meet market demand, beside the factories are producing In 2012, the Company completed investment and bring new plants into operation, such as higher plants Beverage Salanganes in Cam Thinh (50 million pc/year), Sanna Beverage Factory Cam Thinh (30 million pc/year), material processing Plant Sanest in Dien Khanh (30 million pc/year) In June of 2013 the company introduced its high nutritional Sanest Collgen new products This position was confirmed in Khanh Hoa Salanganes brand on the domestic market and internationally 1.3 Financial resources Present, Khanh Hoa Salanganes nest company has 250 distributors, dealers across the country and abroad with exports reaching $ million per year In 2013, the company has made great efforts in the development of populations of birds nest and perform specialized technical solutions Mining Sanest production of Natural Island reached 3,346 kgs, 110 kgs increase compared with 2012 Among them, blood oats, oat pink, optical oats increased compared with the previous year The company's revenue reached 3,090 billion VND, 315 billion VND budget By 2015, production units will have finished mining Sanest reached 3,500 kgs, revenue reached 2,000 billion VND; in 2020 than 4,000 kgs, 7,000 billion VND more revenue Period 2011 - 2020, enterprises will develop more than 1,000 nests across the country, particularly in Khanh Hoa developed more than 100 nests; investment and building materials processing plants nests capacity of 20 million pieces/year, to operate the processing plant oat lines with high water capacity of 30 million units/year 1.4 Production tools As a leader in scientific research and engineering major’s nests with traditional experience, Khanh Hoa Salanganes Nest Company currently owns the technical know-how to apply swift career in management, exploitation and development of the cave, Nest Island in Khanh Hoa and across the country with high efficiency Recently, thanks to the application of specialized technical solutions such as concave roof, and men's migration, combined with the investment, technical innovation and scientific research done to ensure environmental steady for bird’s nest, bird nest populations (Aerodramus fuciphagus Germaimi) flourished, developing the potential of coastal cave nest on the island nation From 2000 to present, Scientific research to develop population of birds nest attached the formation and development of many new nests island of Khanh Hoa Salanganes nest company has achieved many important accomplishments, forming arguments science: "the development of bird nest populations associated with the development of new oat island cave » Specifically, the company has developed more 24 islands and 117 nests caves since 2000 Cave island developing links with the local bird new nationwide coast from Quang Binh to Con Dao 1.5 Products In recent years, with the inevitable trend of development of market economy, Khanh Hoa Salanganes nest company are constantly promoting potentials, building a sustainable business strategies, based on traditional cultural elements produce Khanh Hoa’s Sanest, developing research culture in the nest by workers, migration, enhance product quality Khanh Hoa’s Sanests, developing multi-sector business, trades, which incorporates the main task of management, mining and processing natural resources nests on the island of Khanh Hoa sea oats with operators, island tourism, hotel business, restaurant, creating an abundance of products and brands, promote import and export, rose to become one of the leading enterprises in the province Along with investment in research activities and create new products to meet consumer demand, the company has conducted patent protection registration marks, industrial designs for the product lines produced by the company In particular, Khanh Hoa Sanest brand and logo are trademarks comprehensive, covering 11 different brands such as: Sanest, Sanatech, Sanna, and Sanestfoods Intellectual Property Office granted registration of the mark The main product lines of the Company as: Sanests export finished products, canned refined oats, oat sanest water, high cake 1.6 Market During the development process, Khanh Hoa Salanganes Nest Company has created nearly 40 product lines from Sanests The Sanest products have been exported to nearly 50 countries Brands now protected in countries around the world To expand and develop markets, besides the construction of distributed systems with more than 500 resellers, distributors official in the country; Over 20 distributors in foreign countries; The company also opened a representative office and commercial product introduction in the province Champasac (People's Democratic Republic of Laos), launched in December 2010 In addition to introducing the product line of the company, representative office also introduced products of young business community of Khanh Hoa, contributing to the address connected travel Vietnam Laos general and Khanh Hoa - Champasac particular Besides, the company has opened new export markets to countries and regions such as Japan, Australia, EU, especially exports to Myanmar; and expanding markets in the traditional address: Hong Kong, China, U.S and Taiwan Development orientation Define management and exploitation of nests is a key task of the unit, the company has built over the years and the organization plans to deploy management, protection and exploitation of natural resources in a reasonable manner and achieve efficient Along with the task of managing, mining company focused on investments in scientific research to conserve and preserve the environment and maintain ecological stability birds nest survival and development Through the application of appropriate solutions above that obtained yields of nest significantly increased every year, reaching an average of 2,700 kgs/year (previously only 2,000 kgs) In 2010, mining output nests over 3,120 kgs of raw materials, finished products consumption reached 2,802 kgs In addition, the Company has successfully implemented projects artificially hatched birds nest, feed fledglings technology through each stage of development, nest building techniques, equipment design and manufacture birds nest and technology transfer organization for birds nest for more than 200 nests in the province and neighboring provinces such as Da Nang, Binh Dinh, Phu Yen, Ninh Thuan, Binh Duong, Tien Giang, Vung Tau, Con Dao on the basis of promoting the potentials of all the management on the island of Khanh Hoa sea oats, the company has developed aquaculture projects associated with coastal corridor around the Island nest by company management to the culture of marine organisms have high economic value such as grouper, snapper, cobia, sea cucumber, abalone, lobster Taking advantage of the direct management of the islands in the sea oats Khanh Hoa, the Company has given birth center Sanest Tourist Services, to bring the company's image with tourists and consumers Through the center, visitors learned professions traditionally nests Khanh Hoa, see firsthand where the birds live, nest and the nutritional value Khanh Hoa Sanest To supplement the items related to the nest or Sanest, Khanh Hoa Salanganes Nest Company also found that particles with a capacity of thousands of tons/year, linking natural mineral water produced according to international standards carry Sanna and brand investment to build a system of hotels, restaurants, a three stars, four stars III Analysis, trading strategic and Sanest’s product development Diversification strategy for product: The company has invested to build brand strategy development through Khanh Hoa Sanest products: Sanest (nests high water level), Sanest Tourist (travel services), and Sanatech (technical birds nest), Sanna (natural mineral water), and Sanest foods (foods high level nests), Nha Trang Tourism Com (restaurants, hotels) Company has also implemented the system stores, wholesale dealers, retailers and product introduction across the country Next time, the company will launch a number of premium items such as shark fin, dried fish, canned horse Differentiation strategy: Clearly define the tasks of managing, exploiting, conserving and developing natural resources nests is a key task of the unit, Khanh Hoa Salanganes nest company ensure organizational plan logical operators, absolute safety of products, people and assets of the Company, the annual exploitation nests high efficiency, year after year At the same time, the company focused on investment, technical innovation, and effective application of scientific research projects, technical solutions to conserve, preserve and maintain ecological stability for bird nests Thanks to outstanding achievements in managing resources to exploit nests, in recent years, CITES - The implementation of the International Convention on the rare animal species assessed Khanh Hoa Salanganes nest company are mining management, sustainable development best nests Southeast Asia Bird nest harvesting technology and process management the Khanh Hoa Salanganes nest company very scientific, is assessed superiority over other countries in the region The company has achieved the great and important awards for science as: First prize Vifotec by Union Science and Technology of Vietnam awarded 2007 Silver Award by the International Association of Engineering Korea Creative awarded in 2008, the top ten scientific and technological applications Focused strategy: The Company focuses on developing consumer markets in the provinces and cities nationwide; expanding export market potential in Australia, South Korea, Japan, USA; development of new export markets in European countries; enhanced performance and system quality management, production management systems business with modern international standards, branding Khanh Hoa Sanest sustainable development The company continues to perform in-depth technical study of bird nests to develop sustainable populations of birds nest, raise productivity, quality bird's nests, creating high quality products for public health, efforts to improve the efficiency of manufacturing operations profitable business, striving to increase revenues provincial budget; contribute to economic development - social, Khanh Hoa home building increasingly rich and beautiful Specialization Strategy: Develop and complete brand strategy products, are certified for quality management systems ISO 9001:2000 certified hygiene standards of food safety (HACCP), Sanest special products of the company has high standards of regulation by the FDA (United States food administration); Continue to develop and finalize a comprehensive management system Diversification strategy: In recent years, with the inevitable trend of development of market economy, Khanh Hoa Salanganes nest company not stop promoting potentials, build sustainable business strategies, based on traditional cultural elements produce nest Khanh Hoa, developing research culture in the nest by workers, migration, improve product quality output Khanh Hoa Sanest, developing multi-sector business, trades, which incorporates the main task of management, exploitation and processing of natural resources on the island swallow nests under the Khanh Hoa to exploit marine services, marine tourism island, the hotel business, 10 restaurant, creating an abundance of products and brands, promote import and export, rose to become one of the leading business province Stable production strategy and development investment: The development of a new nest caves and helped raise catches nests, step by step to meet the demand for products of all subjects’ customers Outstanding achievements in 2010 that Khanh Hoa Salanganes nest company achieved mining production of natural nests on the island reached 3,120 kgs nest material (equivalent to 2,801.5 kgs of finished Sanest) This output shows active nests of mining companies increasingly effective, particularly increased over 900 kgs compared to 2001 The company continued to invest in infrastructure for the operation of the processing plant Sanest’s raw (in Dien Khanh); further stages of the construction plant beverage highest nests (in Cam Thinh Dong - Cam Ranh) totaling 159 billion VND, capacity of 30 million units/year In addition to improving the quality of the product line has, to October 2010, the Company has launched new products - yogurt algae Spirulina Sanest of natural high This is the first yogurt products in Vietnam made from natural algae Spirulina Initially, the products have been appreciated by consumer’s nutrients that it brings II Conclusion Through the above analysis, I hope this explains the best and most obvious resources, strategic objectives and business development of the Khanh Hoa Salanganes nest company and orientation growth in the coming years 11 In addition to production and business activities, in the analysis of this strategy, the efforts to develop traditional industries, operations research, applied science and technology development, because values and community interest’s sustainable development is not mentioned by the limited frame the subject However, by his own efforts, Khanh Hoa Salanganes Nest Company has made tremendous milestone, enterprising economy in the context of volatility References - References from Khanh Hoa Salanganes Nest Company - References on the Internet - Curriculum subjects Strategic Management 12