DSpace at VNU: Một số giải pháp nâng cao năng lực cạnh tranh của Tổng Công ty Cổ phần Bảo hiểm Bưu điện

Một số giải pháp nâng cao lực cạnh tranh Tổng Công ty Cổ phần Bảo hiểm Bưu điện Hoàng Nguyên Đại học Quốc gia Hà Nội Chuyên ngành: Quản trị kinh doanh; Mã số: 60 34 05 Người hướng dẫn: TS Nguyễn Thị Phi Nga Năm bảo vệ: 2012 Abstract: Luận văn tổng kết vấn đề lý luận liên quan tới lực cạnh tranh; phân tích tranh khái quát thực trạng lực cạnh tranh Tổng Công ty Cổ phần Bảo hiểm Bưu điện đề xuất giải pháp nhằm nâng cao lực cạnh tranh cho Tổng Công ty Keywords: Năng lực cạnh tranh; Bảo hiểm phi nhân thọ; Quản trị kinh doanh; Quản lý điều hành; Doanh Nghiệp Content TABLE OF CONTENTS ACKNOWLEDGEMENT i ABSTRACT ii TÓM TẮT iv TABLE OF CONTENTS vi LIST OF TABLES ix LIST OF FIGURES x LIST OF DIAGRAM x INTRODUCTION CHAPTER 1: BASIC ARGUMENTS ON COMPETITIVENESS IN NON-LIFE INSURANCE BUSINESS 1.1 Concept and feature of insurance business activity 1.1.1 Concept on insurance business activity 1.1.2 Feature of insurance business activity 1.2 Non-life insurance business activity 1.2.1 Concept on non-life insurance business 1.2.2 Operation content of non-life insurance enterprise 1.2.3 Criteria for evaluating the product‟s competitiveness 16 1.2.4 Necessity to improve competitiveness of product in international economic integration condition 21 1.3 Overview of non-life insurance market in 2011 23 1.4 Competitiveness of non-life insurance enterprise 24 1.4.1 Competitiveness and competitiveness forms 24 1.4.2 Competitiveness of non-life insurance enterprise 27 vi 1.4.3 Factors reflecting competitiveness of non-life insurance enterprise 31 1.4.4 Some factors affecting to competitiveness of non-life insurance enterprise 36 CHAPTER 2: REAL SITUATION OF COMPETITIVENESS OF POSTS & TEL JOINT - STOCK INSURANCE COMPANY (PTI) 38 2.1 Introduction about Posts & Tel Joint - Stock Insurance Company (PTI) 38 2.1.1 Introduction about the Company 38 2.1.2 Apparatus organization of PTI 41 2.2 Some features on competitiveness situation in non-life insurance market in Vietnam at present 45 2.2.1 Number of insurance enterprises: 45 2.2.2 Market share of non-life insurance enterprises 48 2.2.3 Insurance products to be deployed 50 2.2.4 Distribution system of non-life insurance enterprises 51 2.2.5 Financial resources of enterprise 51 2.3 Real situation on competitiveness of PTI 54 2.3.1 Financial 54 2.3.2 Product of PTI 57 2.3.3 Distribution system 62 2.3.4 Commercial partner 65 2.3.5 Human resources 65 2.3.6 Product price, assessment quality and compensation settlement 68 vii 2.4 Operation result, position of PTI in the market 69 2.4.1 Result 69 2.4.2 Market share of PTI over the years 74 CHAPTER 3: SOME SOLUTIONS AIMED AT IMPROVING COMPETITIVENESS OF PTI NON-LIFE INSURANCE ENTERPRISE 78 3.1 Some recommendations for the State to improve the competitiveness on non-life insurance enterprises 78 3.2 Solutions for PTI insurance enterprise aimed at improving competitiveness in the market 79 CONCLUSION 100 REFERENCES 101 viii deploy many contracts in many different regions, and exploitation cost will be saved This issue has great significance for the business strategy of the insurance enterprise, thus PTI needs attach more importance to this distribution form The Company needs regularly open the training programs for agents and sales staff so that they will operate professionally and have more responsibilities At the same times, it is necessary to construct the complementation and reward regime to encourage the agent to work more effectively 3.2.2.4 Promotion Currently, PTI has not pay enough attention for promotion actitities, so that the company‟s image and new products have not had a chance to approach the customers nationwide The company should consider those markeing communications in order to develop a complete promotion campain Activities Advertising Solution - Media - Advertising on Traffic Program - Outdoor VOV - Place poster on the bus and bus stop Sales promotion - Discounts - Loyalty incentives - Discounts for customer when they buy products through NhomMua or MuaChung - Discounts for customers who continously buy the products for more than 90 ... and feature of insurance business activity 1.1.1 Concept on insurance business activity 1.1.2 Feature of insurance business activity 1.2 Non-life insurance business activity ... about the Company 38 2.1.2 Apparatus organization of PTI 41 2.2 Some features on competitiveness situation in non-life insurance market in Vietnam at present 45 2.2.1 Number... 1.2.2 Operation content of non-life insurance enterprise 1.2.3 Criteria for evaluating the product‟s competitiveness 16 1.2.4 Necessity to improve competitiveness of product in international