Thiết kế chương trình Du lịch Tiếng Anh CAMPING TOUR TO THE BEACH ITINERARY

THE BALO CAMPING TO THE BEACH ITINERARY GIÓ BIỂN RESORT - HỒ TRÀM CAMPING EVENT Transport : Bus Total passengers : 40... Day 1: HCM CITY – Gió Biển Resort, Hồ Tràm6:30 am Bus and staffs

THE BALO CAMPING TO THE BEACH ITINERARY GIÓ BIỂN RESORT - HỒ TRÀM CAMPING EVENT

Transport : Bus

Total passengers : 40

Day 1: HCM CITY – Gió Biển Resort, Hồ Tràm

6:30 am Bus and staffs will be in Le Van Tam Park, gathering

teams, rolling up members and departing

9:30 am Check in Gió Biển Resort.

10:00 am Decorating tent and “Picasso”.

10:30 am Beginning the rice cooking competition “Chef amateur".

12:30 am Having lunch and freedom

Day 1: HCM CITY – Gió Biển Resort, Hồ Tràm

2:00 pm Starting the “Amazing Race“ games.

5:00 pm Swimming and dinner time

7:30 pm Joining in “Gala dinner".

9:00 pm Games with “Camping Fire”.

10:00 pm “Endingday peaceful time”, talking together, relaxing,

everything‘s up to you…

Day 2: Gió Biển Resort, Hồ Tràm – HCM CITY

6:30 am Enjoy your morning and doing exercise on the beach

7:00am Breakfast time

8:30 am Serie game “Turn back your childhood".

10:30 am The close.

11:00 am Free time, taking a break

2:00 pm Coming back to HCMC, giving award for winning team and

personal prizes.

 √ Clothes: 3 sets in minimum (bikini, short, T-shirt,jacket…), necessaries

 √ More drinking for yourself

 √ Hat, slipper, cushion,…

 √ Sun cream, Mosquito spray

THE REASONS WHY WE CHOOSE HO TRAM TO BECOME A DESTINATION FOR THIS TRIP

The subject of this trip is camping on beach, that’s why

we choose a beach But we have to choose a good

place with enough conditions:

1 Distance: not too far from HCMC

2 Full in services: total passengers is 36, we have to find

a destination where have enough space and

services for all

3 Trendy beach with the young: it have to be really hot

with the young, not really common or crowded

4 Convenient for transportation: It’s easier when you

transfer to that place by any transportations with a

nice traffic

- Group from 4 persons rate: 650.000đ/pax

- Group 2-3 persons rate: 690.000đ/pax

- Single rate : 720.000đ/pax

INCLUDES EXCLUDES

- Transfer service: 45 seats-new brand bus during

the event.

- Camps: consisting 10 persons but just for 6

people/tent.

- Food and drink: 3 meals as mention (lunch and

dinner for the first day, breakfast for the second day).

- Entrance fee

- Complimentary: 2 bottles

- Equipments for activitives as mention: voice

equipments, lights,…

o Group staffs: tour guide, MC, setting up staffs,

o Prize for the winning team

- Swimming in pool

- More extra fees for yourself

TARGETED CUSTOMER

The young people because they are who like outdoor activities, the challenges, discover new things Besides, they also want to

communicate and make friends with many people.

MARKETING TECHNIQUES

1 SEO and SEM - Search Adwords

Internet today is extremely popular and

convenient People gradually also had the habit of looking for anything through the internet

- Buy ads on the results display by search engines like Google

- Use the service search engine

optimization for our product display up top results page returns a most natural way

MARKETING TECHNIQUES

2 Social marketing

Social networking is extremely now diverse, rich, and is widely believed to use: Facebook, Google+, Twitter, Go, Zalo…

From that bring more choices and better outcomes for people with social networks and the promotion has spread and effective than other forms

of advertising

MARKETING TECHNIQUES

3 Viral marketing

This is a form of word-of-mouth marketing, which is based the routine exchange, said to communicate in human language or rumor benefit for our company

This method bring high efficiency but low expense

THE EXPECTED DIFFICULTIES and SOLUTIONS

1 How to gather enough customers to organize our tour.

- Introduce about our discount program for tourists in group

+ Group from 4 people rate: 650.000đ/pax

+ Group 2-3 people rate: 690.000đ/pax

+ Single rate: 720.000đ/pax

THE EXPECTED DIFFICULTIES and SOLUTIONS

2 How to make people become more friendly and comfortable to others:

- Organize many game to make them closer

+ Devide our tourists into many groups to decorate their camps

+ They can help each other in the rice cooking competition “Chef a-ma-tơ“

+ They also overcome our “Amazing Race” game together

+ Our tour guide as a psychologist

to make themselves at home and opener

OUR STRATEGY FOR THIS TOUR

1 Targeted at students AND the tour will be

held in the summer

In the summer months, we will pass from the

North to the South of Vietnam to universities

2 Meaning of team building tour is the youth especially students regardless of freshman,

sophomore, third-year student or final year may participate

+ Freshman, sophomore are engaged to

increase their soft skills such as team work,

communication, relationship and final year students then share their experience