Copyright © 2017 Pearson Education, Inc Excellence in in Excellence Business Communication Communication Business Chapter 14 Developing and Delivering Business Presentations Copyright © 2017 Pearson Education, Inc Learning Objectives (1 of 2) Highlight the importance of presentations in your business career, and explain how to adapt the planning step of the three-step process to presentations Describe the tasks involved in developing a presentation Copyright © 2017 Pearson Education, Inc Chapter 14 - Learning Objectives (2 of 2) Describe the six major design and writing tasks required to enhance your presentation with effective visuals Outline four major tasks involved in completing a presentation Describe four important aspects of delivering a presentation in today’s social media environment Copyright © 2017 Pearson Education, Inc Chapter 14 - Planning a a Presentation Presentation Planning (LO 1) Highlight the importance of presentations in your business career, and explain how to adapt the planning step of the threestep process to presentations Copyright © 2017 Pearson Education, Inc Chapter 14 - The Three-Step Process for Oral and Online Presentations Plan Write Analyze Situation Complete Revise Message Adapt to the Audience Gather Information Master Delivery Choose Medium and Channel Prepare to Speak Compose the Message Get Organized Copyright © 2017 Pearson Education, Inc Overcome Anxiety Chapter 14 - Analyzing the Situation •Defining Your Your Purpose Purpose •Defining •Developing an an Audience Audience Profile Profile •Developing •Considering the the Circumstances Circumstances •Considering Copyright © 2017 Pearson Education, Inc Chapter 14 - Audience Analysis Copyright © 2017 Pearson Education, Inc Chapter 14 - Selecting the Best Media and Channels Controlled Methods Your Choice of Methods Copyright © 2017 Pearson Education, Inc • • • • • • Specific Software Conference Room Company’s Online Media In-Person Presentations Webcasts or Screencasts Twitter and Web-Based Chapter 14 - Organizing a Presentation The Linear Linear Presentation Presentation Approach Approach The • • Outlined like conventional messages Presenter follows point-by-point flow The Nonlinear Nonlinear Presentation Presentation Approach Approach The • • Doesn’t flow in any particular direction Presenter moves within and between topics Copyright © 2017 Pearson Education, Inc Chapter 14 - 10 Finalizing Your Slides ●Title Slides ●Agenda and Details ●Navigation Slides Copyright © 2017 Pearson Education, Inc Chapter 14 - 44 Creating Effective Handouts Integral Part of Presentation Strategy Supporting Your Main Idea Conveying Information Providing Essential Details Copyright © 2017 Pearson Education, Inc Chapter 14 - 45 Choosing Your Presentation Method Audience Purpose Subject Speakingfrom fromNotes Notes Speaking RecitingYour YourSpeech Speech Reciting ReadingYour YourSpeech Speech Reading Occasion Copyright © 2017 Pearson Education, Inc Chapter 14 - 46 Practicing Your Delivery • • • • • • Can you present your material naturally? Could you present without using slides? Is the equipment working? Is your timing on track? Can you pronounce the words you’ll use? Are you ready for questions or objections? Copyright © 2017 Pearson Education, Inc Chapter 14 - 47 Delivering a a Presentation Presentation Delivering (LO 5) Describe four important aspects of delivering a presentation in today’s social media environment Copyright © 2017 Pearson Education, Inc Chapter 14 - 48 Overcoming Anxiety • • • • • • (1 of 2) Stop worrying about being perfect Know what you’re talking about Practice, practice, practice Visualize your success Remember to breathe Be ready with your opening line Copyright © 2017 Pearson Education, Inc Chapter 14 - 49 Overcoming Anxiety • • • • • (2 of 2) Be comfortable Take a three-second break, if you need it Focus on your message and audience Connect with friendly audience members Keep going Copyright © 2017 Pearson Education, Inc Chapter 14 - 50 Handling Questions Responsively (1 of 2) Establishing Ground Rules Preparing to Answer Questions Noticing Nonverbal Signals Copyright © 2017 Pearson Education, Inc Chapter 14 - 51 Handling Questions Responsively (2 of 2) Responding to Difficult Questions Controlling Your Presentation Controlling Your Emotions Copyright © 2017 Pearson Education, Inc Chapter 14 - 52 Embracing the Backchannel The Audience Creates This Line of Communication Challenges Opportunities •Risk of Criticism •Audience Support •Loss of Control •Valuable Feedback Copyright © 2017 Pearson Education, Inc Chapter 14 - 53 Working the Backchannel • • • • • Integrate social media into the presentation Set expectations with the audience Monitor and ask for real-time feedback Tweet key points during your presentation Review comments after presentation ends Copyright © 2017 Pearson Education, Inc Chapter 14 - 54 Giving Presentations Online Advantages Disadvantages Cost Savings “Digital Divide” Convenience “Human Moments” Copyright © 2017 Pearson Education, Inc Chapter 14 - 55 Tips for Giving Presentations Online (1 of 2) Sending Preview Materials Keeping the Presentation Simple Seeking Frequent Feedback Copyright © 2017 Pearson Education, Inc Chapter 14 - 56 Tips for Giving Presentations Online (2 of 2) Considering Audience Viewpoint Helping Audience Get Connected Keeping Tools in Perspective Copyright © 2017 Pearson Education, Inc Chapter 14 - 57 All rights reserved No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher Printed in the United States of America Copyright © 2017 Pearson Education, Inc Chapter 14 - 58 .. .Excellence in in Excellence Business Communication Communication Business Chapter 14 Developing and Delivering Business Presentations Copyright © 2017 Pearson Education, Inc Learning Objectives... Education, Inc Chapter 14 - 23 Presentation Body •Presenting Your Main Points •Presenting Your Main Points •Connecting Your Ideas •Connecting Your Ideas •Holding the Audience’s Attention •Holding the... Education, Inc Chapter 14 - 24 Presentation Close •Restating Your Main Points •Restating Your Main Points •Providing a Clear Wrap-Up •Providing a Clear Wrap-Up •Ending on a Strong Note •Ending on