Copyright © 2017 Pearson Education, Inc Excellence in in Excellence Business Communication Communication Business Chapter 12 Writing Reports and Proposals Copyright © 2017 Pearson Education, Inc Learning Objectives (1 of 2) Explain how to adapt to your audiences when writing reports and proposals, and describe the choices involved in drafting report and proposal content Identify five characteristics of effective writing in online reports, and explain how to adapt your writing approach for wikis Copyright © 2017 Pearson Education, Inc Chapter 12 - Learning Objectives (2 of 2) Discuss six principles of graphic design, and identify the most common types of visuals used to present data, information, concepts, and ideas Explain how to integrate visuals with text effectively and how to verify the quality of your visuals Copyright © 2017 Pearson Education, Inc Chapter 12 - Drafting Reports Reports and and Proposals Proposals Drafting (LO 1) Explain how to adapt to your audiences when writing reports and proposals, and describe the choices involved in drafting report and proposal content Copyright © 2017 Pearson Education, Inc Chapter 12 - Adapting to Your Audience •Formal Situations Using the “You” Attitude •Informal Situations •Cross-Cultural Situations Copyright © 2017 Pearson Education, Inc Chapter 12 - Drafting Report Content Three Three Main Main Sections Sections The Introduction Copyright © 2017 Pearson Education, Inc The Body The Body The Close Chapter 12 - Introduction to a Report (1 of 2) Authorization for Report Establish Context ********** Problem/Purpose of Report Identify Subject ********** Scope of Report Preview Main Ideas Background of Report Copyright © 2017 Pearson Education, Inc Chapter 12 - Introduction to a Report (2 of 2) Sources/Methods of Research Establish Context ********** Key Terms and Definitions Identify Subject ********** Limitations of Report Preview Main Ideas Organization of Report Copyright © 2017 Pearson Education, Inc Chapter 12 - The Body of a Report (1 of 3) • Explain the Problem or Project • Facts, Evidence, and Trends • Analysis of Potential Action Copyright © 2017 Pearson Education, Inc Chapter 12 - 10 Worldwide Market Share Copyright © 2017 Pearson Education, Inc Chapter 12 - 39 CommuniCo Preferred Communication Media 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Sales IM Copyright © 2017 Pearson Education, Inc Engineering Email Phone Texting Administration Face-to-Face Chapter 12 - 40 CommuniCo Employee Training Costs Copyright © 2017 Pearson Education, Inc Chapter 12 - 41 Using Pie Charts •Illustrate Distribution •Highlight Dominance •Compare Percentages Copyright © 2017 Pearson Education, Inc Chapter 12 - 42 Year-End Head Count by Function Copyright © 2017 Pearson Education, Inc Chapter 12 - 43 Data Visualization Meaning Meaning Interactivity Interactivity Complexity Complexity Dynamism Dynamism Copyright © 2017 Pearson Education, Inc Chapter 12 - 44 Data Visualization Copyright © 2017 Pearson Education, Inc Chapter 12 - 45 Flowcharts Copyright © 2017 Pearson Education, Inc Chapter 12 - 46 Maps, Drawings, Diagrams, Infographics, and Photographs Maps Drawings and Diagrams •Location, Distance, Points •Business Concepts, Technical Topics Infographics •Data, Concepts, Ideas Photographs •Function, Decoration, Appearance Copyright © 2017 Pearson Education, Inc Chapter 12 - 47 Infographics Copyright © 2017 Pearson Education, Inc Chapter 12 - 48 Integrating Quality Quality Visuals Visuals Integrating (LO 4) Explain how to integrate visuals with text effectively and how to verify the quality of your visuals Copyright © 2017 Pearson Education, Inc Chapter 12 - 49 Designing Effective Visuals Style Style and and Quality Quality Balance Balance Illustrations Illustrations and and Words Words Copyright © 2017 Pearson Education, Inc Integration with with Text Text Integration Elements Elements Reference Visuals Visuals Reference Chapter 12 - 50 Interpreting Visuals Titles Captions Legends Copyright © 2017 Pearson Education, Inc Chapter 12 - 51 Verifying the Quality of Visuals Copyright © 2017 Pearson Education, Inc • Accuracy • Citation • Ethics Chapter 12 - 52 All rights reserved No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher Printed in the United States of America Copyright © 2017 Pearson Education, Inc Chapter 12 - 53 .. .Excellence in in Excellence Business Communication Communication Business Chapter 12 Writing Reports and Proposals Copyright © 2017 Pearson Education, Inc Learning Objectives (1 of 2) Explain... Decision Chapter 12 - 19 Helping Your Readers Find Information ►UsingHeadings Headingsand andSubheadings Subheadings ►Using ►EmployingTransitional TransitionalDevices Devices ►Employing ►ProvidingPreviews... • • Rethinking your authorship expectations Editing and improving the team’s work Using templates and formatting options Using editing and commenting features Taking advantage of the “sandbox”