Excellence in business communication 12e by vthill and brovee chapter 05

Copyright © 2017 Pearson Education, Inc Excellence in in Excellence Business Communication Communication Business Chapter Writing Business Messages Copyright © 2017 Pearson Education, Inc Learning Objectives (1 of 3) Identify the four aspects of being sensitive to audience needs when writing business messages Explain how establishing your credibility and projecting your company’s image are vital aspects of building strong relationships with your audience Copyright © 2017 Pearson Education, Inc Chapter - Learning Objectives (2 of 3) Explain how to achieve a tone that is conversational but businesslike, explain the value of using plain language, and define active and passive voice Describe how to select words that are both correct and effective Copyright © 2017 Pearson Education, Inc Chapter - Learning Objectives (3 of 3) Define the four types of sentences, and explain how sentence style affects emphasis within a message Define the three key elements of a paragraph, and list five ways to develop unified, coherent paragraphs List five techniques for writing effective messages for mobile readers Copyright © 2017 Pearson Education, Inc Chapter - Adapting to to Your Your Audience: Audience: Being Being Sensitive Sensitive Adapting to Your Your Audience’s Audience’s Needs Needs to (LO 1) Identify the four aspects of being sensitive to audience needs when writing business messages Copyright © 2017 Pearson Education, Inc Chapter - Adopting a “You” Attitude (1 of 2) Audience-Centered Approach Approach Audience-Centered Hopes Hopes Copyright © 2017 Pearson Education, Inc Wishes Wishes Interests Interests Preferences Preferences Chapter - Adopting a “You” Attitude (2 of 2) Copyright © 2017 Pearson Education, Inc Chapter - Maintaining Standards of Etiquette Respect (1 of 2) Diplomacy Tactfulness Copyright © 2017 Pearson Education, Inc Chapter - Maintaining Standards of Etiquette Copyright © 2017 Pearson Education, Inc (2 of 2) Chapter - 10 Choosing Powerful Words Grammar Grammar Effective Effective Usage Usage Strong Words Words Strong Experience Experience Correct Correct Copyright © 2017 Pearson Education, Inc Judgment Judgment Chapter - 25 Balancing Abstract and Concrete Words Characteristics ••Characteristics −− −− Tangible Tangible Objective Objective ConcreteWords Words Concrete Copyright © 2017 Pearson Education, Inc Characteristics ••Characteristics −− −− Concepts Concepts Qualities Qualities AbstractWords Words Abstract Chapter - 26 Finding Words that Communicate Well Choose Strong, Precise Words Avoid Clichés and Buzzwords Copyright © 2017 Pearson Education, Inc Choose Familiar Words Use Jargon Carefully Chapter - 27 Using Plain Language Copyright © 2017 Pearson Education, Inc Chapter - 28 Powerful Words Copyright © 2017 Pearson Education, Inc Chapter - 29 Composing Your Your Message: Message: Creating Creating Effective Effective Composing Sentences Sentences (LO 5) Define the four types of sentences, and explain how sentence style affects emphasis within a message Copyright © 2017 Pearson Education, Inc Chapter - 30 Choosing from Four Types of Sentences (1 of 2) Simple • One main clause • Objects and phrases Compound • Two main clauses • Joined by conjunction Copyright © 2017 Pearson Education, Inc Chapter - 31 Choosing from Four Types of Sentences Complex Compound Complex Copyright © 2017 Pearson Education, Inc (2 of 2) • One main clause • A dependent clause • Two main clauses • A dependent clause Chapter - 32 Using Sentence Style to Emphasize Key Thoughts UsingExtra ExtraWords Words Using WordingKey KeyIdeas Ideas Wording AllocatingExtra ExtraSpace Space Allocating AsSentence SentenceSubjects Subjects As PlacingKey KeyIdeas Ideas Placing InDependent DependentClauses Clauses In Copyright © 2017 Pearson Education, Inc Chapter - 33 Composing Your Your Message: Message: Composing Crafting Coherent Coherent Paragraphs Paragraphs Crafting (LO 6) Define the three key elements of a paragraph, and list five ways to develop unified, coherent paragraphs Copyright © 2017 Pearson Education, Inc Chapter - 34 Creating the Elements of a Paragraph Topic Sentence •Introduction •Summary Support Sentences •Explanation Transitions •Clarification •Connecting •Justification •Previewing •Smoothing Copyright © 2017 Pearson Education, Inc Chapter - 35 Developing Paragraphs Common Approaches •Illustration Pattern •Classification Pattern •Cause and Effect Pattern •Problem and Solution Pattern •Comparison or Contrast Pattern Copyright © 2017 Pearson Education, Inc Chapter - 36 Writing for for Mobile Mobile Devices Devices Writing (LO 7) List five techniques for writing effective messages for mobile readers Copyright © 2017 Pearson Education, Inc Chapter - 37 Making Mobile Messages More Effective • • • • • Use a linear organization Prioritize information Write short, focused messages Use shorter subject lines and headings Compose shorter paragraphs Copyright © 2017 Pearson Education, Inc Chapter - 38 All rights reserved No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher Printed in the United States of America Copyright © 2017 Pearson Education, Inc Chapter - 39 .. .Excellence in in Excellence Business Communication Communication Business Chapter Writing Business Messages Copyright © 2017 Pearson Education, Inc Learning Objectives (1 of... Education, Inc Chapter - Learning Objectives (2 of 3) Explain how to achieve a tone that is conversational but businesslike, explain the value of using plain language, and define active and passive... Controlling Controlling Your Your Adapting Style and and Tone Tone Style (LO 3) Explain how to achieve a tone that is conversational but businesslike, explain the value of using plain language, and